So I'm here talking about New Zealand
Avocado. We are a horitculrual
industry, biosecurity is very important
for us . Its one of our biggest risks so
we manage bioecurity as an industry, we
manage that across sectors. We work
collaboratively with other
sectors and with the government in order
to implement a critical line of defense.
Ii'm going to share our story on
biosecurity today. Some of the successes we
and some collaborative programs that are in place.
But this is just the start of what we
see a future in that biosecurity does become a habit
for 4.7 million New Zealand's
The avocado industry, we grow in the north of
the North island, sixty percent in the Bay
of Plenty and the remainder in Northland. We
grow on the fertile soils, sunny moderate climate and 70 percent
crop exported and 30 percent is
sold in the New Zealand market. We have
1500 growers over 4,000 hectares. We have
11 exporters, 14 pack houses, we've got
our biggest crappie about this year 7.1
million trays which you'll be pleased I know
there's stories about the shortage of
avocados in May and June this year
became a little global story I was
actually phoned for interviews from 15
different countries about the shortage
of Avocados in New Zeland and the fact
that people stole them in the dead of the night.
It was actually quite hard not to get a little bit facetious at the end of that with reporters and say
that's what we did always on your way home after school always
you always raided someones orchard but I thought that
that probably wasn't the right
thing to talk about from New Zealand. We
operate under the horticulture export
authority model which means that our
exporters all must have a license to
export avocados It does mean we have
got rules in place and those rules do
include an export market strategy and some
on-orchard systems which do include biosecurity
We have an export season from August to
March but we do supply the New Zealand market
12 months of the year. Our process
grade goes to three oil companies making
avocado oil for consumers too.
This is the FOB be value of the New
Zealand industry we were a cottage
industry about 2011 we had a oversupply
in the Australian market it was a
disastrous year for growers. We needed to
change direction, we needed to change out on
what we were doing and we've succeeded
in doing that with significant increases
in Industry value over the last three
years and have a very positive outlook
for the current season. A lot that to do
with collaboration across the industry
some collectiveJV's between our
exporters the introduction of a primary
growth partnership and also wonderfully
the rise and rise of the celebrity
avocado globally and we are very lucky
that avocados globally have got celebrity status and
with the MPI here i'm very happy to talk
about our primary growth partnership
that's probably the start of a
collaboration with the government
through crown funding. We had a PGP
business case was submitted, the first
one, well the first version of it in 2012 and we are in
year 3 of that and that has certainly
supported significantly the increase in
value across our industry. Growers
recognize biosecurity as a risk many
of our avocado growers are also
kiwifruit growers and it was a great
story from James this morning about
the PSA as a reality check on
biosecurity and that has impacted a lot of
our growers but also being in the Bay of
Plenty influences significantly the way we think.
And as an industry body we are mandated
to to manage biosecurity on behalf of
our industry in order to protect that
value and so reading biosecurity 2025 it was
interesting actually I was joking with
my nearly grown up daughters about this
presentation and talking about
biosecurity and they jokingly said well biosecurity
it's obviously the security of
our biological industries and I think
absolutely that's what it is, it's got a
a more formal term in terms of exclusion
eradication and management of pests and
diseases that we don't want and it's all
about what processes and systems we put
in place to manage biosecurity and
it's fantastic that we're starting with
this number of people willing and
wishing to participate in how we do
manage biosecurity and from our side
we manager it with the government in terms
of at national but at a regional and
orchard level and our industry focus is
on improving our influence in the
government, improving grower awareness and
improving grower participation. Again a
message that I think most speakers are out
pushing through promoting today in terms
of that participation.
And so what does that mean for New
Zealand Avocado? for our avocados industry?
We employ a biosecurity manager, Brad is
at a table over near the back.
So Brad is our expert in biosecurity
We have a high health steam which he
manages for our nurseries. We have as
an industry sign, the government industry
agreement and the fruit fly operational
agreement and we are committed, our
growers in our boards to GIA readiness and
response programs. Our Government
Industry Agreement is absolutely a
partnership that is enabling informed
discussion about the biosecurity
system. It's setting up a structure for
action and it's about sharing costs and
decision-making and just bringing in the costs
obviously it's a burden on industries
but by bringing in and sharing costs
it actually means we have to play our
part and make sure when we are agreeing
When we are negotiating deeds and contracts
because we are paying it's amazing how
much more buy and we know we need to
have and that negotiation of where we
get to and originally when we looked at
the Government Industry Agreement and
the Fruit Fly Agreement we talked about
industry and government negotiating, it was
actually awhile down the track before we
realized we hadn't really talked about
how industry would negotiate between
each other and you can imagine that
industries our size versus industries
Pip Fruit size which is about
three times the size out us, Kiwifruit
12 times as big as avocados and that's
okay we can negotiate across
horticultural industry but then we are negotiating
at the same table as dairy as meat as
aquine as poultry so there's a lot
of different negotiation and tending to get a consensus
outcome and interestingly at
dinner last night we had 20 of us at the
table and Roger who did a "no speech"
at the beginning said "its really
difficult getting 20 people to by
consensus us to agree on a wine choice
So he said I've made the decision for you
and absolutely consensus is difficult but
that doesn't mean we shouldn't be doing
it and I think as an industry and as a
as a country we should be proud that we
have advanced to have government
industry agreement, a fruit-fly agreement
and that we're carrying on improving our
biosecurity systems and it also raises
significantly the visibility of
biosecurity because biosecurity in the
peace time, in my office biosecurity
used to sit in the corner, used to
Brad's office and before him
Henry Packs office and until there was an
issue with biosecurity we didn't really
need to know about it and suddenly we've
got very significant contracts we're
signing. As CEO what do I need to know?Quite a lot now.
