Hey there is Ashley Perkins. Welcome back to the best place to build income,
influence, and impact for your business or brand online. If you're new here make
sure you subscribe because I share new social media and brand strategy
tutorials every week. So it's no secret that Facebook live is the easiest way to
get found by your target audience, increase trust with them, and convert them
to clients or customers. But with all of the big brands and influencers out there
stealing the spotlight with their live streams, how are we supposed to stand out
and capture our audience's attention? By creating custom, branded overlays and
slide shares for your Facebook live using a streaming service like OBS
Studio. Now there is a bit of a tech curve with this software, but don't worry
I'm going to walk you through exactly how to create your branded content and
overlays then set them up within OBS for your Facebook live stream.
Alrighty, let's first get started by creating your custom overlay that's
going to appear on your Facebook livestream so you can stand out from the
crowd. One of my favorite tools to use for this is Canva. Canva comes free
and on a paid business plan. I have actually upgraded to the business plan
and loved it but you can still do everything that you'll see here using
the free plan so let's get started. You'll want to make sure that you're
using custom dimensions so you fit the Facebook newsfeed properly. And the
custom dimensions for a Facebook livestream are twelve hundred by six
hundred and seventy-five pixels and then all you've got to do is click design
and Canva is going to give you a blank template in the size that you've
specified so you can start creating your custom overlay for OBS studio and make
it entirely your own.
Alrighty, and I am totally happy with the way that this looks. You can get as
creative as you want and add as much text and as many other elements as you'd
like, but for me this works perfectly and I know I won't take away from my live
video it'll be the perfect accent. So I'm going to go ahead and title that and
download it, and when I download it I'm just going to make sure that I download
the PNG version with the transparent background ,and that way it won't block
me when I'm using it as an overlay on OBS Studio. Another great way to stand
out in a crowd of Facebook live streams is to create a custom live stream that
is both educational and entertaining, and a great way to diversify your live
stream from all of the other live streams currently happening on Facebook
is to create a slideshow or custom slides to also include intermittently
from your face-to-face broadcasts with your audience. It just adds an extra
layer of expertise, entertainment and education for your audience, and it also
gives you a break from being on camera for the entire time. So to create a slide
like the one you're looking at right here you'll want to again
input the custom dimensions into Canva which are 1200 by 675, and then you'll
have a blank template as you saw earlier and then you can just go ahead and add
any elements you want like photos and text and any other tips and tricks that
you may be talking about during your live stream. So again you're breaking up
the content of your live stream, also giving your audience something tangible
that they could perhaps take notes off of, and again like I said as an added
bonus it gives you a break from being on camera. Now for these you won't have to
worry so much about downloading the transparent background because
we're using them as slide decks and that essentially means that they're going to
cover the entire screen so you will not be visible. So again you want to just
download the PNG version as is and save it to wherever you'd like. So now that
you have your custom overlays and slides ready to go it's time to get started
setting up your Facebook live stream in OBS studio. If you haven't already go to
obsproject.com or just Google 'Open Broadcaster Software' and you can
download it for Windows, Mac, or Linux completely free and then you're all set
to get started streaming live to Facebook using this free tool. So once
you have OBS downloaded you just want to open it up because we're going to get it
set up for your Facebook live stream. So think of OBS Studio a little bit like
Photoshop. I mean this in the sense that there is one profile open which you can
see over here which is a scene, and then you upload multiple sources to that one
scene which are kind of like layers. They can be moved on top of one another,
deleted, and shown at different times based on your controls and commands. So
because we're going to be live-streaming to Facebook we of course want to add a
video input source.
You want to go ahead and select your device, obviously you want to make sure
you're using the most high-end device you have. Whether that is your computer's
webcam, or another webcam that you've purchased. Hello. And you just want to
make sure you're always double-checking your presets because Facebook preset is
1280 by 720 you don't want anything above or below that because it's going
to affect the quality of your video. Another thing I always encourage
everyone to do is select use buffering and that basically means that if
somebody has a poor connection or if you yourself have a poor connection at the
time of your livestream anybody tuning in will not miss a beat. So if you tend
to freeze and then resume the video five seconds later they'll be able to catch
everything that they missed in those five seconds as opposed to just chunks
of your live stream being missing. So do make sure you select to use buffering
before you get started with your video capture. So once your video captures all
set you may notice some black space down at the bottom and you can just go ahead
and expand the corners of your video capture image however you like it.
