Hello. Welcome to this video: "How To Use YouTube Ads - Setting Up Your YouTube
Account. This video is all about the steps to be taken to set up a YouTube
ads account. This part in the process of how to use YouTube ads can be very
challenging for many. It's where the fear factor determines whether a
Youtuber takes their business to the next level. So let's find out if we -
including - you are up to the challenge! In the meantime, be sure to watch the video
to the very end where you'll get details of how to download your free PDF copy of
the: "Top 10 Tips For Beginners To YouTube Ads".
Hi, my name is Jeff Laming of Video
Cashflow and in this video we're going to take the steps to set up our YouTube
video ads account. So let's now head over to the computer and whilst I'm making my
way there be sure to read the following message about to come up on your screen......
Okay, so welcome to the computer. Let's get started. So, just as a quick reminder
why are YouTube ads so powerful. Well, firstly, they rank your videos higher; secondly,
they can turbo-charge organic growth, so if you're looking to hit the 10,000
views mark then you need to seriously consider YouTube ads especially in light of
the recent changes by YouTube and Google; thirdly, the beauty of YouTube videos is
that your viewers, visitors, whatever can share the videos getting even more views;
and lastly, you can also get a $100 [£100] free credit from YouTube/Google when
you spend £25 [$25] on video ads. And that's probably the first place that
we.....one of the first places you want to go to as we set up the YouTube ads
account. So let's go to the next stage. Basically what you want to do is enter
in the Google search box here "YouTube advertising". There are number of other
ways to achieve what we're going to achieve but this is probably one of the
easiest ways.....and then we want to scroll down and come to this item here and it's
"Advertise - YouTube" so next thing, what we'll do is we'll click on that and we
come to this screen here. To get the promotional code for the free credit just
scroll to the bottom and here and we just click the "GET OFFER CODE" there. Enter
your email address (country comes up) and then tick the
Captcha box and click "Submit". So I'll do that now and see you back here shortly....
Now when you fill in details hit the "Submit" button - you come up with this page here:
"Thank You! You'll receive the offer code by email", so whatever email address you
put in you will receive the promotional code which need to activate before a
certain date, obviously in this case 31st December and in order to participate, you must
enter the code within 14 days of your first ad impression. And it's got further
details about how you can make payment. In this case it's £25
If you're in the States, Canada it'll be dollars - same with Australia and so forth.
When you go to you email this is the message that you'll get, confirmation of
receiving your offer with the promotional code, and then give you
directions on whether you're a new advertiser or an existing advertiser. And obviously, if
you are a new advertiser, the steps are fairly easy to follow which we'll quickly run
through now. And obviously, the first thing you'd want to do is copy that promotional
code onto your notepad because we'll be entering it in the next step or two
on another place on the Google/YouTube page. So now we go back to Google
and in the search bar we will enter "Google AdWords".....and then we come down to
here. It's expanded and this is the link that we want to click on next. Click on the
link there, and here we come to the "Get[ting] your ad on Google today.....be
seen by customers at the very moment you search on Google for the things you
offer and only pay when they click to visit your website or call". So let's just
click on "START NOW"...."Welcome to Google AdWords!", and the first thing you need to
show is your email address. Now, because I've already registered with Google AdWords my
email address will already show up....I've blocked it out here, and then it will
ask what is your website. And just so that you get a better view of it now
this is what it looks like. As I said I'm already signed up to
AdWords and this message here just signifies that saying this email is already
associated with an AdWords account.... sign in to your existing account; click
"Continue" which is this blue button down here. You can create a new AdWords
account associated with this email address if you want. You just click here
and that will take you through to another step where you set up your
account. And we'll just do that now just to show you what it's like. Now
interestingly, Google are giving you a choice of opting for what's called
AdWords Express and then comparing it with AdWords. Click on the blue hyperlink
here just to get a quick comparison and here it gives you an explanation of
Google AdWords Express......"It's the easiest way to reach customers on Google"
according to Google. Now, you can click on that and then there's the
more traditional "The advanced controls for professional marketers" so you now
have a choice - AdWords Express or AdWords. For the purposes of this video I'm going
to go with Google AdWords which is what I'm already set up with anyway, but I
will, at a later date, do a separate video on Google AdWords Express, as this is a
relatively new introduction as far as I'm aware by Google. Now, coming back to the
original "Welcome", I'm going to now click on the "Continue" button. I'll put in my
website address where we'll go through to the next step. Now, once you've filled
out your new account details (if you haven't already filled one out) you'll have to
verify your account by clicking a link in the email that you'll receive, and
then you'll be brought to the Google AdWords dashboard which is this page
here. So where do we claim the $100 credit? Well if you go to here on
the Google AdWords dashboard, go to the gear icon here. This is Billing, Account
Settings and Help. Click on that. Click on Help and put in: "credit coupon" using
"Use your promotional codes" and it will tell you where to enter your promotional code
here, so let's just expand on that so you can see it, and then you get the
instructions; sign in to your AdWords account; click the gear icon and choose
"Billing & payments; click "Settings"; scroll to the bottom of page; click
"Manage promotional codes" and enter your promotional code. Then click "Save" and you
can do that by clicking the blue "GO THERE NOW" button which is what I
will now do and for my own promotional code, and I'll see you in a minute. So,
back at the Google AdWords dashboard, just following those instructions. So sign
into your Google AdWords account and click on the gear icon here and click
on help; type in"Promotional codes"; scroll down to where to enter your promotional
code and as I showed you earlier in the blown-up picture. There's seven steps here, see. Click
on the go there now button and it will actually take you straight to Step
number five. When you click the "+ promotional code" button, put in your
AdWords account; click the promotional code and then hit your promotional code and
just put it into there. I'll go and get mine right now.....I'll enter that there and
then I'll click on the "Save" button and then once we've done that it tells you a bit
about how to use the promotional credit and the amount that you have spent so far. And then it
says here at the bottom: "Get £75 on credit for spending £25 on
TrueView video ads". And no doubt if you're in Australia or North America, New Zealand that'll
show up as dollars. So go back to Google AdWords. Back to the dashboard and
we're now ready to create our first campaign which we'll cover in the next
video. Hope you found those steps helpful. In the next video we'll run through the
next stage of setting up a YouTube ads campaign.....
.....and here's a link for you to download your free PDF copy of the: "Top 10 Tips
For Beginners To YouTube Ads". You will find the URL link in the description box
below this video. Thanks for watching. Look out for another video on video
marketing and YouTube coming your way next week. Enjoy! Until next time, bye for
now.
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