I'm doing something a little bit different in this video today I'm
stepping away from all my YouTube tech and strategy and I want to share with
you some lessons that I've learned after being an entrepreneur for almost two
years so I want to share with you my top business lessons for entrepreneurs hey
guys my name is Trena and welcome to another episode of just the tips if you
are new to my channel make sure you click that subscribe button down below
because I'm uploading new videos every single week to help you create a video
strategy for your business so just a quick background I started a job in an
office right out of college I worked in that office for almost exactly eight
years before I decided I can't do this anymore I wasn't happy the work wasn't
challenging and so I decided even though it paid grades had great benefits and
people thought I was nuts for leaving I left I decided to start my own business
helping people create YouTube videos I have a master's degree in business so I
understood the business side of it what's unfortunately there is no YouTube
course or YouTube major in college and so I took it upon myself to learn
everything I could about YouTube I took the YouTube creators courses podcast
read books watch videos just took in everything I could and then I started
testing it on my own channel trying strategies trying different things to
see what works on channels and what doesn't and that's led me to here
teaching you YouTube and helping you figure out how you can use YouTube in
your business strategy so let's jump into the lessons that I've learned first
there is no easy way to grow business there are no shortcuts it's a goes back
to that cliche phrase that rome wasn't built in a day if someone tells you that
if you buy their course or their program or you work with them you're going to
make six figures in five weeks I'm sorry it's not going to happen
there's no easy way to get there building a business takes time and it
doesn't happen overnight that person that's promising you these quick results
probably has been in business for quite some time to get to where they are and
so don't take the easy way out you got to actually work on your business the
second lesson I learned is get on video honestly it builds your credibility so
much faster and makes people remember you
longer and they're much more willing to refer you in facebook groups or to other
business friends who are looking for someone with your expertise
I was only in business for six months and I was already getting caught out in
facebook groups as the go-to video person people were referring me I was
getting business by referrals and it was all because I was on video I didn't
really focus my strategy on blog posts in social media but I was focusing on
creating videos for YouTube and since I based my entire business around video I
believe I was able to get further faster if you want to start getting on video
make sure you grab my channel checklist right here so you can set up your
YouTube channel and start getting your business on video to see the results I
saw the third lesson that I learned is teat teach whatever it is you know
you're obviously an expert in some field and you're trying to build a business on
something teach on that subject don't worry about giving away your best stuff
this definitely hurt me in the beginning I thought I needed to keep these things
to myself so that they bought from me and not give it away for free but
unfortunately most things you can already learn on the internet or on
youtube so if you're not giving them this tutorial or you're not teaching
them how to do it they're just going to go somewhere else so teach teach freely
ultimately they're going to learn that they like you and they want to buy from
you so when you do have a course or a program they're more likely to sign up
for you even though you gave away your content for free people end up wanting
everything wrapped up in a nice little package so instead of piecemealing all
of your content togethers they'll be much more willing to buy an entire
package with everything listed you know step by step the fourth lesson I learned
is social media is overwhelming and that you can decide to just focus on two or
three platforms and it won't be the end of the world I know if you decide you
don't want to be on Pinterest or Instagram you struggle with FOMO fear of
missing out but honestly focus on a couple platforms
well instead of doing all of them horribly I definitely experienced this
firsthand now I'm down to just focusing on Instagram Facebook into obviously
YouTube and what's great about these three platforms is that I will repurpose
my YouTube content on my Facebook and on my Instagram so I'm not really creating
a whole heck of a lot more content but I am
able to use my content effectively on these three platforms lesson number five
is be selective with the clients who take on I know you can be interesting to
get that first client and in that first paycheck so you're ready to take anybody
on but I really learned this the hard way you need to make sure your client
and you are going to be a good fit the first client I took on was so eager to
work with me ready to pay sign up right away
and then things fell apart I didn't really figure out where she was going
with video in YouTube and so we had our first call she cancelled the next one
didn't do any of the homework from the first call said video wasn't working for
her wanted her money back and just drama ensued after that so make sure you go
through some type of client process to decide if you two are going to work well
together or if your services are what they really need it will pay off and a
bonus lesson for you is to reach out to other business owners it can get lonely
sitting at your desk day in and day out by yourself so reach out to somebody
somebody you're following on Instagram or somebody you've ran into in facebook
groups and respond in their comments reach out to them ask them to have a
coffee date whether it's in person on phone or on skype it's just so
refreshing to talk to somebody that understands what you're going through
and to just socialize once in a while instead of being a hermit in your office
I would love to hear what lessons you've learned by being in business for
yourself let me know down in the comments below if you like this video be
sure to give it a thumbs up share it and click that circle subscriber button
right there because next week I'll be back to sharing tips and strategies on
how to use YouTube in your business strategy thank you so much for watching
and I'll see you in the next video bye
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