- Okay, welcome to today's episode,
the Tai Lopez Podcast radio program.
I have a very fascinating guest
who's on a how many city road tour?
- One hundred cities.
- One hundred cities.
Okay. - Only one hundred.
- Only a hundred.
We're talking about "The $100 Startup."
I have with me Chris Gulliebeau,
and he's the author of quite a few interesting books.
One of the ones you might've seen me
post on my Snapchat recently was "Side Hustle."
What I wanna talk about,
we're doing a 18-minute TED Talk style,
get right to the point.
Let's go through three ways.
- Okay. - We only have time for three.
- Great.
- For the average person to go from
the job they don't like,
Okay, full-time,
the average person has a nine to five
they don't particularly care for,
to either a side hustle,
which is like a part-time income or $100 startup.
If you had to distill it down,
I always say last day on the planet Earth,
you have to leave a manual for your children,
and you only have time to write three things.
So they're not gonna wanna be too general.
- Of course, of course. - What are the three
most important principles to creating
either a side hustle or $100 startup?
Number one.
- Yes, awesome, I like it.
Number one I would say look at the skills
you already have, as opposed to trying
to go out and get a bunch of new skills
because when it comes to starting
an income-generating project,
whether you want it to be your side hustle,
like you said, or whether you want it to be
your full-time income, your behind full-time income,
your thing that makes you a lot of money,
I think a lot of people have the wrong idea.
They're like, "Oh, I should look and see
"what's happening out in the world.
"People are making apps.
"I should make an app."
I'm like, "Okay, do you know how to code?"
They're like, "Nope."
Like, "Are you a web developer?"
They're like, "Nope."
So look at the skills you already have,
and it's very likely that those are the skills,
the life experience, if you went to college,
whatever schooling you had, that's what we can use
to essentially develop your side hustle
or your income-generating project.
You need to learn some business skills
but those are really simple,
like the business skills are what
I talk about in the books.
You learn those, you apply them to what you already know,
and that's where you're gonna see your success.
- Basically, Peter Drucker in his book "Managing Oneself,"
which I consider one of the great books,
he says, build on strength.
So would you agree?
That is very similar to what you're saying,
because obviously if you've never done something,
it's not gonna be a strength.
So you're saying build on something.
Basically, you already have something up your sleeve
that you probably don't realize you have.
Do you find that most people listening
actually have something up their sleeve
that's a marketable skill that can be
turned into a side hustle part-time business
or a full-time startup.
- I think everyone's an expert at something,
and I think sometimes they don't know what it is.
Sometimes they kinda look and they're like,
"Well, I did this, I did this.
"This is what I do for my job.
"I know how to do my job but I don't
"necessarily know how to apply it."
So I think they have to pull it out sometimes
or tease it out, but I do think everyone has it.
I'll give you an example.
I wrote about this in the new book.
There's a guy named Tanner,
who goes on a cruise with his wife,
never been on a cruise before,
wasn't sure what to expect,
and he came back and he was like,
"It was actually a pretty good experience.
"It would've been better if I'd had
"some information before I left."
Like he was wondering, can I watch Netflix on a cruise?
How does internet access work?
All that kind of stuff.
So he was a copywriter for his day job,
so he's using the skill he already had.
He created a really simple WordPress blog,
like anybody can make, you know,
design's pretty bad by his own admission.
On that blog, he's basically answering
questions about cruises like,
"Can I watch Netflix on a cruise?"
Writes a whole post about it.
Can I watch HBO?
Blah blah blah.
He connects that really simple blog
with the bad design to Google's AdSense program,
where people come and they read the posts,
they click a link, he gets paid a little commission.
We go about six months into the story,
six months of him posting like an article or two a day,
and he's making $3,000 a month.
- Wow. - From this little blog.
- And just part-time probably.
- Part-time, yeah.
He's just doing it, I mean,
he's got his job still, right?
So now it's nine months and he's making like $4,000 a month.
It's been about a year now.
I need to go back and talk to him
'cause it's been three months,
but three months ago he's doing $4,000 a month.
So that's real money, right?
This is not like a few hundred bucks a month.
This is very significant income for lots of folks,
and he's using a skill that he already had.
So yes, I do think everyone has a skill like that.
It may not be copywriting.
It may be something totally different,
but that's what I try to pull out from people.
- Yeah, so that's part of, for those of you listening,
I recommend you checkout his books.
I'm not being paid to say that
but I like books like you've written
that are pretty straight to the point,
have practical action plans.
This is one of those.
I have a buddy who is one of the great
marketers of all time, in my opinion,
internet guys, and he makes probably,
nets probably about five million bucks a month,
and he always tells me, "Whenever you're trying
"to do something, don't forget to sit in a chair
"with a notepad and just brainstorm."
Lot of people go, "What am I good at?"
Just start brainstorming.
He said inevitably you write down 20 things.
