Greetings earthlings!
Welcome to the Madqueenshow, I am your host, the Madqueen
On today's menu we have another Cyberpunk 2077 lore video for you, and today we're going
to talk about the Megacorporations and the Corporates
Since the crash at the end of the 20th century, the Governments of the world have been in
the uncomfortable position of having to let the Corporations do pretty much as they please
It all started after the crash of the '96: Corporations promised to bring jobs and prosperity
to cities, and Governments provided: they sold them lands at almost no expense to build
their offices and suburbs for their employees and gave all sort of incentives including
absolute Corporate control over these lands, that grew bigger and bigger
And their control and influence expanded
And their autonomy from the governments became almost total
The modern corporations in 2077 are much like the corporations in the XXI century, only
much larger and more fully autonomous They are very nearly nations in themselves,
with their own laws, cities and factories and armies
Most corporations here are multinational, they have branches and operations all over
the world These branches may be as small as a research
facility or a sales office, or as large as a major manufacturing facility and security center
There are two type of corporations, public
and private A public corporation can and does sell stock
to the public The stock is for sale in any of the offices
of the World Stock Exchange, and anyone with enough money can buy it
Privately held corporations are more like a family business, all stock, and therefore
all power is concentrated in the hands of a very few: usually partners, relatives or
one extremely powerful individual Most corporations are manufacturers: they
produce some kind of commodity for sale on the open market: Oil, steel, automobiles,
aircrafts, weapons, computers, cybernetics, biotechnologies, these are only a few of the
literally millions of corporate operations Many corporations have several commodities
on the market, they may control chemical plants in Europe, computer factories in Japan, and
steel making operations in the United States
Paying lip service to pollution control, product
safety, and minimum wage rules, the Corporations in 2077 usually strikes a bargain with the
local government
Sometimes this can be as simple as a bribe
to the right places, or military support for the local dictator
In the more sophisticated United States, Corporations tread lightly, going out of their way their
more illegal operations and making sure to tore the line in their more legit and visible
ones On the local level, it's often a case of trading
power, influences or money with the right leaders: a judge or police chief here, a senator
or congressman there The powers of corporations expand to all the
facets of population control Not only control over their own employees
but also over their consumers, controlling the way people receive and perceive information
and events and keeping governments and public opinion under control, sometimes with the
help of a Mediacorporations
Merdiacorps are huge conglomerates that grew
out of a trend of the late 80s in which certain firms bought up TV networks, film companies,
record companies, radio stations, and books, magazines, and even comic book publishers,
effectively centralizing the media under the control of a very few people
Entertainment has become generic and bland.
Print material has a "sameness" as a hundred magazines are produced by the same company
Dissenting opinions and independent productions are usually buried under the avalanche of
media hype, or worse, co-opted and destroyed by the vicious competitive practices of the
major Mediacorps
Still worse is the effect on news and information
Political candidates have realized that the right connections to the right Mediacorp executive
win elections, only a short step to where the media corporations actually select, package
and sell their own candidates While no major government is YET directly
controlled by a Mediacorporation, most socio analysts suspect that is just a matter of time
The modern corporation is usually organized
as a vast hierarchy, with a President and Board of Directors at the top, and a hue sea
of workers at the bottom In the middle of this, one finds the realm
of the corporate executive, a struggling middle-class overachiever, usually with the single-minded
goal of grabbing as much power and privilege as possible
The average corporate begins as a Junior Executive, "Bossing" a particular project or group
of people
At the next level, he becomes a Manager, controlling a specific department or production area
The major infighting begins here: only very successful managers get elevated to the position
of Assistant of Vice President, where they control entire factories or other operations
They are, in turn, bossed by Vice Presidents, who control entire divisions of the company
Near the top is the Executive Vice President, who effectively runs the corporation
His boss is the President, who answers only to the Board of Directors and the Chairman
of the Board Theoretically, corporate advancement is based
on merit
In reality, the corporate world is rife with nepotism, deal making, cheating, lying and
credit stealing
Extortion and blackmail are common
One of the most disturbing factors in this web of corporate power brokering is the role
of organized crime
Realizing in the early 90s that the new Megacorporations represented an unprecedented new field of
opportunity, the powerful families of the Mafia and other crime groups began to offer
their services as bodyguards, hitmen, and general corporate enforcers
This pattern had previously been established amongst the corporate families of Japan, who
routinely hired both ninja assassins and Yakuza clans for their cover operations
In some cases, the retainers remain faithful, at least to the people who pay the most
In other more unfortunate cases, the hired guns have taken direct control of the corporations
themselves, leading to a new age of intercorporate infighting unchecked by even a sham of legality
Megacorporations also have a great impact in the influence that their mother countries
exercise over the rest of the world
One of the most notable examples of corporate influence is the Japanese corporation Arasaka,
ruled by the megalomaniac Saburo Arasaka This company not only dominates most of the
Third World, including the United States but also Japan: He has unified factions of the
Japanese government, the military, organized crime and various lesser corporations under
his control Some have even begun calling this historical
period the "Arasaka Shogunate"
The maximum goal of Arasaka is to turn Japan into the first power of the world with him
having total supremacy over it In the savage world of big business is not
unusual for an executive to jump from firm to firm, looking for a big success
To prevent this, most corporations require their employees to sign Employment contracts,
specifying how long must they work for the firm until they can quit
