- [clears throat]
You received your MBA from Columbia, didn't you?
- I did.
- Do you remember the subject of your master's thesis?
- Well, it was 30 years ago. No, I don't.
- It's a good thing I have a copy.
It's called "In Defense of Pinto."
- Objection, relevance. - Overruled.
- Where--where did you get that? [chuckles]
- It's my job to ask the questions, sir,
but since your memory seems to be failing--
- Objection. - Withdrawn.
I'd be more than happy to refresh your recollection.
It seems you published it 20 years ago
in a journal called the "Real Estate Investor's Quarterly."
Do you remember who owned the journal at that time?
- I owned it.
- So you thought you'd share your wisdom
with the rest of the industry? - It was a legitimate treatise.
- Has it ever been cited?
- I don't know. I wouldn't know.
- I would.
According to LexisNexis, the only time it was ever cited
was in a book called "Negotiate Up."
Do you know who wrote that book?
- Yes, I did.
I can sign it for you, if you like.
- Looks like you might be the only one
to consider this treatise legitimate.
- Object-- - Don't bother, counsel.
I withdraw the comment.
Would you mind explaining for us the subject of your thesis,
that is, the Pinto case, to the jury?
- Sure. [grunts]
Pinto was a 1981 lawsuit,
in which Ford Motor Company was determined to have used
a cost-benefit analysis, weighing the risk of human life
against corporate profit.
- And in your thesis, you agreed with Ford.
You argued it was appropriate for a company
to value profits over human life.
- Theoretically, yes. - Not practically?
- Well, uh, no. I wouldn't know.
- But theoretically, sabotaging a particular project,
if it boosted profits, would be an acceptable business practice.
That's--that's what you wrote, isn't it?
- [stammering]
The point of business is to create profit, okay?
- So if a company could earn an extra $10 million,
it would be okay if, say, one person
became collateral damage? - In theory.
- Your paper says that corporations have a duty
to weigh risk to human life against profits.
I question the validity of that theory,
and you said it was a legitimate treatise.
Are you changing your answer? - No, I'm not.
- Of course not,
because it was cited by at least one noted scholar.
Tell me, sir, under your theory,
how many people have to be put at risk of bodily harm
before the corporation says,
"Stop, we have made enough money"?
♪
- [chuckles, snorts]
There's no way to answer that question.
It's theory. - Well, sure there is.
It's right here in your treatise.
"When the cost of defending lawsuits
exceeds the company's expected profit margins."
That's what you wrote, isn't it?
- If you say so. - It's your words, not mine.
And the insurance policy on Riverfront
would've netted you over half a billion dollars.
- Objection. - That's a lot more, I suspect,
than it would cost to defend
one of those pain-in-the-ass wrongful death lawsuits.
- Objection. - Overruled.
- I employ thousands of people, okay?
I have hundreds-- - It's profits.
It's all about profits.
- You're goddamn right it is!
♪
- Even when the wrongful death was that of your son-in-law?
What if it was your son?
♪
Your daughter?
♪
- I employ thousands of people, okay?
I have hundreds of commercial tenants--
- That's all.
- [exhales]
♪
- Let's talk.
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