Welcome to #3 of our Growth Insights series, where we've tested tools for you, we've
red lots of articles and we've kept the best for last.
So brace yourself.
Let's kick off with some Paid Social.
Bookmark this free tool it helps you get through the mental maze of online ad sizes.
No more googling it's all in here.
As always you can find all of the links to the tools that I'm referencing in the description below.
Now let's continue with some social media.
Thanks to Abdul for recommending postintelligence.ai.
This tool will connect your Facebook and your Twitter posts.
Than it's gonna analyze your engagement stats based on those posts and recommend content
you should post as well as score the posts you're actually about to share.
It's actually pretty nifty, we're still testing it for effectiveness over time.
Quentin shared this little jam called "grademyads.com".
Basically it rapidly grades your Facebook ads on consistency, quality, effectiveness
and budget.
Even if the results are not perfect and superspecific it does gives you some low hanging fruits,
if you don't have time to dive deep into your data.
Cool…now let's spy on some competitors.
Thanks to Stefan for sharing this insanely cool tool called crayon.co.
It allows you to review landing page changes of most companies, notably your competitors,
and get notified any time they make changes to their websites.
It's great for inspiration and competitive analysis.
Hey look all of these websites had a redesign less than 3 days ago
And now for some tools that helps you with our essential readings
Here two practical resources to help you find the best articles to read online.
First's is called Paper Bot.
Invite the friendly Paperbot to Slack channels where you share the most links and he will
neatly organise them for you.
By the way, if you want to build your own bot, you actually don't have to build them
from scratch anymore.
Motion.ai built this botstore that allows you to buy bot templates to get you started
more rapidly.
Now let's actually do some of that readings.
For those that like to read a bucketload of top notch articles.
Zest.is it's a chrome plugin that has surprisingly good content, it's hand picked for digital marketeers
Hey, by the way, this is kind of random
but did you just fall in love with that beautiful gradient on Zest's homepage?
UIgradients is a free library of gradients that you can use for your ads, articles, headers,
landing pages or whatever you want.
Oh, and if you wanna take things one step further…
Thanks to Ines for recommending Emblem.
This cool little tool actually allows you to build a brand indentity in 20 seconds flat.
Now let's actually do some of that readings.
Jeff Bezos, the CEO of Amazon, his letter to shareholders…
sounds really boring.
Right?
Well…you're wrong.
It's one of my best reads this year.
If you don't have time to read it, I've picked up the best parts.
The CEO shares that data driven is great, but for the sake of speed: most decisions
can be made with 70% of the information you wish you had.
The secret to failing fast is actually rapid course changing, being wrong is cheap, being
slow is absolutely deadly.
This is totally in line with this post we wrote about why your experiments should last
2 weeks maximum.
This is also inline with Martijn Schribeleier's slide when he came to our campus.
This is my fav slide so far this year, coming from a company that gets 20million visits
a month…
I should ask him if I can put this on a T-shirt
Thanks to Patrick from Minibrew for taking the picture for me
Also, watch this video on AB testing at booking com
My favorite part was at the end of the talk, during the Q&A when Stuart Frisby says they
don't actually store AB testing learning too rigorously, because most of them will
end up being wrong when tested again later.
Another news: a major German e-commerce company is using an AI algorithm to predict with 90%
accuracy what products will be bought within 30 days, and hasn't (yet) fired anyone since
they started to use the algorithm.
It analyses around 3 billions past transactions and 200 variables (things like past sales,
searches on Otto's site and weather information) to predict what customers will order one week
before they actually order it.
Now.
Speaking of data analysis…
If you want to take on board, Teja's been taking a bazillion online machine learning
courses.
She shared this super useful article which ranked a bunch of data science courses and
tells you which are the best and where to start.
Once you're done with this courses you'll understand our buzzword of the week a little
bit better.
Have you ever heard of the famous "Move 37" which we read about in this article?
It was a somewhat scary moment on the 11th of March when Google Deepmind's AlphaGo made
a move that no one could predict.
"Uhu…"
"That's a very…"
"Uhu…"
"That's a very surprising move" "Ahah…I thought..I thought it was a mistake!"
"This move…" "…and taking control of the game…"
"Uhm uhm…That was a gorgeous move.."
"Mmm…that actually worked pretty well.."
As you can see no humans understood that this move had infect won the match for AI.
Here's one of my favourite technical article so far.
We spend a lot of time in google sheets… like a lot
Nicole from OneFit sent over this beautifully curated list of the best google spreadsheet
add-ons.
I spent like an hour going through all of them.
My two favourites are these ones:
Supermetrics is a really practical tool to import all of your business data into a single
Google Sheets.
You can import your Google Analytics, Moz data, social networks (Facebook, Twitter,
YouTube, etc.)
AylienText Analysis allows you to analyze and summarise text.
You can analyze its sentiment, find concepts and individual entities inside text.
It's basically really cheap way of doing natural language processing.
Now here's a little section where we wanna share some updates on tools that we use regularly.
First of all Hotjar has a great new function that allows visitors to highlight and give
feedback on specific parts of the website.
Mixpanel also just launched Singal which allows you to run correlation analysis of events
that are correlated to retained users.
And also I'm pretty excited about this one: Buffer now let's you create different content,
depending on which social media platform you'e posting to.
So you are gonna have one post for Linkedin, one post for Facebook and a different post
for Instagram, all scheduled at the same time.
Speaking of content for Social Media, movies or moving images are the new big things…
GIFs are the new norm right?
Well thanks to Stefan for recommending this tool from Giphy.
We've tried a bunch of these animated gif creators, but this is currently the best GIF
maker around.
Now this is Paolo making a gif of himself editing this video right now.
Kind of weird, right?
The UI is absolutely to die for.
There are some cool export options.
The only minus point is that it's only available on Mac.
So, if you are on PC users we recommend licecap, which you can find in the description below
Want to take your gifs to the next level?
I really think you should, and this is why.
Ok now.
We are about to wrap up.
Here's the book recommendation!
Four years ago Austen Allred wrote a blog article on how he had hacked pr.
I used his exact technique to get my first 27 press mentions.
Now Austen, along with Vin Clancy are out with a book called "Secret Sauce" which
you can buy here, and we really really highly recommend it.
I said I would keep the best for last…
If you haven't seen it yet, "Black Mirror" has nothing on the stuff that Facebook's
working on at the moment!
Watch this video on the future of social interaction with humans.
Your mind will be literally be blown.
That's it for this week, if you like the content, please hit like.
Also you can leave comment if you have any other tools that we have should talk about,
and we will be back really, really soon.
Bye!
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