Hello everyone, Here is Professor Rovian and in this video
I want to talk about the YouTube algorithm.
Understanding how the algorithm works can help your videos to be discovered by the audience
which has an interest in them.
In summary, if the right people reach your channel, you'll get more views,
more subscribers and more money for you or your company.
Before watching the video, answer the comments: Do you know how the YouTube algorithm works?
And remember, if you like the video, leave it like, sign up and enable notifications for
do not miss the next channel videos.
So let's go!
This video is pretty long, so if you just want to see a summary, go straight to
the time that is marked on the screen.
But if you want to understand in detail, let's go ahead.
First let's understand how an algorithm works.
According to the dictionary, an algorithm is a set of logical rules and procedures
which will lead to the solution of a problem.
In the case of YouTube, the problem is to show the users of the platform, suggestions of
videos that are really interesting to them, so they watch more videos
and so they spend more time surfing on YouTube than doing anything else or
other competing sites.
Another point is that for an algorithm to function it needs data, that is, information.
The YouTube algorithm checks both user information and
videos, and through this cross-information is that he knows which videos to suggest to
which users.
Let's see an example.
When I put YouTube on the question: How to edit videos?
It will analyze the different videos with this theme and recommend some videos to
me.
Some will have the exact subject that I need and others will not.
When I researched this issue there were also videos with the theme
Vignettes for videos over the cell phone, or how to make video for the internet.
The question is:
How these videos appeared, what information YouTube uses to deliver the content to me
I need, and most importantly, how you can improve your video data for
that they appear in user surveys and recommendations?
So that's what we'll find out.
The first step is to check what data is relevant to YouTube in your videos.
According to the YouTube team, they rank the title of their
video, the thumbnail you use, and the description.
In addition, the YouTube algorithm will also evaluate how long users watch
your video, whether they liked or disliked it, and how many people commented
in your video.
So what you should do in this regard.
First, try improving your videos' title, try using keywords in the
content, but also try to evaluate terms that
can be used by users to perform searches for content that you
features.
Second, always create a thumbnail with the appropriate size and resolution.
Do not use the video thumbnails that YouTube recommends.
You can even make a print of the video, but you must edit the image and upload it
her.
Thirdly, explain in more detail what the video is about in the description.
The YouTube algorithm will also use this text to deliver appropriate content
for users.
So the better your description, the more likely you'll appear in
other users.
Next you should be concerned about user interaction.
The more they interact with your video the better.
My recommendation is that you ask them to sign up, give it the like and comment
at the beginning of the video, because if they do not usually watch the entire video, they can forget about
do that.
But do not forget to reinforce this too at the end of the video, beauty.
Now let's check the data on the user side.
In this sense we have little to influence the algorithm, but it is important to understand
what happens.
On the user side, YouTube evaluates what the person has seen in the past, how long
she spent watching and what she did not watch.
This information should ensure that the user will find what they want to watch and ensure
that he will continue watching.
Let's see why this is relevant to you and your channel.
If YouTube wants the user to spend more time watching your videos and interacting with
there are some suggestions that we should follow.
Number 1: Do not try to fool the user.
You can even put a flashy title and get multiple clicks on your video,
but if you're not delivering what you promise, people will not like your video,
which will make it disappear from users' search options, even if
you are using the correct keywords.
Understood.
Number 2: audience retention As we've seen, YouTube evaluates how long
people are watching from your video.
If they watch little, chances are that the content is not interesting to
them, and again, YouTube removes your video from users' suggestions.
But beware of short videos, remember that short videos indicate that the user is going to
spend less time watching your video.
In fact the expert Brian Dean analyzed one million and three hundred thousand videos and identified
the average size of videos that appear on the first YouTube search page
is fourteen minutes and fifty seconds.
This may indicate that when people want a complete answer to what they are
looking, they are more willing to watch longer, more detailed videos.
So it's not always best to make short videos thinking your audience will watch
until the end.
Right.
Tip number 3: Try to keep users on your channel
Unless you have a good reason to indicate a link outside of YouTube, do not
this, because every time a user clicks on a link that takes him out of YouTube,
such as your Facebook or Instagram page, this indicates that YouTube
is losing users.
At the end of your videos try to recommend that he watch a next video from your channel
and give him a reason to do so, but try to be brief.
You can also use the playlists, links, cards, and the
suggest the next content of your channel.
