30% Fewer yellow icons sitewide across YouTube.
Does that sound like the kind of update you can get behind?
I thought it might.
I'm the Chris Who Plays Games and this is your YouTube News Flash of the evening.
(For the official news flash: Check out the Creator Insider video on this topic.
Link is in the description below, or the card in the top right.)
YouTube announced today that they are rolling out an update over the next few hours to significantly
reduce the number of videos affected by yellow icons across the site.
The core of their message:
"Since August, over a million human reviews from appeals have helped train our system.
We're releasing an update that will result in fewer misclassifications overall: There
will be a 30% reduction in the # of videos receiving limited ads: millions more videos
will become fully monetized."
This is an improvement to the machine learning classifiers that are used to make these yellow
icon decisions, and those improvements came about directly as a result of the appeals
from creators who have access to do so.
You can check out the full announcement in the YouTube Product Forums -- link in the
description below -- but I want to call out a couple key points:
More videos with green icons: Good.
This update is good for creators who don't have the ability to appeal: These creators
can now expect that -- on average -- 30% fewer of their affected videos will have yellow
icons.
But there will be some videos that previously had green icons which change to yellow icons.
Even if you have appealed everything previously, set a reminder for yourself: tomorrow morning,
go through and re-check your videos.
If you see something new which is yellow: appeal it if you have access to do so and
believe the classification is wrong.
You can check for new yellow icons in the video manager using the "Limited or No Ads"
filter; there's a link in the description below.
Of the whole post, there's just one point I'd really like to call out: "We know
there's much more work to do."
(This is where I take off my "YouTube" hat, and talk to you as just me.)
Given YouTube's statement that they've reviewed more than a million appeals, this
means they have invested millions of dollars in reviewing videos.
A 30% improvement in a machine learning system is a great achievement -- but YouTube is saying
that they know this isn't good enough.
The new system will flag different things that creators haven't seen before.
They will continue reviewing appeals, and the system will get better again when they
release further updates.
If you can appeal: Do.
If you can't appeal: Do not feel discouraged just because a machine learning classifier
can't understand that your content is safe.
It is not about you, or your content.
If you've reviewed your content against the advertiser-friendly guidelines, and don't
see anything wrong with it, there likely *isn't anything wrong with it*.
Instead of trying to second guess a system that is still not optimized: just keep growing!
Grow your community, grow your channel, grow your videos, and when you get a chance to
appeal, you'll see that your content was most likely right as rain all along.
I said in September: "Catering your YouTube content programming to the whims of the pre-appeal
"limited ads" classifier is pointless.
It's not practical (for now)".
While this new update is still rolling out, and we haven't seen all the results yet,
it is almost certainly still the case that this is true: There are just too many yellow
icons to treat them as truth.
Don't freak out: understand that YouTube knows the system isn't good enough, and
go from there.
The yellow icons came into being because of advertiser pushback earlier this year.
(For more on the type of content that led to this backlash: check out Carlos Maza's
video on "YouTube's messy fight with its most extreme creators" -- link in the card
that should have just popped up on the top right of your screen.)
YouTube is pushing back -- building a system that can accurately classify YouTube content
for advertiser friendliness is hard, but they're making progress.
A system which can improve by 30% is just one step forward.
YouTube is going to need to do more to support creators.
But they are working on it.
And so long as that's still the case, we can all hope for progress.
I'm the Chris Who Plays Games, and this is your CPG News Flash.
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