What You'll Be Creating!
Let's get started by creating a New CMYK Document as shown.
CTRL+R to show the Rulers, then, grab 4 ruler guides to the 4 sides
Increase Canvas Size by 0.25 inch in both width and height
This will extend the canvas by 0.125 inch in the 4 sides.
The area outside the guides is the blead area which will be trimmed during the flyer printing process. We take care of it in any flyer design!
Import the stadium image
Hold ALT+SHIFT to resize it proportionally around anchor point.
Clip mask a level adjustment layer
Add a Brightness/Contrast layer
Add Gradient Map to enrich both highlights and shadows
Change Blend Mode to Overlay and Opacity to 20%
Import the sky image under the stadium layer
Select the stadium layer and create a layer mask
Pick the Soft Round Brush and start painting over that mask with a black color to remove the stadium sky
In Masks Black color means hide and White color means reveal
We're now hiding the sky
Make sure that the mask is selected not the layer.
Resize and reposition the sky
Clip Mask a Levels adjustment layer
Create a New Layer above the sky layer
With a large white brush edge, start painting to blend both the sky and stadium
Great!
Select all and group them with name "Background"
Import the ball
Resize and reposition the ball
Drag a guide to the center
Let's add a shadow to the ball
Create a New Layer
Use a black soft round brush to make a black spot over that new layer
CTRL+T to resize
Move it under the ball layer
Change Blend Mode to Multiply
Import Dirt charge image
Drag and drop in your main document
Reposition as seen
Import the second dirt charge image
Drag and drop in your main document
CTRL+T then Right-click to Flip horizontally
Create a New Layer
Pick the "Fog 6" brush
It draws the fog repeatedly!
From Brush Settings Panel you can randomize both brush size and roundness
Increase Spacing and make Size Jitter and Roundness Jitter 100%
Start painting over "Fog" layer
Click and hold to paint and the brush will add every fog with random size and roundness.
Great!
Duplicate the ball X5
Add them under the ball layer and group them
Add a vertical Motion Blur to every layer with different values
Add a Layer Mask to the group
Select it and with a black brush paint over it to remove these extra areas as seen
Add 2px value Gaussian Blur to the ball
So Now, we have a rolling ball with a nice effect on both ground and the ball
Create a New Layer.
Make sure that foreground color is black and background is white
Render clouds in this layer
Change Blend Mode to Overlay with Opacity 20%.
Group all
I've made a selection for both players using the Pen Tool
I'll make a quick explanation for what I've done
Pick the Pen Tool then start selecting your player
Make sure that You're drawing a path
Right-click inside the path and Make Selection
Click on Create Layer Mask icon
Convert all to Smart Objects
Drag and drop them into your document, resize, and reposition
Add the 2 players in a way that show they're running from the ball
Keep in mind the relation between player placement and its size
Create a New Layer and start drawing players shadows
Decrease both brush Opacity and Flow to about 20%
Start painting
You should make every player shadow in a new layer for better control
Change Blend Mode to Multiply and Opacity to 90%
Let's fix the players color tone
Clip mask Levels for this player
And here clip mask Levels and B/C
Let's fix this white color in his shoe
Clip mask Curves layer
Adjust both Yellow and CMYK channels as seen
Clip mask it
Select the Curves' Layer Mask and press CTRL+I to invert the mask to black
So Curves now is hidden since in masks black means hide and white means reveal. Now, Use a white brush and paint over the mask to reveal curves only for the shoe
Great!
Group all
Import the second ball
Resize and place it in the left side "on the player sight"
Add a Gaussian Blur
Also add Motion Blur with an Angle similar to the ball direction
Duplicate with CTRL+J
Hide Gaussian Blur from the bottom layer and increase Motion Blur value
Add a New Layer above. Right-click to clip mask it
Use a white Brush and start painting over the ball edge with the brush edge to add a some lights to it.
Group it "Ball" and drag inside "Players" group
Open cracks image
Select the cracks using Color Range
Pick the crack color which is black and change Fuzziness for better selection
Create a Layer Mask from selection
CTRL+ T and resize
Hold ALT+CTRL+SHIFT and drag a corner to change the perspective
Alt+Ctrl+Shift changes perspective & Alt+Shift resizes around center
Drag below the "Ball" group
Select the layer mask and with a black brush start removing these extra areas
Clip mask Levels layer
Drag them in "Ball" group at the very bottom
Let's make some adjustments!
I want to increase yellows in his shoe!
Just adjust the Curves layer again
That's cool!
Increase clouds Opacity to 50%
Now create the footer text
No need to explain this part!
Use "Bebas Neue" font with sizes 17.5pt and 12.5pt
Use "Chunkfive" text with size 50pt and write "SOCCER"
From Character Panel change Character spacing to -25
CTRL+T and drag to the center
Right-click and Convert to Smart Object. Double-click thumb to open it.
Since we're going to create a smart 3d text and this 3d text will be changeable with a single click. So, use the crop Tool to add an extra space for the coming text that you'll add. Now, Press CTRL+S to save.
