so let me, actually all were just having a quick break
I'll just quickly go over some of the positions they're still hiring for
they're hiring for a lot of illustrators
hiring for still a lot of quest designers, level designers
still hiring for some big lead positions
this is at their second studio but it is work that's connected to cyberpunk so
that's an important note that they have two studios and in the second
one they're hiring a lot of people and it seems for the most part that this is
support for the main studio which does make sense
and stuff like that is like they can just make more areas, and more destinations, and more zones
and things like that which is really cool
they're still hiring for lighting artists and level designer
that's cool too
some of these things it's like: "Oh, gee
don't you think you should have had that done a while ago?"
but that also could be new, because that's not the Warsaw studio, that's in the other one
We talked a while back like... Oh man! Maybe close to a year ago now
about the the fact they upgraded the tech that the game is gonna be based on
they massively
I'm Back
edited the engine that they were gonna use
Welcome back
we're just talking about positions and hiring
and they've got some really really cool positions
one of these things, and that this is new, I don't know when this popped up
this is new, as in the last time that I saw
motion designer and animator for 2d
and this is in their Warsaw studio but
it's connected to their PR and their marketing campaign
which means, again, and
I really have to stress this that I really think that they're gonna be
coming out with a lot of content for their PR for this game
and what this motion designer is, I think we're gonna see some
animated comics
let me know
probably very close later to what we're gonna see
either that or it's just interactive website, basically
but I think we're gonna see some narrative content advert
some narrative marketing content come out for this early on to help people understand the world
I just want to say I've been theorizing about the possibilities of a
mini game to be
in one hand one mini game that's going to be a spin-off of cyberpunk 2077
this is something that I explained in the video with Eric where
we discussed about the financials of CD Projekt
and on the other hand I remember, not a long ago, when some files were stolen from CD Projekt RED
I believe that you remember that news, when they said someone tried
to blackmail them regarding these files that were stolen
and in my mind, I believe that I was the only one who thought that
in my mind this was part of a very interesting marketing campaignthat started with a story of net runners
trying to steal something from the mega-corporation CD Projekt, and one of
those mini games style
with mini game I don't mean a mobile game or something like that
but a mini game that involves the community doing something
like they did, I don't know, with the advertising campaign of the Dark Knight
where people had to look for things
and doing this in the in this game, it would be absolutely amazing, you could, I don't know,
what they could make a mini game with being a netrunner
and on the internet trying to look for information
being this information something like the release date, or maybe information about the game
and the possibilities are endless I know that they were looking
for new PR position in the United States and they've been looking for this
position for a while, which leads me to believe that they are
looking for a very specific type of PR that it's not easy to find because there
are lots of PR people that are amazing in their jobs but if they want to run
this type of minigame they need someone that has experience because they don't
but this is, again, this is not based on any information that I have
this is something that I will love it to happen more than anything
more than being informed about that, but that would be totally amazing
and I thought that the stealing of these files from CD Projekt was the beginning of this
campaign, but in here I am with Syb, I believe that they need to do a lot of
work to help people understand this universe because this is something that
everybody knows more or less what cyberpunk is, everybody relates it to
Blade Runner even though it's not the same kind of universe
it's really different, it's very different, and people that is not used to this universe really
need to understand what it is before they make the decision to buy the game
because it's going to be very
well, not difficult, but it's not going to be as
enjoyable as a Deus Ex that is a game that it's also set in this type of universe
and you don't really need to know a lot from this universe to play Deus Ex
but to play Cyberpunk I believe that the knowledge needed it's
going to be bigger
am I taking alone?
No, no, we're here
I don't know if everybody thought that what I was saying was very interesting because suddenly the
chat stopped and I didn't hear any noise and I was like OMG
Everybody's just captivated by what you were saying, but yes, I agree
I think a very narrative based PR campaign is gonna be very important to this because, you're right
it's not as common of a genre or in terms of
people having an understanding of it
like you have a world like middle-earth everyone's somewhat familiar with that
or they're at least sort of familiar with a medieval type setting
and people is used to futuristic settings and to science fiction settings
Futuristics, yes, but cyberpunk is a very specific futuristic setting
I agree it is having some kind of a narrative element that gets you
engaged with the world before the game comes out I think is is a very good idea
on their part and I'm very much looking forward to that's gonna be awesome
yes I believe that great ideas can come out of this
and to be honest I don't know if this has been done with video games before, I know a lot of
campaigns of this type with films
but maybe it's been done before and I just don't know about that, but as far as I know
is something that is never been done to promote video games before, and I don't know why
Well I think Bethesda did it a little bit with with Fallout 4
the special stats
they kind of get you a very high level overview of the world anymore
You meant the game? The Fallout Shelter?
