- You're listening to the Femtrepreneur Show
and this is episode 49.
In this episode,
we're talking about the 10 types of blog posts
that you must have on your blog
and why you should only be creating pillar content.
(laughter)
(upbeat music)
Hey guys, it's Mariah.
- And I'm Megan.
We are delirious while we're recording this.
- I know.
- Not really, edit that afterwards.
- This is our fourth batch record of today
so we're knocking 'em out.
- But I'm really excited for us to chat about this.
Explain what pillar content means
and talk about the types of blog posts you must have
on your blog.
- Yeah, and my idea for this episode
is to kind of give you,
if you're a new blogger
or you're maybe you've been blogging for awhile
but you've been blogging the wrong way,
which I will tell you about,
which is when you just blog post updates about your life
and just talk about what you're doing that day
which is not how you should be blogging
and I'll talk about that in a second
but to me, this is kind of like,
maybe your 10 first blog posts,
if you're new to blogging
or 10 blog posts
that you absolutely should have on your blog at some point.
So maybe you figure out in your editorial calendar,
you figure out how to work these in
over the next couple weeks
if there's any of thee types of blog posts
that you don't already have on your website
or on your blog,
you want to make sure to incorporate them in the near future
because these are all really powerful types of blog posts
that establish your brand or can drive a lot of traffic
or can get shared out
or can help you make sales of your product.
So every one of these types of blog posts,
these 10 types that we're gonna talk about,
has a purpose
and they're all really good to have on your website
for different reasons.
So before we get into that,
I want to talk about what is pillar content?
'Cause each type of these 10 blog posts
is what I call a pillar content.
- And that is P-I-L-L-A-R.
- Yes, like a pillar.
- Like a column or a pillar.
- Yes.
This is pillar content.
It's the foundation.
It supports your entire blogging effort basically.
To me, a piece of pillar content
is a blog post that is evergreen,
meaning it has a really long lifespan
and it's not something that's time sensitive.
So when you go and you blog
as if you're blogging in a diary,
and you talk about what you did that day
or you talk about how this weekend,
you went and did x, y, z,
and then two weeks later it's irrelevant.
If you're like, "I'm going to this concert this weekend.
"Here's the dates and here's the tickets."
And then two weeks later, no one can go to that concert,
so it doesn't matter.
Not that you can't share things about that
but it's not evergreen content
'cause it's time sensitive.
This is something that news sites have to deal with a lot
because everything they create is outdated 20 minutes later.
So for your blog,
you want to make sure that you're not creating posts
that are time sensitive
or that have a really short life span
and then they just expire and they're no longer relevant.
You want to create blog posts that,
as I call them, they're pillar, they're evergreen,
there's something that can be relevant
years and years down the line.
And they stay relevant for a long time.
So I always have us repeating pillar not filler content.
Filler content is when you're like,
either a top 10 listical or something that's really fluffy
or filler content is just you talking about something
that is only relevant for like a week or two
and then no one care about it anymore.
- Yeah, another thing that distinguishes pillar content
is that it's gonna get shared more on social media
because it is something that,
especially over the life span,
which we've already established
is much longer than time sensitive content,
it's gonna get shared a lot longer
and it's gonna build this long standing momentum
and someone's gonna come back to this piece of content
and see that it had 200 shares on Twitter
and that's gonna give it this huge level of social proof
that you'd be missing
if you didn't have this pillar content.
- Definitely.
The other thing is that this type of content
will generate traffic to your website
potentially for years and years.
This is what I'm talking about
when it's pillar content.
It's something that is a staple.
You might've written this blog post two years ago
and it's still driving significant traffic to your website
because it's a topic that's being searched for a lot.
Whether it's being shared socially
and driving traffic that way
or it's just something that people are typing into Google
or typing into YouTube or Pinterest or whatever,
and they're finding the link to go to that article,
this is something that can be driving traffic to your site
for years and years.
I have blog posts like this
that years later,
they're still generating so much free traffic
just organically
and it's ridiculous
'cause it's not something that I've changed or updated
in like four years.
- Yeah, well, and it's also related
when you think about Pinterest.
They say the peak engagement on a pin
is three months after it was initially shared.