You cross off 18 of them.
You have two solid starts.
- I like it.
- Okay, but before we go to number two,
we're already live here.
- [Man] Yeah, we're live.
- For those of you watching,
I'm here with Chris Gulliebeau.
Did I get it right?
- No, but that's okay. - Gulliebeau.
Gulliebeau. (Chris laughs)
- That's great.
- We're talking about "The $100 Startup."
How can you start with nothing
or a hundred bucks or less,
or how can you create what's called a side hustle?
He's a best-selling author of multiple books,
and for those of you listening,
one of the most common questions is,
"How the heck do I start?"
Well, one of the ways you start is he's given three tips.
We've already done one.
You've missed some of it.
Number one is don't build off a skill you don't yet have.
Don't start your first business
on something you're not yet good at.
It takes awhile to acquire a skill.
Chris said just because you see somebody
building an app and your buddy made
a million bucks on an app
doesn't mean you have to build an app.
You can do something else.
So what's number two?
- All right, so you mentioned in the little intro
don't be general, be specific.
I think that's great because the tip is gonna be
don't just have an idea.
Probably everybody out there has a business idea.
You talk to everybody in the world,
they're like, "I got this idea."
So I wanna help people do is go from idea to income,
which is the subtitle of the book,
but, to be specific, idea to offer.
If you think about it, as consumers, we don't buy ideas.
We don't go in the store and buy ideas.
We go and buy products.
We buy services.
I wanna help people when they start to think,
oh, what am I good at?
What is that skill that I'm gonna build off of?
Then they get an idea.
They understand the power of observation,
which is something I teach them about in the book.
Then I want them to say, "Okay, here's my idea,
"but very specifically, here is an offer."
An offer includes a promise.
It's like how's it gonna change your life?
How is this thing gonna make your life
so much better, relieve stress,
make you more money, whatever it is.
What's the pitch?
How are you gonna tell a story about it?
What's the price?
How are people gonna give you money?
How are they gonna make that exchange of value?
I'm trying to help people go really quickly
from not just a general idea,
but here's something that I'm actually making.
Here's how I deliver it to people,
and here's how I get paid for it.
- Yeah, too many people are, I mean,
I think the best analogy of business idea
versus execution, the idea is the seed,
and everybody knows...
This Twitter needs to be...
You can't even see me on the Twitter.
Everybody knows that a seed in and of itself,
unless it's watered, planted, and cultivated,
fertilized, does nothing, but the problem is
people are enamored and then they go,
"I can't start 'cause I don't have a seed."
For the average person trying to make
less than $10,000 a month, you,
I totally agree with Chris,
you already have a good enough seed
to make one to $10,000 a month.
It's rare that you meet somebody.
The reason why because everybody has a problem,
and one of the old sayings that's so true
is that to make a million dollars,
help a million people solve a problem.
If you wanna make a billion dollars,
you solve a billion people's problems.
Facebook created billionaires.
A billion people use Facebook.
Google created billionaires.
A billion people or more use Google.
To make $10,000, you only have to
imagine a world where 10,000 people
have the same problems as you,
which there's more than that.
- Probably so, or you could make ten bucks
on each person and only help 1,000 people.
- There you go.
Yeah. (Chris laughs)
So what's number three, the third thing
someone needs to know to either start
a side hustle or to do $100 startup?
- Great, so we started with that idea of
building on the skills you already have,
maybe taking an inventory of yourself,
your life experience, your education,
all that kind of stuff,
maybe questions your friends ask you.
Then we talked about going from idea to offer,
and I'm gonna say number three is
I've got this 27-day plan,
like 27-days from idea to income,
and I'm trying to encourage busy people to follow.
Probably a lot of people listening or watching are busy.
So I'm gonna say that the third thing is
to launch before you're ready,
and I had a lot of stories about that,
I'm sure you do too, of people who are like,
man, I wasn't sure that I was ready to go
with this thing, and actually I really wasn't ready.
There were some features that were missing.
There was some problem with it or whatever
but I decided finally if I don't
just put this out in the world, it's never gonna happen.
I'm gonna find another reason to delay.
When they actually put it out in the world,
maybe it's a huge success,
maybe it's just a small success,
but whatever it is, right away they get more confidence.
Then they actually can then go back
and fix the features or improve it however,
but it's out in the world.
I've heard from so many people that
are just like, "Man, if I had never done it,
"I can't imagine what my life would be like now.
"I'm so glad I put it out into the world."
So I'm trying to get people to do it
before they feel ready because
they're probably never gonna feel ready.
They're never gonna feel it's perfect,
so let's just push that a little bit.
Then also because a lot of what I teach people about is,
you know, in the startup world,
you hear all this talk about validation,
about how you have to validate your idea.
I actually think a lot of ideas
can't be validated until you actually do them.
- Right.
- Like the guy with the cruise thing.
