- So last week we talked about the biggest mistakes
I see people making who are brand new to YouTube,
so make sure you check that video out.
But today, I'm gonna be talking about the seven things
you need to do before you release your YouTube video
out to the world, so stay tuned.
Hey guys, my name is Trena,
and welcome back to another episode of Just the Tips.
On this channel, I help you get your creative business
on YouTube.
This video is the second video of a series
that I'm starting here on my YouTube channel
to help newbies get on YouTube,
and I'm not talking about YouTubers.
I'm talking about businesses getting on YouTube.
So make sure you subscribe so you don't miss
the future videos that are coming out.
So let's jump into the seven things you need to do
before you release your YouTube channel out to the world.
So number one, is you wanna figure out what your target
audience is going to be, and your niche.
So you can't just start a YouTube channel
and throw out videos, right?
You need to have a clear focus
on what your channel is about.
When somebody falls on your channel,
they need to see it and be like,
this is the channel I've been looking for.
I totally need this channel in my life.
So I know it gets a little scary when I tell you
to niche down, because you're afraid
you're going to leave somebody out.
But unfortunately, you can't be somebody for everyone,
or you end up being no one for everyone.
So when I started my channel, yeah,
I decided to dive headfirst into video and YouTube.
And more recently, I've really niched down more
into just YouTube strategy.
So start to think about, who do you wanna reach
and what your niche is going to be on YouTube,
because it's gonna help you grow your channel a lot faster.
The second thing you wanna do
is have a clear video strategy moving forward.
As you can see in my calendar over there,
I have a clear video strategy.
Each color Post-it is a different video series.
So start to think about your videos in series of videos,
because this is going to help you create content
that flows easily from one video to the next.
Then at the end of that series,
you can pitch people into your course, your service,
or your opt-in.
So start to think about playlists in video series formats.
The third thing you wanna do is research.
So you come up with your video ideas,
you have a video series, but you need to validate
these are good ideas, right?
So you wanna go into the YouTube search bar,
start to type in your video idea, and see what populates.
See what other videos are out there.
Are they getting a lot of views?
Do they have a lot of subscribers?
Your key is to find videos that have a lot of views,
but not a lot of subscribers,
because you know that video is what people are looking for.
That video is not getting the views
based on their subscribers, they're getting the views
based on search, because that's why they have more views
than subscribers.
The fourth thing you wanna do is batch film your videos.
So once you have all of your video ideas,
sit down and record as many as possible.
That's what I'm doing right now.
I have created two video series,
five videos for each video series,
so I'm filming 10 videos today.
This just makes being consistent on YouTube a lot easier,
and it helps your content flow a lot easier
if you can sit down and batch them.
And let's be real.
I ain't got time to do this every single day.
I've got two kids running around.
I've got clients to take care of,
and I can't sit up and film every single week.
So start to batch film your videos,
and it will make being consistent on YouTube so much easier.
Number five is you wanna spend more time on your thumbnail.
So if you watched last week's video,
I talked about one of the biggest mistakes people do,
is don't put any effort into their thumbnails,
and like I said in that video, I was guilty of it myself.
So you wanna start putting more time into your thumbnails.
In fact, a couple YouTube experts that I talked to
said a lot of YouTube creators
spend twice the amount of time on their thumbnails
than they do on their video content.
And the reason for this is,
the thumbnail is what's going to cause somebody to click.
So start to think about
what your thumbnails are going to be.
Me personally, moving forward in my new YouTube strategy,
I'm starting to think about batching thumbnail photos.
So whether I make my husband come in here
and take pictures of me, or whether it's just
sitting up my camera in different spots
to get those pictures, I'm going to start taking photos
for my thumbnails all at one time,
so that they're done, and they're not just me
standing to the side pointing,
like you've seen me do in the past.
The sixth thing that you should do
before launching your YouTube into the world,
is figure out your editing software.
So you wanna jazz up your editing just a little bit,
maybe by throwing in the text like I'm doing in this video,
pulling out the points of the video,
or maybe even just sliding your name into the beginning.
You need to find a way to keep people engaged
so I'm switching up having long shots,
having zoomed in shots, showing you shots from my screen,
just trying to keep people's attention,
changing it up a little bit.
And finally the seventh thing that you should do,
is plan out your channel layout.
So this is something you can do if you go into your channel,
you click the little gear icon, and you slide the switch
to customize the layout of your channel.
I also have a video on that right here.
What you wanna do is start laying out your channel
to highlight your best content.
These are your playlists that are really going to tell
people what you're all about.
Start to layout your channel.
If someone were to fall on your channel
by watching one of your videos,
are they able to get a sense of who you are
and what you're about just by looking at your channel.
Make sure you have this set up.
If you don't have any videos yet,
you can always create playlists
around the type of content you plan to share,
and share other people's videos.
Other industry leaders in your niche, or friends of yours.
So now what questions do you have
before you start your YouTube channel?
Let me know down in the comments section.
I'm down there chatting it up with you all,
giving you my advice, and make sure you subscribe
to this channel, because next Tuesday
I'm coming back with another video to help you
get started on YouTube if you're brand new.
Thank you so much for watching,
and I'll see you in the next video.
Bye.
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