Lights, camera, audio. This is day 13. Wait, don't you mean lights, camera, action.
No, I mean, lights, camera, audio. Okay, lights, camera, audio. Dude, you have made
it. This is day 13. It is time for you to actually film. You have designed your
video, you've thought of what you're going to wear, you've thought of your
location and you know what? We've got editing on the horizon and posting these
videos and collaborations and amazing things coming your way. How to monetize
your channel. But right now, we got to get this first video out the door, right?
That's right. And so I want to remove the expectations or perfectionism. Again, the
purpose of this experiment is not to make a perfect video. It's just to go
through the motions. And in this video we want to talk about some things you need
to know behind the scene to make those professional good-looking quality videos.
It's amazing that if you just plot your camera and you shoot, if you haven't
thought of audio, if you haven't thought of lighting, then all of a sudden you be
like, "Wow, I actually like the content that I shot but why does it look so dang
crappy or why's it sounds so bad." You know, the reality is that, we have
standards. In today's world, people... There's a lot... They're willing to be
really relaxed when something is done intentional. But if you're getting
accidental horrible background noises. If you're getting, you know, if you have a
hard time with the lighting being good, you better be crazy entertaining or
have a great reason to be watching because if you don't, people are going to click off.
So, you got to think a little bit about it. That's right. The feedback that I've
got from people is like, the audio quality of the video is about half of
the user experience. The video could look great but if the audio is terrible,
people just can't watch it. So, audio is a huge consideration. In fact, people would
rather have a life style video where the cameras following you around maybe even
in the dark but if the audio is good, that audio is worth so much to people. So,
let's dive in and talk specifically lights, camera, audio. On lights, what do
people do to actually like, get good lighting? Good question. So, lighting is
important and even though when you watch a video, you can't really tell that
lights are being used. In almost every case, lights are being used. This thing
that Kris has got right here is called a "Softbox." This is just like a little box
that's got a screen on it. It's got a little cover and if we look
inside, you can see it's only got one CFL because all the other ones are burned out. Oh,
they're not turned on. Okay, so we can make that brighter. Maybe we should be making
that brighter. Maybe we should be making that brighter. No? okay. No, but
we'll tell you something is that, just like those softbox lights right
there, they got some different settings. I can't even begin to tell you how cheap
it is. You could literally spend $50 to $150 and get a 2 or 3 lighting
kit set. And I highly recommend doing that because when I first started my
videos and I realized that I needed lighting, I used PVC pipe and I built my
own light kit with.... and I actually used a piece of wax
paper one in front of the bulbs to diffuse the light. Bad advice. But you know what? The
end of the day, I felt that these materials, I probably still spent the same. Yeah. As if
I would have just bought a lighting kit. Now, at the time YouTube, if you hit a
100,000 subscribers, they give you 50 or I guess, it was like a $500
bonus. I used that $500 to invest in some equipment. I got my softbox
that I still used to this day and it's made all the difference.
So, just drop the money, you know, spend $200 or $300. Get
yourself at least three softboxes, okay? And the softbox is that have like, four
to five bulbs each are really great stuff. What it does it gives you some settings.
Like right now, we're in my basement theater room and Nate's got a really
nice camera, we'll talk about camera next. But it's actually pretty dim in here, so,
what the lights are doing is they're making sure that we're evening out, that
we don't have harsh lighting. So, you'll play with it. It doesn't take a whole lot
before you figure out, "Oh, when I shoot in this location and have my lights like
this on that setting, this works." Lights also help make your eyes look shiny.
You know those lights out there that you can get are it like a halo shape? And
when you film with the camera through that halo, it makes your eyes light up
with little circles as well, makes them look like they're glowing. And as far as
the positioning of the lights, you know, when we use their softboxes, we usually
put them at 45-degree angles. So, it'll never be right in front of us. We'll have
one over here, we'll have one over here. And that's so that you can get the light
evenly cast on your body. Sometimes you have to have the light come from up top
depending on whether you've got a lot of light up there or no light up there.
Because that's really what the lighting kit is doing is it's making sure that,
"Hey, if people are going to watch you, let's make sure that they can see lit up
pretty well." Yeah the lights are also adjustable too. So, you can get them to go
up really tall, you can adjust the angles, you know, in technical terms you'll have
like a key light which will be the main light, you'll have a fill light that
fills the shadows on the other side and then you can also have a backlight so
you could have one behind you that shines from behind and actually
lights up your hair. It's true. And what that does is, it separates you from the
background. It makes you look like you glow a little bit.
