Hi there, Vladimir here with another video about
well you figure it out
I've been making YouTube videos since December 2014
I've been around, you know
I started Virtually Native YouTube channel to
of course educate people about how to learn English
but also
promote my book, promote myself in a way
a marketing tool to promote my company Virtually Native
I don't allow ads on my channel for the only English learning product I trust
is the one I am offering
I truly believe that I have a unique product,
teaching people How to learn English
as opposed to what everybody else is doing: teach English
I don't teach people English
I teach people How they can Learn English by themselves
Virtually Native is my life, my legacy, my livelihood,
therefore I spend a lot of time on YouTube
trying to promote my book, my company.
I spend a lot of time trying to figure this YouTube thing out,
What the competition is doing,
what people are watching,
views, subscribers, likes, shares, and all those YouTube metrics
I've been doing it for quite some time now.
And the more I look at things the less all those metrics make sense
nothing makes much sense
YouTube metrics don't make sense
Let me make something perfectly clear
It is not my intention to point fingers or criticise people making YouTube videos,
no, not at all
The people watching YouTube videos are in focus here
It all kind of started with my obsession with
native vs non-native language speaking teachers
The absurdity of native speakers making YouTube videos about how to learn their native language,
how to become fluent,
how to become a confident speaker,
how to learn vocabulary, and not to learn grammar
And the cherry on the cake was a video titled
Get Fluent With 1 Trick
a simple power point presentation
asserting that the key to becoming a successful English speaker
it's to learn English like native speakers
14 million views, 90,000 likes, 50,000 shares
Videos that made and still make no sense to me, asking myself
why are people watching such type of videos?
The view count incredible, the video quality questionable
that's just like your opinion man
Indeed, after a while I was like,
it is just my opinion, what do I know
after all, all I've done is become virtually native in one language
and fluent in 2 more
Who am I to judge other people's judgement
Plenty of show business examples,
people love the Transformers and Pirates of the Caribbean movies
people fill up stadiums to see K pop and J pop idols,
plenty of examples from the world of entertainment
Entertainment, a key word here, will get back to that word in a bit
Anyway, I stopped trying to make sense, of the nonsense
stop carrying about view counts,
about people subscribing in droves to such type of channels
wait a minute
Views don't make sense, what about subscriber count?
Lots of subscribers low view count, to me this doesn't make sense either
Even the big ones, the biggest one, PewDiePie
Over 60 million subscribers,
4-5 million views on average, less then 10%
But my observation is on English teachers on YouTube
Ronnie with over 2 million subscribers
An average of 200,000 views per video, again 10%
Another big one
Rachel's English, over 1.25 subscribers an average of 40,000 views
that is like 3-4%,
that's low
Yet another one, one Julian
300,000 + subscribers, an average of 3000-4000 views per video,
that's less than 2%, very low
I don't know what to make of these numbers?
I hope you find it clear
a 4-year-old child can understand this report
Run out and find me a four-year-old child.
I can't make head nor tail out of it.
why would people subscribe if they are not going to watch?
It makes no sense
But then it hit me
I asked myself the much bigger question:
why would people subscribe in the first place?
Why would you subscribe to an education type of YouTube channel?
how to channel
People go on YouTube for 2 main reasons:
entertainment and education
Entertainment type of videos and channels are like:
PewDiePie, the Paul brothers, vloggers gamers, pranksters, and the like
Entertainment is also vevo channels of your favorite musicians
Entertainment are all chat show channels, and so on and so forth,
you know what entertainment is
Education type of channels are usually HOW TO channels,
How to lose weight, which is most fitness channels,
fitness is huge on YouTube
fitness, yoga, and the like
Then we have how to use a specific software type of channels,
How to use Photoshop, Excel Final Cut and the like
How to change your light bulb, DIY channels,
how to make sushi, cooking channels,
And of course an ocean of language learning channels
with English taking the lion's share
The 1 billion dollar question is:
Why would anybody subscribe to a how to, educational type of channel?
