John thank you so much for joining CEOwise. It's an absolute pleasure.
I don't know if I can shake your hand after climbing, but you are a trend specialist, now does
that mean that you help companies look into the future and address the trend
and technology that's coming up?
I think the best way I can describe
what I do is categorize and contextualize trends to give businesses
the opportunity to innovate with purpose and laser focus. You see there's so many
trends and they differently applied in different parts of the world to
different types of consumers, in different types of industries,
so if you don't categorize and contextualize it you don't give the
courage to the business owners to make the new decisions, so I actually call it
trenovate which is categorizing trends to help you innovate.
I read your book 'What's Your Moonshot?'
and I really enjoyed it. Thank you.
What inspired you to write the book?
A couple things,
in fact three things, the first thing was, there's a great saying by Yogi Bhajan
he's the guy who brought Kundalini Yoga from the east to the west and he says
that if you want to learn something read, about it if you want to understand
something write about it, and if you want to master something teach it and so by
no means am I a master, but having to put a book together really forces you to
become very keenly focused in on what are you trying to teach? And so I really
had to become quite sharp about that.
The second reason is a Feng Shui
principle that says go out with the old to bring in anything new
and I had this sort of thinking and ideas and concepts and frameworks in my
head for 40 years, and so really to release them was giving me the allowance
to bring on something new, and lastly I truly believe that individuals today are
the same powers organizations and companies have had in the past and we're
able now to create bigger, broader, big moon shots and just from our own
individual capacity with access to billions of people on the net.
And you mentioned competition and you said that your competitors of the future are not
going to be your competitors of today.
Absolutely, because you have no idea who
your competition is going to be and you have no idea from where it's gonna come.
I'll give you an example, the spice trade had lasted hundreds of years was
disrupted by the ice trade. A gentleman in Boston America for the first time
ever was able to create a warehouse that was able to transport ice between places
on ships, he was then able to take ice from one part of the world to India and
then break the whole a spice trade that was overland for many years with so many
people having people touch it making it very expensive. All of a sudden because
you could take ice to India nobody in India at ice so all of us an ice was
worth so much they gave him so many spices he was able to bring and totally
break the price barons with their spices, but then you see what happened the
electricity started making ice machines and ice machines now were cheaper than
carrying ice from around the world. Now on top of that ice machines made ice
boxes which became fridges. Do you know that last year the sharpest in decline of
fridge sales in New York and San Francisco ever, why, because Amazon fresh
now delivers anything in 60 minutes. You don't need to have a fridge at home anymore.
This is disruption, spice to ice, to electricity, to drones, so now if you are
not able to understand where disruptions coming from, if your eyes not about
agility and it's about competition, because spice people are
competing in spice people, ice warehouse is competing against ice, ice machines
are competing against ice machines, fridges against fridges. No no that's not where
the competition is coming from anymore.
Now you said that by 2020 almost 50%, in
the U.S. almost 50% of people are going to be self-employed or freelancers,
as you termed it. That's an incredible amount. Yes. Does that mean that the whole shift
is moving towards entrepreneurship?
Yes, so I think in the past, and it's not my
stat it's a McKinsey stat actually I've just quoted them, in the past the
large organizations were able to bring efficiencies and what has happened today
is that efficiency is the cancer for innovation and what we need today is
agility and big massive organizations aren't able to be agile and this lack of
agility puts them at a very back foot and that's why big organizations and I
think the trend, not I think, I know trend is called the decentralization of
power and so what we see is these mega structure organizations really starting
to fold away to create small networked businesses. So entrepreneurship and this
idea that we have access to so much information, to so much ability to
manufacture anything we want through 3D printing and the likes puts us in a
very powerful position to create small mini businesses around us that could
possibly become global businesses with the advent of Kickstarter or any of
those sort of tools. So, I think this move towards entrepreneurship is driven by
two things, one, the lack of security inside this corporations and two, access
to so much it makes it a no-brainer to actually start becoming a freelancer.
And maybe three tech.
Yeah well exactly, but this access is tech, actually
tech is the interface and I say McKenzie says 2020 in America,
but if we look at how communication is growing around the world I believe that
the rest of the world would be on the same trend in the next five to ten years
without even trying it becomes a natural sort of organic process.
You've recently been inducted as a faculty member of the Singularity University, what is that,
what is Singularity University?
Singularity University was started by
two gentlemen about eight to ten years ago Ray Kurzweil who's a bona fide
genius, he's written a book called 'The Singularity is Near' 86% of his
predictions have come true so far. His prediction is that by 2029 computers
will be as smart as human beings and the other gentlemen is Peter Diamandis
who's a very well-known futurist, a space entrepreneur, an author, just an all round
futurist and the two of them got together and set up a university in the
same campus as NASA in San Francisco and their main job is to help the world
understand the future better and to solve the grand challenges that face
humanity, hunger, thirst, education, energy and these sort of things.
As being a faculty member I start to get to teach around the world and start to work with
the largest organizations and governments around the world helping
them prepare for the future.
Finally, where do we start by reaching for a moonshot?
We've got to become clear that we first have the capability to
reach our moon shots today and we have the capability as individuals to reach
billions of people. That's never been an option for us as human beings and for us
to have this new capability means that if we're able to bring a solution that
can just create a positive notion in two million people, that could pay you $1
each for that, look at that idea and how quickly it can spread. So first and
foremost what's our internal dialog
saying to us? How confident are we feeling about ourselves, the impact we
bring, how much of an architect are we? And then secondly how much are we
exposing ourselves to the future to understand it? I often get off key
notes and people go "Oh my god, it's like I'm so scared I'm so worried", I'm like
the only reason you're doing that is because you haven't been exposing
yourself. How often you get onto trend websites, how often do you watch
futurists talking, how comfortable are you with the language that's been
used, because the more you expose yourself to it it's like a virtuous
cycle, right, the more I expose myself to it the more of an architect I've become,
the more of an architect I become the more I expose myself to it and it's just
this continuous loop, but what people do is they don't expose
themselves and stay victims and so you can't create moonshots and then people
think on are you thinking too big calm down calm down sit down, but the truth is
we've all got access to it now. I'm building a business right now called
AIRBRN that yesterday we entered a competition to service Holland's largest
telecom business, now where was that available before, I mean how would I, me in Cape
Town my other partner in London, two partners in Joburg, all of us speak to
each other continuously through WhatsApp and Skype and whatever the case may be,
we found this competition we all entered it from around the world, what, now we
could be servicing somebody in Euros in Holland living in Cape Town, this is an
opportunity that only you can have when you first believe you can, start
developing this sort of businesses in line with what's coming and then start
spreading it to the billions of people that we have access to.
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