What's up and welcome to another video my name is Nicholas Woolsey, thank you for joining me here on my channel
I hope that the video I bring to you today is gonna bring you value and help you out in your photography
Journey today, we're talking about the reason that you are failing at photography
(Don't Forget to SUBSCRIBE, LIKE, and SHARE this video!!) :)
All right welcome back. Let me say really quick that
at the end of this video, I'm gonna be showcasing ten of my
Ten photos of recent shoots that I've done and the reason I'm doing this is my wife is always telling me
Hey, you need to show more people your photos
You need to showcase your photos more often and so I decided to throw them into this video
And I hope you enjoy them if you like them be sure to leave a comment below and let me know which ones you like
I'd be happy to answer any technical questions that you may have also going along with that
If you're new to the channel be sure to hit the subscribe button. I love getting new people
Subscribed on here and teaching what I know so I bring these videos out weekly
Hit the subscribe button and tick the little Bell notification there, and you'll get notified whenever I post new videos
So let's talk about why you aren't
succeeding at photography
Specifically in the business realm now if you're not in the business realm this video will still be useful to you
But if you have a photography business
And it's struggling and you're not making the kind of
Money that you want to make or you're not booking the amount of shoots at you on a book?
There's a reason to this there's probably a couple of reasons either your photos suck which
the majority of you if you're in
If you're learning about photography, and you're in photography and you're constantly
training with it
then chances are your photos probably don't suck your photos may lack something on the technical side whether it be like super sharp focus or
Composition that sort of thing and that can cause your your business to suffer
But the thing that really causes most photographers to suffer is this
personal branding okay your personal brand so
My name is Nicolas Woolsey, and my photography brand is Nicolas Wolsey photography, so I built my entire
Business around my name and this helps and hurts at the same time, and I'll tell you why
It helps because when people hire me they want me to shoot their photos
They don't want someone else working under me
They don't want you know to hire me and then have an employee come and shoot their photos. They want me for me
Why they like the personality they like the photos they like the interaction?
You know I've met several photographers where their photos are outstanding. They're amazing
but
The personality of the photographer is just weird they're just weird people like that. They don't vibe well
They don't you know they make things awkward
And you don't want that you want to have a good
relationship with your photographer now if you're a little bit weird quirky or or goofy so am I
I use that quirkiness in my brand and
That's sort of what people are expecting and what they get you know I I'm a dad
I love to crack goofy dad joked but I make it work. You know. I don't leave things awkward and hanging and
On the flip side I've seen people to have very mediocre
photography
Nothing to shout from the rooftops about
just average work, but they have outstanding personality, and they have great personal brand and
Because of that they book a stunning amount of gigs whether it be wedding photography or portraits or what-have-you
And you know the photos may not be that great, but their personality wins over the client every time
Now if you can mix those two
You know your personal brand and have stunning photos you have a really winning combination there and
You're gonna be very successful with that
Now this also you know you have to factor in a lot of marketing things. Whether you do bridal shows or art festivals or
You know Google AdWords or advertising on Facebook? I think two things that
photographers in
Specific do not take advantage of that. They should is
is
advertising on Google and advertising on Facebook specifically Google, so I live in an area where if you typed in the area name and
Photographer I'm not gonna pop up on the first page. I think I'm like fourth. I'm just not gonna pop up there
I'm in a heavily saturated area of photographers wedding photographers and portrait photographers
but with the help of Google Ads I can get right up on that front page and
People you know if you have an ad up there
People are gonna click on it whenever they search out for that specific keyword or those keywords that you're bidding on so along with
You know having a business doing photography?
If you have the business along with taking great photos. There is also
the brand aspect of it and
Then after that there's the the marketing aspect of its not just having great photos
So if you just sit at home, and you have great photos, you're never gonna succeed as a business
You have to have a good personality a good personal brand because when it comes to photography and having a business
It's not it's not the big business that matters. It's the personal
It's the interaction people hire you because they want to hire you this is the reason why?
Statistically speaking
Photographers that incorporate their name into the business name
their personal name into the business name do far better than say like
ABC photography, okay, no one knows what ABC photography is no one knows who they're getting
There's no face to the name so
If you are new at photography, and you're looking to make money in the future you're still in the learning process
That's totally cool, but while you learn
Make sure you incorporate a personal brand your personal brand into the photography
It's not just about taking pictures
I know everyone you know some of the purest out there think I'll just take tons of great pictures and people will hire you that's
know
forty percent
Okay, I would say forty percent is actually taking good pictures
the other sixty percent is personal brand and and marketing mixed together, so
Your photography is not the business
You are the business the photography is just a product that people are getting from you, okay?