No, I mean the the videos on the special stats they did
Ah, yes
like the old style cartoony kind of things and they were really funny
But I meant something more interactive
something that needs the community to do something not only watch it
like they did, well one example I always put is the Dark Knight they interrupt a lot
of the campaigns of the Dark Knight because Heath Ledger died and there was
a lot of advertising that was focused on the Joker and as he passed away they
felt like maybe it wasn't of a good taste to use his
image to advertise the film at this point but before that they had a lot of
games, online games for people to to look for things
all the same with the Matrix
the Matrix, there there was this page called "what is the Matrix?"
and you needed to "hack" things in a mini game to find out what the matrix was
and this is a way to advertise films
films are a shorter experience than video games, a film is like two hours, three hours, well 10 hours of you're
watching the Lord of the Rings extended
but video games are hundred hours
if you are really deep into them
so marketing video games in this
way of things, and even more being video games something interactive per se, which
films are not
I believe that is easier that the gaming community moves to do
something that people that watches films moves to do something I
don't know why they don't do some interactive games to promote
the film and I believe that cyberpunk is the perfect universe to do that because
in one hand you have: first, a very passionate gaming community and second, you
have the type of characters that are ready to do that like, for instance, like
I said before, the net runners
and third, as Syb said
Um...
What did Syb said?
I say a lot of things
What did you say?
I do have an examples for this
I just lost the threat of what I was saying
yes, sometimes happens, I'm sorry
Like Syb said it's important that the people start to know this universe, yes
that's what I was going to say
On that and tying in, they did have
there was a thing that came out this year that did that
it didn't do it in a large advance they put it out
like a week before the series came out and that's the
Oh, bloody... What was this stupid game?
Stranger Things, for season two they came out with "Stranger Things the Game" and
you could play all the characters from Stranger Things and you kind of have
this non-canonical connection to their world and their
lore and they just went over stuff again, and you could play bunch of the
characters, and you play from their perspective, and certain things but it
was very Arcade-y,
it was more like, it's actually kind
of like more or less like a Zelda 1 type game, where you're running around in
these rooms and you figure out the puzzles for each room and then you move
to the next room, and then that one that was funny because the
the big thing in the series was "Hey! Don't kill anybody!"
I killed hundreds of people in that game
Hundreds and hundreds of people
I killed bears, I killed bugs
I killed security guards left right and center
and then they are all like "Don't kill anybody!" and I was like "How?"
When it comes to violence in video games there really isn't any line that people won't cross, anything
Hilarious
In that case, another great example is KOTOR the MMO
they didn't have a game but they did have this ongoing lore
series that filled in the lore and went on to do
it was a lot of entries whose tons and tons of entries and although that game was the best because
I think they did a lot of really dumb things
in that one I'm too far
into the future of the conflict, they started the conflict from the
point of like
it was just weird they made a lot of really weird choices and
then they air like all their videos and stuff, like that it turns out that
all their promotional, videos and content was like
"Oh hey! Yeah that was all like 80 years before what you're playing through"
And I'm like "Why the hell would I be interested in playing that?"
Because it's Stars Wars
Yes, because it's Star Wars
But, still, it's like
why bother? You showed us several amazing battles that we will not experience because they're
it's done and gone long time ago
This is something like I said before, you already have a fan base because you are
Star Wars so in here you also have a huge fanbase because it's gaming
The additional challenge of introducing an entire game genre to people
I like the idea that Lee Sutcliff said: "Using the Dataterms as a game"
and I believe that this would match with the idea of doing some kind of game where you have Dataterms
around the world, in the biggest cities of the world, and
you have a mini game where you need to find a web and in this web you
going to find the locations of these Dataterm, and then inside the data term
you're going to find information about the Lore, these machines that you find on
the street, they are called Dataterms
but yes they are plenty of
absolutely fantastic ideas they can use to promote this game in a way that
they involve the community
because I believe they can't do it
Yes, and there's a lot of things, they can move in a lot of directions with this
those pieces of viral marketing campaigns there hasn't
been one that's been really really amazing yet
sorry not yet, recently
there hasn't been a really really really good one and I crossed my fingers hoping
that there will be some really amazing campaigns where they do these big like challenges and stuff like that
and then I'm still waiting for the day that I started to get YouTube ads that are just like
code readouts and you're like "what's with these code readouts?"
