what are the fruits of your labor what
is it you want to come from your
business and we talked about all the
aspects obviously the impacts of making
a change in society the economic returns
for yourself or your family for your
employees for your partners that are not
about me
they're about we they're about this
connection is human connection in a
world where technology can do so much
good it can also separate us so how we
use it they're using forms of Technology
in my mind as a way to create a deeper
connection among human beings I really
believe the experiences they create or
what set them apart and make them some
of the extraordinary businesses in the
country and in the world the difference
in people the difference in performance
the difference in the final result the
outcome is it usually dependent upon
skill is that what makes one person
better than other yes or no how many
seen someone with unbelievable innate
skill get wiped out by an athlete a
person a business individual who clearly
had less skill how many seen this happen
say I if their ability to maximize we
said on day one leaders or our
transformed organizations you want to
grow this company you want to transform
this company leaders do it the leader
doesn't mean everybody else follows you
it just means that you have a higher
what a higher standard than anybody else
does will make you the leader is when
you have a higher expectation not of
other people anybody can do that of whom
of yourself so if you want to know what
does it take to take things the highest
level what's going to take to change my
business permanently not temporary you
go home and you can install some of
these strategy skills tactics tools
insights and see a significant change
but if that change is going to be a
lasting company of value that keeps
growing then the things you've learned
here have to become the standard for
your organization not something you did
for a period of time whenever you look
at somebody and say why are they more
successful anybody else it's always
because of step one they've raised their
standard if you go back home and you
want to change your life in any way
personally professionally or
company is boring as it sounds as stupid
as it sounds you might say I spent all
this time this energy this money and
you're into so many raise my standards
yes because even though that's not sexy
it is the only thing that creates
lasting change you want to dye it and
you can lose weight but will that person
eventually do they'll go where back
unless they raise their standard now
that sounds so trite and stupid and
positive thing kyoro school but the
truth is it's the truth so maybe I can
language it the way that's more
compelling to you or more simple what
does it mean we say raise our standards
it means you turn your shoulds in the
muss the difference in people is that
they turn their shoulds in the muss the
things that you used to say I should do
you do your sheds when it's convenient
when it's comfortable when it goes your
way but when something is a must not
other people but a must to you do you
find the way to get it done yes or no so
the difference in people is what's there
must in other words for that is what's
our standard every person this room
right now
our bodies are reflection of our
physical standards they are not a
reflection of our desires many close
people have a desire for more energy or
a better body or stronger body or more
fit body you don't get our goals
together must the ones that are the must
become how you are and guess what it
shows up in your rituals when it's a
must you have different rituals
different things you do consistently
when you must have your body a certain
way then you should or you'd like to or
you ought to tell me if all I'm talking
about here say I so whether we want it
or not the only way to change your body
long-term is change what the must is for
you
now I'm gonna tell you what it should be
who the hell am i I'm just saying maybe
it's time for you to take a look because
many times you set the standard a long
time ago or you lost the standard
completely because most of us base our
standards by our environment who you
spend time with is who you tend to
become so if everybody around you is
gained a little weight or everything
around you is you know constantly tired
after a while even if you had high
energy you don't want to make fun of
them or Keys them or make them feel bad
so gradually subconsciously you lower
your own Saturn just a little bit and
that little bit is that old metaphor
overused but true you take out frog and
put them in boiling water what's going
to do jump right out but if you put them
in and turn the weather real slowly over
time it'll boil to death that's most
people's lives isn't it it's usually
because you haven't remembered the power
of we spend time what do you spend time
with us who you become so when you want
things that's great about this five days
as you found people from all over the
world who are all absolutely committed
to go day and night night and day
literally sometimes the food sometimes
