Hello everyone, Here is Professor Rovian and in this video
I want to talk about 2 business with you.
The first is about me, and why I believe you should start using YouTube as
platform to promote your personal brand or your company.
And the second topic is what strategy you should use to implement and ensure
the success of your channel.
Come on!
As I've said before, my name is Rovian, and I really am a teacher and there are some
years.
I have a bachelor's degree in business administration and a master's degree in business administration.
The first topic I want to discuss with you is the reason I created this channel and that
the same reasons why you should create your channel.
I have acted in several areas over the years, but especially with entrepreneurship
and innovation.
And I came to the conclusion, which many of you may already know, that people and businesses
should invest more in promoting their brand through videos.
There is currently a big phenomenon with regard to video content creation.
And for you to have an idea, the most visited site in the world today is Google, the second
is YouTube and third is Facebook.
On average people get 20 minutes on YouTube and half this time on Facebook.
More recently I have worked in the sales area, both as a salesperson and also as
professor of sales and digital marketing.
This work made me realize that there are several people who should be creating
your channel or improving your YouTube advertising strategies, including me.
In addition there are other reasons to create a channel.
If you are a YouTuber, and have as main goal to grow your channel, you must invest
in creating and consolidating a brand.
Let's see an example.
The official pintinha chicken channel has only 46 videos, but it has almost 12 million
of subscribers and over 8 billion views.
Today she is a very strong brand and surely most of the money she earns does not
comes from YouTube, but we can be sure this media has helped and still helps it to spread
content and win followers.
Another example is Authentic Games, it has a very clear focus and for those who are interested
in the game Minecraft, you know that it is reference in the subject.
There are several channels that are reference about their themes and part of it, why they
time to create their brands.
A second reason for creating your channel is the ability to generate additional income.
If you already have a job I still recommend you create your channel immediately,
this is one of my reasons for creating the channel.
And if tomorrow or later I do not have a job, will I live from what?
YouTube may be the anchor that will help me at a difficult time.
You want another reason.
Generation of millennials on, already spend more time watching videos on YouTube than
On TV.
That is, if your brand is not on YouTube, you hardly exist.
So in summary folks, if you are a YouTuber, you should behave like a
company.
And if you are a company then you should conduct your channel as a brand.
Understood.
I hope that I have been able to convince you of why it is interesting to enter this wave
videos and start creating content immediately.
If you still have questions, let us discuss the subject in the comments.
From now on we come to the second theme that I want to talk to you about.
If you decided to create your channel today or if you want to improve your channel, then you have
have a clear strategy in mind.
In this second topic we will define what your strategy will be.
The first step is to separate what is tactical strategy from YouTube.
The tactics that are used on YouTube and which are important are, for
title you will choose for your videos, the thumbnail you are going to use, the
metadata that you use, such as the description, keywords, and other
details of your content.
All of these tactics are important, but if you do not have a broader strategy,
success may not come.
Another point before we talk about strategy is that it needs your involvement.
First you have to dedicate yourself to preparing your strategy, and it may require some
time.
And after you prepare your strategy you have to execute it.
If you spend time planning and not putting in practice, you just wasted your time.
So get a notebook, a sheet, your cell phone, something you can write down and we'll work out
your strategy.
The first step in your strategy is to understand "What kind of content will you produce?"
This is important because, knowing your content, you will know who the audience is
who has an interest in your videos.
And second, why you need to have consistency.
Let's take a closer look at these two issues.
If you do not know what kind of content you want to offer, you will not know who
are the people who will take an interest in your content and then, you do not know what they
what kind of content they are looking for, if they want to
your video or just looking for entertainment.
If you have no idea what content you want to produce, here's a tip.
The top four most viewed categories on youtube are comedy, music, entertainment
and how to do things.
But there is room for everyone, which brings us to the second item on definition
of its content, which is consistency.
Consistency means you are going to publish content with a very clear focus.
Luccas Neto is an example of success, and everyone is commenting, but it is not just for
that he chose the right audience.
If you access his channel, you will see that it has consistency in the publications that
he does, his content is for children from 3 to 9 years old and he does not shy away from these themes.
You will not find in his channel a tutorial on how to change the car tire, for
which is not his focus.
Another example is Peter McKinnon, who is a YouTuber from Canada who focuses on teaching
your audience on filmography, that is, making videos of better quality.
He's got 1 million subscribers in 9 months and he's already 2 million.
There are different examples of success.
My recommendation is that you access these channels of success and look at the different contents
of these people, you will find that they always publish on the same subjects.
Focusing on a theme is both the hit of some youtuber and the failure of others.
So guys, write it down, your first strategy is to set the subject you're going to talk about
your videos and follow with this theme.
Let's go ahead.
We have reached the second stage of your strategy, which is to know your audience.
In marketing we call this segmentation segment.
