Using your Facebook page once your event is over. What are you going to do
with it now?
Hi I'm Sheryl Loch with Ginger Roots Media and back again with... Hey guys,
Lany Sullivan with Events by Lany. [Lany] Alright, I cannot believe that we're
still talking about Facebook, of all things. Okay, so this is our last Facebook
video. Thank god! [Sheryl] No it's not. [Lany] She just broke my heart. [Lany] Alright, so your event is complete. You
have done an amazing job. Your social media team has done an amazing job. Your attendees
have left in awe and with an amazing experience.
Notice the theme... amazing, amazing, amazing. Great job. I'll give you a round of applause. So
now what do you do with everything? You've got all this content. You've got
all this video. Everything's been hashtag properly.
Congratulations, you did it right. What are we doing with all of our content now? [Sheryl] Now
we're going to use a lot of that content to A) help the attendees keep that memory
alive of how much fun they had, what a good time, what they learned.
You should have, while you're there picked up tons of video that you're going to
use on YouTube, Facebook. Those YouTube videos, the testimonials all that. You can
push those through Facebook. You can use some native. Don't use the same thing in
the same place or both places. You're going to make sure that even after the
event you may still be at the venue, your attendees have all gotten on planes to
head home to their families, but while they're doing that they've still been
posting their images, their videos, their little reviews, whatever. Your social
media manager needs to make sure those are getting answered. Be it you know, "Hey
so glad you could join us." Or reshared, repurpose through different
channels. All of their questions, concerns, excitement needs to be acknowledged.
Now some of these people may write blog posts. That's another thing you can share
out. You're going to be just basically taking all of this content we've told
you to grab and now you're going to start dripping it out to keep that
memory alive, because you don't want it to end the day your events over. [Lany] No. [Sheryl] You
want them to continue remembering all of these little things. You've had tons of
quotes. I'll guarantee, if you've been listening, your speakers have said a
million little things. So you make little images and you'll send these up. What
your page is used for now is building for next year because if you or however
often you have events; we're going to say a year because we had to be a huge event
takes a year to plan. [Lany] Yep. [Sheryl] But you're just going to continue to build and keep
that alive. Because what a lot of people do with events, they've got their branded
page, as soon as that events over they stop. If they built a group, it dies. If
they built a page, it dies and then what do they do when they get ready to plan
their next event? [Lany] They start over again. It's ridiculous. It's a waste.
What's happening, is you're wasting all this effort and all this time and all
this money, so you can scale back your social media. You don't have to be hot
and heavy like you were pre event and during the event. So you basically, it's a
slow burn, right. So you taper off your for the first couple weeks after the
event. You're slowly tapering it off. You're still promoting. You're still
congratulating and thanking and you know, engaging actively. And then you know,
month by month, so if you're doing an annual event your next three to six
months are just a continual you know, Hey don't forget. Hey wasn't this amazing. Oh
my G-d, that speaker quote, this thing here, you know, that party here, you know
this group of women there, you know oh my god, you see those dudes, they were
hilarious. Whatever it is. So you're gonna do a slow burn
promotion, and you know, keeping, your basically keeping your audience -You top
of mind to your audience is what you're doing and keeping them going oh my god I
remember that that was funny and they might share you know some memories. You
can engage them. "Hey what was your favorite memory of the event?" Then what
you're doing is you're using that content from last year's event and
you're pushing into next year's event. So you're retayloring your content
and you're tweaking your content to, instead of it being a promotion of last
year's event, you're promoting this year's event. So changing text. You're
changing, you know the target basically is what you're doing. But it's
super, like I said you don't have to do, go so hard all year, but it's
and it can all be scheduled. It can all be scheduled. So you can schedule a month
at a time, two months at a time and you don't have to think about it and you just have
somebody managing it. [Sheryl] The thing is though if you forgot the key part of gathering
masses of content during your event [Lany[ You're screwed. [Sheryl] You are left with very little to
use after the event. [Lany] No, you're screwed. [Sheryl] Yeah, and the thing is why you want to
continue this on Facebook is you don't want to lose that reach. Because once
people stop engaging with your Facebook page they no longer see it in their
freaking stream. So if you've built that Facebook page up to even a thousand
people and say 500 of them have been active because they were involved in the
event. If after a certain amount of time you're not putting out good things for
them to keep liking and commenting then pretty soon none of them see your stuff.
Which means when you start promoting the next event you are back to nothing. [Lany] Well,
you're working twice as hard and you're making so much more effort. So
yeah, I mean don't let your Facebook page tank. I mean, as much as I hate Facebook I
understand like, I understand all the algorithms and crap that I don't want to
know. So can you tell... I LOVE Facebook. so yeah. [Sheryl] When running ads, I mean when you
go to price out ads, this all comes into play, you want to keep
that Facebook page active. If you have a group, you may want to keep it very
active. Just the biggest thing is you have to have gathered plenty of a
variety of content so that it can be repurposed in use. You have to keep your
page active. You have to let people know updates and now you've already,
especially if this is going to be your second event, you've already started
building this. Don't let it sink and die. And even if this is your tenth event
that you've never really built, doesn't matter. Once you get it going
keep that momentum going. [Lany] Yeah absolutely. [Sheryl] So, I mean, that's it.
You can do it. [Lany] Don't waste all that effort building to
let it collapse and and tank. It's not worth it. [Sheryl] We've seen it [Lany] We've seen it
and it's really, it's sad. For us, when we see the success of an
event and then we're like... ah you're not doing anything to maintain and the
excitement just doesn't keep going, so [Sheryl] And especially as a social media
manager, when I'm checking you out before, maybe before I'm even sending them a
proposal and I look and say, holy crap, they've got X amount of people like this
page because they've had previous events or they built a big audience, but then at
some point they let it die. And as I'm going through I'm looking, I'm not
looking at an easy job now, whereas I may have just looked at the
likes and said this will be easier, but when I start looking through and there's no
interaction and if I go in and look at the insights and I see that there's no
page reach, that immediately tells me I have a lot of work to do. Which
immediately tells me, jack that price up because instead of spending X amount of
time building this that's already started, I have to
put in a lot more time. A lot more content. [Lany] Yeah, because are you coming in
in the middle and just you know, adding to adding value to it and just building,
continuing to build what's already there? Or are you starting from scratch? And
if you're starting from scratch every single time, your social media person is
going to charge you more money when you have to start from zero. So keep building
it up because it's, again...don't waste your money.
Don't waste your money, don't waste your time. It's not worth it. We're all, we all want to make money. We all
and you know, want to get paid for what we're worth, but we also don't want to burn
through money that we don't need to spend. [Sheryl] It's too easy to keep up if
you've done it right to start with. It's a breeze. [Lany] Yep, exactly. [Sheryl As I say it's
a breeze. [Lany] Don't listen to her. Okay, maybe not on that piece, but anyway guys go
to eventsbylany.com/knowledgebase - eventsbylany.com/
knowledgebase or click the link below. We have live Q&A's that are coming up.
We also have bonus material for you guys you can download and you only get it if
you are part of our membership. So make sure you join that. [Sheryl] I mean it's, it's
free to get those emails. Why wouldn't ya.
[Lany] Yeah. [Sheryl] And while you're here make sure you subscribe to the channel, go ahead and
like this video, share this video with other people you know could benefit from
it, leave us a comment, a question, do something.
Thanks.
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