You can Import the 3D action by Double-clicking it or just drag and drop inside photoshop.
Select the "Soccer" layer and run the action X25 times to create a 3d depth
Double-click "Soccer copy" layer to open Layer Style
Add a Stroke with a Gradient Fill type
Create a gradient like mine
Other 2 color stops are similar
Make sure to change Style to reflected to double the gradient
Copy Layer Style and paste it to the first 10 layers to see what's going on
Paste Layer Style to all 25 layers
Now, we have a metallic 3d extrusion!
Group the 25 layers and name the group "3D Extrusion"
Double-click it to add Satin as seen
This Satin will add an extra details to the 3d
Add Gradient Overlay
Add Bevel & Emboss
I'm testing values as you see
Change Shading Angle
I think we're good with these values
Add Inside Stroke
Group both in "Soccer" group
Add a rectangle using Rectangle Tool
From Properties panel change the corners radius
Double-click to open Layer Style. Add Gradient Overlay
Make sure it is Reflected with angle 90
Write your text
Use xscale font
Adjust size of the rectangle
Change the text opacity a little to blend it with the rectangle
Duplicate the rectangle
CTRL+T then Rotate the duplicated rectangle
Now, Let's change the gradient angle
Open Properties Panel to make corner angle 0
Ctrl+T to resize
Drag all below the "Soccer" group
CTRL+J to duplicate
Great!
You can add Inner Glow to the 3D to brighten it a little bit
Group them "Super Cup"
Add "Your Club Presents" text at the very top
Group all "Header"
Let's import some lens flares
Despite you've changed Blend Mode to Screen, white stills in the background!
To get rid of this white, Clip mask a Levels layer and adjust both shadows and highlights as seen.
CTRL+T and Flip Horizontally, then, change its size to position it at the top-right corner.
Import another one
Repeat the previous steps
Duplicate another one and add to the right
Import another one
Repeat the previous steps!
Add H/S layer to change the lens flare color
Great! let's add some adjustment layers
Add B/C
Add Levels
Add H/S
Add Color Balance
Group all "Adjustments"
Clip mask a Levels layer to the header if you want to darken it a bit
Let's see how you can change the 3D text with a single click
Double-click the "Soccer" layer's thumbnail to open it
Change Text to anything
Press CTRL+S to save the smart object
That's it !
Don't forget to LIKE the video and SUBSCRIBE for more coming tutorials
Thanks for Watching!
For more infomation >> Football Event Flyer Design - Photoshop Tutorial - Duration: 31:56.-------------------------------------------
Tony,You Will Change The World - Iron Man 2 (2010) HD - Duration: 3:28.
Everything is achievable through technology.
Better living, robust health
and for the first time in human history, the possibility of world peace.
I'm Howard Stark,
and everything you'll need for the future can be found right here.
City of the Future? City of Tomorrow? City of...
I'm Howard Stark,
and everything you'll need in the future can be found right here.
So, from all of us at Stark Industries,
I would like to personally...
Tony, what are you doing back there? What is that?
Put that back. Put it back where you got it from.
Where's your mother? Maria?
Go on. Go, go, go, go.
All right, I think we got...
I'll... I'll... I'll come in and...
Are you waiting on me?
So, from all of us at Stark Industries, I'd like to personally show you
my ass.
I'd like to... I can't... This is...
I can't... We have this, don't we?
This is a ridiculous way...
Everything
is achievable
through technology.
Tony?
You're too young to understand this right now,
so I thought I would put it on film for you.
I built this for you.
And someday you'll realise that it represents a whole lot more
than just people's inventions. It represents my life's work.
This is the key to the future.
I'm limited by the technology of my time, but one day you'll figure this out.
And when you do,
you will change the world.
What is and always will be my greatest creation
is you.
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Nightcore - Antisocial - (Lyrics) - Duration: 2:10.
This video includes lyrics on the screen
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FREE PS4 GAMES AND FREE PSN CODES 2018 **zazozazodu59** - Duration: 4:39.
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Opening Scene - Iron Man Entrance 'Stark Expo' - Iron Man 2 (2010) HD - Duration: 3:57.
270 at 30 knots. Holding steady at 15,000 feet.
You are clear for exfiltration over the drop zone.
Tony! Tony! Tony! Tony!
It's good to be back.
- You missed me? - Blow something up!
I missed you, too. Blow something up? I already did that.
I'm not saying that the world is enjoying
its longest period of uninterrupted peace in years because of me.
I'm not saying that from the ashes of captivity,
never has a greater phoenix metaphor been personified in human history.
I'm not saying that Uncle Sam can kick back on a lawn chair,
sipping on an iced tea
because I haven't come across anyone who's man enough
to go toe-to-toe with me on my best day.
I love you, Tony!
Please, it's not about me.
It's not about you.
It's not even about us. It's about legacy.
It's about what we choose to leave behind for future generations.
And that's why for the next year and for the first time since 1974,
the best and brightest men and women
of nations and corporations the world over
will pool their resources, share their collective vision,
to leave behind a brighter future.
