So, should I take offo all the links on my video descriptions?
that is what I'll tell you.
Helo! I'm Camilo Coutinho, welcom to Play de Prata, the channel created to inspire
and develop your video habilities.
Today with a topic that came back this week, about links on the description
of our videos.
Does youtube cut off this videos?
Does youtube cuts off some of the links that you put in your description?
Let's start from the begining.
What are links?
Links are those texts, in blue and usualy with an underline, that when you click it take you somewhere,
make a link with a article, some other content, some other video, whatever
it is.
and you can put them on your youtube, facebook, instagram on your Bio.
And most social platforms.
And in those links, we have external links. They are the links that take out of the platform
where this video is.
So, let's say you have a video on youtube and in the description you added a link
to facebook. That is an external link.
If you published a Facebook video and added a link to you twitter, it's an external link.
Everything that is on a platform A, and take you to a Platform B, is an
external link.
Youtube is watching these links for a while now.
On the begining of the platform, whe we had anotations and other functions, it wasn't
everyone that was able to put external links, unless you had a
big channel already verified, or if you made ads through adwords or
youtube ads.
But of course not everybody made ads, and not everybody had a big channe, a
verified channel.
Specially on the 2012, 2013 videos.
And that sort of when youtube started ading new models like
the associated website.
Associated website, is just a place in your channel, inside your
creation studio, that you say that website is yours.
It's you telling youtube "Youtube, don't worry. This website is mine, you can trust it".
And is a trust youtube has on you, creator or brand, that ads a website
as associated.
That you wont screw it up when bringing people to your website,
or anything like that.
So is an exchange between you and youtube.
But is worth remembering that it's been possible to put links on your description all along.
And that is where it gets rough.
If we think on the alrogithm, or on the criteria of the platforms, we will get to
the same 4 pilars over all.
The first one being original content creation.
Yes, youtube wants you to be there, creating original content.
And I would love to believe that also, but we get to the higlighted contend and there is TV screenings,
series episodes and all that those things.
Anyways.
The second pilar is consistency.
So, if you upload regularly to tell youtube that you really is a
creator that can be recomended because you always have brand new content.
The third thing is engagement of your audience.
Are people hitting the like button?
Are they enjoying?
Are they comenting?
Are they talking to you and specially, and this is a toppic for another video, these coments
have keywords related to your content?
And last, the time that the audience spends in the platform. Yes.
How long thi person spends watching your videos, watching a playlist,
is a determining factor for the algorythm.
So, the more you make original content, more frequently, more people
engaging with your content and spending more time on the platform because of your content,
better the platform will recognize your content.
Whether it's youtube, facebook, instagram, or most of them.
What happens is: the more time people spend on your videos, more time they spend
on your channel, on your playlist,
Bigger your watchtime will get, and youtube will understand that
you really are a goor content creator, and that he can recomend your content to other people that
are searching something similar to that person that watched your content just now.
when someone is watching a video you made, see a link in the description and leaves youtube,
this is considered a session end.
And the more session ends you have, more youtube will get that
this video is not so good to this audience, because it's taking people
from the platform.
It's like they said "Hey, this video is taking audience from the platform.
Lets not recomend it that much anymore.
This is not such a good video, because people are leaving.
They aren't watching until the end".
That is why we have to think in two points.
1 - this video can be so good that people are running to the link in the description and went to another
place.
Or 2- your video isn't all that good and that person just closed youtube.
So when you get to write your video description for youtube, you
have to be carefull about writing a quality content.
And that it has good balancing between links and content.
Becuase it's pointless to make a recepy video if you cant send people to you website
so they can get the ingredients.
But is also no good, if they watch your video and go to
another platform, or click in a link that has nothing to do with your content.
And yes, unfortunately social network links in excess redirecting your content in
the description to other platforms, can make your videos get
worse ranks and not to be so well recomended.
And I'm telling you this out of a test.
Where the same video in diferent channels, one witht he link and one without, had totally
diferent ranking.
Ok Camilo, so I what do I do?
Never put links in my description again?
No, wait.
I have a few tis to help you with that.
The first one is: Invest some time in your description.
A good description is not just links to other platforms, or websites
or even affiliates link.
A good description has content.
Another tip is what we are using on our Instagram.
Yeah, instagram.com/PlayDePrata
Follow us there because everyday we post new content, and we have only one link there.
the Bio Link.
But come on. How many times you went and clicked the bio?
Through the Linktree app we managed to put a lot of links inside one single link.
So when you click it, it's redirected to a landing page,
And in this page I can put 4 to 5 buttons redirecing this person to my youtube,
my facebook, to the links of my courses, and all I wish.
And the las tip is to use the first thing I said here on this video,
and use your website as a hub, as a place that you can add all the links you
need.
Why?
Because if you get this websiet and ad it as an associated website, you are saying to youtube,
to the algorythm that this is a trustworthy website.
Meaning, you really are putting good content there, they can trust, and
that this website of yours is conected to your channel.
And obviously, links to other videos, or even playlistst are
always good.
But please be carefuul with the excess of links.
If you want to know more about the algorythm, , how does it work,
click here on the card that will pop up here, it has a video where I explained all about
how does the youtube algorythm works, at leat as far as I know, as far as I
studied here at the Silver Play and on my company, the Double Play Media.
I'm Camilo Coutinho, and I want to know: Which is the link that is essential on your video?
Write here in the comments.
See you!


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