WATCH yes, LIKE yes, SAVE yes, SHARE yes
but why subscribe?
Why does this channel have 4.5 million subscribers,
if you wanted to lose weight, just watch some of their most popular videos and start exercising,
why would you subscribe, what are you waiting for?
A new magical exercise, sleep and lose weight
Nobody has ever gotten 6 pack abs watching YouTube videos
stop watching and start sweating
if you guys are watching and not doing the workout
it's time to man up
you get active
google it if you have a question,
read about it,
watch a how to video on YouTube,
and start doing it,
that is how I learned to snowboard
watched a few videos for beginner snowboarders
learned from their advice
and started doing it
this is how I started my YouTube channel
Watch a few video about how to set up a YouTube channel
camera and mic reviews, lighting, editing software
and started doing it
here I am 3 years later
but I did not subscribe
Watch, Like, Save, Share, but why subscribe?
Subscribing only make sense if you subscribe to
an entertainment type of channel or a chat show type of channel
you wait to see the next guest,
thanks for watching,
if you liked that subscribe to our YouTube channel
for all the latest video, and if you didn't
subscribe anyway, it's free, who cares
You subscribe to your favorite musician's Vevo channel to hear their new song
as soon as it is released
It makes sense to subscribe to a podcast, vlog, news channel,
It makes no sense to subscribe to a how to channel,
the moment you subscribe to an educational type of channel,
is the moment it all becomes entertainment,
like subscribing to a vlog
and the moment it all becomes entertainment, is the moment you will never master the skill
And this is especially true of learning a foreign language,
you don't passively wait for the next set of phrasal verbs, next grammar rules,
next piece of useless advice
Besides,
Most YouTubers best work, best videos are their early videos,
and this is true about most people
Take actors for instance:
Tom Cruise, Robert DeNiro, Al Pacino
Musicians: U2, Rolling Stones, Michael Jackson
Their best movies and music is their early stuff
Watch your favorite YouTubers most popular videos, which are usually their early stuff,
Like the videos, and even save them in a playlist and start doing it
Why would you subscribe?
What all these popular YouTubers end up doing is rehash their old stuff
I mean how many videos can you make about SEX
How many videos can you make with the word Trick, Fluent or Fluency in the title
in how many different ways can you repackage your advice and tips and techniques
Subscribing to an education type of channel, how to channel, makes no sense,
those numbers make no sense
I know that it sounds like I suffer from a bad case of sour grapes
but I promise you, it's not true
And what sealed the deal for me was Valen
Meet English teacher Valen from the very popular EngVid YouTube channel,
the channel with the highest number of subscribers, language learners
English teacher Valen has over 650,000 subscribers, a very respectable number
one of her videos has over 12 million views,
a video in which she gives a list of arbitrary phrases
and people seem to love it
It blows my mind, but hey, it is a free world
Over 650,000 subscribers
My question to you is,
you the person watching this video
My question to you is,
When did Valen upload her last video?
Take a guess
when was her last video uploaded?
1 day ago, 1 week ago, 3 weeks ago, 1 month ago, 5 months ago, 1 year ago, 2 years ago,
When,
8 years ago.
Valen has a total of 21 videos, all uploaded between 2009 and 2010
Which means that,
and I am going to take an educated guess
99% of her subscribers are post 2010
Just in the last 1 year, this channel got over 200000 new subscribers,
7 years after her last video
I bet this channel will hit 1 million subscribers in less than a year
These numbers make no sense
Do people know what the word SUBSCRIBE means
I really thought that people didn't know what subscribe meant
but then remembered that
YouTube comes in all different languages
Views and subscribe metrics make no sense to me
How about LIKES
"experts" say that likes is the metric worth tracking,
I am afraid not
Meet coach Chad,
Once again, it is not my intention to call anybody out, it is not the fault of the YouTuber,
the subscribe, view and like metrics is where I am trying to direct your attention to
Coach Chad is one of the popular English teachers on YouTube,
spends a lot on Google ads
So far he has amassed over 100000 subscribers
not bad at all, considering he has only posted 22 videos
His last video, posted on November 8 2017, has a title,
I'm Back
I'm Back because he hadn't uploaded a video in over 1 year
So he announces his return to YouTube
So far so good, right?