So when you are writing this piece of content,
you want to make sure
that when it's at its peak in three months,
it's still totally relevant.
So the people who find it then
it's just as impactful and helpful
as it was the day it was published.
- Basically, pillar content
is an epic piece of helpful,
an epic guide type post,
or a really helpful, in depth blog post
that has a long life span,
evergreen potential,
keeps getting shared, keeps getting traffic.
That's the basis of a pillar post.
So let's talk about my 10 favorite pillar blog posts
or blog topics.
You should absolutely be creating these
if you haven't already.
We'll have a check list of each one of these 10 posts
so you can check them off as you add them to your own blog.
Of course you may do that over a couple weeks
or even a couple months
but I want you guys to be working towards
having one of each of these on your website.
- Yeah, so this is gonna be a great resource
for those of you who are just starting to blog
and you're kind of at that stage
of like I don't know what to write about
or even if you're just in a rut in your existing blog
and you're not sure what to write about,
making sure you have a piece of these contents.
This is 10 blog posts at a minimum
and I think it'll just give you more inspiration from there.
So you can get that checklist at thefemshow.com/49
and download it so that you can make sure
you have all these blog posts.
- Definitely.
Alright, let's jump in.
The first type of blog posts that you have to have
is the ultimate guide.
So ultimate guides are like a maybe has seven to 10 steps
that you outline in great detail.
There's a lot of graphics,
there's a lot of visuals,
there might even be little videos inside this blog post.
An ultimate guide type post
is something that has a really, again, has a long life span
because people are searching for this comprehensive guide.
An example could be like
the ultimate guide to buying your first house.
It goes through every single thing
from the first how to look for houses
all the way through to the day you close.
And that would be something
that you could cover in multiple steps.
Some people do these as a series
because they can get that intense and that big.
But an ultimate guide
is something you should absolutely have on your blog.
And make it fit for your niche.
So pick something like the ultimate guide to
whatever you want to be known for.
The ultimate guide to raising the best chickens
or something like that.
- I just love your examples.
They're just the most creative.
- They're all from our students
because we have some really successful students
talking about the ultimate guide to raising chickens.
- I love it.
Yeah, I definitely think the ultimate guide in any niche
can utilize that.
And that goes for all of these.
I think no matter what niche or industry you're in,
these will apply to your business.
Okay, second one is the tools and resources blog post.
- Yes.
So this one is a list with explanations
of what are the tools that are necessary
for what it is that you teach about.
It could be,
that could be physical tools
like the seven tools you need
to build your first bird house
or the seven tools you need to renovate a camper,
in my example.
I think I have a post like that.
But there could be,
this also could be tools or resources
that you used digitally, right,
like we also have a blog post that's like
the seven tech systems you're gonna need
for creating your course.
You need an email list service,
you need a platform,
you need a sales page,
you need a couple different things.
So kind of laying out
what are the basic tools or resources
that someone would need to just get involved
in whatever it is that you teach.
- I did one also on my website
about the equipment I use to record a podcast.
- Perfect example.
- I did it from a little bit of a different angle
in that I'm not teaching people how to do videos or podcasts
but I was getting asked so many times
and people know me as a tech resource
or a supplies resource,
I can tell you what's the best
so I did a video and podcasting equipment guide
where I just listed all the different options.
- So smart.
- Thanks. - So smart.
And it could be, like you said, hardware, software,
physical tools like the 10 paintbrushes you must have
to create works of art or something.
This is also, little side note,
but really good opportunity
for you to use some affiliate links
and earn a little bit of affiliate commissions
by sharing tools and resources that you actually use.
So good little income stream from those types of posts.
So the next is an in depth review of a product
or service or something.
So an in depth review
is when you review
a specific product, service, software, whatever.
You do a thorough review.
This is important that you have actually used this thing.
I think that these types of posts are so valuable
because people who are looking to buy things online
are searching for reviews for things.
This is a little bit more advanced
or a little bit more strategic
but if you are looking
to make affiliate commission through your blog,
you want to be attracting potential people
who are looking to purchase something,
which is people who are looking for reviews.
So again, this is a great opportunity
to add a little bit of affiliate income stream
to your blog or your business.
But what you want to do
is do an in depth review of something
and make it better than anyone else's out there.
