Instagram is one of the top social media
platforms for building an audience for your
business. building an audience that
sticks, and that is your ideal client is a bit
of a trick though. in this video, I'm going
to walk you through the best way for you
to build an audience that sticks, and
that becomes your raving fans.
if you want to invest the time in
building your account to attract the
right people that are in love with your
brand and your business, then you are going
to want to stick around. and... if you want
some professional quality photos to post
to your Instagram account, to attract
your ideal clients, be sure to stick around the
end of this video, so you can download my
free image pack.
I'm sure you have heard
of follow4follow, or buying followers for
Instagram. that may make you look
really popular, but these people are not
genuinely interested in you and your
brand. they are not going to stick around,
and they are not going to engage in your
content. and that is what you really want.
growing that following does not happen
overnight. it takes time, and an
investment on your part to make it a
priority. so I'm going to talk about not
only how to grow your following, but how
to keep them engaged.
one: post content frequently
at least one post per day. two
if you really want to build momentum.
test the times of day to post, to find
out when your audience is most engaged.
you can research "best times of day to post"
but mostly it's going to be trial and
error as it will depend on a variety of
factors... like timezone.
Two: post quality
more important than frequency, is the quality
of your posts. that's the image, and the
written content.
this means eye-grabbing images and copy
that speaks directly into the ear of
your ideal audience. what are their pain
points? and how can you speak directly to
those pain points in a language that
resonates for your audience. when people
are engage with your content... meaning
they're leaving comments or liking your
posts, then this boosts your post up
because of the Instagram algorithm, which
gives it more visibility, which leads me to...
three: call to action
give your audience prompts to engage. ask them a
question. ask for their opinion, and
tell them to leave a comment. or you
could simply say something like "leave a
one in the comments below if you agree."
ideally you want to have longer comments,
however something like that is a really
simple call to action that you can give
that they can implement right away.
Four: Hashtags
use relevant niche hashtag.
hashtags are the keywords that people
search for. this is how your post can get
exposure to a new audience. I did a whole
tutorial on how to research these
hashtags. be sure to check that out as I
show you how to discover nice hashtags
that work for your business. rather than
popular hashtags, which people are
posting to so frequently that your posts
get buried within seconds. save and reuse
the niche hashtags that you love, so that
you're gaining visibility in the hashtag searches
Five: answer every comment
leave meaningful replies to people's
comments and if appropriate, ask a
question to encourage more engagement.
Six: engagement
make it about them not about you.
this is the most important step of all,
and I cannot emphasize it enough. more
important than what you are posting, is
what your audience is posting, and how
you are engaging with their posts. a good
rule to follow is: for every post that
you make, go and engage with 10 people in
your audience, or one of the search
hashtags that you used.
don't promote your own content.
leave a meaningful
comment about their content, cheer them
on, and add to the conversation... and add
value.
Instagram is a conversation. when you
are engaged in dialogue in real life
do you barge into the conversation and
demand that people listen to what you
have to say? no, you politely enter, listen and engage.
Seven: visit the profiles of
the people who have commented, liked or
engaged with your posts. and if their
content resonates with you: like, comment
and engage with their posts in a genuine
way. and follow them if they are somebody
that you want to stay connected with.
Bonus tip: turn notifications on for
people that you really want to build a
relationship with. not only will you be
one of the first people to engage with
them, but it also sends a signal that you
care about the content that they are
producing and you're interested in what
they're talking about.
remember, this is not a numbers game. if
you only have five followers, but those
five followers are really interested in
what you have to say, and they're
engaging with your content,
then those five followers are more
valuable than hundreds of followers that
could care less what you're saying. if you
invest in nurturing the relationships of the
people who engage with you. like, really
invest in them. become invested in
their success and their story. make it
more about them, and less about you. and
your business will grow over time with
quality people who adore you and your
brand. I've given you the formula to
attract a meaningful following to your Instagram.
now, what are you going to post to really wow them?
to help give you some valuable, professional
content, I have created this FREE image
pack, for you to download and use in your
Instagram feed or branding in general.
if you like this video, please hit the
like button below, share with your
friends, and be sure to subscribe.
I'd love to hear from you as well. what
are some of your pain points when it
comes to building an audience on
instagram or any of your social media
platforms? leave the comments below or
head on over to monashee.org to
have a conversation there.
thank you so much for watching, I'm
Monashee, and I will see you in the next video.
and this is how your audience... no.
how your posts can get engage... no
and your business... no
answer every question... no
thank you so much for monash...
monashee... thank you so much for monashee...
I hope that was sharp.
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