In his last video he makes the following statement:
Once his "I'm Back" video gets 5000 likes he will start making a training video a day
coach Chad will coach his subscribers for free every single day
Just give the guy 5000 likes
It has been 5 months, he has only collected 2600 likes
He has over 100,000 subscribers,
he promises a video a day,
the very reason why people subscribe,
his I'm back video has been viewed 17000 times
and 5 months on he is nowhere near 5000 likes
do people know what subscribe means?
This video is what YouTube experts call
A Cattle count
Or
A Sheep count video
Count the number of actual subscribers and supporters,
I rest my case
YouTube metrics make no sense,
Facebook numbers make even less sense,
much more inflated but that is for another video
Let me bring this train wreck of a video home
What is the point of this video?
is there a point to all this?
let's find a point
What are the implications for all parties involved?
First stop YouTube
YouTube, I know you are watching this video
fix your ranking algorithm,
factor in irrationality,
don't reward mediocrity just because people click on it, and subscribe to it
Account for irrationality
And just because I won't put ads in my videos it doesn't mean you should bury my channel
I can see why YouTube wouldn't rank videos that don't generate profit,
but come on,
give me a break,
reward quality
secondly
fix that Subscribe nonsense
fix those inflated numbers,
no more Valens
and here is how, 1 simple trick
Don't put a subscribe button bellow every video,
Keep the one on the Home page, keep the one bellow the channel trailer, and the last video,
that's it.
And
remove it say 3 months after the last upload
3 months of inactivity the subscribe button should go away,
And as soon as the YouTuber uploads a new video, the button will pop back again,
for another 3 months,
Makes sense doesn't it,
you are free to use my idea without my permission
Okay, next stop
YouTube creators
I don't consider myself a YouTuber in the traditional sense, but here I go
Fellow YouTubers,
don't listen to anybody who is trying to tell you what works and what doesn't on YouTube
nobody has a fucking clue not even YouTube
With 450 hours of video being uploaded every minute and over 1.5 billion monthly users
nobody knows what is going to work
Nobody knows how the market will react
George Lukas thought Star Wars will bomb
Mick Jagger didn't think his band would last more than 2 years
Elon Musk though Tesla would fail (it is never late though)
If a video like the 1 simple trick video can generate over 14 million views, 89,000 likes,
49,000 shares, then
all bets are off
Nobody knows how the market will react, so just do your thing and
There is a saying where I come from:
Do the right thing and whatever happens, happens
And don't concern yourself too much with view count, likes, and least of all
how many subscribers you have
those numbers don't mean much
fairy dust, it doesn't exist
it has never landed,
it is non matter, it's not on the elemental chart
it's not fucking real
iAnd last stop, the viewers
Stop subscribing right and left,
don't subscribe to educational type of channels
if you are serious about learning that is,
the moment you subscribe is the moment you become passive,
You adopt this passive attitude of
teach me, instead of I learn
And this is especially true of learning a foreign language
Unsubscribe from all those how to channels,
and get busy
Watch a few videos, see how it is done and just do it
yesterday you said tomorrow, so just do it
make your dreams come true
just do it
And in the case of learning a foreign language,
read,
read daily,
enough with all these YouTube videos of talking heads calling themselves language teachers
Read instead,
not textbooks,
read about things you are interested in or need for your job
Read and use monolingual learner's dictionaries
Read and listen to interesting content and use monolingual dictionaries
And I suggest you start with my book Virtually Native
The fight is for the 1%
Virtually Native is available on Amazon and virtuallynative.com
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