we all know Instagram is huge for growing and promoting our business but
are you currently using Instagram stories to promote your business how do
you even start using Instagram stories to promote your business and are you
doing it right in today's video I'm bringing a guest
expert in to show you exactly how you can use Instagram stories to start
marketing your business hey guys my name is Trena if you are new here and welcome
to another episode of just the tips in today's video we're talking about
Instagram and more specifically Instagram stories and how you can use
stories to grow and promote your business so I'm not the expert on
Instagram here so I'm gonna give it over to Chris to give you her best tips for
using Instagram stories in your business hey guys i'm chris from sweaty wisdom
and i'm here today to tell you my top 5 tips for using instagram stories to
market your business so instagram stories maybe you've noticed those tiny
little profile pictures and circles floating right up at the top of your
feed when you open the Instagram app maybe you've even played with them a
little bit taking a really cool selfie of your face and putting a filter on it
or taking a boomerang of your dog playing fetch with you regardless of
your level of experience with Instagram stories I'm here today to tell you why
you should be using them right now to start marketing your business on
Instagram so let's get right into it why are they important and why you should be
using them so you've probably noticed if you have an Instagram for business page
that the algorithms have updated recently to make it a lot more like
Facebook meaning that every time something is posted Instagram is taking
the temperature to see if they think that you would like that item of content
so they're taking that time as your based on what you've engaged with in the
past so if you're a business your content is less likely to be seen in the
feed organically by your consumer ok and there's really no guarantee there
anymore what's super great about Instagram stories is that they're not in
the feet at all so you've seen I'm floating right there
above so anyone can interact with them they're not dependent on the algorithm
what else is really great about Instagram stories is they expire so you
can get a little bit more messy be a little more imperfect with them because
after 24 hours they're gone another really great thing about Instagram
stories that they provide a direct connection to your target audience
so you can talk right to them and have them respond directly back to you
without going through the comments they'll just reply and it'll go straight
to your direct messages and then on the flip side that works out really great
for you because you can watch your audience's stories and then you can
reply to those and again they're gonna go directly into their direct messages
in my experience nine times out of ten when you reply to somebody's story again
it's gonna go in their direct messages and not just into a notification in
their feed when you reply to a story nine times out of ten you're gonna get a
response message within five minutes if not one minute a really great
opportunity there for one-on-one connection with your audience there's
some really great tagging options too so you can geotag your posts say you're a
business in Grand Rapids Michigan you can do a little sticker on your story
that will take her in outfits Michigan and add your story to the story for that
location so someone coming in town for vacation can go to the Grand Rapids
story watch it and see your content super cool let's hop into my top five
tips now that we know why they're so important number one tip we all know
that it is great content to go live with your audience
Instagram stories provide an awesome opportunity to go alive but before you
go live make sure that you tease your live event in your feed so make a post
saying hey guys I'm going live today at noon I'm gonna talk about how you can
use insert and stories to market your business um and then ask them what
questions do you want answered what are your feelings on that stuff whatever you
want from them you can ask them for it beforehand and what's really great about
that is that when you start a if there's always mmm five minutes ish
in the beginning where it's just you hanging out with yourself
um um and that can feel really awkward so it's really good to kind of
pre-populate some of your content by reaching out ahead of time and asking
people for questions if you're doing a Q&A whatever it is that you want to talk
about that day okay so go alive but be sure to tease it first and ask for a
little bit of content ahead of time my next tip number two ask questions give
them a way to respond so we'd also call this a CTA or a call to action you want
to tell your audience exactly what you want them to do one example of this
would be I'm printing new t-shirts this week here are three different designs
tell me which one is your favorite by replying to this story okay so you are
asking them a question and then you're telling them exactly how you want them
to interact with you to give you their opinion which is by replying to your
story again super cool because then you're gonna have a one-on-one channel
started with them really great way to connect with your audience and get
direct consumer feedback number three set up a really great story you're not
really comfortable with getting behind the camera another great way to kind of
ease into it is by using text to tell a story you can either go right into your
Instagram and just start typing on a background and that'll just set you up
in really normal classic Arial font you can play around with the size the color
all that sort of stuff or if you have a designer on staff you can have them whip
up something really cool in Photoshop export it as an image file and then
upload that right to your feed but let's talk about the structure of the story
that we want to tell so I found a really great way to tell a story on Instagram
stories is to set it up in three frames a question and answer and a
call-to-action so like a call and answer almost I'll give you an example so the
other week I knew that I was going to make myself do my first Instagram live
on Wednesday so on Monday I posted a story that said hey guys
happy Monday I'm feeling so excited nervous caffeinated want to know I stuff
like the hook and then the next one in the answer I said it's because I'm doing
my first live session on Wednesday this week none in the next one which is where
I included my call to action I said let me know what you want me to talk about
IMS on give me some content to start with by replying directly to my story
okay and I got a ton of replies to that so right away you're getting content and
you know that it's what your audience wants to hear number four take them
behind the scenes so this is adding to that like VIP super special customer
feeling so you can take them behind the scenes by teasing upcoming promotions by
telling them about special offers that are available only to them or even by
teasing new products okay so this is gonna make them feel like they're
special customer like they're getting in on something but not everybody is in on
and really deepen your connection and develop a sense of trust with them and
the final tip number five the most important and potentially the hardest to
execute is don't be too perfect and don't stress too much the really great
thing about Instagram stories is that they're gonna be gone they're not gonna
live there forever so you can be your the vulnerable imperfect self and not
have to worry about it screwing up your very glossy beautiful looking feed
lately there's some this influx of Fitness instagramers or fitness bloggers
who post their Instagram shot of them like flexing their muscles in the gym
and then next to that they post their real-life shot pull are loving these I'm
loving these because you get to see the perfect version and then you need to see
a reality so I kind of think of Instagram stories the same way where
your feed is like that glossy varnished beautiful perfect looking presentation
if your business it probably will be that way especially and your stories can
be the in life I'm a I'm an actual person this is
what I like this is what my office looks like this is what I had for lunch you
just get an opportunity to drop the veil and be your real self and when you do so
when you come at it in an authentic way that's gonna really resonate with people
and they're gonna feel more connected with you and then they'll be more likely
to engage with your content in the future which is what we really want here
is to drive engagement an engagement is what is going to convert your clients
it's what's going to make your business really go to the next level so to recap
my top five tips number one go live but make sure that you tease it first number
two ask them questions and tell them exactly how you would like them to
respond number three set up a really great story
using the structure of question-answer call to action number four take them
behind the scenes give them that VIP treatment and number five the hardest to
execute but the most important one is don't be too perfect and don't stress
out too much about it because 24 hours from now they're gonna be all gone so I
hope you guys found this really beneficial that you feel excited
inspired and ready to start using Instagram stories to market your
business if you're feeling ready to hop in right now I'd love to offer you a
free download for five days of content inspiration to get you started using
Instagram stories really effectively for your business thanks so much for having
me Trina I hope you guys found this beneficial and I will talk to you soon
thank you so much Chris I'm definitely gonna take that advice as I move forward
using Instagram stories in my business I'm gonna leave all Chris's information
down below her website her Instagram so make sure you check her out and you
support her by following her if you found this video helpful go ahead and
give it a thumbs up you share it on any of those social media buttons down below
and leave us a comment which was your favorite tip make sure you subscribe to
my channel by clicking that circle picture of me right there I'm posting
new videos every single week to help you use video in youtube in your business
strategy thank you so much for watching and I will see you in the next video bye
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