We began this conversation by talking about
a guy who makes $4,000 a month
writing about cruise questions.
I mean, maybe there was some way
he could've gone through some market research
or something to go through a validation exercise
before he started it, but probably not.
He just did it and saw what happened, right?
So don't worry about the validation thing.
Your validation is how the market responds.
- Yeah, I just had, yesterday I did a
little mastermind war room at my house,
for those of you who watched,
and I flew in the top crypto guys in the world.
Bitcoin people and VCs, and I had some of
the top private equity guys,
and there was a guy there named Gil Penchina,
he's a pretty well-known guy.
He's the largest AngelList.
You familiar with AngelList?
- Yep. - Which is basically
angel investors, kind of like VCs,
but they invest in startups.
He had 40 syndicates at once.
It's the most in history.
So this guy's one of the top investors in Silicon Valley.
If you look at his overall strategy,
you can't just be a perfectionist.
If he was a perfectionist, he wouldn't be...
So, he was in 40 syndicates.
A syndicate let's say on average could have
40 investments inside of a syndicate.
So he could have 160 things going at once.
The reason he does that is,
going back to the analogy of your idea being a seed,
when you a plant a garden
and you plant corn in your garden,
one of the things you learn is that you plant more seeds,
you plant them closer together than can actually grow.
What you do, let's say in one inch
you're supposed to plant one corn seed,
or you're supposed to grow one stalk of corn,
you would plant three seeds,
and then you come back like a month later,
and you thin out the weak ones.
- Mm, interesting.
- So for you as an entrepreneur,
what Chris is trying to say is that
you're trying to find the perfect seed,
but he's saying until you put it in the ground,
water it a little bit, you don't know which one's the good.
All seeds look the same.
- Right, right.
- You know?
- So I feel like a lot of people are focused on
before the seed's even in the ground.
- Yeah. - Which seed has
the most potential? - They're judging the seeds.
- What seed's gonna take off?
You really don't know.
So later, absolutely, I totally agree
about the pruning thing, you know?
Let's go through and get through
the things that aren't working and maximize the ones,
give them the space they need to grow, et cetera.
But first up, get them in the ground.
- Of the people who have contacted you,
'cause you've got bestselling books,
what's one of the standout stories?
You told the one about the cruise.
What's another?
People need to be encouraged.
They need to hear that this stuff actually works.
What's another great testimonial from people using your
27-day steps? - Absolutely.
Sure, sure, yeah.
So I told you an online story,
which is great, got lots of online ones,
but I also got people doing offline stuff.
Here's a kind of combination of the two,
like offline, online.
A dude from South Carolina goes into this
upscale men's shop in Austin, Texas,
and he sees a candle for sale for $80.
- Yeah. - And he's like,
"Whoa, 80 bucks for a candle."
You know, like, "That's crazy.
"Who does that?"
Then of course the second thing he thinks
is how can I sell those, you know,
because $80 a candle, right?
- Right. - So he's like I'm gonna
go home and learn how to make candles,
and so he doesn't go back to candle school.
He doesn't get a candle degree.
(Tai laughs) He goes to YouTube, right?
First of all, he's watching the Tai Lopez videos,
but then he types in how to make candles.
He's like, let me learn how to make candles on YouTube,
just like our ancestors did 100 years ago.
Over a couple months, he starts up this little brand.
The reason why I like this story,
well, for lots of reasons,
but one is he's selling using Amazon's
Fulfilled by Amazon program. - Right.
- Are you familiar with that?
- Yeah, so you guys don't have to
store candles in your house.
You can send them directly to the warehouse
in Amazon. - And not only that,
that's a great benefit, but not only that,
you have to access to Amazon's 200 million customers.
- Yeah. - Right?
- So you can actually focus on the product,
and he's just like one dude out there.
He doesn't have a huge social presence,
but he's built this product.
He's found something that connects for people.
So Amazon is basically giving him access to their customers.
I forgot exactly what he's doing
in terms of numbers, you know, these days.
I don't wanna overstate it,
but when he started it very quickly went to
something like a couple thousand dollars a month
working part-time, and that was awhile back,
so I'm sure there's an update since then.
I love stories of people just exploring curiosity
and asking, "Huh, why not?
"If someone else is selling an $80 candle,
"why can't I figure out how to make a candle?
"It can't cost $80 to make it.
"So what can I do that's interesting like that?"
In the book and in all the other stuff I do,
I've got story after story of people
that are doing this.
I'm trying not to just tell the stories and say
those are great but to dissect them a little bit,
and say how did that person get their idea?
How did they go through the process?
What steps did they take along the way?
What mistakes did they make?
What challenges did they encounter?
What were their successes, but also their failures,
and then how can you the listener, the reader,
the viewer, how can you do this in your own way?
My hope is that people will read the book
and not just say, "Oh, cool book."