The longer you can keep users from seeing and interacting with your content,
plus YouTube understands that your channel and videos are interesting to that profile
which can lead to better positioning of your videos in both searches and
on the homepage of users interested in content similar to yours.
Which brings us to the next topic.
The home page.
The one that appears when you open YouTube on your computer or mobile.
On the homepage there are several suggestions for videos to watch.
Let's understand what types of videos appear on the homepage.
The YouTube algorithm tries to guess what content is interesting to the user,
evaluating new videos, videos that were viewed by users with the same profile
that your and videos of the channels that you are subscribed to.
Videos that are placed on users' homepage take into account two
aspects.
In the first place, the performance of the videos, that is, how many users who saw that
content interacted with him and were satisfied.
And second, depending on the user profile, which includes your search history and
view on the platform.
This content customization evaluates how long the user views a channel
or a topic and how often the same video was shown to the person.
To make your videos appear on other users' homepage, YouTube recommends
some strategies.
First, be consistent in posting your videos.
Second, keep your audience engaged with your content, and
Third, analyze what has worked and follow this path.
Why this may be an indication of what your audience most likes.
This is not to say that you can not experiment, but remember to observe the feedback
of your community.
Now let's go to the next part of the algorithm, which is the high tab.
The YouTube Top tab shows new videos that are popular in the user's country.
Some trends can be anticipated, such as the trailer for a new movie or
a new song by a famous artist, but not all the videos that appear in the guide
"High" work that way.
The algorithm also considers the number of views, especially the
growth in views and where people are viewing this
video.
According to YouTube, the best way to try putting your video on this tab is by producing
viral content, but a small channel may have difficulty reaching a viral range, so
the recommendation is not to worry about this guide now, or at least until your
achieve a constant level of growth.
Let's talk about your channel subscribers now.
Subscribers to your channel are the most loyal audience you have, or at least you should
be like this.
If people signed up for your channel because they liked the content, they'll be
interacting with you more regularly.
If they signed up for your channel because you're using a
swapping subscribers, most likely this is not the best audience you have.
What happens in these cases where you exchange subscribers, that is, I subscribe to your
channel if you subscribe to my.
The problem is that these subscribers are not going to be a loyal audience and although you can
the subscribers, are not getting views and interactions, like the like, comments
and even preview your other videos.
And, as we've already mentioned, the YouTube algorithm knows how to recognize these patterns.
To solve this problem, make sure that your subscribers' audience actually
is interested in your content.
So it will appear in the notifications to the subscribers more regularly.
Which brings us to the next part of the algorithm, the notifications.
YouTube users receive video notifications based on their subscriptions
and interests, to ensure that they will receive all notifications of the new
videos on your channel it's important that they mark the notification bell.
To do this, simply ask them, as I did at the beginning of this video.
Did you click on the notifications?
Very well person, we've covered everything you need to understand about the algorithm
YouTube and 6 areas of how videos are discovered.
To make sure everything is clear, let's see a summary of how the YouTube algorithm
it works.
First, optimize the title, thumbnail, and description of your video, so you'll have more chances
to appear on YouTube searches.
Second, do not fool your users, say what you will deliver at the beginning of the video
and keep your promise.
Third, make sure your video is interesting from start to finish so your audience
watch it all, and when you reach the end, try to keep it on your channel with suggestions of
other videos.
Fourth, to be more likely to be recommended by YouTube to other users, be consistent
in your publications, keep your audience involved with your channel and bet on content
that has worked.
Fifth, do not try to trick the algorithm because it knows when your videos are growing
why people are interested and not why you are trading subscribers.
And lastly, remember to ask people watching your videos to give the like,
comment, sign up and activate notifications.
But only if they like your content.
Although I have tried to deploy the YouTube algorithm in a simple way, it is well
more complex than it seems.
In the first place it is composed of several routines, that is, it is as if it were composed
of several algorithms one inside the other.
Another important point is that it is always changing, precisely because YouTube has
as the main objective to offer you, relevant content, so that you continue
watching more videos and spending more time on YouTube and thus, they sell more advertising.
That simple.
Now answer in the comments: did you already know all this?
Was this content helpful to you?
And do not forget, if you like the video, leave it like, subscribe to the channel and enable the
notifications so you do not miss the next videos.
If you missed the first video in the strategy series and wondered why you should create a channel
on YouTube today and which strategies to use, click here.
If you want to hear a subtitled interview with one of Google's employees explaining
a little more about the YouTube algorithm, this is the link.
Guys, thank you for the presence.
A big hug and until the next video!
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