It's not about us.
Therefore, what I'm saying, if I'm saying anything,
is welcome back to the Stark Expo.
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How to build an 8-WAY ROUNDABOUT! [ENGLISH/GERMAN] | Cities: Skylines - Duration: 5:37.
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Openair St. Gallen: Das treiben die Leute um 8 Uhr morgens - Duration: 0:58.
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Başlamak... - Duration: 0:28.
no sound
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When humanity entered into the space age | Sputnik 1 | JRUHQ - Duration: 3:01.
Hello and Welcome. If you were arriving here for the first time, you might want to turn the captions on.
On October 4, 1957, 41 years before I was even born,
this small beep sound changed the course of history.
This small beep sound signalled to the world that humans have entered into the space age. It all started in
1952, when scientists realized that the cycles of solar activity will be very high during the period from July 1 of
1957 to December 31 of
1958. The International Council of Scientific Unions decided to call this the International Geophysical Year. Two years later,
The council decided that they have to launch artificial satellites during the International Geophysical Year. And so it began.
In 1954, Chief Soviet Rocket scientist Sergei Korolev proposed a development plan for an artificial satellite.
In 1955, the United States also announced plans to launch an artificial satellite into the earth orbit. By 1956,
Sergei Korolev's proposal was approved. It was decided that "Object D" would be launched by
1957. It would have a mass of 1,000 to
1,400 kgs. As the International Geophysical Year got closer and closer,
It became clear that Object D could not be launched in time because of the complexity of the design.
Fear grew that the United States would launch a satellite before the USSR.
The Soviet Union simply did not want to lose the space race to the USA. As an emergency measure
It was suggested that a new simple satellite
which would have a mass of only 100kgs be launched on the planned date.
This new satellite would only have a simple radio transmitter.
This was essentially a metallic ball with four antennas. It will be called as PS-1
which translated to Elementary Satellite-1. And so it happened. On the 4th of October 1957,
the Sputnik rocket was successfully launched. It sent shockwaves around the world. The payload was 100Kgs,
the Americans' intended payload was only 1.5kgs.
The Soviet Union had done it. They had beaten the Americans in the space race.
The soviet union strck again less than a month later, with the launch of Sputnik 2.
However, the Americans were very quick to act.
By January of 1958, the United States successfully launched the Explorer 1.
In July of 1958, the US Congress dissolved the National Advisory Committee for Aeronautis (NACA)
and created NASA, which would eventually lead the global space program.
The Sputnik launch was responsible for the birth of NASA.
It caught the world's attention. It shocked the American public and it kick started the space race. The sputnik 1 changed everything.
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Huion L4S Light Box Review with Traditional Animation - Duration: 8:05.
Welcome to Scribble Kibble.
Today we're going to take a look at a piece of art equipment called a light box or light
pad.
This is useful for traditional artists and traditional animators.
This model is a Huion LED Light Pad L4S.
It costs about $40.
The work area is slightly bigger than a typical piece of 8 x 11 printer paper.
Some of these light pads come with a glove and pencils.
Mine is a simpler package.
Open the box and there's a thank you card, manual, USB power cord, paper clip, and the
light pad itself.
This model is extremely thin and light.
At first I was worried about breaking it, but it's an acrylic surface instead of glass.
It's more flexible and stronger than it looks.
It also has non-slip pads on the bottom.
I was surprised that its power source is a USB cable.
You can plug it into your computer, or into your cellphone charger, or into your car.
I've seen some people complain about other light boxes saying the length of the power
cable is too short.
This one is not.
It's six feet long.
Once it's plugged in, tap the power button once to turn it on or off.
Press and hold the power button without letting go to change brightness.
So: what might you use a light pad for?
Most artists are going to use it to turn sketches into clean line art, to transfer a drawing
to a new type of paper (for example on to watercolor paper), or to trace stuff.
You can also use a light pad for traditional animation.
I'm drawing three key poses of a dragon sneezing to work with later on.
The Huion L4S is bright enough to shine clearly through about five sheets of printer paper.
Any more than that and it gets hard to see.
It'll shine through cardstock too.
The silver paper clip slides onto any edge of the light pad.
It is a tight fit so you have to use a bit of force to get it on.
The clip is a bit difficult to use because it is so tight, but it will hold papers in
place once you manage to get them under there.
They don't need to be that far beneath the clip for it to work, and the clip doesn't
leave any imprints on the paper.
You may not even need the clip because even though the surface of the light pad is smooth,
it is slip-resistant.
The piece of paper directly touching the pad won't slide around.
Tracing an image is really easy with one of these.
You can make clean line art out of a messy sketch quickly.
Turn the light box off once you don't need the sketch any more.
There.
Clean line art with no pencil lines or sketch marks.
For animation, you definitely want to use the clip.
Stack two of your keyframes together and adjust the brightness so you can see both.
If the light is too bright you won't be able to see your top drawing.
Draw the in between pose.
I don't really have any issues at all with this light pad.
There are no cons.