Like I said,
this does take a little bit of time to put into it
but it can have such great search traffic
and potential for earning you commissions as well.
- Yeah, we did one.
You did one about why we used ConvertKit
and it was kind of an in depth review
of why we switched to ConvertKit.
So definitely applies.
And it's a great one, like you said,
to me this is one that people are searching
when they're in the buying stage
and they may end up clicking through your link
to actually make that purchase.
But it's not all about gaming - I believe my example
oh, I'm sorry.
- No, go ahead.
- No, right, it's not that
but it's just a thing of like
people searching for x, y, z reviews all day long.
I'm searching for reviews all day long.
My boyfriend is searching for reviews
literally all day long.
- That might be all my husband does at work.
Sorry, Johnny. - Literally, it's like
what is it with significant others
just searching for reviews all day?
I wrote down best lawnmower reviews
and people will type that in
and they'll try to be looking for the best lawnmowers.
So it's really, really good,
just a really good type of post to have
knowing that people are searching
key word review all the time.
- Totally and maybe even like the year.
So the fourth type of pillar blog topic
that we really recommend
is tech tutorials
which is one that I love.
I do want to put a little asterisk here
that you do run the risk with tech tutorials
of them becoming outdated
if the tech you're reviewing updates
which I have run into.
Most of the time for these type of content
you can usually just add a line at the top
that's like, "Update: Leadpages changed this builder
"so this only works with the standard builder,"
which I actually had to do on one of mine.
So keep that in mind.
To me this is the only one on this list
that maybe might run the risk of not being evergreen.
But most software platforms don't update all the time
so it should be good for like six months at least.
- This could be one of those things
where the post is evergreen
but you need to update your content.
The fact
that the post is getting found is evergreen
so it still has a long life span
but it's something
that you're gonna need to update more often.
Totally, I know that's like the bane of your existence
as a tech girl. - It is.
I wish software just stayed the same.
Look the same please all the time.
No, it's always great when software updates
so it's a good thing
but we do still recommend tech tutorials.
I think Mariah, that's a great perspective to have from
is that you want the content you're creating
to be as evergreen as possible.
So keep that in mind when you're creating it.
But an example you came up with, Mariah,
was like how to manage your finances with Mint.
So that could be a tutorial on using Mint
to help manage your family and business finances.
- And the reason I used that example
was because you don't have to have a tech
or platform or systems related blog
in order to have a tutorial.
- That's a great point.
- Literally any niche.
I could have a tech tutorial that's like
how to design the interior of your vintage camper
in SketchUp before you build it.
So that, I never talk about tech stuff on the camper blog
but I could talk about how to design something in SketchUp
and that would be tech tutorial that applies to that niche.
- That's such a good point. - So think about
how you can have a tech tutorial
but it could be for anything.
There's literally could be for any type of niche,
not just a technical.
You don't have to be like,
"Oh, well I don't blog about tech stuff
"so that doesn't apply to me."
For you Megan, I loved how you did that video
that showed you using apps on your phone.
- Oh yeah.
- That was so cool.
It was like seven apps that I use on my phone.
And it was actually like tapping on
and scrolling through these apps.
It was so cool. - Yeah.
And it was like,
I didn't know if anyone would even like that post
and I've been surprised by how many people
have really enjoyed
that video. - I loved it.
- So that's a great point.
You can really get creative with these tech tutorials.
I also think, to me,
it almost could be reframed from a tech tutorial
and more of like gosh, what's the way to phrase it,
it's like apps and resource that you use,
not an ultimate resources guide
but showing how you do something in your business
because people who follow you,
like Mariah, you don't talk about tech stuff
but you are successfully executing marketing strategies
using software and tech.
So people want to know how you do it.
So I think that applies to any industry
that no matter what you talk about,
people are still curious about how you're executing it
in your business.
And so it totally gives you the opportunity
to answer those questions
through a tech tutorial
or a walk through
or screen share
or a phone share or whatever.
So I love those. - Totally.
It could be,
yeah, it could be any type of how I manage my chores in Keep
in Google Keep,
how I grocery shop with Google Keep.
It doesn't have to be super techy,
it's just how do you do something.
Love that.
- That's almost like,
maybe we should rephrase that
to like a how to blog.