So, if you've ever wondered how people look like they're glowing in a video or just
popping, it all has to do with the lighting and how the lighting set.
Awesome. Now listen, once you got your lights down, the next consideration is
camera. And today, we're really only going to talk about a couple of options. Sorry
there are a couple more things on lighting. Fine! this video is only about
lighting. It's lighting, camera, it's just lighting. So, what if you don't actually have
access to $500 or $150 to go and buy some lights? What are some other options?
Go to a place that's well-lit. Yes. Which is the earth, okay? Every morning, we have
the sun that rises, yes. And actual natural sunlight is the best lighting
that you can get. And the only thing I want to say about that is, it's important
to treat the sun as if it is a key light. So, you never look directly at the sun.
You always put it at a 45 degree angle to yourself, okay? So, when it lights you
up, always have the sun kind of an angle. If you film with the sun at the back,
what it's going to do is turn you into a silhouette because it will actually
lower the exposure to compensate for how bright it is and it's going to turn you
absolutely completely black. So, anytime you're filming, even with your phone, just
be conscious that you have the sun over on one side or the other right in front
of you, it's going to make all the difference. Now, if you've ever had like a
professional photographer come and do pictures with you, you'll notice that the
prime time to be doing a photo shoot is actually in the morning or in the
afternoon or evening. And what they're looking for is when the sun's high in
the head, that's when it's harshest, that's when it creates harsh lighting,
Especially if you've got no cloud cover. If you've got cloud cover or if it's
going to be bright sun but it's earlier late, that's where you get a lot of
really beautiful natural light and the light is very evened out. So, if you don't
have the money then guess what? Use the earth. It's awesome. Beautiful. Okay, let's
jump into camera. Listen guys, we're going to have advanced camera talks later but for
the sake of your first video, let's keep it really simple. We're going to talk about
two basic options here. The first one you already have, it's probably your
smartphone. These smartphones it is amazing of what they're capable of. Is a
smart phone good enough for doing a YouTube video? Oh my goodness, like, smart phones
nowadays film in 4k. Yeah. That's wild. 4K is overkill. I use 1080p on my videos which
is about 25% of the data of 4k. Pretend that that just went over their head. What
is 4k? So what that means is pretty much any
camera that you buy these days is going to be overkill. It's going to be more than
enough to do what you need to do. Means no pixelation. It means that you're not
going to look like a fuzzy, blurry mass of pixels. It's good quality. It's a very
tight, crisp picture. It looks beautiful. I would just say you know be willing to
invest around $400 to $500 for a camera. If you're going to take this
seriously. If you kind of lean on the $100 side or the $200 side,
you're sacrificing a lot of quality and for just a little bit more, you get huge
exponential rate of return. It's true. And you don't need to spend a whole lot more
because the more you spend doesn't mean quality goes up either, there is a law of
diminishing returns. But right around that you know, $400 to $800 dollar mark is
going to get you a pretty nice camera. Nate, what are you filming on? What do you got?
This is the Canon 80D and how much you pay for your camera ish? 1200 bucks?
$1500 lens. These days the lenses are actually, the nice lenses actually cost
more than the base of the camera themselves which is kind of wild.
So Nate's got a few thousand dollars that he's put into his equipment. But
that equipment allows him to do some things with greater depth. He's got
different lenses for wide angles and Nate's
actually helps produce this channel at a very professional level. So he
brings that equipment. Don't feel like you have to have that when you're just
getting out of the gate and you're just getting started because your
iPhone can work. Some of my most viral videos on my channel have been shot with
a sony handycam that I got from Best Buy for $800. Boom! It's not
this little lens. It's a manual adjusting lens. So as you're shaking, it kind of
like compensates for it and then it can also film in 4k as well. So for $800
you can get a pretty good system. We also to film all of our
videos we use something called a Sony A 6500. I think we got about a $1200 to $1500
investment in that camera. But I think it came with the lens and it does
a really nice job making a nice quality video, a nice quality picture and
it's also got like the world's fastest autofocus. So you can see you know if
you're willing to spend up to around a thousand, $1200. You're
going to get probably like the top of the line, type of equipment that you need. If you
spend $5,000, I don't feel like you're going to have a
better experience than if you use a $1,200 camera. Awesome, great advice right
there when it comes to camera. So we know that filming day, that's around the
corner. We're going to need the right lighting, we're going to need camera. And then
probably one of the most important pieces that we got to spend some time on
is, the audio. Audio. So what kind of equipment do you need for your audio? How
do you make the audio sound good ?Because if you just turn on your camera and talk
to it, we're going to find is your voice echoes all around the room. Especially if
in your bedroom. It's going to sound canned. It's not going to sound
very good. So, to get a rich audio, there's a couple of very simple things that you
can do. Yeah one of those is, if you for example, just using your smartphone, you
can actually buy for 6 or 8 or 10 bucks, a little lavalier that actually
plugs right in and it actually just drop it right up your shirt and boom! Grant's
going to go grab his right there. And what it does is it ensures that instead of
the natural microphone, that's what it looks like right there.