It's just a simple piece of equipment that works really well when you need to trace stuff.
Or, y'know, draw a lot of traditional animation frames.
I'm going to make another in between pose leading to the top of the inhale.
The nice thing about the light pad is I can see motion arcs - for instance the arc the
nose follows - by stacking keyframes on top of each other.
If drawings have a lot of details it can be hard to see clearly through multiple papers,
so it's nice to be able to turn the light off and draw details more accurately by memory.
The light pad is especially useful for frames that are close together.
I want to draw an open mouth pose that is only slightly different from the original
drawing.
Being able to see the first picture lets me make sure the head is in the right position
on the page.
Same thing with the sneeze: I need three drawings that are fairly identical.
For the most part I can quickly trace what is already there, even keeping the sketchy
look by copying rough lines from the image underneath.
Now if you wanted a clean animation, all you would need to do is use the lightbox to create
final line art of each image the same way I did for the forward-facing dragon earlier.
It'd be time consuming, but that's traditional animation.
I like the gritty sketchiness, so let's scan all of this in and see what happens.
By the way even after an hour the light pad did not get hot, since it uses LED light.
My hand didn't get sweaty and stick to the surface.
So my favorite thing about this light pad is its lightweight portability, its non-slip
surface, and the fact it doesn't get hot.
Oh yeah, and because it's LED light it'll last forever.
You could leave it on all day and night for five years and it'd still work.
That is the Huion Light Pad L4S.
For more art product reviews, go to ScribbleKibble.com, click on the episodes page, and hit the Product
Reviews button.
See you next time!
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Dance Moms: Who Is the Top Dancer at the ALDC? (Season 3 Flashback) | Lifetime - Duration: 5:13.
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Din Tüccarı Arabistan - ÜLKE ELEŞTİRİLERİ - Duration: 2:49.
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What If You Smoke 1000 Cigarettes At the Same Time - Duration: 5:40.
For more than half of the 20th century, smoking cigarettes was viewed as sexy and chic. Believe
it or not, it was also seen as something healthy to do. From the 1930s through the 1950s, it
was common to see magazine ads featuring doctors endorsing a particular brand of cigarette.
One of these vintage ads even declared "More Doctors smoke Camels than any other cigarette!"
Unfortunately, smoking is not a thing of the past. Even though there has been a widespread
effort, since the late 1950, to inform people that smoking increases their risk for heart
disease and other serious health problems, people still continue to smoke. Today, we
will take an extreme approach to show you why smoking is hazardous to your health, in
this episode of the Infographics Show, "What Would Happen If You Smoked 1,000 Cigarettes
(At the Same Time)."
Smoking 1,000 cigarettes is the equivalent to smoking one pack of cigarettes a day for
50 days. Even the world's worst chain smokers might think twice about inhaling nearly two
months of cigarette smoke at one sitting. If you dare to do this, you will face some
dire effects:
1. Your body will become a toxic chemical dump.
According to the National Cancer Institute, tobacco smoke contains "more than 7,000
chemicals." Some of these chemicals are carcinogenic, including cadmium, beryllium,
and arsenic. Tobacco produces its own special carcinogenic chemicals called tobacco-specific
nitrosamines.
And then there is tar, the sticky residue left behind after the burning of tobacco.
The National Cancer Institute notes that it "contains most of the cancer-causing and
other harmful chemicals found in tobacco smoke." Tar can darken the lungs, which you can easily
see in those "smoker's lung" demonstrations all over the Internet. It can also damage
cilia, the protective cleaning hairs of the trachea. This causes the lungs to become more
susceptible to infection and cancer. If you smoke 1,000 cigarettes, you will expose
yourself to high, and in some cases fatal, levels of these toxic chemicals, which brings
us to our next possible effect.
2. Nicotine will probably snuff out your existence.
Nicotine is a chemical found in the tobacco plant. It is highly addictive because it is
responsible for the pleasurable effects of smoking that smokers want to experience again
and again. It is also highly fatal if you overdose on it.
A nicotine overdose is one of the possible negative effects of smoking 1,000 cigarettes
at the same time. The National Institute on Drug Abuse reports that the "average smoker
takes in 1-2 milligrams of nicotine per cigarette." If you smoke 1,000 cigarettes at the same
time, you will receive 1000 - 2000 mg of nicotine.
With that amount of nicotine in your bloodstream, you will probably experience various symptoms
of nicotine poisoning, including vomiting, headache, and dizziness. You will also probably
die if you don't receive immediate medical attention. The CDC estimates that a "fatal
human dose" of nicotine is about 50 to 60 mg.
3. If the nicotine doesn't do you in, carbon monoxide poisoning will.
A dangerous component of cigarette smoke is carbon monoxide (or CO). It is an odorless,
colorless gas that can take the place of oxygen in red blood cells. If the red blood cells
carry more CO instead of oxygen throughout the body, oxygen deprivation occurs.