I'm on Facebook, and I have my own
Facebook group around centered around beginner photographers. I want to help people
I post these videos and chances are if you're watching this video. You're probably watching it from the Facebook group
I've been a part of a lot of other Facebook groups both beginner intermediate
Advanced wedding portrait groups. I'm part of several groups and in a lot of these groups
You know you'll have one or two really cocky really negative people up on top
administrators and
And other people people just or they think they know a lot
And they just tear people down and just criticize constantly. It's not helpful, okay
you have to separate yourself from that and
We live in an age where
Take good pictures
Right put your all into it
But put more focus on your personal brand and who cares what those negative people say
You can be a you can make money on this when I started out my pictures weren't fantastic
I still wouldn't say they're fantastic. I would say they're
above average you know above
The middle of the road, but they're not you know they're not three nails photography kind of photos
They're not Jose via photos, but they're above average at least have good
average or above-average photos and then
Incorporate that personal brand personal brand is so important when it comes to this if you're thinking about a name for your photography
don't discount your
personal name in the photography
So you know if yep?
Sarah Smith, okay, you're Sarah Smith and you want to be um
Like 7th Avenue photography, I don't know I'm just throwing names out there, 7th Avenue photography
You're not gonna get as much business with 7th Avenue
Photography as you will with Sarah Smith photography because people want to know they want that personal connection
Ok and then finally a third thing don't let a few negative people deter you from
Following this passion you have a passion to do photography and then to make money at it go make money go on Craigslist
Make a few free ads everyone's doing it, and it's so super saturated market on Craigslist, but you can make free ads
Give some stuff away for free book some shoots get into bridal shows when I started
Bridal Shows my very first bridal show with my wife, I literally went to some thrift stores. I threw together some props
Set him on a table. I had printed out photos from I
think Ritz Camera or something
Nothing spectacular and put them in frames set him up
And I booked two weddings that very first bridal show and made
$4,000 in contracts from the first bridal show cost me 400 450 bucks to do the show total like that's
That's booking the show and all the props and the printing everything 450 bucks and I got
$4,000 in contracts. There's no reason you can't either. Okay. Don't let what a few negative people say
deter you from
Following this passion this dream, so let's recap your business is struggling or you're thinking about getting into photography as a business
40 percent photography focus okay 60 percent
personal brand and marketing
You can have outstanding photos, but if your personal brand sucks
No one's gonna want to hire you if you're just a jerk in your coffee and your and
And you're rude to everyone
No one's gonna hire you no matter how good your photos are
Okay on the other side of the coin if your photos are just average or above average
And you're just putting out like a pretty good product, but you outstanding to work with and people
Love you, and you're warm, and you're friendly in your con. You're loving and you're patient
People will hire you again and again and again and again
I have clients that hire me four to five times per year just for portraits and
The photos, are you know they're good, but they like the interaction
Okay, they like the personal brand the personality and the fun and the dad jokes and the goofiness and how I am able to
Handle their kids and I'm patient with their kids because I've got kids of my own
That's why they keep coming back okay, and then the marketing side
Don't just hope to get on the first page of Google
Don't just hope that people will see your Facebook page and that your friends will share it because here's the thing
Chances are your friends
They're not going to share your Facebook page Paige as much as you would hope they would so run ads and don't be afraid
$5 a day, you know five days a week 25 bucks. It's $100 a month
if you don't book at least one photoshoot per month at
A hundred and fifty bucks or a hundred dollars at least to cover your your marketing
expenses and
To get experience under your belt you don't if you can't do that at least
Message me right away
And I will help put a plan together for I won't even charge you to help put a plan together for you
I'll show you how I do it
I use Google Ads and I use Facebook ads for just about everything I do in the business world
I don't just do photography. This is my main thing, but I also do you know affiliate marketing. I invest in cryptocurrencies
I lend
Cryptocurrencies for daily returns I do a bunch of different things, okay
And I use Google ads and Facebook ads for all of it, so I hope this video was helpful
I hope you can see that you know
You have really good photos you have even if you have just average photos or above-average photos
Doesn't mean you're gonna be successful
There's a lot of really good photographers out there
But there's not as many good photographers to have also a good personal brand. I hope this helps explain something
I hope it opens your mind to something. I hope I hope that this helps just even one person
to see
Something that they've been missing okay
If you weren't already subscribed like I said
please hit the subscribe button tick the bell so you get notifications when I post like the video if this helped you comment if
You hate something that I said, I really don't like to use the word hate
But you know if you hate something that I said or you feel like it's incorrect
You know contest it challenge it. Let me know and and we can start a dialogue. I'm not I am absolutely not
the end-all no all
Photographer not by any means in the world
But I have learned a substantial amount about this this market in this industry
And I'm trying to push that out there and help others learn it as well because here's the thing if you don't know
That you should know something
You're just standing in a dark room a lot of people want to get out and learn something
But they don't know where to start or they don't know what pieces they're missing you might know a lot about photography
But I guarantee you just like me right now the things that you're missing, but you don't know what you're missing like
You're not sure because you're missing it, and so I'm just trying to bring some of this value forward
Show you some of the things that I've learned hopefully I'll learn something from you
And you know if you if you leave a comment or you talk back or message me
And so yeah, I hope you I hope this helped and don't forget to subscribe like comment and share if you found this helpful
Okay now for 10 photos of recent photo shoots. I did. I hope you like these
Just a little bit of my work
To showcase because my wife asked me to all right take care, and I'll see you in the next video
You
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