Often I am upset
That I cannot fall in love
But I guess
This avoids the stress of falling out of it
Are you tired of me yet?
I'm a little sick right now but I swear
When I'm ready I will fly us out of here
Cut cut hair
Leave
Cut my hair
Cut cut hair
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Hey, friends. Welcome back the Self Made. It's Kris Krohn and Grant Thompson. If
you're going to start a YouTube channel, why not build it successfully? And so the
purpose of this video is to give you some instructions on how you can build a
youtube channel that is almost guaranteed to be a success. Let's jump
right in. - Boom.
So how do you get started creating
a successful YouTube channel? How do you build something that is going to bring
success? We want to say with confidence in this video, there are at least three
things you can get started doing today that are going to get that working for you.
- Grant, I am so excited about what we're going to be doing today because really, a
big part of what it is to be self made is to make sure you get your message out
to the world, whether you're an entertainer, whether
there's a cause that you want to promote, YouTube is such an incredible platform
but there's so many people with good intentions and those intentions are
going to go to their grave unless they really get these specific steps so today
I'm really excited for the three that we are going to be sharing. - Yeah, there's a
very inspired writer a great thought leader a few decades ago, Napoleon
Hill, and one of his books Think And Grow Rich, he talks about how to really get
definite with who you are. He said the three principles of success that will
work for any purpose is to define your purpose, to concentrate your efforts and
to be persistent. If you do those three things you know, get really clear with
what your purpose is, concentrate all your efforts on that purpose and then
remain consistent, you will have success and I think about this like drilling a
hole through a concrete wall. You know, if you really specifically decide where you
want to drill that hole, you put all of your efforts into it and then you just
stay there even if it takes eight hours grinding away eventually you will pop a
hole through to the other side and I think that's all we're trying to go
through. - Although sometimes along the way you've got to switch out the drill bit
and so I think some of the things that we're going to do today are going to be a
great accelerator so that you can even punch through that hole through that
wall just a little bit faster. So the three things that we want to talk about
for launching a successful YouTube channel that is number one, you've got to
know your purpose. - And we have made some videos previously that'll help you
identify what your purpose is and how to weigh that against what's popular and
how to put it into a mold that will be digestible content in this internet
world so get really clear with what you resonate with, what you love to do and
how to package it in a way that people want to consume. - Perfect. Number two, you
have got to have a plan. - Now I think
I'm going to distill this down to three different concepts. Despite what the
YouTube algorithm is doing, despite what people are saying, it really comes down
to three main principles. You want to get people to click your video, you want to
get people to watch your entire video to the end and you want to get people to
share that video. Now it's up to you to innovate new ways of doing this and to
get creative on how you get people to click, watch and share but essentially
that's what it's going to come down to. What plan are you going to have for producing
your videos long term in a way that you don't burn out? Because this has got to
be consistent for the long term and how do you do it in a way that people are
going to click, watch, share? - Okay, so a couple of things for you to bear in mind with
click, watch and share. First of all, on click, one of the things that I do when I
post my videos is I'm always titling them after keyword research. The reality
is that the world is out there and you've got these thousands and millions
and millions of searches every single day with people going onto google and
asking questions and looking for information and your video can pop up if
you're actually linking the keyword so right now, that's a way that I get people
to click on some on my channel, on some of my educational how-to videos when it
comes to finance, real estate, etc. When it comes to watch time, when I make my
videos, one of my strategies is I'll often at the start of my video tell
people what they're going to get at the end of the video, either a bonus or something
special and what that does is that encourages people to want to watch all
of that information and then in our world of sharing today, if it is really
good content and you're out there and motivating people to subscribe and ring
the bell and then share that with other people, those are just three simple
things that you can do as far as a plan goes with click watch and share although
like Grant said, there are so many different ways of doing that, the most
important thing is you've got to have a plan. - And the thing about a plan is, it
has an end from a beginning. When you get into a plan, it's because you know that
if you build this step-by-step, you are going to achieve a destination so have a
very specific plan and this falls under the concentrate your efforts section of
success and so while you're concentrating your efforts, it's very
important to be true to yourself, be true to your brand, don't deviate too much
outside of that, that's going to take you off course of your plan but as you're
developing your thumbnails for your videos, your titles for your videos, you
want to make them engaging for people to click and watch and share those videos
but you want to do it in a way that true to you and your ultimate purpose.