The statistics for the amount of carbon monoxide produced by one cigarette varies widely. In
one study comparing cigarette smoke from "regular" and "light" cigarettes, researchers found
that the "mean CO value achieved by the regular cigarette smokers was 27.85 ppm,"
while the "mean value of the 'light' cigarette smokers was 29.63 ppm." However,
one health organization reports that "right after smoking one cigarette, a smoker may
have a CO concentration as high as 50 ppm." Even with the lowest CO concentration, you
would still get a huge dose of CO if you smoked 1,000 cigarettes at the same time. Your CO
concentration would be 27,850 ppm.
Possible Edit: Even with the lowest CO concentration, you
would still get a huge dose of CO if you smoked 1,000 cigarettes at the same time in a closed
room with little or no ventilation. As CO builds up in the room, it could trigger a
variety of carbon monoxide poisoning symptoms that are similar to those for nicotine poisoning,
including vomiting, headache, and dizziness. But you may not have a chance to experience
any of them. According to an Iowa State University publication, a CO concentration of 12,800
ppm will result in "Death within 1-3 minutes."
4. You can also look forward to formaldehyde poisoning.
Formaldehyde is another colorless gas that is found in cigarette smoke. It is used in
manufacturing building materials and other products. A watered down version of formaldehyde
called formalin is used as a preservative for medical and funeral purposes. Humans can
tolerate exposure to small amounts of formaldehyde, but the CDC notes that "many subjects cannot
tolerate prolonged exposures to 4 to 5 ppm." Wheezing, coughing, and other symptoms of
irritation are some of the minor symptoms of excessive formaldehyde exposure. Some studies
suggest that exposure to high levels of formaldehyde can cause certain types of cancer.
There is even more bad news if you decide to smoke 1,000 cigarettes at the same time.
One study indicates that the formaldehyde level in one puff of cigarette smoke ranges
from 1.5 ppm – 19.5 ppm.
If we follow the National Institute on Drug Abuse's estimate that a "typical smoker
will take 10 puffs on a cigarette," we can calculate that your formaldehyde exposure
will be about 15 ppm – 195 ppm per cigarette. And if you are smoking 1,000 cigarettes simultaneously,
the formaldehyde level rises to approximately 15,000 ppm – 195,000 ppm. This level of
formaldehyde is well above the IMDH (or immediately dangerous to life and health) level of 20
ppm established by the CDC.
Possible Edit: There is even more bad news if you decide
to smoke 1,000 cigarettes at the same time. One study indicates that the formaldehyde
level in one puff of cigarette smoke ranges from 1.5 ppm – 19.5 ppm. In a closed room
with little or no ventilation, the amount of formaldehyde in the air would rise to unbearable
levels. An average formaldehyde concentration of 19.5 ppm is very close to the IMDH (immediately
dangerous to life and health) level of 20 ppm established by the CDC.
With this concentration of formaldehyde, you will probably have severe difficulty breathing
and may become unconscious on your way to the hospital emergency room.
5. You could find new life even if you die.
Your body took a beating in this episode of The Infographics Show, and you will probably
not survive. However, all is not lost. In death, you could continue to live on as a
medical oddity that is probed and studied by researchers all over the world. You can
join the likes of Ötzi the Iceman or even Albert Einstein, the famous physicist who
now has images of parts of his brain preserved on an app. And this is all because you dared
to smoke 1,000 cigarettes at the same time!
So, does this video make you want to never start smoking, or quit if you do? Let us know
in the comments! Also, be sure to check out our other video called What if u only drank
soda and nothing else! Thanks for watching, and, as always, don't forget to like, share,
and subscribe. See you next time!
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JoJo Siwa 🎀 Takes You Backstage at VidCon 2018 w/ Her 'Hightop Shoes' Performance & More! | Nick - Duration: 3:14.
Hey everyone it's JoJo and I am so excited because right now I am at VidCon,
and I am having so much fun!
Check it out!
[music playing]
VidCon is like a big event with a whole bunch of YouTubers, right?
So it's like, since I'm a YouTuber, it's a lot of my friends.
So we're all at the same event all together and it's just really fun.
[music playing]
Just follow me around, OK?
Whatever you do, just follow me around, all right?
I'll see you guys in a little bit. I gotta go, you know...
[cheering]
[singing and cheering]
It's good to see you.
I like your bow!
It's a really nice edition. I haven't seen that one.
[laughing]
I'm out. I'll see you on stage!
♪ My high top shoes Make me do what I do ♪
♪ Put me in a good mood Make me think about you ♪
♪ My high top shoes Make me do what I do ♪
♪ Put me in a good mood Make me think about you ♪
♪ In my high top shoes ♪
♪ My-my-my high top shoes ♪
♪ My high top shoes ♪
[music playing]
[cheering]
- This question always comes up. - How many bows do you have?
- Yes, exactly! - Yes! I nailed it.
Wait, I wanna know. How many do you guys think I have?
- 100? - It goes up every time I talk to you.
- It does, it does. - So I can't guess.
All right, I'm gonna spoil it.
It's 3,000. Isn't that crazy?
3,000 bows.