Contracts may run from a year for a low-level executive, to an entire lifetime for a key
researcher or company president The penalties for breaking Employment Contracts
are extremely severe, ranging from garnishment of wages and lawsuits, but Corporations are
also known to use sabotage software and deadly booby traps to ensure loyalty
Blackmail is common
Assassination and kidnapping are expected
This makes corporation headhunting a deadly game of cat and mouse
To hire away another company's staff for use by your own company, most corporations
have their own extraction team of Solos who, like the CIA or the KGB arrange "defections"
of key personnel from one side to the other Headhunting can be especially lethal, as most
corporations will use any and all means to stop the extraction team of a rival company
Since the early 2000, almost every corporation employs at least one force of highly trained
covert operatives, specializing in espionage, counter-espionage and sabotage and counter-terrorism
In extreme cases, measures such as assassination and terrorism are not unknown, whether against
other corporations or within the corporate structure itself
This is not an entirely new phenomenon, for many years, the powerful Japanese industrial
combines, the Zaibatsu, were known to secretly employ ninja clans in many of their covert
operations These connections sketched back to the distant
past when many of the same clans served the feudal ancestors of the Zaibatsu rulers
Less covert operations requiring muscle and lack of subtlety were often delegated to various
Japanese gangster mobs, many of whom have partial interests in the corporations themselves
As Western corporations began to adopt various methods of Japanese management and production,
it was a simple step for these companies to adopt or create their own "ninja" forces
This historical reference may be one reason why hired corporate killers and spies are
known on the streets by colorful names such as Ninja, Samurai, Ronin, and Yakuza
A corporate covert operations arm usually is made up of weapons specialists, computer
technicians, and several "hired guns"
Almost all of these covert forces are cyber-enhanced with the best technology available
Covert action arms frequently search the dead zones and arcologies for promising young criminals
to recruit, promising them a high pay, the best enhancements and a life of glamor and adventure
Not wanting to join a corporation yet?
Being a corporate also has lots of advantages
The upheaval of the XX century torn the world apart
But as real estate prices begin to rise, and
suburbs became more crowded, the major companies began to reconsider their strategies
By the middle of the 80s, corporations working with city governments began to rehabilitate
the inner city The corporations provided the money for new
buildings, shopping malls, and modern community areas, while the government provided tax incentives,
inexpensive land and police protection
The human cost of this restructuring was the
displacement of the undesirables of the urban Dead Zone
Poor, drug dealers, pipms, gangs and street people were all pushed out from the city center,
creating a region bounded on one side by affluent suburbs and on the other by the now showcase
central city This "doughnut" effect had a further impact
on the community, by shoving the Dead Zone inhabitants between the two areas, crime rates
on both sides of the line began to skyrocket
Street gangs, routinely shuttled between the middle-class suburbs and the model inner city
to prey on new victims As a result of this new social structure,
the Megacorporations usually controlled both, the inner city and a large portion of the
company owned suburban developments outside of the city
To facilitate their commuters, many of the megacorps have installed light rail and underground
systems between the showcase inner city and the well-protected suburbs
Patrolled by corporate guards, monitored by cameras and the most sophisticated sensors,
these railways are always clean, quiet and free of crime
That's why Corporations is a great place to be in the upheaval of 2077
That's where you want to be
Of course, you work for the corporations,
you're not crazy You have to be realistic
There's nothing but grunt jobs on the streets, most of the good jobs out there are managerial:
You're bossing a bunch of AI's and robots and to score that kind of job you need an
MBA minimum these days So, once you've put in six, seven years, you
want to maximize that investment And the corporations make that possible
Health care when everybody else is festering on the street corner because doctors cost
200 eurobucks an hour Company-sponsored housing, because the average
two bedroom comes in at half million eurobucks Perks like an office, secretary, and bodyguard
So, of course, you're a corporate man, only an idiot wouldn't be
In the old days, they would've called you a Yuppie, a hard driven, fast-track MBA on
his way up the Corporate ladder
Sure, it's selling your soul to the company, but face it, the Corporations rule the world
in 2077 They control Governments, markets, nations,
armies, you name it
And you know that whoever controls the Corporations, controls everything else
Right now, your life as a Junior Executive is everything but easy
There are guys underneath you that would kill you for your position, and they are guys above
you who would kill you to keep their position And they're not kidding about the killing,
every up and comer in the Corporation
has his own crew of Solos and Netrunners to cover his pet projects
Sabotage? Constantly
Bribery? Routine
Blackmail? Common
Promotion by assassination?
Always a possibility
The stakes are that high, one slip and you
could be out on the street with the trash, or dead
And the projects your supervisors give you!
Some are pretty straightforward, design a new productivity schedule for the Corporation's
Medical subsidiary Some are pretty raw, send a "black operations"
team into the City to spread a designer plague so the Marketing team can clean up selling
the vaccine Last week, you led a mixed team of solos,
netrunners and Techies on a HeadHunting run to kidnap a researcher from a rival company
The week before, your project was to steal plans for a new suborbital shuttle from the
EuroSpace Agency, so the Aero Space division could copy the design and sell it to the Soviets
You told yourself you joined the Corporation to make a better place, work from the inside,
you said But now, you're not so sure
Your ideals are a little tarnished and things are getting pretty bleak
But you can't worry about ethics now, you have a report due in one hour, and it looks
like that guy in Sales is going to ice your database for good
But not if you ice him first It doesn't sound safe, I know, but is always
better than the cruel and cold nights with no roof over your head in Night City
Join a Corporation, for a better life
Well, folks, thanks for watching, if you like
what we do please hit that subscribe button to join the Madqueen Army, see you in next
videos and stay being amazing!
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