I hope that they'll read it,
I know you appreciate this too,
that they'll read it and be like,
"Okay, now I'm gonna apply this
"in some way in my life."
That's what makes me happy.
- Yeah, at the end of the day,
I think we live in a world where
you have millions of people who had seeds
that would've turned into something,
but they freaked out.
They had a heart attack.
They couldn't quit their job.
One of the things that I like,
for those of you watching who have big responsibilities,
so maybe you have kids and you have this,
he has two books, okay?
One of them is "The $100 Startup,"
which is much more how to start your thing,
maybe quit your job, but for those of you
who that's not a possibility right now,
look at "Side Hustle" because I love that kind of phrase.
Did you come up with that?
- I didn't come up with that. - I mean, obviously
it's a phrase, people, but the first book
with that as a title.
- It is the first book with that title.
I've been writing about it for eight years,
but I didn't originate it.
- Yeah, yeah, well, I mean, side hustle
is somewhat of a colloquial term,
but to make that into a step-by-step...
In your books are, one thing,
how did you decide how long to write
in terms of length?
Did you come in consciously to writing your books
and go, "I'm gonna make it 250 pages."
- X words or something?
I don't think so.
I think I tried to figure out what do I wanna say.
- Right.
- And what is then required to say that?
So it's not so much about filling the space.
I actually want, you said something very kind earlier
about how the books are practical,
that for me is the goal.
I actually want people to not go more than
a page or two without being like, "Huh.
"That's an interesting thing.
"I can apply that in my life."
I try to just think about what's the most important,
what's essential, and let's put that in.
Every book I write is usually twice as long
before it actually gets published.
So I cut out a whole bunch of stuff.
Yeah, cut out a bunch of stuff,
anything that I think is not really
actually valuable to people, we're gonna cut it.
- Yeah, okay, so he's gotta go.
We got one minute left.
We got a 60-second little speed bonus question.
- Sounds good. - Speed bonus question.
Biggest pitfall that you've seen people do.
Biggest mistake.
- Biggest mistake?
Let's see, we talked about maybe waiting too long.
Biggest mistake?
I mean, you highlighted like people had these ideas,
they had seeds but they didn't plant them.
That's probably gonna be the biggest thing,
but maybe also just not following up,
maybe actually having the idea, and being like,
"Well, that's not really gonna do anything.
"Nobody's gonna wanna pay me to
"have a blog about the cruises.
"Nobody else wants a candle, you know, $80 candle out there.
"Nobody else wants a whatever the thing is."
- Yeah.
- So maybe just inability to take that next step.
I've been there at different points in my life too.
I can think of times that I had an idea
that probably would've been good,
but I walked away from it.
So I'm trying to do less walking away,
and I'm hoping to encourage other people in the same way.
- I will tell you this.
Procrastination is the killer of hopes and dreams.
Most hopes and dreams don't die because of the economy.
They don't die because of Donald Trump or Hillary Clinton.
They die because you just put too many things ahead of them.
So, Chris, thanks so much for being here.
- Sure, thank you. - He's on a big tour.
(Chris laughs) I highly recommend you go out
and get "Side Hustle" or "$100 Startup,"
and he's got a couple other books,
but those are the two that I've read,
so I only recommend books I've read,
but I'm sure the other ones are good too.
- Thank you, sir.
That's kind.
- I hope to catch up with you in person one of these days.
- I would love that.
I'm going a bunch of places, so maybe you'll be there.
- Sounds great.
All right, I'll keep going here on the podcast.
- Okay. - Chris is gonna drop off.
Thanks so much.
- Cheers, man.
Thank you so much. - Thank you.
- Take it easy, bro.
- Yeah.
So let's keep talking on this subject about $100 startup
because my story, if you know anything about my story,
I basically started with under 100 bucks.
Figured out how to take $100,
make $100,000 a year was my first real step,
and then I figured out how to make $100,000 a month.
Then I figured out how to make $100,000 a week.
I remember that stage.
That was when I was, about 2008 or 9,
I figured out how to make 100 grand a week,
which was good for me then,
and then I finally, I remember when
I figured out how to make 100 grand a day,
and now I'm working on the next stage,
which is much harder, which is 100 grand an hour,
which is 835 million dollars a year.
I haven't gotten to that stage yet. (laughs)
But I'm working on it.
You just keep going.
Someone says, "Tai, you don't make 100 grand a day."
Well, some people don't believe it.
Some people do.
The people that don't,
they're always broke people, by the way.
Broke people, unfortunately, because of
the societal effects, they don't realize
that me making 100 grand a day is still chump change.
It's chump change, and I make more than
100 grand a day now with my businesses.
Yeah, I think that if we only knew.
I didn't grow up with money.
I didn't grow up with a mom or a dad
making 100 grand a year.
So, I couldn't imagine.
If somebody would've told me 100 grand a day,
I would've not believed it either.
