- This week we're talking about ways
to make social media more social.
- And Taylor makes an appearance
to show the agility of a cat. (hisses)
(pop music)
- Do you like white belts?
- 'Cause I got one.
- What's up, guys?
Welcome to another episode of In the Cave.
I'm Justin Kerby.
- I'm Jordan Scheltgen.
- A.k.a. Bruce Lee, and today we are talking
to you guys aboutttttttttttt --
- We're talking about how to make
social media more social.
- That's correct.
- And four tips on how to do that.
- Four tips on how to make social media more social.
One way to kick off getting social
is to drink beer, so let's do that.
- First, what's our beer today?
- We are drinking Paulaner's Salvator Double Bock.
Paulaner's a pretty good beer.
- 7.9% alcohol, so this is gonna be a ride.
All right, cheers, pal.
- Cheers, good luck.
I guess, yeah, it should be strong.
- No, yech.
Nope.
- It tastes like a double bock.
- Whatever that means, nope.
- (laughs) All right, I'm gonna give that a...
I think I'm gonna probably rate it
higher than you.
I'm giving it a five out of 10.
- No, three, hard three.
- That's pretty low.
- All right, let's get in on this.
How to make it more social.
- Speaking of three, four ways
to make social media more social.
Number one, let's talk about LinkedIn.
What should you do on LinkedIn?
- Okay, this is something for you guys,
and it's kinda what you- - Taylor.
- What you should do and what you shouldn't do.
Cameraman's been drinking.
It's okay.
What you shouldn't do is take endorsements.
What I mean by that, or give endorsements.
That's when, as you see Microsoft Word...
(thud)
- You know, sometimes people ask us
why Taylor isn't in more of the videos.
I think he might of just-
- It's a mystery, a mystery.
- Anyways, thanks for sticking with us.
LinkedIn, how do you be more social on LinkedIn?
I think you were just getting into that part.
- Yeah, so we've all gotten those
endorsements on LinkedIn before
for Microsoft Word and dog grooming
and all this stuff that you don't do,
you don't care about.
LinkedIn endorsements are like participation medals.
Everyone gets 'em, nobody cares.
What you can do instead, give recommendations
to people, people you work with.
Go and write a paragraph, tell 'em
how much you enjoyed working with them,
or just that they seem professional
in any capacity.
- It's an extra step, it takes a little bit
more time, but it pays way bigger dividends.
When you catch yourself going
into people's profiles and clicking
endorsement for public speaking
when you've never heard them public speak,
or for things like Word that, like,
who the hell knows if someone's
good at Word or not?
Just stop, shake your head a little
or give yourself a glass of cold water
or something and go and write a recommendation for someone.
If you like working with someone,
write a recommendation, tell them
why you like working with them.
No one's ever written a recommendation
that said, "I love how you use Word documents."
It's not a thing.
Write something that is from the heart,
and be social on social media,
like the title of this video.
Next, Twitter.
- Talk to me, talk to me.
Twitter, what's your favorite way
to go and actually-
- I think that one of the things
that we both really like is Twitter chats.
So, Twitter chats are hosted usually
weekly by either a company or a person,
and they kind of vary around anything.
There's definitely a beer Twitter chat,
there's a marketing Twitter chat,
there's Snapchat Twitter chats.
It's a bunch of people getting together
at the same time on Twitter and answering
questions about things that usually
a host of the chat will ask.
So, we do have some resources
for if you wanna find Twitter chats
and participate with them, we'll add those
in the show notes at cavesocial.com/show.
But on top of that, I think there's
a couple things that you shouldn't be doing.
Don't be sending automated direct
messages to people.
That's number one, I think that's
probably Jordan and I's most hated
thing on the web outside of pop-ups.
If you wanna talk with someone on Twitter,
tweet at them and give an actual,
thoughtful tweet, 140 characters, about-
- Approach it like a room you walk into.
You wouldn't walk in with a megaphone, screaming.
A lot of people, they set their Twitter up,
there's (burbles), and then they leave it
and they don't actually engage with people.
If somebody puts out a tweet, go back at them,
"Oh, that's a cool article.
"Oh, I never knew that."
Start these actual one-on-one
relationships with people.
In Twitter chats, a great way to find
people you know are active on a platform.
- Instead of spending time setting up
automated direct messages and automated
followings and all that kinda stuff,
just go out and build one relationship
with somebody on Twitter.
That is more likely to, you're more likely
to reap dividends from that than you are
from any sort of automated thing.
Next, we wanna talk about is Facebook.
How to be more social with your page.
- One of the things we see all the time
is when people first start on Facebook,
they get their 10 likes, they're posting,
they're posting, they're posting,
nobody's engaging, nothing.
What you can do, find someone
who's already big in your industry.
Find someone who shares a customer base with you.
Go to their page, hop in their comments
section, have additional context that you
can add to the existing conversation
in their comments section, and then also
respond to people.
If someone had a question, chances are
that influencer or that business,
they might not be on checking it.
If you can answer that question,
you become the new authority,
and people are gonna check out your page
and see what you're about.
- On the right hand side of everyone's page,
there's a little button that says "act as your page."
Go ahead, take the time, like pages
that are relevant to yours on Facebook,
comment on them, get in conversations, meet people.
Social media, try and be social with it.
I think it kind of is in the name,
but a lot of people miss out on that.
There's not a lot of people doing it,
so there's definitely low-hanging fruit
out there for you to grab and for your business to grab.
Last thing we wanna talk about is something
that we just did here at Cave,
is go live and answer questions from people.
So, if you're going live, be sure
that your phone is either in front of you
so that you can see the questions
that people are asking, or someone
that's filming you can tell you
what the questions are that are coming in.
But that's a great way to engage with your audience.
If you go live, there's a bunch
of people that'll be watching,
and answering their questions is a great way
to get them to stick around
and keep watching. - And in real time.
- Yeah, exactly.
- If I'm talking with...
If a business goes live and they're
talking to me like a human being
in real time, my connection is just
so much stronger with that business.
- Yeah, it's like they're making a friend
as opposed to watching a brand online.
It's a totally different thing.
- So, those are quick, four quick
and dirty tips to make your social media more social.
I think that's it.
Do you have anything else?
- I have nothing else.
I'm all out of social tips.
- All out, all out.
Until next time, guys, I'm beerless Jordan.
- And if you liked this- - Oh, yeah.
- Hit subscribe in the bottom right hand corner.
Be social with us, that would be fantastic.
Leave a comment, we will respond,
because we are social.
That's Jordan Scheltgen, I'm Justin Kerby.
Thanks for watching, guys, see us next time.
- Adios.
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