That's just in the JoJo bow collection.
My, like, personal ones from when I'm a baby, there's over 1,000 in that too.
Oh my goodness.
[music playing]
If I could tell you guys anything,
is that YouTube is really fun and it's definitely worth it.
The best that you can do, look at another YouTuber
and be like, OK I kind of want to be like them,
like, I love their style of filming, I love how their energy is,
but also to make it your own.
Do whatever you want to do.
Just be yourself and just have fun, because it's fun to watch
everyone who's different. It's fun.
Let's go to Double Dare!
[cheering]
JoJo Siwa!
[cheering]
[screaming]
[cheering]
Go, JoJo! Go, JoJo!
Go, JoJo! Go, JoJo!
[cheering]
She's under!
[screaming]
Give it up for JoJo Siwa!
[cheering]
- 34 seconds! - Not that bad.
This VidCon has literally been so much fun. I got to perform,
I did a meet and greet, I did a Q&A,
I did the Double Dare course. So many things happened.
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STOP BEING BORING ! | Thomas Frank Menfluential 2018 Speech | RMRS - Duration: 16:04.
How To Stop Being Boring Thomas Frank Menfluential [0:00:00]
Antonio: Are you boring?
When you talk to people, do their eyes glaze over?
Do they yawn?
Do they start to fall asleep?
The reality is, gentlemen, is that most people are boring, but it doesn't have to be that
way.
In today's video, we're going to talk about how to go from boring to incredibly
interesting.
[Music] So, in today's video, I'm bringing in my good friend my Thomas Frank.
This particular presentation was from my Menfluential event in Atlanta, Georgia which me and Aaron
Marino run every year.
Now, today's particular topic how to go from boring to interesting.
Thomas: Who here like Bill Nye The Science Guy?
Audience: [Yes] All right.
There are zillion scientists out there in the world and a lot of them published papers
and all of them would love for more people to read their scientific papers.
The only problem is their scientific papers are [babbling] boring.
And I know these because I have to read through them all the time for my videos.
By contrast, everybody likes, Bill Nye the Science Guy, everybody likes Neil deGrasse
Tyson, everybody loves listening to David Attenborough narrate a nature documentary.
These people are the greatest science educators in the world because they know that their
enthusiasm and their infectious passion for their topic is going to – is going to bring
up a new generation of future scientist.
You can't start and get people interested by talking about the different temperatures
of ice cores you've drilled in the arctic and show them lots of charts and graphs.
You got to show bull shark hunting or you got to blow something up or you got to have
a cool sound effect and you got to be really enthusiastic about it as well.
My favorite cooking show in the world is Good Eats with Alton Brown because Alton Brown
is super infectiously excited about cooking and the science behind it.
That's why I love to cook today.
So, you have two options when it comes to your enthusiasm.
Number one, assume that you don't need to be enthusiastic, people are going to come
to you because they are interested in your topic or, assume that you have the ability
to use your own passion for what you're doing.
To use your own enthusiasm to bring people's interest up.
And if you do that, you increase the size of your potential audience exponentially.
I was talking to Mike just last night.
He wants to build a channel that helps 28 to 30-year old programmers have social skills,
right?
And I'm sorry I'm calling you out, but I am.
[Laughs].
And I said, okay, 20-38 or 20 -- 28 to 30-year old programmers are probably going to be your
bread and butter.
They've got the money, they're you absolute target demographic for buying your products,
but doesn't a 20-year old college kid also want to know how to talk to girls?
Doesn't a 39-year old single mom also want to know how to be more confident when she
goes in the public?
So, make videos that everyone will like.
If you look at people like Tony Robbins, he makes most of his money from these super high
ticket really exclusive events that almost no one ever hears about because we're like
way bottom of the funnel.
But, he's not on TV and he's not writing books about how to make $10 million a year
if you're already making $8.
He's writing books about why walking across coals are going to make you more confident
and probably burn your feet as well or how to sleep burn your feet as well or how to
sleep better.
I'm not sure, I'm not a big fan of Tony Robbins person.
But, I know that he casts a wide net because he knows that if he cast this wide net and
he uses that infectious personality, he's going to bring in a lot of people at the surface
level and a few people are going to trickle down into where he wants them to be.
So, be enthusiastic, cast your nets wide, and you're going to get the people you want
along with a lot of other people.
And I forgot that this slide of Scott was in here, but this is a great example.
Scott makes comic book videos, right?
Comic book video seems like, oh, this is the coolest thing in the world, right?
Comic – wouldn't you care or you wouldn't be in the comic books, but some people are
just not going to care.
So, be enthusiastic and don't use the stuck this is just – don't use this.
Okay.
Principle number three.
Become an interesting person.
So, this is a tip for anybody who is the face of their business.
I know a lot of people want to make content, they want to remain behind the scenes and
they want people to follow them on the quality of the things they're putting out there
and that's totally fine.
But, one of the things that I've learned is that if you build up a fascination around
yourself, then you're going to have a much easier time taking your audience from wherever
they are now and whatever you're teaching them and getting them excited about something
else because you're excited about it.