- Yeah, it kinda is.
It's like how to use something though.
I want it to still be about how to use,
I think you guys should have something that's like
how do you use either an app or a platform
or something that you use in your behind the scenes life.
- Okay, sorry, go ahead.
- Totally love that one.
So that's number four.
Number five is your story.
So everyone needs a blog post
that is your story.
I've noticed this on YouTube too
as I started watching more YouTubers,
I've seen every YouTuber has a my story post.
And it's just like who I am,
what I've been through in my life,
how I got here,
what I'm doing now.
This is something
that I resisted writing a my story blog post for so long
because it felt really self indulgent.
It felt like oh look, here's all about me
or like here's what I've done
and here's me bragging.
But I felt so, I didn't want to do it,
I didn't want to be visible.
It's not about me, right?
I'm like this is about,
I was always about teaching the content,
teaching strategy,
I don't want to,
it doesn't have to do with a story.
So what I've realized now
is that my story blog post
is by far the most popular post we have
because it resonates with people
and people want to know about the person behind the blog.
So if you haven't already written your my story
where you talk about your background,
you talk about your life,
you don't have to talk
about everything that's every happened to you
but you're just talking about who you are
and how you got to where you are now.
Why do you blog about what you blog about?
Why is it important for you?
Why do you feel compelled to blog about this topic?
How did you get into this?
What have you done?
And people will really resonate with that.
You won't even understand how it can inspire
and help people by telling your story.
It took me years to understand
that I could actually help people
not by teaching them step by step strategy,
not by teaching them how to use a tech system
or nitty gritty
but I could literally make an impact
by telling a story.
And when you realize that,
I think it really changes how you value your own background
and you can start to bring it more to the forefront.
So if you don't already have that my story post,
definitely write it.
You can write it from the perspective
of how it makes sense for your blog.
I think the example is how I quit my job in six months
by writing online
or it could be anything
like how I survived breast cancer,
how I did anything
and you want to just tell your story.
- Yeah, I think I've resisted this one
because I feel like my life is boring.
- Your life is not boring.
- I haven't had.
- You work with Femtrepreneur.
- I know my life isn't boring now.
I feel like my journey here was very like normal.
I didn't have this huge trial,
I didn't have any experience.
There wasn't the rags to riches
or the trouble at home or anything.
And so I always feel like almost like why would anyone care
which I think comes from the same place
of where your fear was
is like why would anyone care
what my background is.
And I still struggle with it
and I want to share it one day and I will
'cause you'll make me
but I think wherever you're at at this,
it is worth it.
I know people care about who you are behind your business.
That's why when you do things more casual and informal
you get such a big response.
Whenever you're doing a Facebook live, Mariah,
and your hair is up
and you're looking a little tired or whatever,
people love it. - Real tired.
- Because they feel like it's a real person
and they can resonate.
Whereas when I had my highly polished YouTube videos,
people liked it
but the thing I heard nine times out of 10
was that they liked the bloopers at the end more,
not more, but that's their favorite part
because it showed me messing up and being imperfect.
And I think your story ties into that draw.
That's why vlogging, video blogging your day,
is so huge right now on YouTube
because people just care about you
and what you're doing
and it's so fascinating.
So sharing your story
is a step in that direction
and takes you from being this expert online
and turns you into this real person
that they have a relationship with.
- So important.
That is the tweetable.
- And we still hear about,
people everyday still talk about that post you shared.
It really resonates with people.
So once you do it,
I think you're gonna see really positive feedback.
- Well and one thing I would say
is that another part,
one reason why I resisted
was because I was like no one is gonna be able to relate
to my particular background.
It's very odd,
it's very non traditional.
I'm like by sharing this,
I'm alienating myself from my audience
because no one can relate to the fact
that I didn't have a nine to five job
and I've always been this way.
I've always,
not a lot of people can relate to the fact
that I was like, "I am not gonna live a normal life
"and I'm gonna move into a closet for $50 a month."
It was not normal
so for me you saying Megan that you are resisting
because you think it's not interesting enough
or not boring enough,
I would argue so many people are gonna resonate
with your story
and be like, "I also felt like my life was boring."
So many more people can resonate with like,
I had a nine to five job in corporate
and then I worked my way
to be able to work on my business full time
and so I would say it works both ways.