Whether you want more or less of one thing or another in the camera or in
view at one point. So I like the way that looks right there so I'm going to leave
that as is. So normally now what you would do is input your audio device. I'm
using my high-end mic to record this video tutorial for you so I won't be
able to use it for my Facebook live stream also. So I'm just going to allow
this Facebook live stream to use my webcam audio which you can see right
here, but if you wanted to change your audio input device it's as simple
as just selecting audio input capture and finding your device as we did with
the video capture device. Since I won't be adding another audio capture device
I'm going to start and upload my images like my overlay and the slide that I'm
going to be sharing during my live stream.
I want to select image and just find that file. I saved mine to my desktop,
there it is. And again you'll see that it uploads in
a different location than I would ideally like it to be on my facebook
live so I'm just going to grab it and drag it down to the bottom here. And that
looks great to me so I'm going to leave that as is and now I want to upload my
slide which I'll be sharing to educate my audience. So again I want to select
image, there we go. And again you will have to do some tweaking of this to make
sure it fits the screen properly. There, that looks great. So as I was saying
these are like layers and can be moved around to your liking, but when you're on
your Facebook livestream all you simply have to do is click this little eye and
whatever image in your slide share you're showing will disappear. So you could
essentially upload a sequence of those slide images one after the other in the
way that I just showed you and all you have to do is have OBS open during your
live stream which you already will have to have and you can just walk through
each image and click that eye as you go along to show an image and then take it
off screen and then show the next one and take that one off screen and so on
and so forth. So I've hidden that image for now and this image you're seeing
right here is what's going to appear when I go live on Facebook so let's get
started with that right now. Open Facebook, your business page, your profile
or a group in Google Chrome, and you want to go to your publishing tools and into
your video library. You're going to see a button either up here in the top right
or yours might be over in the left here and you want to select create a live
video. What you want to grab from this is the stream key so make sure you
select it entirely and copy it. Head back into OBS Studio and select settings.
So under stream you just want to make sure that the service is in fact
Facebook live and you paste your stream key in there. An important thing to note
about this is that the stream key that Facebook gives you is only good for
about an hour so if you plan to go live in the future don't do this until before
you plan to go live. Otherwise you may have to start the
process over grab a new stream key and input it into OBS studio so make sure
you're doing all of these steps immediately prior to going live on
Facebook to make your life a lot easier. So once you've pasted your stream key
you just want to make sure that you're checking the output. Facebook likes a
bitrate of 2500 so that looks great there. Double check the video all of our
resolutions and our output resolutions look great here just make sure that
you're seeing these numbers too and then you can go ahead and save your settings.
So now that we're ready to start streaming you want to select start
streaming and go back into Facebook and OBS is now going to be pre loading your
stream into your Facebook live now. What I suggest here is that you plug a pair
of headphones in to avoid any audio feedback as you may have heard I did
have a little bit of feedback there so you just want to make sure that you have
your headphones. You don't have to necessarily put it in your ear because I
can hear right here that these are in fact working and picking up my audio. So
again you just want to take a second title your live stream make sure it's
super compelling and completely indicative of what you're going to be
talking about. For the sake of this tutorial I'm just going to call it
testing Facebook live on OBS Studio and I can just copy that and put it as
my video title down here as well. You'll also want to input your tags that
are relevant to the topic of your video, but since this is an example I'm just
going to show you how to go live. So once you have all of your information
inputted all you have to worry about is clicking go live. Ok so as you can see we
are live here on Facebook and we can see people coming in and out. The only thing
that I do want to note is that you won't be able to see comments come in in real
time so what I recommend doing is just opening another page where you can see
your business page profile or group and just to make sure that you're there
monitoring the comments and engagement that you get on your live stream and you
can also do this from your mobile device if you have it accessible while you're
going live. So now let's get into how we can uplevel it using our overlays now
that you can see that I'm live here on Facebook and everything's going well
everyone can see and hear me just open your OBS Studio back up and
remember when you want a slide to appear all you have to do is uncheck that eye and
if you come back over here to Facebook, it is a bit of a time delay but
eventually it's going to pop up on the screen and you'll see it right there.
I've got my tips up there for using OBS Studio and Facebook live, the tips that I
explained to you earlier, and that is Facebook live using OBS in a nutshell. So
when you're done wrapping up what you're talking about all you have to do is
click end live video and you're done, and finally just make sure you head into OBS
and select stop streaming. There you have it, and now you have a way to step up
your game and stand out on Facebook live using OBS studio. And if live streaming
is a video marketing strategy that you want to get started with
click the link below this video to learn more about my e-course Learn to Live Stream.
Inside you'll find my top to bottom strategies for leveraging Facebook live
to get found by your target audience, build trust with them, and increase
conversions. And as always if you like this video please hit the like button
below and share it with your friends. I'll see you in the next video.
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