So for all of you that are cynical,
I know where you're coming from.
You come from a place of ignorance
that I was once in, and most of the world is in,
and life's tough when you're in a state of ignorance.
I mean, most of the world...
Do you know there's mothers that
give their kids Coca-Cola, their babies?
There's thousands or tens of thousands
of people, mothers, and parents
that don't know that junk food is bad
and contributing to childhood obesity.
They don't know.
It's ignorance.
It's not like they're trying.
No one tries to kill their own kids,
or 99.99% of people don't do that.
It's the same with money.
People don't know, so do you blame an ignorant person?
Do I get mad at the person who was here on Twitter
saying I don't believe you make 100 grand?
I don't get mad because at the end of the day,
remember this, the goal of life is to enjoy your life.
Imagine that you're this ball and around you...
You know, like a hamster in a little plastic ball
that runs around your house.
You ever seen those?
You put a hamster in it and let it run around the house.
My friend used to have a hamster, Joe,
he used to let it run around the house,
and it was funny to watch.
That's how you have to become because
you have external forces, okay?
And the way those external forces,
they're always trying to penetrate your bubble.
They penetrate it in many ways, with their doubts,
with their own projections of their own fears,
with their own projects of their own ignorance,
and they will come at you,
and it will often be your own family.
For those of you who start a $100 startup,
for those of you who try to make money, mark my words.
Those closest to you, not all of them,
but some of those closest to you,
will become the people messing with your world
more than anyone else, in a negative way, and remember why.
It is simply because they are
externalizing their own paranoia.
I mean, look at the news.
The news right now is full of people
that are externalizing their own paranoia.
You see it on Twitter a lot.
People get butthurt over anything, like today actually.
This girl, I don't know how she got my number,
she WhatsApp me from the UK,
and she sent me some pictures, just regular pictures,
not like nude pictures or anything, right?
I'll read you her thing.
I'm not gonna call her out and show you her thing.
So I didn't reply because yesterday I had 40,
I think 33, sorry, 33 of the biggest
crypto people came over to my house,
Cryptocurrency, Bitcoin, blockchain people.
So I was literally, from 5:00 p.m.
'til five in the morning, I was with them.
We were talking.
We were doing planning, right?
So she wrote this morning when I woke up,
"Oh, I'm not your type?"
which is bizarre because I hadn't said that.
So I just wrote, "lol."
I laughed 'cause I thought it was funny.
I didn't say you're not my type.
I didn't say anything.
I just literally was busy.
I said, "lol," and she goes, she wrote right back,
"Oh, I thought your whole brand
"was based on building people up."
Like she thought I was tearing her down
'cause I said, "lol."
I was laughing because I thought it was funny
that somebody...
If I write somebody and they're busy
and they don't write me back,
I don't write back, "Oh, I'm not your type?"
So she was projecting insecurities
that have nothing to do with me,
fears that, she must, I don't know this girl.
She must've had a tough life that she projected
anybody not responding in the way
that she wanted to be responded to
is an affront to her self-esteem.
Trust me, that's how the world is.
The second each of you begins,
let's say you do $100 startup,
and you take 100 bucks and you figure out
how to make 1,000 bucks a month
or 5,000 or $10,000 a month.
Somebody who's insecure about their financial situation
is gonna start saying, "Oh, you've changed.
"Oh, you've changed."
Well, yeah you've changed.
You're making more money.
It changes the name of the game.
I mean, who doesn't wanna change in some way?
Is there any person here who if they could
snap their fingers and had a genie
give 'em a wish wouldn't want any change?
Would your one wish be like,
"My wish is that nothing changes."
The definition of a wish is you want
something new in your life.
So when people say to you,
whether they be your own family or a friend,
"You've changed," say, "Thank you.
"That was the whole damn goal."
So I'm accomplishing my goal, and you're confirming it.
That's very important around money because nothing...
I was on H3H3 Podcast a couple days ago,
Ethan and Hila Klein, and one of the things
that I see, and we were talking about this,
is that nothing makes people more freaked out than money.
If I talk about money, people have,
it's literally like I'm trying to
destroy society to some people.
Some people go, "Oh, who is this guy
"trying to give people financial hope?
"Oh, how dare he."
I'm going, "Well, what world do you wanna live in?
"No hope?"
Whatever you are, the poor will just
continue to get poorer and the rich
will just continue to get richer?
Did you know the top ten wealthiest people
in the world have more money than the bottom 50%?
So you're satisfied with the bottom 50%,
3.5 billion people, billion,
having less money than the top ten?
Uh, so if I try to shake that up a little bit
by talking to the bottom 3.5 billion people,
poor people, that I'm somehow taking advantage of people?
I mean, it's so stupid.
The logic is one of the... (laughs)
I was talking to somebody yesterday.
I'm like, "Who wants to have a live debate with me?"
Because I will shred you.
