Most business owners are doing YouTube totally wrong
so I hear things like "I try to YouTube and it doesn't work." or "YouTube is dead,
isn't it?" or "If I'd only gotten into YouTube a decade ago." The reality is,
YouTube today provides an amazing awesome opportunity to grow your
business and make a lot of money so if you've noticed, I've switched my entire
focus of my business 100% on YouTube. If you started a brand new YouTube channel
today, posted your first video, got your first subscriber, do you really still
have a chance? I mean you want a serious answer to that, right? Now my answer is
absolutely 100% of course but you've got to be smart about, you've got to be
strategic. If you do want 95% of business owners out there do then you're going to
get the same results as 95%. Let's look at the first problem. Many business
owners are posting more and more videos but getting less and less results for
one simple reason, they upload all the videos for the week or the month on one
day so seriously, doing this will kill your traffic so not just for those
videos but it actually kills the traffic on your entire channel. Do you remember
when website SEO was all the rage, everyone was doing article marketing and
link farms and link wheels and anything that could to get their website to rank
on Google. We learn to do things that got the attention or trick the Google
algorithm. Now if the algorithm liked what it saw then you know the spiders
would crawl through your website, you would get traffic. YouTube's the same
kind of thing actually, YouTube uses thousands of algorithms or formulas to
show people what it thinks that you want to watch and if you want people to watch
your videos, you've got to keep the algorithm happy. Now here's one way to do
this, you've got to upload content frequently and regularly. Just imagine
all the work it would take to create 30 videos. Most small business owners would
upload them all at the same time thinking that YouTube works like Netflix.
Now next looks does this they upload an entire season of the show on the same
day and that people will binge watch episode after episode so maybe if you
spend the same budget as Netflix does, maybe that's a good platform for you, you
could put your videos there. Now this actually works
Netflix but think about it, they control what people see. When they upload a whole
new season, they can then promote that and they actually do promote it over and
over until you click on it and get sucked in. If you were to do that and
upload 30 videos on your channel on the same day and then you don't pay YouTube
a ton of money for advertising, your channel will be a ghost town. You need to
have a posting schedule. Now with one of my clients, the record that we've done is
filming 29 episodes in a single day, we started at 8:00 a.m., we finished around
4:00 p.m. but did we upload all those videos on the same day? The answer
is totally not. So I loved efficiency but we have a schedule and those 29 videos
get released one per day for 29 days but YouTube's algorithm loves daily content
so can an algorithm actually love something? It must, it's pretty smart so I
know that it loves daily content. I noticed because when you post a the
content your videos get more views and if you post them all on the same day
even if you just did two videos on the same day, the second video takes some of
the steam of the first video that you posted earlier that day so just don't do
it. Only post one video per day and then post as consistently as possible. I
challenge you to go check it out, go find a channel that you know one of your
favorite channels and see if I'm right. Look at their schedule and see how often
they post videos and the successful ones or the unsuccessful ones, see how
consistent or inconsistent they are. Okay, now let's talk about how people find
your video on YouTube. The most common way right now that people will find your
videos is as a suggested video you know, that people see on the right side, this
is a list of recommendations from YouTube that they'll suggest to people
watching other videos now do you want to know how to get your videos to show up
there, here's one of the things the algorithm does. Your channel has an
average number of views per video. Now when you post a new video, the YouTube
algorithm will reward or penalize your entire channel if that video gets more
or less views than that average for your channel so let me repeat that.
You post a new video and your entire channel will be rewarded or penalized
depending on how that new video performs compared to your average so when you
post a poor-performing video, each succeeding video will sort less and less
than the suggested videos but on the flip,
if you post a good performing video, each succeeding video will perform better and
better so does this sound intimidating at all? It definitely sounds intimidating
to me but here's the thing, your channel can either spiral downward or it can
spiral upward. If you're willing to do the work and be strategic with your
channel, you'll see your channel grow and do better and better, it'll build
momentum. Okay, think of it like a rollercoaster, there's going to be ups and
downs but over time you'll get better and better and it's fun when you
experience a spike along the way so just to be clear, let's talk about how
and when you upload your videos. Just real specific, things that will make the
algorithm happy because people kind of watch your videos at anytime again,
you're going to be tempted, it doesn't matter when I upload the video but
here's here's something smart you can do, upload your videos as private. This is
what I do. You can actually upload as many as you want as long as they're set
to you know the default settings were private and then when you go to upload
it, make sure it says private right there and then you don't schedule it to go
public until the date you want it to go public, just one video each day. This will
really make the algorithm happy so beware if you make a mistake and upload
a video to the public by accident and then you think you can change it to
private, you've already shot yourself in the foot so delete that video, re-upload
it is private. Here's what happens if you make that mistake. Let's say you uploaded
a video today to public on accident so you switch it back to private and then
you schedule it to go live in two weeks, okay, two weeks comes around, it goes live
to the public, it will show the date of two weeks so now you've had two weeks
supposedly of history with zero views, that'll kill your video. Ouch. So let's
talk about one more thing. Most business owners think that you should put any
type of video on your YouTube channel so don't do that, keep to a specific style
and only put your strategic videos meant for YouTube there so if you've filmed a
cute video of a cat, go share that on your Facebook profile or if you get a
great testimonial for a client you know, that you can upload it to another
channel or you know definitely post that one to your website, a video that's out
of character from your channel will hurt your whole channel you know, think of the
averages that I was talking about. Now if you don't care about the growth of your
channel then you can really do it and just post anything there but don't
be offended if I call you out for that. Okay, I've got some final tips so I'm just
going to mention and I'm creating individual videos about this on my
channel so you can watch those there but you know, be consistent. Know how many
videos that you can realistically film over a given period of time and then
spread them out evenly over that time. If it means seven videos in seven days, then
you can post daily content but if that's not realistic then do what is realistic
so that you can be consistent. Learn how to write a good title, learn keyword
strategy, learn how to design a custom thumbnail that works as clickbait but
it's not bait-and-switch. Now if you'd like to learn more then definitely hit
subscribe, click the bell and we'll see you tomorrow in the next video.
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