Defining your audience will ensure that you are creating content that matters to
they.
You know when companies say they want to serve the customer better.
The first step they have to do is understand what the customer needs, if not
they will not be able to serve this customer better.
And with your channel is no different.
If you want to create a game channel, you should find out which games are being played
by your audience.
Another example, if your audience is interested in beauty, then you should know which ones are
the trends in relation to makeup, hair, fashion and related content.
If your channel is a Vlog, you should talk about topics that are of interest to your audience.
Let's see a fact that can help you.
People generally go to youtube for several reasons, but the main ones
are: To fix something, to learn
something new or solve a problem, and by entertainment, to pass the time.
So if we think about your gaming channel, your beauty channel, or your vlog, a lot
probably your audience is trying to learn something from you, or hoping that
you'll be able to entertain them for a while.
One tip is you access the channels that are similar to yours and try to find out about the
what these youtubers are talking about.
You can even read the video comments from these channels and see if anyone is asking
video about something specific you can create.
Remember you are NOT creating content for yourself.
You may have a question about something and decide to create a video, but if no one is interested
In this matter, you are probably wasting energy on something that does not interest others.
In short, our second strategy is to: understand your audience and deliver value to it.
Now that you know what your channel is about and you know your audience, the third
step of your YouTube strategy is to think about building your brand.
In marketing we can call this positioning.
Your brand need not necessarily have an impressive logo or name.
Your youtube channel can be your name.
But you need to have a clear position on your brand.
This means that if you create a beauty channel, it will not record your videos
as if he had just gotten out of bed.
If you are going to create a culinary channel, and will record in your kitchen, I hope
it is clean.
Beware of the images you choose to place on your channel as well as the content
of your videos.
If your channel is about games, do not create a video talking about the weekend that you
spent in your grandparents.
(Doubt) An important point of brand building
is to verify that your channel name already exists.
I've already posted a video that can help you choose the name of your channel and verify
if this name already exists, including in other social media, I recommend that you see.
While building your brand, also think about the cover photo, your photo or the
the logo you are going to use in your channel description, and I recommend that you be
objective in this regard, these details are part of the
your brand and the message you want to pass.
If you're going to create a beauty channel, you can simply describe your channel as
"A channel to help you stay more beautiful, or beautiful, in your day to day life."
Already an error would be you to create a channel of beauty and put "a channel with everything on
me, about makeup, my travels, beauty tips, how was my day at work, etc ".
See that the focus is completely lost, people just will not know what
will find on your channel.
In summary, the third strategy is to ensure that your channel has a clear focus on
ensure the creation of a strong brand.
Creating a personal brand can take time, but if you remain consistent
and in the interest of your audience, over time everyone will meet you at
that your brand represents to them.
Nice.
Let's go to your channel's fourth strategy, which is the regularity of content you create.
I have visited some channels that the staff asks to give a force and guess what
I find?
The person has a video from two hours ago, a video from 1 month ago and 2 videos from
3 years ago.
How does this person have the courage to ask for help for her channel.
Why would I sign up for a channel that posts 2 videos a year?
So should I post a video a day?
DO NOT.
You're sure to get bored in the first few weeks.
Creating quality content involves time for content preparation, time
for video recording, time to do editing, time to create thumbnail,
create description, advertise, among many other activities.
What you need to do to have consistency is to establish a dissemination agenda
of content.
My suggestion is you start, with a video a week, in a year you will have
48 videos on your channel, and that's a lot of content.
I know even one video per week can be run, so a tip that might work
is to plan your content for four weeks and record everything in a single day.
Then you post one video per week, meaning you book two or three days
per month to create your content and have material for a full month of publication.
Be objective with your agenda and do not miss your deadlines.
This strategy will ensure regularity for the channel and will enable your audience
stay interested with new content every week.
Good guys, I know the video is over, so do not lose focus let's do
a summary of what we have seen.
First.
Create your YouTube channel today.
Second.
Develop your strategy based on these four topics:
1.
Define your content.
2.
Define your audience and what is interesting to them.
3.
Stay focused to create a strong brand, whether your personal brand or your company,
and 4.
Have regularity in publishing your content, try to start with a video by
week.
Done.
If you have any questions about this strategy, let's discuss in the comments.
If you liked the content let the like, if you did not like dislike and, sign up for the channel for
watch the new videos every week.
Guys, thank you for the presence.
A big hug and even more!
For more infomation >> Top 5 pha đẩy trụ nén vừa thông minh, vừa kịch tính | Bé Chanh luôn có 1 slot - Duration: 5:11. 
For more infomation >> Trực tiếp Ả Rập Xê Út vs Ai Cập | 21h00 - 25/6/2018 || World Cup 2018 - Duration: 1:31. 
Không có nhận xét nào:
Đăng nhận xét