If you think that in some way
I'm giving false hope to the poor
or the middle class, you are an idiot,
and you deserve to be treated like an idiot.
I mean, it's like, oh yeah, this is bad.
You know what's gonna mess up the world?
Somebody trying to help bring income equality.
People go, "Well Tai, but you charge for your programs."
First of all, I just passed one billion minutes
of free videos watched on YouTube, one billion.
Did anybody pay for that?
No, and I don't run any ads on my videos,
meaning I didn't make one penny
from those billion dollars directly.
People might buy my stuff indirectly
when they watch a video,
but literally a billion minutes watched,
not a million, a billion minutes watched
for free and I made not a penny.
So, you're right.
I have some stuff that I charge money.
Why not?
People pay fucking five dollars for bullshit
hamburger at McDonald's that gives you diabetes.
(laughs) So?
You can pay me something too.
It ain't gonna give you diabetes.
It might help you create a diabetes
pharmaceutical startup or medical startup
that helps people cure diabetes.
Yeah, so, get over it.
Stop being butthurt hater.
Stop projecting.
Stop shooting out your insecurities
about your own financial situation
onto other people that are trying to do their thing.
Am I perfect?
Of course not.
I purposely post stuff on my Snapchat and Instagram
that some people consider not angelic
because I don't want people to think I'm an angel.
I never projected myself as a religious leader.
I'm not Joel Osteen.
I'm not saying I'm some moral compass for the world.
I am what I am, and I am just a regular human
sharing their life experience,
and my life experience is that each of you watching,
if you can come up with 100 bucks,
you can change your life financially, okay?
You can change your life financially.
If you get butthurt about that
and you're a conspiracy theorist that the rich
will always hold down the poor, then good.
Go to your grave with your cynicism.
It's fine.
At the end of the day, we're all going to our grave.
The cynics, the optimists, the realists,
you're all going to a grave. (laughs)
You're all going to the grave with me.
There ain't nobody getting out,
even if there's anti-aging medicine.
Everybody's going to the grave at
basically the same damn pace.
Some people do it an enjoyable way,
and some people do it in a depressed,
anxious, butthurt, triggered way continually.
You choose your own prison, you know?
Some people are their own prison, the prison of the mind.
At the end of the day, all go with
the way of being a realist,
and realists understand that you can't be
an optimist and you can't be a pessimist.
It's not realistic to say that everybody
is going to find financial security,
that everybody's gonna break out of poverty.
It ain't gonna happen.
Poverty is deep.
It's deep at many levels.
It goes beyond just a few videos of mine
going to solve the whole problem,
but if it solves it for one person,
then it ain't that bad.
If it solves it for two people,
I've had hundreds of thousands of people
go through my paid training programs.
You don't think I have testimonials?
Shit, if I bring together all the people
that have been helped by my programs,
I'm going to do this, I just haven't had time.
I'd do it once in awhile.
If I put 'em all in a damn room
and just sent that video to anybody who hates on me,
you would shut the fuck up. (laughs)
I promise you because you would see people
who are from the inner city.
You'd see people who were homeless
who now are living a badass life.
I post so many...
Put it this way, I have so many testimonials
pouring in, I have one to two full-time people
sorting through testimonials.
The day you have to hire a full-time employee,
I probably got 70 full-time employees
or contractors for my main brand, TaiLopez.com,
not counting my other companies,
but just my personal brand, Tai Lopez.
You know, I gotta hire one person
and pay 'em 70 grand a year just to
manage the testimonials coming through,
that manage the videos.
Some people go, "Oh, how do you know they're all real?"
Well, probably a fake one slips in here and there,
but we look into 'em, and that's, I mean,
go to your community college.
Try to assemble all the amazing testimonials
of people who go, "You know what I learned
"in my community college history of Mesopotamia class?
"Boy, this changed my life."
Show me those testimonials.
I'm not saying nobody's ever been helped
by community college, but I can tell you this.
A lot of damn people spend money
on community college and get nothing for it,
and some people spend money on my stuff
and they get nothing for it too.
It's the name of the game.
It's how life goes.
Sometimes stuff works for people and sometimes it doesn't.
Sometimes Cipro, which is one of
the most prescribed drugs by doctors,
on 80, 90% of people it helps,
and the other 10% get crazy allergies
and die and get paralyzed.
There's huge side effects to everything
but it doesn't mean you never prescribe antibiotics.
You know?
Some antibiotics work, and on certain people
they have massive reactions and they actually kill 'em.
Welcome to planet Earth, the world of some uncertainty.
One of the problems in the world
and one of the problems for those of you listening
who are trying to start a business,
trying to change your life,
trying to make more money,
trying to invest in the stock market,
maybe you want to get in Bitcoin and crypto,
is your goal is to remove all uncertainty
from your life, as if this is remotely possible.
Explain how you would remove all uncertainty for your life.
