The YouTube Algorithm 2018 is a very complicated beast but in this video
we're going to deep dive into the YouTube algorithm in 2018 and how search works
on YouTube. This is part of a YouTube Algorithm playlist. There is a link down below if you want
to start from the beginning. Here we go!
Hello and welcome back to another video. If you're new around here and you're
looking to start a YouTube channel, grow your YouTube channel, or push your brand
out there to the second largest search engine on the Internet. Click Subscribe,
START CREATING. Now the YouTube Algorithm once fed can cause many reactions and of
course the more you feed it with your titles, your descriptions, your tags, your
thumbnails, your captions your, translations and your traffic. So
therefore people can interact with it. YouTube then uses that data and measures
you against other creators which then generates your search results.
Now, before I deep dive into those search results and how you can tweak those subject on
related videos. I want to know how much luck you've had with search results.
Have you done any tweaks or testings? Have you got some metadata that shows that you
can really rank really well with specific keywords and key terms?
Are you in a niche and are you using TubeBuddy to tweak your your content?
If you're not there's a link down below for Tube Buddy it's a highly powerful tool very much
suggested. But I'm quite intrigued to see what you do and help what kind of search
result you're getting. So please leave a comment down below!
Now the youtube search results and the youtube search is there to match the
most relevant video against the keyword and key search term that you have entered.
So you're not going to get Kylie Jenner makeup tutorials when you're
searching youtube tricks and tips. YouTube search rankings aren't based on
just how many video views you've got. It's based on the description, the titles, the
tags and how much it relates to the search term itself.
Also the amount of interaction that video has had. So your channel could have 20 subscribers but if
that video seems to be the correct answer and exactly what people are
looking for. Every time they watch the video they click like and they comment.
There's a good bunch of comments in relation to your subscriber count and
how engaging is and then watching all the way to the end. That is more likely
to rank above other channels with hundreds, thousands of youtube
subscribers.
So what can you do to increase your chances of your video
being found in the search results.
Well when you tag your video make sure that
it's using the most relevant tags for your video. I've done a video on three levels
of YouTube tag. I'll leave the video up here in the
little card. But it basically drills down into the fact that you need to have
channel level tags. You have to have category level tags and very specific
video level tags. So in this case I am talking about the YouTube Algorithm in 2018
and search. So in my tags it would be YouTube's algorithm 2018 search or
youtube search or youtube search algorithm.
See what I mean?
Very, very tight. It's also you'll notice two or three words long and not just one
not just YouTube or algorithm because that could be anything.
If you're hunting
out specific ideas for videos have a look at Google Trends.
In that case you
get to see what's currently being talked about a lot right now.
It could be anything that's in the news. It could be a toy, it could be a movie that's come
out at Christmas about Star War thingy stuff.
If you're talking about those
topics more people are going to be looking for that and if you get a small
percentage of the larger pie you're gonna get more views.
The key thing here
is to be relevant don't try and trick people with stupid clickbait because if
they arrive and then bounce out of your video it looks really bad on your
analytics and it's less likely to be engaged with and therefore pushed.
So
deliver what you promised from the thumbnails description tags but you can
still make it click worthy.
There's a difference between clickbait and click
worthiness.
So therefore offer what that they expect
but also make it a bit fun. A funny face on the thumbnail or a funny tag or
something that's slightly hooky.
To help the relevancy of your video against the
keyword and key search term write solid descriptions.
Now these act like mini
blog posts and if you're new to the world of interweb-inees, then fine, but if
you're not then you'll remember that it's the content that Google eats.
So whether you're new or old to the world if you've got a good two three paragraph
description of that video in that that's a 400 words you're likely to mention the
keywords and key search terms that Google want to find.
Now don't pack the
description with spam and don't pack it with keywords,
but if you
happen to drop in that this is a video about the YouTube algorithm in 2018 and
it's full search results the search results.. The YouTube Search Algorithm in 2018 happens to
include blah blah blah here's the description, here's the title.
See what
I'm doing I'm mentioning the keywords that I want to search and rank for but
I'm not spamming it.
The good old fashioned blog posting method.
Try going for seasonal topics or trending topics. For example it's leading up into
Halloween. Why not talk about makeup tutorials? Especially if it's a couple of
weeks before because you've got a run up which means when people are searching
for Halloween at the end of October you've already had like a week in
advance to rank a little bit better which means you're more related than a
video that's published 20 seconds ago because you've got data to prove to
Google that people watched you.
Don't give the video too much for a run-up, you
don't want to be posting a Halloween topic in February.
If you do this right
you will make your video relevant to the search term and the more relevant the
higher up that list you will rank.
So this video is part of a YouTube Algorithm in 2018 playlist
where I'm deep diving into the YouTube Algorithm.
There is a link up here or in
the description down below to the rest of the playlist.
If you want to subscribe
for more YouTube tricks and tips that would be wonderful.
Go out there, START CREATING!
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