- Today is the big day, guys.
People are flying in from all over the world.
It's going to be an amazing two days
of working with these creators,
helping them to grow and develop their channels
and reach their goals.
I can't believe this is actually happening.
I loaded up the rental van with all like the TVs
and stuff that we need.
And so can you guys fit back there?
- We got it.
- (Tim) Kathryn, did you find a spot?
- Yeah.
- (Tim) Okay.
Hopefully everyone lives.
I've been doing the online version of Video Labs
for about three years now,
and a lot of creators have gone through it.
It's helped a lot of them really grow
and develop their channels.
It's been fun to see.
I wanted to see like what would happen
if I took that 10 week experience to do online
and cram it into two days here in Cincinnati, Ohio?
I am surprised.
Not really,
but still blown away that it sold out.
Like completely sold out.
Every ticket gone.
If you don't Jeremy,
he's one of the trainers, instructors.
What are we calling these people?
Kathryn?
Now see, that's Kathryn.
She's my business manager and works for me,
so she's super awesome.
So is Jeremy.
And this is Kristen.
She just came in from Dallas also, right?
- Hi, yes.
- (Tim) And you have a fun YouTube channel?
- Yes, Six Sisters Stuff.
- Yeah.
And if you research why I'm really excited about this event,
one is when you are YouTube creator,
it can feel very lonely.
You have like problems,
you have issues,
you have questions,
you have things you want to talk to.
Like this is a community of people
that now we're together physically in the same spot
where we can just hang out.
Let show you guys around a little bit
where we are having this event and setting up.
This is the Westin Hotel in downtown Cincinnati.
We're here setting up,
got like TV screens, TV stands.
I got to open up TV boxes,
set it all up.
You're setting up easels.
We got a lot of work to do.
Out here's where the like meals
and snacks are going to be,
like so you can kind of come out in the natural light,
hang out in this area.
And then we also have this room over here
for one of the breakout sessions in here.
(techno music)
I hope that when people leave this event
in a few days from now,
they leave feeling like they didn't just learn something
and they didn't just walk away with a notebook full
of new ideas and inspirations.
But mostly I want to them to walk away feeling like
I felt like I deeply connected with people who care.
It's definitely about knowledge and information,
that's a huge part of this,
but it's also about the human connection
and helping them accomplish their goals and their dreams.
It's coming along pretty nicely.
What do you guys think?
One of the things that I appreciate when I go to events
that no one ever does
is like I fidget a lot,
like I like to have things in my hand.
I think like creative type people
are just typically like that.
I got fidget spinners.
I got Play-Doh.
We've got one of these guys
where you can just like spin, flip, flick,
so people have something to do with their hands
like get Play-Doh stuck in their keyboard keys.
We're out getting some dinner.
We're going to eat at this burger joint right here.
(techno music)
When I first thought about doing this Video Labs event
here in Cincinnati a few years ago,
I thought I could never pull something like that off.
It's too big for someone like me.
Here we are and it's happening.
Good morning guys.
I'm teaching all the sessions today.
Other people are teaching the next few days,
doing channel reviews with creators.
It's going to be awesome.
I smell breakfast and it sounds great.
So you know when you like this dream
and it's a big risk to take it?
I am learning right now
that the risk is sometimes worth taking.
Risk doesn't always necessarily equal disaster.
Maybe that's how I kind of think of it sometimes.
Sometimes risk means success.
Like there was an application process
to be here at this event,
and we had over 300 some applicants.
We accepted 20 of them,
and they were all handpicked with the idea of like
I can tell you have a mission
behind what you're trying to do on YouTube.
Like you might not know what it is,
you might be still trying to figure that out,
but I can tell the heart is there.
One of the things I like about doing events like this
is you get to meet cool people like this guy.
- Hi.
- He has a blogging channel he's starting.
And then like these guys.
Yeah you have fun blogging channel?