People go, "Well, is this guaranteed
"that I'll go from broke to making money?"
Well, it ain't even guaranteed
that you're gonna make it to the end of this day.
Good chance because a lot of people
watch my livestreams and listen to the podcast,
and watch my videos.
Let's say 100,000 people are gonna watch this
or listen to this in the next week.
One person can get run over by a car today,
so I can't remove uncertainty,
and the second you try to remove all uncertainty,
you're a moron or you forgot the name of the game.
You don't understand physics.
You don't understand biology.
You don't understand the natural rhythms of life,
which is spring, summer, fall, and winter.
There's a winter cycle to your own life,
to your own entrepreneurial adventures.
There will be a spring,
and when you're planting new seeds
and trying new things, they'll be the summer
where you have to work hard on accomplishing what you want.
The summer on a farm is where you work the hardest.
There will be a fall where you reap,
where you get all the good stuff,
where you cash in and you make the money,
but there will also be a winter.
The winter is a dark time,
and it's a time for introspection.
It's a time for planning and regrouping,
and sometimes it's a time of retreat.
There's also a cycle to society like that.
We're probably currently in the summer
or the autumn if you live in the United States
and even globally in the world's economy.
There will be a winter.
The last winter was 2008.
It's a little bit like Game of Thrones.
The winter is always coming,
and 2008 to probably 2012 was a winter in the world.
Six million people lost their homes in the United States.
People around the world, of course the poor
usually are hit in a worse way than the wealthy
because they don't have as much cash on hand,
so when the winter comes it's like
not having a tee shirt or not having a sweater.
You get a lot colder.
So people lost money and then they regroup.
In 2012, 13, 14, was spring and maybe some summer.
Right now, things are at an all-time high for people.
People are making a lot of money.
Bitcoin is up.
Had you put $100 in Bitcoin in 2010,
today you'd have other 75 million dollars.
This is a time of summer and spring
and possibly of the harvest time.
Mark my words, the winter will come.
Some of you who are unprepared...
See, if you're prepared for the winter it isn't so bad.
That's like the whole point of Game of Thrones.
The whole point of Game of Thrones is
one dude is trying to really prepare the world, right?
Jon Snow is trying to prepare the world for the winter.
He's kind of a realist that's like, "Yo,
"get your act together or else
"you're gonna be surprised by the White Walkers."
The White Walkers in the modern world are poverty.
They're economic recession or
what economists call contraction.
Contraction in the world is a time of
where your bank account contracts.
You thought you had $10,000, and now you have $1,000.
That's a contraction of the bank account.
The way you fight that is the same way you fight anything.
You fight it actively.
You fight it through education,
through knowing what the hell it is you're fighting.
Most people, if you're listening,
we're talking about "The $100 Startup."
We're talking about the philosophy of "The $100 Startup."
What people don't understand is that
the reason you don't have as much money
as you should coming in per month,
it's always rooted in not knowing what you're doing.
The problem with the education system is
it's pumping out at a continual rate
people based on Bismarck in the 1800s,
his idea of the educational system,
which was to create soldiers for Prussia.
The modern education system is oppression,
which is before there was Germany,
Bismarck is the guy who really created Germany,
the modern conception of a unified Germany.
It used to be a whole bunch of provinces.
You used to have, you know, Prussia was a big one,
and you had Bavaria and you had all these different places.
This one dude brought it all together,
and he was a big soldier.
His name was Bismarck, late 1870s or 80s,
and he brought it together,
and he created an education system
that would spit out soldiers.
You want soldiers to be a little bit like robots.
Somebody said, "Prussia in Russia?"
No, Prussia and Russia are unrelated.
Russia is much more to the east.
Prussia was where Berlin is now in Germany.
So you have, you and I, spit out
a robotic human being in terms of
what we understand about money.
So we're spit out with this basic core premise,
which is you work hard, you get a job,
you get a college degree, financial security,
removal of uncertainty.
Well, that worked in the 40s and the 50s and the 60s.
It began to crumble a bit in the 1970s.
In the 1970s, you had weird things happen in the economy.
You had stagflation.
In the 1980s you started to have things
like the savings and loan crisis.
You had in 1987 another crash in the stock market.
Then the 1990s came along and a new era came,
which was the internet, 1994.
Amazon started in 1994, and remember,
that was like the spring.
Everything was being planted, 1994,
Amazon starting, the internet as
we know it was really starting.
Then 1999, 2000, all of the sudden
the winter came. (exhales loudly)
I was speaking last weekend with Naveen Jain.
Naveen Jain made 8.2 billion dollars
before the year 2000, and then it crashed
and his company was only worth 200 million dollars,
from eight billion to 200 million.
It crashed.
That was a contraction period,
but he stuck through it, and now he's
a billionaire again, and he said he would be
because he understood the cycles.
So a lot of you, your problem is
you don't understand the philosophy
of "The $100 Startup," the philosophy
of going from nothing to something.