For me to say, "Oh my story is unique,"
to me was a drawback because alienating to my audience
that couldn't understand it.
- That's so interesting.
Yeah, really my story is that I found Mariah
and she changed my life.
So there it is in a nutshell.
- You should definitely write a my story post.
Either write it for your website
or write it a a blog post for Femtrepreneur
because it is so interesting
and just to be able to have,
I don't know how people do it
when they have a nine to five job
'cause to me that is like how,
how did you do it,
how did you have time?
I'm like I would rather dumpster dive for foods
but have plenty of time,
but I know that not everyone's brain works that way.
- And we'll talk about,
we can do a whole series
of the Femtrepreneur team telling their story.
- I would love that.
So all of our team members are so interesting and awesome.
I can't wait.
We should
definitely do that. - Back the 10 topics,
10 blog post topics.
So that was--
- Number six.
- Number five was your story
so number six is the case study
which I know you're a fan of. - I wish we had
like a voiceover artist that would be like number six.
- There it is.
You should just do it for us.
- I'll do it for each one.
Number six is the case study.
So case study could either be your own case study
or it could be one of your clients or one of your students,
if you have an online course.
It could be for someone that you've worked with or whatever.
But the case study is basically like
how Julia lost 10 pounds in 30 days with a paleo diet.
A case study to me is a how someone got a specific result
in a specific time frame.
It can sound similar to the my story thing
but it's compressed.
It's like how I did x, y, z, got this specific result
in this specific time frame.
That to me, is a case study
whereas my story is like
here's the last 10 years of my life.
- I also think a case study,
case studies can be about your or someone else
and to me, case studies always have more data
like pictures of your email list
or pictures of you,
to me there's just like--
- Before and after of losing weight or whatever,
pictures of you working out
like progress pictures, all this stuff.
- It's like data and also like the journey in the content
is like the actions you took kind of,
like I did this and I saw these results
and then I did this and I saw these results.
Whereas your story is definitely like you said,
much broader and your life story and not like,
they might overlap,
like maybe your case study covers a piece of your story.
But this is also a fun way to feature industry experts
or students,
you can do case studies of your students
and what worked for them.
I know for us we have students who,
we recommend webinars and maybe they didn't do webinars
and still found great success,
we would love to feature them as a case study
as an example that you don't have to do webinars
to have a great course launch or something.
- Yeah, how Susie grew her list to 500 people
without webinars.
- Yeah, or like how someone made so much money on their blog
without affiliate links or without Facebook ads.
All of those things are really awesome.
- Yeah, case studies, definitely try to feature them.
Start with doing them from yourself
if you don't have students or clients
and then feature people who have been through your program.
Alright, moving on to number seven.
I've been practicing that voice
because I went to a conference
and there's that announcer that's like,
"And now, your host, blah, blah, blah."
And then everyone's like clapping
and like I was making fun of it so much
that I'm now in that mode.
- You know, Johnny's dream job is being a voiceover actor
so like--
- Why doesn't he do our podcast?
- I know.
I could totally,
he would love to do it. - He's hired.
- Johnny, if you're listening,
you got a job. - Oh my gosh.
You should seriously do that.
- No, like that's his dream.
He did a few gigs in college.
He did the voiceover for this commercial
that used a bee
and he was the bee's voice.
- Oh my God.
Okay, well this is happening.
Next time, you guys are listening,
Johnny King is gonna be, in his bee voice
is gonna be announcing the podcast.
- Yeah, cool.
We'll have a new intro and everything.
- Excited about this.
Okay, not gonna let this slip away, I promise.
Okay, number seven,
this is taking so much longer than I thought it was.
Number seven is the comparison blog post.
So this is when you compare two things in your industry.
It could be two tools,
two pieces of software,
two products
like comparing,
it could be two ingredients.
I'm trying to think of two things.
- I mean the go to for me is Squarespace versus Wordpress.
Boom, done. - Could be comparing
two different protein powders
like Vega versus food
or whatever the other one is. - To me the differentiation
between the review of a product
and the comparison
is that the review of the product
might be focusing on which was number three,
might be focusing on one item,
like the best lawnmower
or it could be comparing the top five lawnmowers.