- I do. - (Tim)There you go.
- Yes.
- So it's been a lot fun just like meeting people
and hearing stories and stuff.
I love seeing like the light bulb moments
that some of these people are getting
when they're like,
you know I came in with this idea for my channel,
it's going this way.
It's not really working.
And then we sit down
and we work though like content strategy.
And we work though like the target audience
and the value preposition.
And we start like getting like practical.
And like oh, I get it,
and they start developing this bigger picture
and this vision for their channel
than they even thought of in the first place.
Like that's the type of thing
that I don't think can just happen
if it's just experts on the stage.
And there's nothing wrong with that.
There's a lot of value to that for sure, you know?
We're getting ready to go out for dinner.
We had a great day together.
How's going so far for you, Derral?
- It's good, but it's going to be a lot better
after I get some food.
- (Tim) How's it going for you guys?
- Good! Doing great!
- It's going awesome.
(upbeat music)
- The people are connecting well with each other.
I see new friendships being made.
There's way more collective wisdom
in the group of the people who are here
than there is in just Derral, me, and Jeremy.
And I wanted people to tap into that.
Like I wanted people to be like,
hey, I know some things about YouTube,
but this person has experiences on YouTube
I've never had before.
Everyone just feels like
so far that they're getting what they need from each other.
- (Tim) You need a bib?
That's called a rib bib.
Oh yeah, everybody's getting one tonight.
(upbeat music)
Today is the last day of Video Labs.
I am feeling really tired,
staying up late,
getting ready for the next day with sessions and notes.
My voice is starting to leave.
I gotta be careful I don't lose it completely today
because I really need this
so I can finish serving people talking
and really helping them out the best that I can.
Day two is starting with Derral.
- Anything outside of PBS.
- He's going to talk about fitting SCO
for like the next two hours.
It's going to be cool.
- Well I love YouTube because you can...
(thoughtful music)
- Wooo, we had a great morning of teaching
and training from Derral and Jeremy.
We're about to hit lunch,
but before we do that,
we are going to go outside,
go over to Fountain Square,
and take a big group picture together
and plus it's really good to get out of that room
and just stretch our legs a little bit, seriously.
Taking pictures.
- Don't push me Tim.
We're all going to fall in the water.
- No pushing and shoving around here.
All right, here we go.
I think I'm distracting them.
We're getting ready to do my favorite part of this event,
which is I get to hang out with these people.
We get to just dig into their YouTube channels together.
We can pull them up on the screen like that.
So right now, that's Jessica.
- Hi. - Right there.
And we're going to talk about her channel.
And it's fun because like everyone's
like sharing insights together
and we just get to hang out and talk
and you know that someone else has like an insight
then just kind of the conversation rolls
and I'm even learning lot just by listening to them.
So it's been fun.
So all right let's dig into Jessica Stansberry.
I think the main difference
that I'm seeing between doing this event online
versus doing it in person
is that online you kind
of dial into the call we do every week.
You get the information.
You meet some people, it's cool,
but then you hang up and that's it.
In person, you get the information
and then you continue to talk about it
and interact and think
and hear different perspectives and stories
and you continue to gage
and deepen the relationships with the people
that you're engaging with.
Like and everything like just doesn't stop
when the phone call ends like it does online.
Instead here like you are emersed into it
for two solid, completely full days.
(thoughtful music)
I would love for this to be the experience
that happens regularly for creators.
This is the type of thing that can really help creators
not just reach people,
but impact their lives
and you guys know here
that that's what me and my wife and my family,
that's what we're all about.
Time for me to leave.
Time to go.
The event's over.
Thank you guys so much for being a part of it.
- Yeah.
- Those of you guys who are still here,
thank you so much.
Safe travels back to London,
to Florida, to Florida,
to Nashville, to.. - Minnasota.
- Minnasota, that's right, and Pennsylvania.
And me, about 20 minutes away.
(techno music)
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