- Hello and welcome to my Digital Discovery Marketing
question and answer for Friday, September 22, 2017.
Today I'm going to be talking a lot about
friends and families and business and strangers,
and your personal profile, and your business profile
and your personal branding, and that sort of thing.
I've got some exciting stuff coming up
that I'm going to talk quickly about today.
Basically how to manage those social media profiles,
and should you be using your personal Facebook page,
for example, and what you should be doing with Linkedin
on your Linkedin profile as well.
Should you be showing more personal stuff?
So that's what I'm going to be talking about today.
Again, welcome, my name is Doyle Buehler.
Welcome to the Digital Leadership Facebook Live series.
My goal is to help you better understand and pursue
what matters most in your digital business,
and how to make a difference with your digital strategy
through enhancing and embracing your digital leadership.
I help enterprising entrepreneurs
scale, grow, and disrupt their business and sales
through digital leadership,
and I'm the author of the book on digital strategy,
"The Digital Delusion."
The overall purpose of this is to answer
your one important question,
"What real world digital strategies
actually will work for my business?"
Of course, there's no one-size-fits-all,
but the goal here is to help you decide
which strategies can work best for you.
As I mentioned, in today's show
I'm talking on how to decide what or how
you should separate your social media profiles
or if you even should, for that matter.
A lot of it really comes down to
what we call personal branding.
We all kind of get stuck and not sure where to post
or where or what or
will we offend our family
if we don't post our family pictures
or if we should be all about business kind of thing.
So that's what I'm going to be talking about.
If you do have any questions,
please feel free to add them to the comments below
and I'll address them later
or during the program as well.
So happy to keep that rolling also.
Again, it comes down to personal branding.
You kind of have to decide,
"What is the purpose of me in the digital space?"
So if you're just about
posting your family stuff and that sort thing,
that's great, but then you have to ask yourself,
"Are you in it for the business side of things as well?"
That's really important because
there obviously is a crossover
and you have to be kind of careful in terms of,
"Okay, well what do I need to action here?
"Who do I need to talk to?"
And that sort of thing.
The problem is that it's really, really blurred
between personal and business and that sort of thing.
So quite honestly, you can't just say,
"Oh I want to be just a personal profile
"or just a business profile."
From the personal profile,
people are going to find you,
regardless of whether you want them to,
and they're going to see some stuff
that perhaps is not appropriate
or is more family-orientated
or it's more private or that sort of thing.
So you kinda have to match that
with the other side of things to say, well,
with personal branding and depending obviously
on what business you're in, of course,
the two are sort of merging quite substantially.
So that's where personal branding comes into play,
is that you need to look at who you are as the business
and how that affects your business itself.
So it's really a matter
of defining that purpose and saying,
"Okay, well I am the front of my business
"so I need to get out there,
"I need to provide education,
"and I need to be out there and
"providing advice and learning opportunities,"
and that sort of thing.
So if you're missing that side of things
then it's obviously just a personal profile.
But again, you have to balance that.
At the end of the day, you need to decide
what are you in it for.
You're not going to be able to keep these profiles
clean and dried, to say okay, well family's over here,
business is over here.
Some people have created multiple profiles,
where it's Doyle R. Buehler on Facebook kind of thing
as opposed to just Doyle Buehler on Facebook.
The challenge with that is, again,
people are going to find you on that other profile
and then what are you gonna do?
And plus, then you have to worry about,
"Oh, which profile am I in?
"How am I going to log in?"
and that sort of thing.
It can be very, very complicated.
What I would suggest from a strategic standpoint
is ask yourself,
"What is my purpose here?
"Am I wanting to grow my business?
"Am I the personality of my business?
"Am I wanting to develop my business based on
"what I do as the business owner, the entrepreneur,
"as part of an enterprise?"
whatever the case may be.
Again, look at the personal branding side.
If you're able to say,
"Yes, I want to do that,"
then you kinda have to go with
I'm going to have one profile on each channel rather,
and use that profile.
You have to have a balance, too,
because people don't want to see
just the business side, right?
So people do want to get to know that person as well.
Again, that's part of personal branding.
It's really important that you look at
how do I actually
balance those two?
Obviously, rule number one,
don't put anything inappropriate on social media
because that's not going to help in either case.
Would your grandma, would your nana think that that's okay?
For most business people it's usually
kinda don't go to that depth.
You need to keep that in check as well.
There's again no real private profile,
so people will find you
regardless of what you do or how you do it.
So you have to decide,
"How will I embrace this?"
I personally don't think
you need to have separate profiles.
It doesn't matter if you're on Linkedin.
I see people with multiple profiles on Linkedin
because they're just about
one type of business on this profile,
and just about another type of business
on another profile.
To me, that's too complicated.
You're not thinking long term,
you're not thinking strategic.
You are your brand, right?
And again, that's back to personal branding,
you are your own brand.
You have to take that to say,
"okay, I'm everything in this profile,
"I'm everything in this Facebook profile,
"I'm everything in this social media profile."
So it's really important that you look at
how you actually do that.
So that's about it in terms of being able to
assign sort of a strategic action.
Again, take a look at what's you purpose.
Focus in on that business side.
If you're more family, then you have to decide
well okay, maybe I shouldn't be on Facebook,
or your just kind of keep your personal profile to itself.
But again, it's going to be very hard
if you're trying to build a personal brand.
Facebook does have capabilities to
create a page around you, which is good.
But again, it's not quite as personal.
You can convert your personal profile into a page as well,
but you need 20,000 plus
people to be able to identify with that group as well.
So it's a little bit further out there.
But again, if you're just looking for things to start,
then that's a good way to start small.
So hopefully that answers that question.
I know it's a big deal in the social media world
in terms of "How do I use this?
"How do I actually leverage that?"
So hopefully that's been helpful for you.
So thanks for watching.
There are three core categories that we go through
as part of these Digital Leadership Facebook Live events.
On Mondays, I talk about the state of digital,
looking at specific ideas and insights
that are happening right now
and how this affects your business
and what you can do about it.
I have, on Wednesday, my Digital Leadership guests
where I interview an expert in the field
and discuss their strategies for success.
And then finally, on Fridays, I have my Digital Discovery
Ask Your Marketing Strategy Q and A,
where I review tools, answer questions
or talk about specific challenges that affect you
and maybe hold you back.
So thanks, again, for watching.
Please like, please leave a comment or a question.
Thank you, and we will see you online.
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