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3 tips to develop a backlink network with help from partners.
Ever since search engines
have been searching for the best answers to provide on the result page,
the number of quality backlinks pointing to your site
have been what determines its popularity amidst the competition.
Consider your link network
to be like a professional social network.
It's hard to imagine a profile with two contacts ever
becoming one of the most respected in its field.
A profile with 10,000 contacts from many different lines of work
might not seem relevant either,
since its network isn't made up of quality partnerships,
despite it being vast.
On the other hand,
it's easy to trust a profile with the same number of contacts as you,
all of which are related to your specific field.
These are the types of relations search engines
will take into consideration
when they evaluate your backlinks.
To put it short,
quality beats quantity by a long shot.
Given changes to search engine algorithms
namely Google Penguin
proper backlink management makes for strong,
topical, long-term partnerships.
Here are three tips to find your partners.
Tip no. 1 Contextualize links
Strong partnerships are formed from quality contextualized links.
Backlinks generally have more SEO impact
when they're included in a dedicated text
explaining why the link is there
and what additional information its page offers.
Un-optimized link lists
or links that are part of a site-wide page footer
are hardly useful nowadays,
and they are quickly becoming obsolete.
So make sure your backlinks are surrounded
by the right types of explanatory keywords.
Tip no. 2 Keep things coherent with your business line
It is imperative that your site's theme be connected to you.
Even though you can't have a handle
on every link pointing to your site
and that it would be a waste of time to optimize every single one,
try to keep things coherent with your line of work.
Contact partners, suppliers, customers, and peers you work with
who are specialized in other fields or in other markets, for instance.
If you want to implement advertorials
and contact bloggers or news sites to improve your popularity,
make sure they're in a sector related to yours,
and that their audience could be interested in your site.
This will ensure credibility,
relevant traffic, and profitable SEO popularity.
Tip no. 3 Prefer long-term partnerships
To show how steadfast your site is in your field of work,
it's important for your backlinks
to be around for as long as possible.
If a bunch of your backlinks are removed after just a few days,
this bodes poorly for your reputation among search engines,
who will get the idea you were just creating links
without the webmaster's permission,
all in the hopes of messing with their algorithm.
Try instead to create lasting partnerships,
thus ensuring search engine stability.
There's no magic bullet for creating only quality backlinks,
as each site is uniquely different
and success can depend on individual history
or the competition's strategy.
Nonetheless, you can ensure the security of links you bring to life
through topical and stable partnerships.
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