Waching daily Jan 1 2019

Your fists are about as strong as a mosquito's!

You are already dead

What?

*yee*

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Dancing Line - Christmas Party (No Animation) - Duration: 4:34.

Dancing Line - Christmas Party (No Animation)

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DEVELOPING AN IGTV CONTENT STRATEGY - Duration: 8:28.

Hey everyone, my name is Josh Viner and welcome to another episode of the Dopamine Effect.

So good to have you.

Today, we are talking about.

Wait for it.

Wait for it.

Boom!

IGTV and more importantly, how to think about it within the broader scope of all your content.

Let's get into it.

[intro music]

So Instagram in its big announcement of IGTV said that teens are watching 40% less TV than

they did five years ago and people on Instagram are watching 60% more video than they did

a year ago.

So this makes sense, this is probably going to be a big product for them.

It's great - vertical video, long format on Instagram - makes a lot of sense.

But then how do you distinguish that from what you put on YouTube?

Or what you put on Facebook video?

Or even what you put on regular Instagram Stories?

That's what this episode is about.

So what this all really comes down to is thinking about content from your users experience,

from the consumers experience.

So, let's break this down.

You go on to YouTube - first of all, you're either on you're phone or you're on a laptop

- you go on to YouTube - you're probably looking for a specific video or a specific type of video

Whether it's a product review, or highlights from a sports game or people talking about

a certain trade in a sports game or a certain commercial - you're looking for a specific

video or type of video.

Ok, that's YouTube.

Now let's go onto Instagram Stories.

Instagram Stories - you open up Instagram, you're looking for more snack-able content.

This is - maybe you're a little bored during the day, you have some time during your lunch

break or your office hours and you're supposed to be working.

Open up Instagram and you're looking for snackable, short little nuggets of content.

Now Facebook video - someone has already liked your page so they've given into that or someone

has shared your video and is being introduced to your page for the first time.

So you want, obviously, longer than Instagram Stories - it's not super snack-able - but

it's shorter than YouTube videos.

So somewhere in the 2-5 minute range - maybe you can go a little shorter, a little longer.

But somewhere in that range - shareable content - that's really about shareable because it's

so easy to share on Facebook.

So IGTV - what do you post on there?

Great.

Let's open up the app and delve into it.

So right upon opening up the app, you can see that it goes right to the people that

I follow and videos that they're putting up there.

And I can browse through everyone that I follow that has videos up on Instagram TV right now.

Which is, great.

Or I can go to what's popular and see what's happening or back to continue watching.

Or I can search Instagram TV.

Now, the important thing to know about searching Instagram TV is that it's not searching YouTube

"oh my gosh this is a level playing field.

This is like when YouTube first started, everyone should jump on Instagram TV." This is not the same

You are looking up a person on Instagram TV.

So, I can look up Spotify.

And I can find all their Instagram TV channel and everything they posted.

I'm not looking up a specific video from Spotify.

I'm not looking up - um, what video is this - 60 second concert.

I'm not looking up 60 second concert; it shows Instagram profiles.

So this is really important - someone is going to your Instagram channel because they know

your brand.

They're probably already following you on Instagram so therefore they like your content

on Instagram so Instagram TV should be something around your content that you post on Instagram

but a bit longer format.

So it might sound like that's Facebook or YouTube but it can be - it can be something

similar - but try to think about what you're not putting on YouTube or Facebook.

So, for example, John Mayer helped introduce Instagram TV with the making of his newest

single, "Neon Light," he put a "how he made it" video on Instagram TV I believe the day

it launched, maybe the day after.

So for this idea John Mayer - a musician, an artist - he has on his YouTube music videos

and probably some live performances, on his Instagram he has pictures of himself performing

or in the studio, Facebook also has music videos, some live performances, but mostly

text maybe some pictures.

Instagram TV has behind the scenes and the recording process.

Ok, let's take another type of a brand.

A travel vlog - Youtube you have travel vlogs, Instagram travel pictures, Instagram Stories

random tidbits of your content during the day so like\'85breakfast with a view, you

know?

That can be on an Instagram Story.

Instagram TV, maybe the editing process, maybe tutorials.

You make your whole Instagram TV about tutorials that you're not putting on YouTube.

Ok, a tech vlog.

What can a tech vlog do?

YouTube - unboxing videos, reviews; Instagram - pictures on the new tech you review; Instagram

Stories - tidbits during the day (similar to the travel vlog), and then Instagram TV

maybe you're interviewing people about a certain product.

It doesn't, it doesn't really matter what the content is - what I think will be important

is that there's a certain theme around it.

People can come to your channel and expect something - that housed be from all your channels.

Whether it's Instagram, YouTube, Facebook, Instagram Stories - people come there for

a reason.

What's that reason?

Why should they follow you on Instagram TV?

Now listen, you don't need to use it - if you have a great Instagram following; great

YouTube platform and following; Facebook; maybe you don't use Instagram TV.

However, I suggest you do because who knows who it goes and how they continue to integrate

it into Instagram.

I would play around with it - see, maybe, what type of themes, what type of things your

fans like - ask them to comment.

That's what so great about it - it's not just like Instagram Stories where it goes away

after 24 hours - it lives there, people can comment.

Have a dialogue with your fans about what type of content they would like to see on

your Instagram TV.

But, again - YouTube, specific videos; Instagram Stories, more kinda tidbits, snack-able, Instagram

TV is like okay I'm going to delve into this, not for too long, I'm not looking for something

like a specific video for something but I want more content from this person that I

like on Instagram.

So what can you give them that you're not giving them already?

Behind the scenes, interviews, the process of making whatever you make or doing whatever

you do, things like that.

Something along those lines.

So I'll just wrap and say I'm really excited about what happens with Instagram TV.

I think it represents TV in a mobile-first world.

It's the best representation of that.

Snapchat, I thought was there, I still like Snapchat, I still really do; but I think Instagram

TV is just - you open it and you're there.

It's like - it's literally like a TV - when you turn on your remote, your open up the

Instagram TV app or you click it from the Instagram app and you're watching stuff.

I would like a better search functionality so you can search up specific videos, but

I'm really excited about where this goes.

It's pretty awesome - basically, anyone can start their own TV show from their pocket

with this.

Just start filming yourself and see what happens.

And if you find something that's working or something that's not working, I'd love to

know what you're making.

So comment on this video below and I'll see you in the next episode.

Peace!

[outro music]

For more infomation >> DEVELOPING AN IGTV CONTENT STRATEGY - Duration: 8:28.

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