Now why would you want to produce a free gift for viewers to download? Good
question! Well, for a start you should be looking to build up a database of
potential clients or customers. And because those viewers that do download your
free gift, it's highly likely that they'll be interested in other
information that you want to share and ultimately sell. Therefore, these viewers
are effectively "warm traffic" and they will be easier to market to at a
later date via, for example, email marketing. So, how do you produce a free
gift? In this video, I'm going to show you a simple process using some free tools.
Intrigued? Stay tuned to find out more....
Hi, my name is Jeff Laming of Video Cashflow and in this video we'll go
through the process of producing a free gift that you can include in your videos
for viewers to download. Before we do so, if this is the first time you're
watching a Video Cashflow video and you like what you hear, see and read then
please click the Subscribe button below the video to get more video marketing
and business videos on a weekly basis. So, without further ado, let's head over to
the computer and start the free gift process. Okay then, so here we are at the
computer and what I've done I've set out "How To Produce A Free Gift", given it a
subtitle: "How Much Cash Are You Missing Out On?" So the steps to undertake are,
first of all, you have to select your niche (if you haven't already done so) and
then within your niche choose the topic and then what we do I'll show you
how to find the content, and then once we've done that we'll then open up a
Word document and we'll create the index - just as you would in a book. We'll then
add the References Section at the end, which will highlight the authors and the
links. Then we'll find an image which will be on the first page of the book which
will effectively be the cover, and then we'll go through and create the graphic itself
for the book cover. Okay then, so assuming that you've selected your niche we'll then
choose a topic within that niche. So for example, my niche is video marketing and
for the purposes of this video I've chosen as a topic the general steps
required to implement video marketing a business. We'ill then look at finding
the content - and this should be easy, and I mean easy, because the internet is full
of so much information that you can't fail but to find free information. Now
what we'll do is we'll go to a website called www.ezinearticles.com so just
type in "ezine articles" and will come the website address. Just click on it.
This is how it comes up and what you can do you can click on whatever an article
category or niche that you're working in, or you can actually type in, for example,
video marketing. In this instance, if we click on, for example, internet and
businesses online, you'll see that there is a subject called "video marketing". Just
click on it and up will come a number of categories that you can choose as the
basis of your ebook. And what you do then is you go through each of the titles
picking out the titles which you think will be relevant to your topic and, for
example, if you're doing six steps or seven steps you can choose each of these
headings as the chapter or step number, and then what you do then, open up a Word
document, which we'll do shortly, and you can start putting these in as your
chapter or step headings and this is what we're going to do next, so let's go
and open a Word document. So what you want to do is so basic that first of
all you want to set up your Index. I tend to use Times New Roman, but obviously
it's a personal choice, and then we'll start off with chapter 1; chapter 2;
chapter 3 and so on. And then we'll go back to the ezine articles and we'll
pick out: "Why Is Video Marketing So Big?The Ugly Truth".
We'll pick it out as one of our topic headings or chapters, and all you
do is just copy the title and paste it as one of your chapter headings and then
we'll copy everything in the article right down to the article source. Right
click; copy; paste and then once that eventually comes up well then decide
what we don't want. So we'll keep the name of the author there for now. We'll
just get rid of all the stuff that we don't really want, and also normally at
the end of these articles is a bit of self-promotion, so take that out and
we'll leave the source there. So that's effectively one of the chapters. Now
obviously, it's not necessarily going to be the first chapter but we just want to
get a number of articles down as your chapters and then we can shift them
around so that they there's some sort of logical flow for the book. And the book,
as I said, it's going to be called: "How To Produce A Free Gift." This is
the first part and then you can go back. Go to the next article: "How To Succeed
With Video Marketing" and again, just follow the
process. Copy, so that's another heading or chapter step heading. So we'll call
that chapter 2. Right click, paste and then again copy over all the bits and
bobs including the article source and away you go.
Then have a quick look through it looking at the article date and then
taking out all the self promotional stuff and anything that's not relevant
to the article. So that's that, and then put in chapter 5, chapter 6, and then put
in your resources and the resources will actually be the names of the
authors. Just copy, so that'd be your first resource, and then you want to put
in the source reference as well. This is what we picked up as the article source, so
that's the link there. Copy, paste and then what you want to then do is take
away the hyperlinks. So, remove hyperlink; remove the hyperlink and the reason
you're doing that is because we don't want your viewers of the e-book to start
clicking and going away from your ebook. You want to keep their full attention
so, let me just tidy that up - just remove the underscore; Times New Roman;
and font at 14. Get rid of the italics and also the underscore and there you go. So
next thing you want to do is just tidy up the article, so in this case I make
sure that the font size is consistent So that's Times New Roman font size 16 and
embolden it. Knock out the name of the author because we've got that in the
reference section at the end of the book, and then just go through just making
sure that it looks sensible grammatically more than anything else.