without but whose standard was I'm here
to maximize Who I am why I'm about what
I'm gonna take home what I'm going to
create that raises your game number play
against somebody you're better than your
skills going to go down play against
someone better than you just to stay on
the court the game has to go up want to
change your life raise your standard
want it raise your standards the most
get around where it's better surround
yourself with people playing the game
much higher than you are so just to be
around them your game master eyes that's
part of what we try to do we come into a
company we create that by raising the
standard amongst them or you got to do
it by yourself but you got to do it how
many grades not to say I and it starts
with whom it starts with us so raise the
stand I remember when I met Michael
Jordan for the first time there's while
I'm still with the Bulls I asked him I
got a chance to do some coaching a bunch
of people and got a new system because
of this and this is Michael I said how
is it you do this you're the best that's
ever lived at this stage got that same
question Wayne Gretzky interesting Wayne
Gretzky I read someplace and he gave me
the same answer I see
same thing you're not the fastest you're
not the strongest you're not you know
you don't how is it you the great one
when you have the fastest the strongest
the quickest he said well Tony I
appreciate the compliment they said I
think one of my advantages is most
people skate to where the puck is and I
skate to where the puck is going the
power of what participation he knows the
pattern with Jordan his standard was I
asked him he said he doped Oni everybody
you know I said what would they say this
is that natural ability as a talented of
skills that god-given is it strategy
what is it he's our Tony I think I could
save this to you without us saying like
hyperbole he said I had got unbelievable
natural skills he said study my history
and you'll know I am Who I am I did not
make the high school varsity team when I
was a sophomore in school high school I
got cut they so I had a lot of natural
talent but the greatest gift in my life
was a coach who said you're not on the
team and I looked at him I laughed at
him I think you gotta put me on the team
when it was time to got out there is no
you're not he said you have a lot of
natural talent Lee you have no heart no
absolute commitment no real Drive you're
not on my team and it just crushed him
and finally he negotiated he said look
you want to be on my team next year
simple leave me every morning before
school for a one-on-one practice and
I'll take this raw talent and I'll teach
you discipline also and raise your
standard did you show up the whole year
I'll guarantee you a spot next year and
if you don't probably the same outcomes
gonna happen when you try out next year
you couldn't believe it and guess what
most people know Michael Jordan got up
every morning and drills and drills and
drill didn't get to be on the team and
next to his on the team he was not only
good it was great
guess when his crew exploded when he
lost again championship to Detroit
and he was on the bus he said he was
crying in the back of the bus physically
crying pissed off and all the other
players they hadn't done their job and
something inside of him snapped and
realized crying whining blaming
everybody else is not the problem I need
to raise my coz he realize that's what
did it for him originally you know he
did that year he lifted weights like
never in his entire life he decided he
was going to dominate every person every
person every floor every place every
spot in the country he's really stronger
than anybody he practice like he'd never
practiced in his life and oh by the way
he went how many NBA championships how
many in a row three retired came back
when having around three never anybody
in history would even dream of such a
thing especially after retirement that's
the power of raising your standard but
guess who he competes with Michael told
me one time he goes Tony if I competed
with other people I wouldn't be Who I am
you see my competition is with the best
I can be there trying to compete with me
that's why I beat them because they're
competing with where I am but I'm
competing with where I can be think
about that mindset the guy your life
would be different if you raise the
standard what you expected from yourself
but your people yourself to that level
how things could shift it's all about
changing your shirts Tomas it's all
about going back and saying this is how
it's going to be it's like when Gary
beam was here and these guys came in I'm
working so hard man I work from 9:00 to
6:00 yeah what are you doing to make
them do 8:00 p.m. to 2:00 I am that's
when you master your craft I always say
to people it's what you practice in
private it'll you'll be rewarded for in
public people - hello my god you know
you have this great abilities great
skill didn't see all the hours this
class this course I know tons of stuff
like the back of my hand but if you talk
to my team who's exhausted
they'll tell you we're up to four a.m.