To me the comparison is the true
one thing versus one thing.
I see a ton,
I know I keep going back to WordPress stuff
but I always see WordPress versus Squarespace versus Wix
or WordPress versus Squarespace
or ConvertKit versus MailChimp.
I see a lot of tech examples out there
but it's like the true nitty gritty
something versus something
and you give an in depth review of each
and pros and cons of each
and at the end you make an ultimate recommendation.
That's the format I usually see for these things.
- Definitely.
And you have to think about, again,
people are typing into Google x versus y.
People are looking
or they might type in, two products comparison
because people again, before they buy something,
they're probably looking for that
if they are aware that there are multiple options already
and this can be something
that obviously drives a lot of traffic
but is also shows that you have tested both things.
If you're trying to be an authority in your niche,
this is something that we want to do as well
which we probably have already done
by the time this is aired
is create more comparison charts
because if we're gonna be the authority
on what are the email list platforms,
what are the course platforms,
what are the blogging platforms,
like you said the comparison of Wix
versus Squarespace versus Wordpress.
It can help you stand out as the authority
that you aren't biased to one or the other
but you've compared them.
- I also think to me the difference
I'm trying to,
I know I'm focusing a lot on the difference
but the reviews of products,
the way you're gonna frame that
is from someone who doesn't know what their options are.
So it's like what's the best email service provider,
what's the best website platform,
what's the best protein.
Whereas the comparison is gonna be someone
who knows the names of their options
and is specifically curious
about two or three against each other.
So like whey protein versus pea protein, boom.
They know those exist and they want to know the difference.
It's not just like what's the best type of protein.
So you could almost have both
and to me the review would have more than probably five-ish,
I don't know,
I'm making that number up,
more than two
and the comparison is gonna be specific platforms
like in the title
and they're gonna know what their options are
and they're kind of reaching people
at different places in their journey.
- Definitely.
Love it. - Cool.
The next one is the before and after.
- Ooh, the transformation or the makeover.
- Ooh, all of those are good.
- Yeah, so the before and after
is pretty much like it sounds,
before and after of your bathroom renovation
or before and after of when you started working out
and you went through BBG and what you look like now
and it could be like before and after your house,
I'm trying to think.
- BBG is Bikini Body Guide by Kayla Itsines,
in case anyone's curious.
- For anyone who doesn't know.
- I mean before and after,
yeah, now I'm just thinking of the examples you had
but you actually did one--
- Photography maybe,
see people being like look how bad I was at photography
and now I'm good.
- You actually had a blog post
where you showed the before of our Femtrepreneur website
and the after
when we did a rebrand. - Yeah, such a good example.
- And a redesign.
So might have to get - That's such a popular one
- I know, people love it.
So think about different things
like before you changed something
in your personal life or your business
that's relevant to your audience,
document the before.
Again, all of these are enhanced
with proof and photos and data.
So the more of that the better.
But this could come from so many different angles.
Like if you do have a journey
like Mariah, your before could be,
your life in the punk house
and after you made this one change,
your life in the camper.
I don't know,
that may be a bad example
but no matter what industry you're in,
even like, I'm thinking of our student Rebecca
who does bible journaling,
it could be like what was her life like
before she practiced bible journaling,
what is it like now
or meditation
or manifesting.
There's so many different things.
You can compare before you started implementing something
to after.
- Totally, I love that.
- Okay, number nine is the myth buster type of blog post.
- Yes, so again, works for any industry, any niche
and everyone should have one of these
'cause they're also important posts to have
as part of your launch sequence
when you do go to launch your course.
But having a post where you bust
the sort of top three to five myths
that people believe about your topic or your industry,
could be like top five myths about yoga,
like, oh, yoga's only for super peaceful people
or like people who do yoga are weak
or like if you do yoga, you have to be super woo woo.
- You have to be super flexible.
- Yeah, like yoga is only for women or something.
Could be just myths about whatever it is
that you teach. - I had a Squarespace one.
I wasn't smart enough to say the word myth in it though
so I think mine is called
like can I do that with Squarespace?
- That ones better, I think.
- And it was like all these,
I don't remember the number,
but it was like all these misconceptions people had
about Squarespace
and I answered the question.
