We are here today with.
Chad Wild Clay
Your channel is and how many subscribers do you have?
It is also called Chad Wild Clay, makes it easy, and right now 2.8 million subscribers.
Awesome, congratulations on your channel.
Thank you.
As a YouTube who has had much success, you have three pieces of advice you want to give
to other YouTubers to help start their channel or grow their channel.
Yes, definitely, I would say the number one new thing right now is to pay very close attention
to your click-through rate.
If you don't know what that is.
Let's say you get a 100 views on your thumbnail and out of those 100 people who saw your thumbnail
10 click in, that's a 10% click-through rate.
YouTube really determines how much they want to promote your video.
A big part of that is determined by your click-through rate.
So make sure to pay close attention in your analytics to your click-through rate and keep
testing different types of thumbnails and strategies to see what you can do to get that
click-through rate higher.
Yeah, the impressions are literally from how many times someone sees a thumbnail and the
title from your video purely from those parts of the platform.
Exactly, so whether it's YouTube's homepage or whether it's on the recommended section,
you're watching another video and you see other videos being recommended, your thumbnail
is getting an impression right there.
So you want people clicking on it to get a high click-through rate.
And what would be tip number 2?
Tip number 2, the next thing I pay very close attention to my watchtime, both the percentage
watched but even more so how many total minutes and seconds are being watched per video.
That does tend to make me want to favour wanting to create longer-form videos.
So often my videos will be 12,13, 14 minutes.
If it ends up being 18 minutes sometimes I will be like, you know I may want to trim
this a little bit, but sometimes keep it a little longer because it definitely does seem
to me like YouTube does favour watchtime.
For example, for me, if I get a video where the average watch duration is eight minutes
long, that's really, really good for me, and I've definitely noticed a pattern where those
videos that have over eight minutes of watchtime, YouTube promotes those videos like crazy.
So combine a good click-through rate with that watch time and I know that videos going
to do great.
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