almost every night to be able to figure
out how to provide for you a life cycle
and get it to be real so you can think
about Nike and I'll give you accurate
information about when did they really
get the young adult when they fall down
we ought to make phone calls read
financials do all kinds of stuff we did
all that stuff we're doing all these
things we've accomplished so much I
figure how to make it even
better that level of commitment is what
makes you great at what you do and gives
you that little edge that makes you
stand out from everybody else and that's
standing out is what makes somebody
absolutely own an industry or brand
themself like nobody else in the world
that process is what this is about
raise your standard when you got to go
home you got to say where are we gonna
raise the standard what am I going to
take this room I should and make it
absolute must
where were you doing as a team how we're
gonna pull it off now who here is ever
by the way your income right now as a
result of your standards as well it's
not the industry and it's not the
economy who here is making more money
today than you made 10 years ago when
you sit your hands how many feel like
it's not enough today on these days your
hands and how could that be we're gonna
save so cheap now computers are cheaper
than they were then you get so much more
for your money because once you achieve
a level who knows what happens you
immediately you close the gap decretum
you got that's because that what makes a
skrub whose want to go back to where you
were 10 years ago not many some of you
you would because it's gotten worse more
as 10 years for you the majorities
there's no way see once you're fortunate
enough if you don't like cleaning else
what's your fortune enough to have
somebody clean your toilets you will not
be doing that again
unless you like that you'll find
somebody loves cleaning toilets and
you'll pay them handsomely if now to go
back and do that once you've had the
privilege not having to do that the
different game it's a gross metaphor but
who gets what I'm talking about here say
I once you have a must you find a way to
get to it every one of you in this room
is earning what you must earn not a dime
more don't get me wrong you might have
big goals big desires it's not a must
for you because even the economy
crunches if it's a must you will find
the way how many agree with me on to say
I see when I was a must for me to get at
one level I did I remember right it was
a must for me to finally make a million
dollars a year
I had my son Jared gonna be born I swear
I would never have a child unless I was
financially sat and I wasn't financially
set and he was on his way I went from
38,000 dollars a year to making a
million dollars a year in the next 12
months now it's all BS and I had I
thought all my growing up all the pain
was because my parents Fox there's no
they would have fought anyway because I
believe that though I raise the standard
made it happen I made a million dollars
a year for seven straight years even
though I built five more companies even
though I was helping more people I made
the same amount of money
guess why that was my must at some level
above that seem greedy
I wasn't like I had this incredible
lifestyle in the magical home I had this
place called the Del Mar castle
overlooking the ocean and Del Mar
California and I was on the road staying
at the Ramada Inn in Milwaukee with shag
carpeting and smelly you know dead
animals on the wall on my birthday
a my maid she's back at home in the
castle going off mr. Robins happy
birthday I can't help thinking you it's
so wonderful all this Robins is so
beautiful here I was sitting out the
jacuzzi overlooking the ocean oh yes oh
I've lost 22 pounds I can't tell you
it's been so amazing I get on your
Stairmaster and I watch Oprah I love
your gym mr. Robbins I think it she's
got a multimillion-dollar lifestyle
how many can relate to this in some way
right so I went from 38,000 a million if
I changed my income it became an
absolute what it was nothing about money
it was about growing because I knew to
make more I'd have to help more people
I'd have to expand and I came to this
goal I wanted to feed all the people in
San Diego that were homeless first my
goal was a third is of homeless people
my goal was everybody because if I go
from 38,000 a million I should they go
from a million to 3 million in 3 years
and I did in 12 months
I found the Y I found the reasons that a
different RPM but it became a must for
me not a shed you're meeting your must
my friends maybe it's time to change
your mus
something was must to survive so please
my students be ok some you must just add
freedom some people's mustards have more
than they could possibly spend so these
monsters take care of everybody around
them whatever your monsters you're going
to get it when you leave here get clear
on your months or raise your wife step 2
real fast i'ma do it real fast
who here's ever raise the standard and
you get out there you go I'm gonna go do
this now I'm committed I'm going to
change this I'm going to make that
happen I lose 50 pounds I'm going to
take my company the next level and
you're all excited and then all sudden
this voice in your set head goes
who you kidding who's ever had one of
these raise your hand say aye
so once you raise your standard you got
to get certainty behind it you can
sustain it and that means you got to
change your limiting beliefs you got to
change your limiting beliefs and who has
a limiting beliefs by the way who
everyone does so you got to become aware
of it and you got to destroy it now how
to do that honestly if you've been bbw
know how if you haven't come join me in
San Jose or someplace else and who has
limiting beliefs by the way who everyone