For those of you listening, it'll be,
as I said, some of you, about 30% of you,
are fear-based, so you're tying to
remove all uncertainty before you try
to change how much money's in your bank account.
So, "Tai, what's the guaranteed way
"I can make more money?"
Well, there is no guaranteed way,
but there's some ways that are
a hell of a lot better than others.
Trust me.
There's no guaranteed way.
Working as a barista at Starbucks,
is pretty much guaranteed you're
never gonna prosper financially.
You might be able to pay the bills,
but you ain't gonna prosper.
But there is a chance theoretically
that you could somehow get promoted
to become the CEO of Starbucks
having started as a barista.
It's not great odds.
If you were a poker player and you played
those odds, you'd be an idiot.
You're playing Texas hold 'em,
and you have a two and a three and no face cards.
You would be an idiot to bet a lot of money on that.
Some things have a high chance of winning.
One of the things we talked about earlier
is like with Chris Gulliebeau
was you have a high chance of making money
from something you already know how to do
but you didn't realize it could be turned into a business.
That's they key thing.
You didn't realize it could be turned into
a full-time business or a side hustle.
One of the things that can become a side hustle,
for example, let's say you worked at Starbucks
because you're, I don't know, a single mom
or a single dad or something like that,
and it's tough.
Being a single parent is tough.
One of the things you could do is take your own problem.
So your problem, let's say, is being a single parent
and not making much money.
You could create a WordPress blog
where you talk about 100 ideas
for single parents in the world
to make money on the side,
and you start collecting ideas
and you start posting videos.
The next thing you know,
you create a little course online
or you do personal life coaching
and you're making one, two, three, four,
$5,000 a month off solving a problem
that's relevant to your life.
That's why I said everybody has a business
they could start because unless you're perfect,
everybody has a problem.
Some of you watching are overweight
and you can't shed the weight.
Well, that's a problem that you share
with 100-plus million people in the United States
and hundreds of millions of people globally
are out of shape, so you create an Instagram
where you start to post your journey
of overweight to ideal weight.
People start to tune in.
Maybe you don't have 500,000 followers,
but maybe you have 10,000 followers.
That's enough.
Maybe you start doing some public speaking,
and you get paid to do public speaking.
You're getting paid 1,000 bucks to speak here,
1,000 bucks to speak here.
You're doing some private Facetime coaching
with people that are struggling,
and even if you're not an actual personal trainer,
people need more than personal trainers.
Personal trainers are important
but you know what else people need?
People need encouragement,
so you become an accountability
encouragement coach to help people
who struggle with being overweight
eat right and workout, and they pay you
50 bucks a month for you to check in on them
once a week how they're doing.
You get 100 people out there.
It's not hard to find 100 people
who are overweight paying you $50 a month,
and you're making $5,000 a month.
That's a problem that you have.
The problems in this world are immense.
I have a friend who's really into politics.
I'm not so into politics.
He actually likes Donald Trump,
so he created a pro-Republican Facebook page
and he posts a lot of political stuff,
and then he occasionally does a sponsored post
for a business, and he's making I think
$7,000 a month posting on Facebook getting sponsorships.
He built a following of people who are Republicans,
and you could do the same thing if you're a Democrat.
You love Bernie Sanders, you love Hillary,
you could create that and you could monetize the list.
So a problem in your life maybe is
you don't like the politics in the world
or you like 'em and that becomes your problem
you solve with your $100 startup or your side hustle,
and you're starting to make money off of it.
I've also said, "Hello, Maya."
- Hello, I was just saying Brad's here,
and he can talk about how to grow your business
from nothing to something.
- Yeah, well, let's do a new...
We'll restart the live calls.
You wanna come in here?
- Yeah, come on in.
- Okay, so I'm gonna wrap up this episode.
We're moving to the next episode.
Somebody said Maya's prettier than Tai.
Well, that's good. - Weird compliment.
- I don't wanna be called pretty.
We're gonna reset the cameras.
We'll be back in a few minutes,
next episode, hour number two,
or we didn't quite do an hour
but we'll call this hour number two.
- [Maya] Real fast.
- Of my podcast.
For those of you, you can listen in two ways,
by the way, for those of you listening to me
on the livestream, if you didn't catch the whole thing,
or if you can't watch it on your phone
because you need to make some phone calls,
download iTunes and subscribe to my podcast,
The Tai Lopez Show.
Also, for those of you who like Spotify,
I'm now on Spotify.
I got approved on Spotify.
So they don't have, in most places,
they haven't fully rolled podcast out everywhere.
So download this.
We'll be back in just a minute.
There we go.
Madero said, "The real Bradley."
Awesome, you got your fans showing up.
So I will...
Let me Snap.
I forgot to.
It's okay.
All right, talk to you guys.
We'll be back in five minutes.
(upbeat music)
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