Welcome back to the second video on: How To Use YouTube Ads - Your First Campaign
To Win Business. So, without further ado let's get straight into designing your ad.
Now we've come through to the Design Your Ad section. But one thing - an interesting thing to note - is that over here on the estimated views
daily budget you'll see that now you're still estimated to get three to four hundred
views a day but the actual ad impressions the....when the video actually shows
up on someone's feed, if you like, that figure has now changed to a lower figure of just under 900.
So as I said earlier, don't get hung up on these figures - they're only estimates!
So let's go on with designing the ad, and we've got choices of adding in the headline
and two description lines, and you've also got a choice of picking one of these
four thumbnail images. So let's go to the headline first. Now I'm going to enter - or I did enter
previously: "How To Get The Best Free Marketing Tools In One
Place". Now, that was a bit of a mouthful and the headline was too long. In fact
you're limited to about 38 characters so that's why I've whittled it down to: "Best
Free Marketing Tools In One Place" (and that seems to fit quite well). And the other thing about
these headlines and the description lines is I want to put in something where the
viewer feels as though that the video is going to provide them with some sort of
benefit, so again, this comes back to brushing up on your copywriting skills
or certainly implementing any copywriting lessons or courses you've been
on, to focus on the benefits for the viewer rather than any features. Next, we
went to the description line to, again, I put in at the start: "Save Yourself Time By
Having All Your Resources In One Place". Again, a bit of a mouthful and I've whittled that
down to: "Handy Tools To Save You Time". And for the description line number two I
originally put in: "Start Achieving Your Online Goals Without Delay", and that's
now being whittled down to: "Achieve Your Online Goals", and whilst the headline is
restricted to 38 characters I think you'll find that the description lines are restricted
to about 33 characters. And just to put your mind at rest, if you're finding
this a bit nerve-wracking when you go through setting up your campaign - your
ad - you can cancel or edit your campaign at any time, even after the
campaign has launched. So it's just something to bear in mind and if you're
getting a bit overwhelmed at any stage you've always got the safety net of
stopping the campaign and again we'll come across instances of that further
on in this video. Once we're happy with all of that - by the way, we can also
choose the thumbnail image as I said, so I think I've chosen this one here, so
let's click the next step, and there's a helpful message here. It says: "Now that
you created your video ad campaign the setup process is nearly finished. Next
sign in to AdWords to complete the final steps and start your campaign." And you will
also see this monitor up here to tell you where you are in the process. You've done
the budget, done the design and now we're on the final steps, so let's
click the blue "Sign in to AdWords" button. Select your AdWords account. You'll find
the ID number to the right of the titles here. Now this is where things might get
slightly confusing. If you've already got an AdWords account then they've already got
your credit card number, then you may well come through to this page here. If not, if
you haven't set up an AdWords account, then you'll just go through a simple
process of putting in your credit card number and then coming through to this page
here. Now, again, don't be alarmed by that. Your card won't be debited with any costs
or charges until you actually activate the ad campaign, and obviously for any
future ad campaigns, so again, nothing to worry about. It's just part of the
process. Right then, let's deal with this page now. The other thing is as well it looks as though you're
going to duplicate some of the stuff that you've already gone through but
again, just bear with it and we'll go through each step and we'll get
through to getting your first ad campaign up and running. So let's run through this then.
Your first campaign - to create the campaign you'll set a budget; choose your
audience; and write you're ad, bearing in mind that you won't be charged for
selecting options and you can always make changes later.
So again, YouTube themselves are making it as easy as possible and also
putting people's mind to rest especially as they're aware that the first campaign - the
first of anything - can be a bit of a nerve-wracking experience. So let's work our way
through it. The budget - well we've already determined that we want to spend five
pound (so type in five pound there) and again, you can always change the amount but also obviously make sure
that you're in the right currency of the country where you're
residing. So click the blue button - the blue "Save" button. Choose your target audience.
Again, we've already gone through this and it's come up with the United Kingdom as a
default. As you know I am going to put in United States. I still have to put in United
Kingdom, believe it or not. United Kingdom,
Canada, Australia, New Zealand, Ireland...