Now, this is definitely partly due to enthusiasm about your topic and your presentation charisma,
but you can also do other things like building up your Instagram presence or telling stories
from your life.
One of my favorite YouTubers at the moment is Peter McKinnon.
And, Peter McKinnon is a YouTuber who primarily teaches people how to make better videos,
so filmmaking tutorials, camera gear tutorials.
He goes into Premiere Pro and shows you how to color great stuff correctly or how to do
better audio.
[0:04:57] And, to be honest there are a lot of channels out there on YouTube who teach
the stuff, but nobody has been able to build as big of a following and as quickly as Peter
McKinnon.
Well, I took the screenshot here over at 1.7 million subscribers on YouTube.
And correct me if I'm wrong after this talk, but I don't think anybody else on YouTube
who does filmmaking tutorials video editing anything like that even has a million.
It's just a pretty niche thing.
I mean it's like I always said it's a 5% content creators, 95% content consumers.
So, if you're doing content creation tutorials, you're limiting the size of your audience
except I'm wrong about that because Peter McKinnon is it.
And the reason that his audience has grown so exponentially and so explosively is that
he doesn't just give you a tutorial on how to make better colors in your films or how
to, you know, use a different camera, he also vlogs his life.
And he's interesting, he's flying to the Arctic Circle to take photos there or, you
know, he's going to an awesome spot in the ocean and taking drone footage there.
And he vlogs it like Casey Neistat does.
He uses amazing cinematic footage to tell stories about his life and as a result he's
interesting.
So, I'm like a new Peter McKinnon video?
It's about motion blurring.
I pan shot with 120 frames per second camera, that I don't own, still watching it because
he's going to do something interesting in it and I'm going to learn something new.
All right.
Principle number four.
Be funny.
So, I want to talk about a video that I made a few months ago.
Most of my videos for reference get maybe 120,000 to 200,000 views on average.
But, I made this one a few months ago called Why You're Always Tired.
And, with a lot of my videos, I actually take – I don't take the time to script out
an entire thing, I just make a bullet list and then I look at the bullet list on my iPad
while I film and I just say what comes to mind to the camera until it feels right.
But with this video, I scripted out the entire thing because there was a lot of scientific
data about health in it and I wanted to be correct, I wanted to be specific about it.
So, I wrote the entire script, I gave it word for word, but before I filmed the script I
spent an extra couple of hours going through it tightening up lines and trying to add in
jokes.
And because of that, the watch time on that video and the retention is awesome and that
video has 1.3 million views right now.
It is easily my most successful video in the past few months.
And I should probably do this a lot more often.
So, when I think about being funny, I'm reminded of a quote from one of the writers
of Arrested Development which is let's have so many jokes that we can throw half of them
away.
And you don't have to have a joke every single line in your video script, but I want
you to think about this line and keep in your memory because when you're looking at your
educational script about fragrances or about how to tie a tie or whatever it is, you're
going to think this is a topic that doesn't have any potential for jokes whatsoever.
It just doesn't work.
If you think about this and you look at every single line and you apply some of the principles
I'm going to talk about in a few seconds here, you're going to find ways to be funny
and to keep people watching much, much longer.
So, here's a great example, awhile ago I did a video about hydration and I wanted to
make it the ultimate video about hydration because everyone says drink your eight glasses
a day which is wrong and I wanted to figure out like how much should I actually be drinking.
So, this took about a week of research to do.
And one of the ways you can tell if you're hydrated is by checking the color of your
urine.
Now, I'm thinking how do I make this funny without resorting to toilet humor?
There's got to be a way.
So, what I ended up doing is just having one of my circles be, oh, if you're pee is blue,
you're an escape government experiment.
And then, for three frames of the video, so if you didn't pause at the exact right time
you wouldn't catch it.
I just threw it in this stupid message with a reference to X-Men origins with – with
William Stryker and then there's like a Gucci gang reference in there because I'm
a weirdo and I will never deny that, but my audience thought this was hilarious.
And a lot of people caught this and they paused it and there's like six comments where people
just typed exactly what that is into the comment box and just shared it.
So, this is an example of how to get a joke out of something where you don't think you
could get a joke.
So, there is a book called Secrets of Comedy Writing.
It's by a guy named Mel Helitzer.
And he breaks down all comedy into six different factors or dimensions which he calls the THREES
acronym.
So, every joke you have ever laughed at has one or more of these elements – target,
a hostility against something, realism, exaggeration, emotion, or surprise.
And going back to this slide here, this is an example of surprise.
All referential comedy is a subtopic of surprise comedy because nobody expects for one, the
Spanish inquisition, but for two, nobody expects you to talk about escaped government experiments
and have X-Men references in your, you know, chart about urine color.
[0:10:04] And they also don't expect you to have a Gucci gang reference in your X-Men
reference.
I'm going references within references because I'm good friends with exhibit, that's
just my talent there.
You could do one reference, but surprise is really, really versatile.