and then people start to try and figure out the code, and
then somebody figures out what the code means, and then they make videos on it
and you figure out "oh we need to get somebody to this location at this time
to receive the clue for the next thing" like those things are brilliant
And also, being them from Poland, not America, it also gives me hope that if they do something that revolves
around the game in real life they going to do something in Europe because, fuck!
everything happens in America for this kind of stuff
well in fact not even
I believe that only in the States, not even in Canada
To a large extent yeah but, you know one really good serve example of a viral
marketing campaign was what Scott coffin did with five nights at Freddy's series
when that wasn't its heyday a couple of years ago, you know, first demon come out
second you know sort of between the first and second game in the second and
third game, people were just watching his website you know Scott Cawthon.com or whatever
and every now and then without any announced that he'd just post a
picture and everyone would go crazy, and like "What does this picture mean? Why are
we seeing this shadow here?" They would take it, they'd like prank up the the
contrast and see if there was any hidden messages or they'd look at the source
code of the website and they were like cryptic messages written in the source
code of the website people went nuts over this stuff, and there was so
much hype every time there was a new Five Nights Freddy's game coming
up, that was fascinating, if there was something like that
now that again, you kind of already had an established fan base, was after the
first game came out and this was a runaway success than and so you had all
of these real fans of the game just
rabidly consuming and theorizing on ever every little bit of information that
that was coming out and there's some of the craziest
and it was a very entertaining video I really enjoyed watching videos about people just
digging deep into the most the minutiae on his website and
theorizing about unanswered questions of the game and stuff I don't know if
they could pull something like that off with this
I believe they can, I believe that their fan base is big enough and passionate enough
to look for every single bit of information they give, in fact for every
single bit of information they give we do tons of videos on YouTube
you can find tones of webpages talking about that, so I believe that the fan base is there
they just need to take it, to take it and to take us to the things
and also again if they do it in real life this also a new
advantage that means that usually you'll try to involve other people to come with
you to do this thing and maybe these people are not part of the fan base but
they end up having fun learning something about the game and maybe even
wanting to buy the game in the end
Yes, but that's the thing: how do you introduce somebody whois not familiar with cyberpunk?
who never plaedy the tabletop game, maybe even people who haven't played The Witcher
I mean, I think Cyberpunk is gonna have a huge
there's gonna be a lot of people who played The Witcher, or fans of CD Projekt RED who are gonna
check out cyberpunk for that reason
so there is kind of an established fan base
plus then you've got all the people who are fans of cyberpunk anyway
but what about the people who are not in one of those two groups?
Well, first you can create a game where, to start with, you don't need knowledge of cyberpunk
but when you finish it you have lots of knowledge on cyberpunk
I believe that would be the best way to do it, because
A free app game sounds like it would be the way to go with had just
like a fun game that introduces you to all the lore and stuff, introduces you
to the world that's really
I think they did it very well with Fallout Shelter gamed
the only thing that was really different that there was a
little bit of a miss hit, like I think they kind of had a miss hit on this one was
that they didn't have a vault unlike the Fallout 3 game and Fallout 2 and Fallout 1
where you actually have a vault that you care about you're going to save or protect the people or something
or there's a purpose behind the vault, in the case of Fallout 4 that
didn't really come to fruition but it definitely got more interested more and
people interested in playing Fallout 4, so that was a brilliant move
on their part even though there was some generalized like "this doesn't
really actually have anything to do with the game" but maybe that's good because
then it's its own thing
It doesn't have to connect to the story of the game or to the actual
setting it could be sent in a completely different time and place within the lore, within the series
it's just about getting you to really
enjoy the world like, people love Fallout because they love the Fallout world and
whether it's set in Washington or in Boston or in Nevada, and whatever
the timeline is it could be 100 years difference
people just like that world, and there's some consistency
you've got the different creatures and factions that span
all of the different instances of the intellectual property
so it's getting people into the world, understanding the story of what happened, and then just wanting to play a
game that exists in that world, I think that's what it's about
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