Locations - save that. The next option to choose is networks so
we've got the Display Network already ticked here but we want to just
untick that box here and click "Save". Now we come to the keywords that we want to
enter. Now, we want to make sure that the key words are what people generally looking for....tools to
use in their internet marketing business and beforehand you should have done a little bit of research just by going
into the Google Keyword Planner tool or another keyword tool that you may be using. And for
this purpose, I'm going to use three keywords: "internet marketing tools", "online
marketing tools", and I'm going to key in "video marketing tools". I'm also going to remove these suggested keyword
terms because they don't really play any relevance whatsoever. Now, it does say up here: "Add
around 15 to 20 keywords", but for the purpose of this exercise I'm just going
to use 3 for now. Let's click the blue "Save" button.
Now the next option to choose is "Bids". AdWords automatically sets your bids to
help you get as many clicks as possible within your budget. Well, we've already
set the budget to a daily budget, so let's click on it anyway. And again, you
need to keep your wits about you here because YouTube obviously want you to
spend as much money as possible with them and it says here: "We recommend having
AdWords automatically set your bids to begin with." Yeah, right okay. Well, fortunately
we've got the option of: "I'll set my bids manually". Click on that and again, the
"Suggested bid amount for your budget"? Well, let's put in five pound there and
let's click and save. And then the next part is write your ad. Again, it's coming
back to the landing page, the headline one and two, and this is all sort of
duplicating what we've already done before so I'm just going to go to the headline
again. "Best Free Marketing Tools In One Place". See, I've put in "Best Free
Marketing Tools In One Place" and if you have a look over here it comes up with the
title there. Slightly different to what we did earlier in this video. And then we
just enter in a description and it actually suggests to you....it gives you some tips for
writing your ad: "use a clear call-to-action. Include at least one key
word, capitalize the first letter of every word, and include specific prices
or promotions." So in the description I'm going to actually key in what we keyed in before.
Remember we had two description lines? I'm going to put in: "Handy Tools To Save
Yourself Time And Achieve Your Online Goals". Click "Save" and then click "Save and continue". Payment Profile -
and here we are through to the next page. It's actually where you put in your
payment details. You make recall I did say that we may have missed the payment
section but obviously it comes in at this stage, so just make sure that
everything looks okay - payment information, introductory offer. Over here
it's got "Daily potential reach of one + clicks." Okay, well we're just testing this
for now anyway. Daily budget of five pound and a default bid of five pound. That's
wrong, that figure. I've obviously made a mistake there. That is the cost per click
that you want to bid on so let's now move on further down the screen - Payment
Profile - comes up with your ID number and the type of business Just enter
in your name and address details. Tells you who your contact is; how to pay; and then
the payment method so you've got a choice of credit or debit card or you can add in
your bank details as an option - bank details if you want to pay by bank transfer,
electronic transfer. So then we click the blue "Finish and create add" button, and
then you come to this message here where it says: "Congratulations on your new
AdWords account. You've taken your first step towards reaching new customers
while we're approving your ad, which takes about a day, take these next steps to
help you get the best results." So you've got a few options you can go through
there. And that is basically it for setting up your first ads campaign. So
what you want to do is click on this blue button here. Go to your account
which brings you back to this screen here, so click on the relevant account that
you want. Don't forget your ID numbers are to the right of this screen out of shot here.
We'll then come to a page like this where you've got this pop-up box here: "Welcome to
your AdWords account.......there are a few tasks essential to your AdWords success.",
and then click the "Get started" button. So if you follow the campaign's page
tutorial - just clicking on next - this is quite helpful, but I'm going to pause
this campaign now and so I've gone into campaigns and over here you can see you've got an
option here where you go into your campaign. Because I've already done a another test
I'm going to stop on this one, and move it from "Enabled" to "Pause" and that means the status is
pausing or has paused and which means at this point that my budget, my account won't be debited with the 5 pound per day.
So, hope you found these tips useful. That's it for now and when you do get to this
stage and you're waiting, just keep an eye on it then you can go in and change
the date from being open ended to restricting it to just of one day or two
days or four days or whatever you want. So good luck with your YouTube ads
campaigns. Hope you find those steps useful.
Here's a link for you to download your free copy of: The Top 10 Tips For
Beginners To YouTube Ads". You'll also find the URL link in the description box
below this video. Thanks for watching. Look out for the next video on the
YouTube video ads campaign and don't forget to watch out for the next video
on video marketing and YouTube coming your way next week. Enjoy! Until next time,
bye for now....
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