And also where you think that the subtitles - again it could be either
underlined or embolden - just to make it start making it look easy on the eye
for the reader. And same way here in this instance, for example, when I look at each
paragraph there's some paragraphs that might be three or four sentences long. That's
far too long. You want to make it nice and easy, so in this instance, for example,
I've split this paragraph into two. It's effectively two separate sentences. Here,
for example, it's almost like a sub-heading: "Why Is Video Marketing So Big?"
and then just embolden it. The article starts
taking shape. For example, here, start a new sentence - another one here - start a new
sentence, and also you need to bear in mind as well that more and more people are
reading articles with their mobile so they don't want to be seeing just reams
of text. They want to see something broken up - short, sweet and relevant - so it's nice
and easy on the eye. And then just go through - make it look much more
comfortable for people. Again, here's another subtitle....break it all up and
it's looking far more like a book. And then just do that all the way through
with all the other articles that you are using as a chapter. With this one now
we can take out because we've got it down in the reference section. So again,
delete that and repeat the process with chapter 2 and chapter 3 all the way
through to however many chapters you're going to have in your eBook. Now once
you're happy with the content for the e-book the next phase is to find an
image which will be the graphic of your ebook. So there's one particular site
that I use. It's free images. It's called Unsplash. So this is Unsplash.
Unsplash.com You can sign on and join for free. What I've done I'll just go in
and login and show you how it works. Then just set yourself up. Just go
into the login and you got access to thousands and thousands of images that
you can easily download. Ideal for book covers. So I'm just going to put in
"videographer". We'll pick this one. This looks ideal for our purposes and then we can
include that onto the first page of our ebook, which I'll show you right now. So
what we do is go back to our Word document. At the top the page and then right
click and....what I want to do is insert....just click on "insert" and then "picture"
and this is the picture that I've downloaded onto my computer. So just
click on that. Click "insert" and there it is sitting in the Word document. And then
you can center it and we can start playing about with this picture. One of
the things that I'd like to do is use something called canva.com,
and the good thing about Canva - it's already got designs set out for
various types of documents. You've got LinkedIn banners, album covers, email
headers. Here's one for e-book. So just click on that and that'll bring up the
template for ebook covers. Now, because we're using our own as opposed to one of
the Canva layouts, you just click "Uploads" and I've already uploaded, so what you do
you click the "Upload" for your own image here and just click on that - open - and it will
pop up as here. There it is again. This is one already made! You then drag the
corners so that it covers the whole of that allotted space, and there's the
basis for your image. Now what we do with this is we can then add a bit of text so
just click on "Text" and "Add Heading". What we'll do we'll make the whole of this picture a
bit transparent because we want the text to actually come through. So we click on
the transparency and now you can see where it says "heading" and we'll
just add in here:"How To Produce A Free Gift" and then we can....we can play
about with this - we can give it a strong deep blue. Click on that. That's about right....
....just there and then we move that up there. We can then double click. We can
increase the font size and make that 56 and now we've got the start of the book
cover. And as you can see: "Video Marketing: How Much Cash Are You Missing Out On"
and I've put in: "Six Key Steps To Put You In The Driving Seat", and I've also
put in this icon which gives it a bit of a scarcity...a bit of urgency, "Limited
Time Only" with my title there - "copyright 2017". Now, you can stop here
with this Word document which is good for your ebook, but I'm now going to show you how
to make the graphic cover more appealing and professional-looking, and what you
want to do is go to a website called Adazing.com - www.adazing.com.
Click on the "Free Stuff For Authors" and then scroll down and you will find somewhere
down here...There we are - "Ebook Cover Designer". Click on that and what it does
it gives you a number of options of 3D images so, for example, if you take this
one here...in the middle....and the next step, and click "Next Step" and then what you do you
put in your name, email address and you choose the file that you want to put
into a 3D image and then just click "Finish". Let's do that now. Add in your email
address and then the cover image. So, pick up the file so...you can see, I've already done it
here, and it's picking it up this one here.... open....then click "Finish". Put in my email
address....click "Finish" and then after a few minutes or so it then says you you can
now download your mock-up. So this is the 3D image that it's produced. So download
that. Just click the "Download" button and you just upload it onto your Word
document and this is what's come out. And just following through with the Word
document this is it in its entirety, so you've got the Index....there's the six
steps or chapters (if you want to call them). I've put in a "Bonus Step", and then the
"References" and then as you can see going through there's each of these steps all
in order, all the way down to the last element and you've got your References and
there's the Authors and the sources. And as you see I've taken out all of the hyperlinks.
As I said earlier, you don't want people clicking away from your article...your
ebook, and I've also put in the URL for the image provider as well. So once
you're happy with that what you want to do then is turn this Word document into a
PDF file so you just right click. So what you do just go into "File Save As"
and then click on the file type as PDF. Hit "Save". This will now create the PDF
file which is the file format for downloading documents and ebooks, and
we'll just reduce that...make that a bit more legible, and there is your eBook. It
really is as simple as that. So you've got your image; you've got your Index;
you've got your six steps or chapters; and then you've got the References right
at the very end, and that is it! All you need to do then is just repeat the
process to create a nice portfolio of between six and ten ebooks that you can
offer as downloads in response for people giving you their email address,
hence you now have your first ebook to give away as a free gift. Thanks for
watching. I hope you found that useful. Look out for another video on video
marketing and YouTube coming your way next week. And if you liked this video
please click the "Like" button underneath the video. Feel free to share the video
with friends, family, business colleagues and associates, and by all means leave a
comment or ask a question in the Comments section also underneath the video. And
don't forget to hit the "Subscribe" button if you'd like more videos on video
marketing and business tips, tactics, techniques and strategies that could
help you with your own online business. Until next time, bye for now.....
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