does so you got to become aware of it
and you got to destroy it now how to do
that
honestly if you've been DBW know how if
you haven't come join me in San Jose or
someplace else and come through the
experience when you change your limiting
beliefs everything changes because as
you believe so is it done unto you if
you believe you're right you believe
you're wrong you're right because
whatever you're certain about you find a
way to support it I always teach people
exercise try this and if you know it do
it fresh look at this room real fast for
everything it's brown in this room and
give you a test what's brown click look
for brown with the brown with a brown
brown hair brown clothing brown close
your eyes tell me everything you saw in
this room that's red raise your hand if
you see more Brown and you have been red
and say aye
open your eyes now let's read Motorrad
let's read let's read look for red look
for red look everywhere for red look for
red raise your hand if you found more
redness time raise your hand say aye
why but you're looking for it because
whenever you focus on you'll find is
that you'll find stuff that's not there
how many saw beige called it brown just
to feel successful how many saw burgundy
called it red just to feel successful
see once you believe something is a
certain way and you need four certainly
you'll change things to meet that belief
let me show you in two seconds flat when
the rich get richer and the poor get
poorer I called the success cycle real
fast
put all yourself four squares put them
up on the screen you'll see as we do
this take a quick look you'll notice
you've got the word potential up on the
left-hand square
on the right-hand squares the word
action bottom right is the word results
bottom left is the word belief or in
other words that would be a sense of
certainty potential action belief
results and notice there's arrows in a
clockwise fashion where they just keep
feeding each other over and over and
over again so again it's potential
action results belief another word for
that would be certainty and you ever
notice how rich people tend to get
richer and for people to get poorer and
I don't just mean rich in financial
terms I mean people that are rich
emotionally should notice a happy people
tend to get happier and depressed people
tend to get more depressed how many
found this to be true too sad because
the power of momentum and what I'm about
to show you so let me show you something
here what's the potential of any human
being you tell me quick unlimited do
most people's results reflect that true
potential yes or no no way why because
most people aren't taking enough what
but is it possible take a lot of action
and still get lousy results what if you
get a Salesman that works for you and
they walk out and they not run a hundred
doors and they say you wouldn't want to
buy them from me would you or they don't
say that verbally but they see it
non-verbally does that going to affect
the results yes or no so it's not enough
even to take enough action because when
we believe it's not going to work or
work uncertain does that affect how much
of our potential we tap yes or no if you
don't think it's going to work you're
not going to put out a bunch of your
energy when you think it's going to fail
and by the way when you're not sure you
tap a little potential do you take
little a lot of action when you're not
sure when you think it's not going to
work you take massive action or little
action now when you take little
potential with little action what kind
of results to get little lousy results I
mean you get lousy results what does
that do to your belief you'll see I told
you wasn't going to work
told you was a waste of time and
by the way when you have lost leaves how
much more potential you take more or
less if it's possible you have less
potential more or less action less and
what happens the results they get even
like and now they got worse results was
that did you believe and by the way now
you see the current economy isn't it
true everybody out there is going oh my
god the results are so bad it's going to
get worse in the future so I better pull
my horns there's less potential so I'm
not going to push as hard I'm not gonna
take much action oh my god I'm getting
lousy results with a little pencil
action oh my god it's gonna get worse
that's what creates a recession
depression whatever you want to call it
how do you change that by the way can it
work the opposite direction
what would happen if something aside you
gave you so much certainty inside of you
that you felt absolutely certain the
recession was your friend that the worst
economy for you was the greatest time on
earth and all you want to do is manage
your state and apply your fundamentals
and immerse stay coach so you don't get
off the target keep taking action and
you can own your business and you go to
other people's businesses how many
believe that by the way now say I when
you have that kind of certainty are you
going to use more of your potential when
you go home or less which one my friends
are you going to take less or more
action when you are certain and you use
lots of your potential with massive
action what kind of results do you get
massive action gets massive results what
kind of relief you get now when you get
better results you go home use your core
store you go home you take one a
techniques you get a different response
you go home and you stimulate a new
source of profit or income you go home
when you add a service home and do
anything and it works you bring us here
it works now by the way at home apps we
went in there thank God we went in there
because they took our stuff and it
looked like it wasn't working
you remember that because some people