- I'm going to tell you right now that this third step is going to determine whether
you're going to crash and burn or not. It's about having a long term commitment.
YouTube is not an overnight business, it's not a 30-day business, it's not a 90
day business, the reality is that if you make the choice to start a YouTube
channel then if you ever want it to really go anywhere,
you've got to have a longterm commitment. We live in a world today,
Grant, where I think there's a lot of people that, we're not always eager to
make these long term commitments, we're thinking often short term but if you are
going to jump into YouTube then you've got to be thinking more long term. You know, I
look at some of my goals. I have 20 year YouTube goals right now in my personal
life of the message that I want to be sharing with the world, what I want that
to look like, how that's going to be, how long I want that to endure, how that's
building and expressing more of my personal purpose in life and so you may
not need a 20-year plan, I mean, BMW has a hundred year business plan, I don't know
how a car company has a 100, maybe it's hover boats and hover boards or
like jetpacks or gets all crazy and whatnot but you do need to plan on doing
YouTube for years rather than months or weeks. - Yeah, think of YouTube as the
journey of a thousand miles and every journey begins with the first step and
it's going to happen at different paces, there's going to be times when you feel
like you're running, there's going to be other times when you feel like you're
climbing a mountain and not making much progress at all but it all comes down to
commitment. You need to commit to that journey upfront, commit to reach that
destination no matter what it takes, no matter how long it takes and that comes
down to just a personal level of integrity in yourself that's something
that you need to be fully committed with an absolute certainty from the beginning
because you are going to stick with it, you are going to reach a destination and you
are going to have success and there are a couple other things you can do to help
speed that process. - Now before we talk about this, Grant, I just got to say
this for a moment. I am a huge fan of what I call absolute or unconditional
certainty. If you're going to decide to do something, understand that you really
don't know what the road looks like, you don't know what course corrections looks
like, you don't know what kind of opposition or trials that you're going to
face along the way but the reality is, if you go in with an absolute certainty and
that you can say, hey, no matter what, there's this unconditional no matter
what energy that says I am going to do this, I'm going to put out these videos, I'm
going to make this happen. You know, then when the opposition shows
up, when the trials show up, when the haters show up, when the things happen
aren't that great in life, if you've made an absolute decision that no matter what
I'm doing this, then you have a reason something to push through. If you go in a
little bit on wobbly feet and is like, well I'll do this as long as it's easy,
I'll do it as long as it's convenient, I'll do it as long as it gives me
something tomorrow, listen, YouTube doesn't start by giving you something
tomorrow but it can give you a treasure of knowledge and information, influence
and wealth with time if you're willing to stick with it.- And if the journey is
worth taking, it's worth sharing with other people so I would highly encourage
you to find people to collaborate with, bring them into your videos, go into
their videos, get the experience, find out what equipment they're using, what their
styles are, see if there's anything that you can integrate into your own style,
learn along the way and I would highly recommend that when you're starting your
YouTube channel, try answering everyone of the comments. You know, for the first
50,000 subscribers I had on my channel, I answered every single comment without
fail and that taught me a lot of things, that taught me about what people wanted
and you get a lot of negative feedback and it was a challenge to me to figure
out how to positively take that negative feedback and try and turn it around so I
feel like it built me as a person so as much of that experience, you can get at
the beginning working with other people and taking other people with you, the
more it's going to set your foundation for success long term. - Friends, today's video
has been about purpose planning and committing ultimately. If you want to get
that YouTube channel launched, if you want to do it successfully, you're going to
need those three and if you'd like to have a team of experts that have your
back that actually want to show you the sequence for success, checklists and the
systems and walk you through it, even some of our team will actually step in
and let you be the talent and do it for you. If you want to learn what that can
look like, you want to learn about how we can help automate systematize and really
learn from all the mistakes we've made along the way to get where we're at, then
go ahead and click the link, check out the website or the link in the
description below and we'll get you more of that information
as well. - That's the whole idea of self made is we feel like we're in a
position where we can give some advice on how to build a successful YouTube
channel because we're actually in the trenches doing it ourselves so we do
have a link down the description where you can learn more.
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