When I go to my board and say we need to
sign a contract with the government, with
other industries, where you'll need to
know what we're talking about, we need to
have an interest in it,
and Brad with talking across his team, our R&D manager needs to know
about it. Our Industry Systems Manager needs to know, our New Zealand Market Manager needs to know and so we are starting
that conversation starting that
increase in the visibility of our
biosecurity. Making sure we are much better
informed. So signing the first
operational agreement for fruit fly, a
great moment it was a long negotiation
but it does work and it's not perfect
but we shouldn't expect it to be perfect
because we talked about we need to be
agile in the systems we have on
biosecurity because we're actually gonna deal
things will be dealt with before because
we have got these pests and we're going
to have to deal with them so their
agility is needed in terms of how we
contract how we set up our systems and
as leaders and governors we need to be
agile in our thinking and looking outside the
box, looking innovatively and how we do
look at biosecurity and finding
solutions to keep our clean green New
Zealand. I actually just added this little
slide because I did need to be able to
introduce somehow Olly the Avocado who
we've only just developed as our
spokesman now for avocados but it
did fit into the slide as well. And I am
thinking we are going to use him for
some of biosecurity messaging Brad but
we are proactive as an industry
Brad does write in every magazine we put
these out "avoscene" five times a year
There's now a pest watch there's now a
what you need to look at look for on
your orchards or there's a look out
for Brown Marmorated Stink Bugs. We're
putting that messaging out to our
growers, to our industry. We are through
Avogreen which is our on orchard
growing system, we're now using our avogreen
monitors, we're training them and educating
them on priority pests so we're pushing
out the message using their expertise to
furtehr the message to push the word out
We always talk about biosecurity
at our fieldays and we share the message
at all of the grower meetings that we have.
This I really liked actually, it was
put out just before our Easter
publication of Avoscene, really just
We need you to be looking we need you on the
orchard, we need you to be looking out
and obviously following that up with
information and from what I've heard
today there's an awful lot of
information and we need to start making
sure we are sharing that information
in terms of what we need to say about
our pests or the pests we don't want. We
have as an industry had a couple of
significant incidences on biosecurity.
This is a good story, we did have a
suspected pathogen found on avocados
in the US and 2011 that did hold up the
avocados and cause a real drama in
our industry. It was about a month into
our 4-month export season but in terms
of data and diagnostics they we were
provided because we had an incident
previously and that proved the absence
of disease and the decision was reversed
witin five days so this is just one
example of proactive of activity of
information we've had of where we've been
prepared for issues that we do have in
market and as we're talking as we're
engaging here today,
this is a number of people that we
engage with in biosecurity.
This is talking about how do we make
sure that we're not doubling up, how do
we make sure we're learning from other
experts, that we're sharing the knowledge
networks and collaborating where we can
because we need to, because the amount of
research we need to keep doing on
biosecurity is never ending.
So just a number of the entities
that we deal with in avocados and in
horticulture and looking at talking
about Port of Tauranga, obviously an amazing
entrance coming into Tauranga and Port
of Tauranga are recognizing
the importance, the part they can play
in biosecurity and there's a very good
initiative with the with that KVH and
Zespri have instigated that we are part
of with the Port of Tauranga and which is
making sure that all cruise ship
passengers, and I think there is now 83 cruise ships coming in every year,
that they are all much more aware of biosecurity
issues and it was lovely having the dogs
and a team of MPI down at the port when
this initiative was opened about a year
ago. But there's also a capability
network being set up. There's a fruit fly
working group, biosecurity managers get
together "informally" but as a great
way of sharing information knowledge
and research. We work closely with Zespri
with KVH with Pipfruit, Brad used
used to work at Plant Health Australia so he's got
some good links in there and we
continue looking at those and obviously
making sure we can't keep in contact and
Linked in with our Regional Council
biosecurity staff as well. So it's about
building capability, it's about all of us
recognizing we need to build capability
and biosecurity managers and biosecurity
leadership and in biosecurity governance
and I saw Graeme Marshall at lunchtime and
I said that I was going to make a comment
here on whether we need
to make sure we up-skill directors on biosecurity.
I did go into the Institute of Directors
website and I did a search on
biosecurity, I didn't get any results so
I did one on Finance I got 65 results on
the fists look so I think we just have
to recognize that we shouldn't be just
relying on an expert on a board that has
bioecurity knowledge we need to make
sure that biosecurity governance is part
of what we have on our boards across New Zealand.
Same message, it's about becoming
biosecurity becoming a habit for all of us
and for us to be thinking about how
those messages are shared and I think
we've heard some fantastic suggestions
of how that's already happening and how
it carries on happening with the
intention of having 4.5 million biosecurity monitors. But we're not there yet
we certainly shouldn't be stopping and
saying great we've got a system in place
there's still a lot of work to do as I
said, our focus areas are influencing
the government, increasing our grower
awareness and increasing grower
participation and we're working well on
that. We're also working through our
supply chain which obviously as service
providers to our industry as well again
making sure we're engaging, making sure
we're talking capability building and
promoting collaborative efforts on
surveillance between MPI and the
industry and our goal to have a higher
level of resource and capability in
biosecurity to be more responsive to
changing risk profiles to have effective
efficient tools in place and obviously
all to be part of a world-class biosecurity system.
and that is me, thank you.
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