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Okay, so you're done with your event, but you've still got your Instagram account.
What are you going to do with it now?
Hi, I'm Sheryl Loch with Ginger Roots Media back again with Lany Sullivan
with Events by Lany. [Lany] Alright, so we're wrapping up Instagram. The post
event promotion. So we've already talked about post event with YouTube. We've
already talked about post event with Facebook. How different is post event
with Instagram than the other two? Is it different? [Sheryl] Not really, you've gathered
tons. [Lany] Video done. [Sheryl] Drop mic. Okay so you've had your photographer get all kinds of
images. You've had your attendees get all kinds of images.
You, yourself have taken all kinds of images. Now you're going to be able to
send those through. You've also gathered a bunch of quotes. You've gathered all
kinds of things that you can use. Let me say this, if you haven't gathered all
kinds of things during your event, you screwed up from the get-go and I got
nothing for you. But if you've gathered a bunch of stuff,
I don't care if it's quotes, images of each of the speakers, images of the
attendees, images of yourself, your attendees,you've encouraged to get stuff.
Now what you're going to do is drip feed it out. You're going to just keep
promoting your speakers, your sponsors. If you can talk about different things
they said or actions you're taking because of something you learned at the
event or we're inspired to do then you're going to be putting that out. All
we're going to do, is we're not going to drop this Instagram account. It's not
going to die. [Lany] because people do that your event ends, your Instagram dies, your
Facebook dies, everything dies. So we talked about this, I think in the
Facebook or the YouTube, I don't remember which one, but this is, this is a big picture game.
This is a slow game. So you're just slowly dripping, you don't ever let
anything die and the build, you're building, you're doing a build
up and then you're doing the build down and then you're going to build it up
again. So it's just kind of like, what is it, the bell curve. So you're going up
and going up and down up and down, all the way through every event. So you're
coming off of this high and then you're going to work, you're going to continue
to promote and promote and promote, slowly, slowly, slowly and now you're
going to get start really amping it up for your next event. So you're going to
just continue through this full bell curve every time you do an event. [Sheryl] And
that's the thing, you just keep it alive. You keep interacting. You go over, you
build new followers, you're commenting on other people's post. You're going to
continue to build this, not at a ramped up rate like Lany said, but you're
going to keep it going and you want to to keep the momentum going and keep
reminding your attendees and your speakers and your sponsors how great it
was to participate in your event and build the anticipation for when you
start planning the next event and then you're going to start it all over again,
but the longer and better you build the first time out and the more you keep
it going, it'll be easier the second time, the third time, and it's just like a
snowball. It's going to grow, but if you drop it, you drop it and it's done. [Lany] Yep.
[Sheryl] And keep in mind that you also have all of these other channels like we
mentioned before, that you're going to take this content and you're going to be
sending it out through other channels too. So your social media while it is
slowing down, you should have enough content to keep everything filled
constantly and that includes your Instagram. So post event is basically
thinking and promoting the others, promoting the excitement, the experience
as you always... [Lany] Experience. I'm always about the experience, like you can find,
the thing is like you, when you go back through your old content because if
you're not going back through the video and you're not going back through the images
and you're not going back to everything um, we'll slap you
because that's what we do, but but once you go through it you're going to be
able to pull out quotes from your speakers, you know, quotes from the
testimonials, you can pull out one quote from a line, one line I mean, one line
from a quote or from a testimonial and drop it into an image and that could be
shared 4 months later. It doesn't have to be shared today. The point is over 30 to
45 days after the event, you know, you have time to do this. You can, you can
crowdsource the immediate content, but then you can also take the time to
create that slow burn, build content. [Sheryl] And if you've done your videos correctly and
you've done your testimonial correctly or your interviews and all that you can
actually take them, edit those videos so that you can make a square video because
I already went on a rampage about square video on Instagram and you can put out
those little one minute clips or one-minute testimonials and those don't
have to be done the day of the event or the day after. They can be put out as you
get them done. So... [Lany] Yeah, I think that's the thing is people get overwhelmed and they
think they have to do it all now, but... [Sheryl] You don't want to it all now. Why would you
want to flood everything at once? Drip it out. [Lany] Yeah. Just create this, create it
little bit little. Have your team build it. You can do it. Have your team do it,
and then you know just start dripping it and and then ramp it back up three,
not three months out, whoa... six months out from your next event. Three months is a little
too late, but six to nine months out. [Sheryl] Been there done that, that's not as
much fun. [Lany] Not that much fun. That shits awful. So I think that's everything
for post event if you guys want, we we did dive into it's really really similar
information into Facebook post event and YouTube post event so we figured we've
already talked about post event three times so if you haven't watched the
other two then you know we encourage you to go watch those other two. [Sheryl] Yeah. [Lany] But if
you want to get some more information from us regarding your social media and
your digital marketing for your live event, make sure you go to eventsbylany.com
/knowledgebase and we'll also have a link below so you can
click on that. Sign up to get on our list. Here's the deal if you're not on our
list, you're not getting the free bonus content that we're creating and giving
away for free! It won't always be for free, so get
it while you can. Also we have live Q&A's that we're gonna be doing. I mean come on
you don't want to miss this fun. This is ridiculous and you may not be laughing
at us, but we actually enjoy laughing at ourselves. So if you want to get on the
live Q&A pick our brains and really figure out what you can do and how you
can improve your digital marketing for your event make sure to get on the list.
[Sheryl] Yep and while you're here make sure you subscribe to this video, like this video
dislike this video, leave us a comment. If you leave us a comment you can say
something nice [Lany] Or not. We can handle it. [Sheryl}Yeah, I'm so used to that that. If nothing else
be sure you share this video and thanks for watching we'll see you on the next
one. [Lany[ Bye!!! I had to do that for her.
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