I've always tried to rely on multiple social media platforms just to have
multiple touchpoints with my viewers and followers so I'm very active on
Instagram, active on Facebook and then I always post weekly on YouTube.
I try and take into account the feedback that I received whether it's going to
conferences and seminars or speaking to other content creators.
At the end of the day it can be a bit of trial and error and it's not necessarily from my
experience a one-size-fits-all approach so I just have a bit of a strategy in
place but I'm always open to needing to be a bit more flexible so
trialing posting more frequently or creating slightly different content and
seeing how that goes.
That's the really interesting thing with online social media
you never really know where it's going to take you and you just have to
stay open-minded and you know things are always changing.
If you're brand new to this or you just set up your own channel then I would just say videos don't get
shared on their own. If you upload something and it's got a hundred views
don't be surprised - there is a lot of content that's uploaded to the internet
all the time. One of the things that we do when we upload new content is try and email
relevant blogs, websites, Facebook pages and people who might share that content.
You have to be a little bit annoying and you have to be that person
who's like 'hey, here watch my thing' but if not, no one's gonna see it.
Activewear was really important to us because up until then we had a back catalogue of
our videos online but not that many views and with a viral hit like Activewear
that got us on the page and got all of our clips viewed even more. They
jumped up by the tens of thousands in weeks. Which was great to have - it was
already just sitting there from the years of work that we'd done so
Activewear was instrumental in just bringing attention to what we'd already
achieved and building the fan base from there.
For anyone that's looking to start
a YouTube channel or have just newly entered the YouTube realm I think my
number one piece of advice is to just be your authentic self, so for me I noticed
it was around the time where I started to let these walls come down and I did
show a bit more vulnerability online that my followers were able to connect
with me more. They became more loyal.
I enjoyed what I was doing a lot more as well and I saw a spike in my growth so it's really easy
to get quite caught up in what everyone else is doing but I think at the end of
the day if you're finding something that you really enjoy and you want to share
that then there are people out there that are going to want to see that content too.
We've been lucky enough to develop a professional career from
making stuff online but one of the things that we try and focus on even
when we're developing other types of projects is that they have an online
element to them because it really is, it's a skill set that people have been
doing traditional film and television for a really long time are really trying
hard to develop that ability to break things up into shorter content so it's
kind of one of those things that yeah when we approach television or film
ideas we're often trying to think about too, is what's the content strategy around this?
What's the short form pieces of content that will help feed the
bigger project that might live somewhere else, on a more traditional network?
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