And so you could literally just put this... You can put this right on your shirt
here. Most people actually just kind of put it right near the top there. They'll
probably take the cord and just drop it right down. Yeah I'll see what I do
actually. I'll just take this and I'll just tuck it right up under my shirt,
boom! It's got a little clip. Little clip right here and because it's black, it
blends into the shirt well enough and then if you take your phone, you know you
don't have to buy a recorder. You can literally record straight to your phone
if you're doing the video on your phone or you can use your phone as a sound
recorder. Now, I have a voice recorder on here. I just hit record, tuck this out of
the way and then now I'm recording audio straight to my microphone. Now, know there
are some people that are going to be thinking, "but the camera has a
a microphone" Yeah and we just want you to understand that the
further you are away from that microphone, the worse the audio is going
to get or the type of room that you're in. If you're in a warehouse, we're
standing this far apart. We're going to get crazy echoes and there's and what that
does is that really bothers people that are trying to listen to it. So what a
lapel doesn't say, "hey instead of trying to get a either like a boom mic or the
internal microphone on the camera that picks up everything, you put it right
into that lavalier and it goes right here." Yeah. Or check this out. Nate, don't
let me tip this down okay you got to put your hand on your equipment. Okay, good.
You see this guy right here. So there's a little boom mic right here. There's a
little cord that Nate presses to record and stop the record and this little
device right here cost maybe how much? $130-$140.
It's called zoom and this little guy... Is that the zoom H3? I could
actually take it. I could hold it. But it's just hovering right up here in the
air and what what it's doing is, the goal here is simple. How do I get the audio to
me? The closer you can get the audio to you, the better your art is going to be.
The further away your audio is from you, the worse the audio quality is going to
be. That's why a lavalier or getting a boom that's actually just out of the
shot but close to you, is going to give you your best audio options. I also really
like recording the audio separately from the video and from the camera, because
it's setting up redundancy. If for some reason you screw up your microphone,
you've still got the audio from your camera as a backup if you have to use it.
And that has saved us a few times. It saved me a few times too. Sometimes
I've forgotten to do you know, I forgot to actually turn it on. But Nate
actually had the redundancy and I'm going to tell you that when you put a lot
of time and effort to like, "okay, we drove out to location. We set up all the gear. I
had a friend helping with this and we took a half a day and we shot a bunch of
this and that's and then three days later we went to go edit it and we
realized, crap! My audio wasn't working for one piece and to go and grab that
all over again, it's not fun. Right. So having the redundancy is actually really
really smart. And the microphone actually helps in a lot of situations. Like if
you're filming at your house and somebody's using the vacuum cleaner, your
camera is going to pick up vacuum cleaner noise. If you're going little lapel mic
you can mitigate that a lot because you're going to be getting the voice right
here or if you're at the ocean or if you're filming beside a river, like that
noise actually takes over your entire video. But if you're using a microphone,
it actually sounds really clear and really crisp. So we highly recommend
using some sort of a lavalier. Awesome. So friends, today that's lights, camera, audio.
Tomorrow as we're getting ready to film, we're going to be talking now about how
you're going to actually manage your equipment, how you're actually going to
do the shooting itself? We're going to talk about the kind of energy that you
want to bring for the video that you're going to produce. Your homework assignment
for today is to figure out what kind of lights are going to work best in your
studio. Are they going to be softboxes, are they going to be LED's or CFL's or the
sun. Maybe make a trip down to Best Buy.
Take a look at some of the audio recorders that they have. Maybe the
lavalier mics or get on Amazon and start ordering some equipment. It is going to be a
little bit of an investment, but if you budget somewhere between $200 to
$500, it's going to make all the difference from the quality of your
video.
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