So it's also like,
to me these are surprisingly easy to execute.
Like as far as looking at the list of things we've done,
you're basically just answering questions,
like can I do this
or like this is the myth
and you're just like addressing it.
It's not like,
you don't have to have all of this,
the data or the emotional attachment of your journey
or getting someone to write a case study for your blog
or the length of the ultimate guide.
So to me the myth buster one is really, really important
and one of the easier ones to actually execute.
- Definitely.
You should definitely have it.
It establishes your authority too
because you're saying,
"Oh, well everyone believes this
"but I am the expert,
"I know something different."
So really good one to have. - Ha ha.
- Ha ha.
Okay, the next and final, our 10th pillar blog post topic
that you guys should have on your blog
is what we call the take a stand post
and this is where,
this is your opportunity,
and you really need to take advantage of this
and you need to have this on your blog.
This is your opportunity to share
something that you deeply believe
and share something that maybe is counterintuitive
to what other people in your industry believe
or share something that you disagree with in your industry.
Share a problem that you have with the way things are done,
the business as usual,
whatever that means for your niche,
what is something that you don't agree with
or something that you have a problem with.
This is where you take a stand
and you share your opinion,
you share your unique perspective
and you make an entire post about it
that positions you as a thought leader, essentially,
and positions you as someone with a differing opinion.
It can be a little bit controversial,
it could be something that just is you being like
these are my values,
these are beliefs that I have.
I know that not everyone will agree with me
but it's important for me to share this with you guys
and these can become the posts
that establish who you are as a brand,
that establish your voice
and your personality
and attract the right people to you.
- They're so good.
I feel like they also get shared a lot,
all of these do - Totally,
really socially shareable. - But to me
yeah this one has a big share impact,
it's a conversation.
I feel like the comments and engagement on this one
will be higher.
You will have people that disagree
and that's great,
that's totally fine if people disagree with you.
That doesn't mean you've excluded them.
It might just make them respect you more.
I know sometimes Mariah, you,
on our coaching calls with our students,
you'll verbalize how you feel
about a certain trending topic in courses
like beta testing or something
and you'll express how you feel about that
and not every single student
will necessarily agree with you
but they will respect your insights
and they will take them into consideration.
I feel like most of them end up
totally agreeing with you
but even if someone didn't,
it doesn't turn them off.
It just makes them respect you
and see you in a different light
as an authority who's willing to kind of say those things.
- Definitely, we can differ in opinion
and still have a great conversation.
- Totally.
So quick recap on the 10 pillar blog topics.
Number one, ultimate guides,
number two, tools and resources,
number three, reviews of products, software, et cetera,
number four, tech tutorials,
like how to use something,
number five, your story,
number six, case studies,
number seven, comparison,
number eight, before and after
or the transformation or the makeover
and number nine, myth buster
and number 10, take a stand.
So those are the 10 pillar blog topics.
And we, oh yeah,
do you want to talk about the checklist again?
- Oh no, you go for it.
We have a checklist.
- We have a checklist with all 10,
like we said at the beginning of this episode,
so that you can make sure you have all 10
on your blog and website
'cause we totally recommend it.
So you can get that at thefemshow.com/49.
That's where you can get the checklist,
as well as the blog post
that fully accompanies this
and I'm sure we'll have some examples in there as well.
So make sure you go there
and get the checklist.
And if you want to discuss this episode with us
in our amazing community of online entrepreneurs,
make sure to join our free Facebook group
at thefemshow.com/community.
- And if you like this episode,
subscribe to the Femtrepreneur Show on iTunes
and leave a rating and a review.
We really, really appreciate it when you do.
If you're watching this on YouTube,
please leave a comment below
so that we can talk with you guys
about how you like this episode
or any aha moments that you've had.
And remember to hit the like button
and subscribe to our channel.
If you have a question
that you want Megan and I to answer live on the show,
then go to thefemshow.com, submit your question
and we will give you a shout out.
We'll see you next week.
Do you know those Mio things?
- Wait, that's like your electrolyte stuff, right?
- Yeah.
- This is wine flavored Mio.
- Yes.
- And it matches my shirt.
I try to wear wine colored shirts when I drink wine
so that
you can't see stains. - It all blends in.
That's actually really smart.
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