All referential comedy is surprise-based and people love referential comedy because, again,
you're connecting whatever you're talking about to something they already love, right?
I didn't – I did a reference the other day in video about multitasking.
There's really not a whole lot of, you know, actual connection between those two things,
but if you're trying to be funny, there's connections everywhere and these are six avenues
to make those connections.
All right.
So, final principle here, take advantage of your medium.
And this is video, this is podcast, this is me being on stage here.
I've called out a few people here.
This is me taking advantage of my medium here.
So, we all know the presenters and the YouTubers who have that presentation charisma, right?
Aaron Marino has amazing presentational charisma.
You do very little editing in your videos, just basic cuts.
But that works because Aaron is constantly jumping around the screen.
He has that amazing charisma, he's high energy.
I mean we all know how it goes, right?
Gentlemen, if you want to impress that spicy senorita, then you need to get frosted tips.
That's my number one style tip.
Right?
[Applause] That's my number one style tip.
And I encourage you to work on this.
What I'm doing right now is difficult for me.
And, ten years ago, I would have been like up on here shaking, so work on it, right?
And you work on it by doing lots and lots of videos.
But you also have the ability to take advantage of your medium.
I do not have the presentation charisma that Aaron has.
As much as I try, I just don't have it.
So, my secret weapon comes in my editing.
I have ways of using the post production process in my videos to make them a lot more fun to
watch.
Again, through using humor, but also through using things like title cards where I've
got really cool fonts and these things actually animate up with a long shadow or I'll do
a lot of B-roll.
I did a video about talking or talking about my iPad Pro recently.
So, I set up a nice shot with a nice shallow depth of field on my lens, I had some plants
in the background because I think attention to detail and color contrast really matters
and I panned across it.
It looks really nice and it's better than just staring at my face all day.
I built an overhead shooting rig where I've got four lights.
There's wax paper over them just from Home Depot.
It cost me about a hundred bucks to build.
And I can clip my camera in pointing straight down and I can show anything I want.
So, if I want to show people I know ticking technique, I can actually show it.
If I want to have all kinds of cool like what winter core backgrounds there, I can do it.
I can do wiper animations.
If anybody has watched ASAP Science, five or six million subscribers last time I tried
or checked and all they do is these short little white board animation videos.
It takes almost no computer skills to make these things.
They just draw and they speed up the footage.
Really easy.
Or I'll do things like quote animation.
So, anytime I want to quote a source or quote a book, I'm not just going to stand on camera
reading it off my iPad.
Every single time is an opportunity to learn something new to put a cool picture of a brain
back there or throw like a Blade Runner filter over it to make it look like a hologram.
There are a ton of opportunities that you have to spice up your presentation regardless
what your medium is.
If you're a podcaster, you're like,"Well, Tom, I can't use all these after effects
things, people don't even see my podcast.
How can I do that?"
Go listen to StartUp, go listen to 99% Invisible.
They take advantage of their medium.
If you listen to these podcasts, you're going to hear some studio recording, you're
going to hear some on the street recording, you're going to hear the car sirens and
people throwing trash bags out their window and whatever it is.
You're going to hear cool music that transitions from segment to segment.
And because they take the time and the put the effort into adding these production elements,
these podcasts are ridiculously popular.
If you're a writer, I started out as a writer and my initial blog posts were just, you know,
the kind of things you see in tenth grade English class.
Just paragraph after paragraph.
I indent it, but, no, nice line breaks.
And I just expected people to read it.
And then, I started reading my friend Steve site Nerd Fitness and I noticed, oh, there
are sub-headings and there's bullet points, there's italicized texts, bolded texts,
fun pictures of Legos and all kinds of stuff.
And he had created like this multimedia experience where it's not just the text anymore, there's
all kinds of stuff that keeps my attention and keeps me engaged while I'm reading the
entire article and these articles are five thousand words sometimes.
And now, I write five thousand-word articles and I do the exact same thing because I know
that's going to keep people engaged.
If you're speaking, again, engage the audience or have really cool slides, add in jokes.
Sometimes you could even use props.
But bottom line, take advantage of the specific elements your medium offers you to become
elite.
You don't have to do everything, just do something.
[0:15:09] Antonio: Great stuff, right?
Solid information presented very well.
Thomas did a great job.
And, guys, if you want to be there in person, I invite you to my Menfluential event.
I'm linking to it down in the description.
And by the way, we now have a virtual ticket so no matter where you're at in the world,
you can join us live.
I want you to take action on the information we're putting out there, so that you can
become the man you know yourself to be.
Guys, if you want more of Thomas Frank, I'm linking to him down in the description.
Also, with some of my favorite videos that he's put out over the last few years, so
go check them out.
Such an awesome guy and a good friend.
If you want to make the trek out to Atlanta, I would love to see you this year.
I'm, again, linking the Menfluential down in the description.
But if you just want to grab a virtual ticket, you can also go to the Menfluential website
grab a virtual ticket and that's going to actually be interactive.
It's going to be really cool.
Al right, guys, take care.
See you in the next video.
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