Many of you asked me for a best time to publish report on which I'm working
right now. The big question is though: What is the best time to publish and how
can you find it out?
Hey youtubers. Nico here. What is your goal when choosing the
best time to publish? To get more views, right? When you look at your playback
locations you can see where your viewers are living and that gives you a good
idea when they are awake and ready to watch your videos. The idea is that as
soon as they get notified about your new video they are ready to watch it. But
just knowing what time it is for your viewers is not enough. They might be busy
with work or school, shopping for groceries or meeting friends. So in order
to find the best time to publish there is just one way to go: Experiment with
different publishing times to see which actually do work best. That may sound
like a bummer. Ideally, a tool should just give you the best time to publish
without you having to do any experiments. But I looked at it from every angle. It's
just not possible if you want to do it the right way. However, doing experiments
sounds more tedious than it is. Let's dive into it. First of all we have to
narrow down who we want to reach with the best time to publish. Would you agree
that we don't have to worry about non-subscribers? If your video shows up on
their screen they don't care if it is just a few hours old or a few days old.
Actually, your video might not even show up on their screen if you don't cater to
your subscribers first. I once made a video about this effect. YouTube looks at
your initial viewers which mainly are your subscribers and how they respond to
your video. If they enjoyed it then YouTube will do more promotion for you.
Thus the purpose of the best time to publish is to reach as many subscribers
as possible shortly after you publish the new video. You publish a new video,
they get a notification and are ready to watch it right away.
The timing is so that they are not busy with something else. But how do you know
that you timed it well? Have a look at your view velocity. If the views climbed
up right away after you published your video you got it
right. If they climb up many hours later, though, then you may consider publishing
your videos a bit later. So far so good. But how about the experiments I was
talking about in the beginning. Well, each video gives you a peek into when your
audience watches your videos. Since we need to focus on your subscribers the
first 24 hours after you publish a video are the most insightful. 24 hours means
that your video reached every subscriber in whatever time zone they may live. So
let's look at the whole week and let's assume that you published a video on
Tuesday evening and Saturday evening. You can say here that Tuesday evening works
well and you should stick to it. Saturday evening, however, is not ideal.
Maybe people are partying and don't have time to watch YouTube. So this looks like
Sunday morning would be a better choice. But what about the other days? Assuming
you never published any videos here we just can't say how your subscribers will
behave. And that is where the experiments come in!
You just have to test out these days a few times to find out if they might even
be a better choice. By the way, you don't have to guess which day to test. Have a
look at the views you got in the last 28 days. In my case I can clearly see that
they spiked on Saturdays when I always upload a new video. On Sunday more views
come in because of the upload. What is interesting, though, is that my views
recently went up on Fridays although I don't publish videos on that day. That
could make a great experiment. It would mean "Friday after work" for my
subscribers in the U.S. and Canada. Also "Saturday noon" for my Australian
subscribers and "Saturday morning" for my Indian subscribers. Sounds good? Let's try
that! You may have realized that the view report for choosing a new
publish time is not ideal. After all it only shows daily views. When
I add a best time to publish report to Morningfame I will provide an hourly
breakdown of the views. That will allow you to precisely pick a new time to
publish. Cheers guys.
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