there didn't want the change to happen
so we had to dig in but it was working
we knew you can't take action you can't
sell that seed and read nothing
so we uncovered what was really going on
you have to watch for the same thing
threes on the size of your organization
but
online when you get great results
believe get stronger now you're totally
certain are you going to use more or
less potential my friends which one more
you gonna take even more what good an
even greater what even more certainty
and now what happens your business I'm a
bum now you have a different momentum
and so your economy does not have to
reflect the economy you get to create
your economy you get to decide whether
you freeze to death or ski or snowboard
it's winter but you can have the best
time of your life it could be a sunny
beautiful magical time but you got to do
you got to manage this process in order
to do it you have to change your
limiting beliefs and this week has been
about doing that by giving you so many
tools and examples
you'd be immersed but I promise you when
you go home all this is going to be
tested a because all the stuff that's
waiting for you after being gone for
five days be all the people that you
work with limiting beliefs whether you
have one employee or two because you're
in the army of one or two people or
whether you got 10,000 if you have to be
able to implement this by the way is I'm
going to sell you bring us in if we can
help you think we get out yes or no yes
or no bring us in we'll do it or get
your team together and find a way to
make sure this momentum goes in the
right direction make sense this is the
must if you have this high standard but
you don't really believe because the
Momentum's in the wrong direction having
the tools will be worthless
that's where certainty that's where
everything else we teach that's what I
do in my events that's what you guys
have been do before that's what you got
to bring to the table what are the five
key is pretty grating this number one
you got to go home and raise your life
come on guys raise your one please turn
your shirts into step number two you got
to go out and change your limiting one
find anything of limits you and destroy
it what's the fastest way to destroy it
you can do it very quickly by producing
results in your mind over and over again
or why do you think I get people to walk
on fire because they think it's
impossible when they walk this fire
mentally you might say oh I can do it
but when they get front of that fire and
it's 2,000 degrees bringing hot coals it
gets their full attention
sometimes they have a state change and
when you get yourself in a state where
you can storm through fire it's not
about fire walking the state you're in
gates of the La Crosse fire is the
metaphor for anything it used to stop
you to fire your life and by the way
when you cross fire and you're on the
other side doing something you want to
help those difficult or impossible it's
that easy your brain goes what else can
I do that I thought was impossible it's
unbelievable it's not intellectual it's
emotional plus after fire walking cold
calling is not a problem
you get the idea ladies and gentlemen
all right so what we're really talking
about here is changing your beliefs now
here's a third key if you're going to
get maximum results
you got to model what works we brought
you for five days and nights here models
what works go back and get them now
here's where the challenge is how many
got tons to do in your normal list of
things to do when you go home I'm a lot
fitter to say I come we have a lot of
outcomes you got to go after say I how
many on the same amount of time you have
before say I so in your business if you
need something to get done you get it
done
because it's an absolute one or you hire
someone to get it done hire us hire
someone else get somebody inside but are
these things you're going home with
muster shoulds which one do whatever it
takes I don't have the money you know
the money not to forget us hire some
buddies an individual who knows what
they're doing and put them in there
leverage yourself the only way you're
going to get the game bigger is by
taking a little bit of what my friends
risk but that means get yourself some
resources be resourceful enough to get
the resources what's great about this
what is this opening what is this
creating what's possible what have I not
seen this is going to make me see what
have I learned from this what can I
learn from this what am I willing to do
to still have it the way I want
that's the fourth step you get you
intensify and you innovate and then
there's a final first step and that this
step is really simple my friends and
that is step up and give step up and
give more than anyone else could
possibly expect the ultimate
transformation happens when you stop
trying to get and start gift whenever
you're at your best you're giving
remember so vividly driving in my car my
Volkswagen bug and I was struggling and
I was 19 years old I was driving on the
freeway and saying Gabriel Malley the
210 freeway I'll never forget at
midnight and I'm frustrated I felt like
I tried everything I had these big tips
like the one you just saw and nothing
was going on my way and I was frustrated
and I kept thinking how come I'm not
getting what I want and all of a sudden
it just hit me on the freeway I pulled
over the side it's almost midnight no
cars really around grab my journal I
wrote I still have the journal to this
day from I was 19 years old Cole page I
wrote the secret to living is giving and
I realized what I wasn't doing well
because all focused about what I wasn't
getting I was not focused on what I was
not giving the whole game changed
[Music]
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