hello people of YouTube I'm Kristen and welcome to be my travel muse today I'm
going to talk to you about how to start not just a travel blog that helps you
travel for free or get little freebies here and there but a travel blog that is
a real business that makes money that can change your life
I have been in a travel blogger for five years now since then I have made just
about every mistake possible but I've also learned a lot so I'm here to share
with you my top 10 tips for what helped me to become successful now if you don't
know me allow me to qualify myself first my blog be my travel muse calm focuses
on solo female and adventurous travel I am in the top 50 travel blogs by traffic
I have been featured by the Washington Post by BuzzFeed I have over 100,000
followers on Instagram my blog received 1.5 million viewers in the past twelve
months and it is well known as one of the top female travel blogs in the world
so now that I've sort of shamelessly promoted myself let's have a seat shall
we and talk about the top 10 things that you can do to have a successful travel
blog most important thing number one about building a successful travel blog
is be original most important thing that you can do is develop your unique niche
figuring out how you can stand out might seem super daunting yes there are
thousands of travel blogs but if you think about it there are also thousands
of restaurants all over planet earth does that mean you shouldn't start and
open a restaurant or that a new restaurant can't be successful
No Travel blogging is a super young industry it's only been about a decade
now that people could actually make solid money with a travel blog so when
you think about it that way if you can innovate and come up with a really
clever niche then you've got a really good chance of succeeding really think
about what is the one thing that you love so much that you're obsessed
that you're thinking about it all the time you kind of eat sleep and breathe
it is the thing that can help you become successful because there are other
people who also are obsessed with that one thing the deeper that you can go
into a niche the more that you can find your tribe of people who are also super
into that thing I don't even know who originally said this anymore their
riches are in the niches basically the deeper you can go into a niche the
better you can do at differentiating yourself and finding that one thing that
hasn't been covered yet that you can provide your unique voice on now you
might be saying to yourself I have no idea what sets me apart that's okay it
may come to you as you start when you're on the road if you don't know yet just
go just get started that's okay for me it took a while to figure out what my
niche really was I focus on solo female and adventurous travel the solo female
thing just kind of happened because I'm a girl who travels by herself and the
adventurous side of me is something that I discovered once I was out on the road
so don't feel like you have to know that right away but really think about what
you are so obsessed with that you spend a bunch of time on it whether people are
paying attention to you or not and that is the thing that you should focus on
most important thing number two write for other sites when I was first
starting out my biggest strategy was to write for anyone who would let me who
was bigger than me which when I started out was absolutely everybody in the
beginning you've got time to write for other people you're not super busy with
checking your email or responding to comments because you probably don't have
any yet so when you're first starting out use that extra time to your
advantage by writing amazing content for other sites that point back to your site
this helps for search engine optimization this also really helps for
getting an audience and the best way to approach other people with your articles
is to number one have something really stellar that you've already written that
has amazing images to go along with it and that goes with the subject
of their psychic so someone writes about traveling in Southeast Asia maybe it
doesn't make sense to approach them with an article about Spain number two if
you've noticed that they feature other bloggers there's a really good chance
that they may say yes to you but if you notice that their site only has stuff
from them maybe they're not as open to guest bloggers and your time is better
spent elsewhere the third important thing to think about is when you email
them have a clear pitch in mind if you just email someone saying hey I'm going
to Paris and even me think what are they supposed to say yes I could use that I
guess so really think about if you were on the receiving end of that email what
would make you say yes and lastly make sure that you give the person time to
respond before you approach other people with the same article you don't want to
look spammy and like you're just trying to get backlinks because trust me
whoever you're approaching gets a lot of emails that are like that so you just
want to make sure that you come across as genuine that they know that you're
also a travel blogger and that you're not trying to sneak a link in there for
a company and that what you're providing is going to give them value for 3
hopefully the most important thing I'm going to tell you today is that you
should focus on serving your audience one of my favorite internet
entrepreneurs is pat flynn and his motto is served first and this is really good
advice because if every time that you get started on something you think about
how it benefits others you're more likely to find success think about it if
you write an article that is just about me me me then other people might not
necessarily connect with it and the way that you're hoping for in order to have
mass appeal you want to make sure that you're really providing something of
value maybe that's something that's funny and makes people laugh and just
brightens their day a little bit maybe that is the end-all be-all guide for
whatever it is that you're writing about another way is to make them feel really
good about themselves and to be relatable so if you write something
that people can really connect with here they're more likely to think about you
long after they've read the post and to want to go back to your site to see
updates put some soul into it and make it something that is appealing for
people beyond just yourself most important reason number four be really
clear on why you're doing it it should be really obvious that you need to have
a clear reason why you're blogging but a lot of people simply don't a really good
place to start with this is Simon cynics TED talk and his book start with why
this can help you conceptualize how you can come up with a really clear purpose
because when you have a clear purpose and you always go back to this purpose
you can clearly communicate that to other people and inspire action from
them that is linked below in the blog post which you can find in the show
notes is in number five don't be afraid to spend money businesses need money to
grow what do I mean by that I would invest in a course I just had to self
teach myself everything that I learned it took me about two months of constant
study of various blogs and reading the comments and just trying to figure out
how are people doing this if the course that existed back then I
could have saved myself so much time I have tested out the two biggest courses
in the market and I highly recommend nomadic maths superstar blogging spirit
of full disclosure I am an affiliate for this course but I wouldn't recommend it
if it hadn't helped me he takes you through the basics of how to build and
start a travel blog using WordPress how to grow it with search engine
optimization and social media and how to really approach it from the right angle
from the beginning basically you can throw a stick these days and hit someone
who has a course on how to get rich real quick on the Internet
how do you know that you can trust these people you don't but the thing is Matt's
been around for ten years he has the top travel blog and he makes good money with
it without playing games yes you could spend months self teaching yourself how
to do it your own you could do that with quantum
physics too there are reasons for taking courses you learn from someone who
really knows what they're doing because they've put in the time they've
tested all of these things themselves and they know what works and what does
not work most people are not willing to do that they want to do this in the
cheapest way possible so by spending two or three hundred bucks you can jump way
ahead of the curve most important thing number six don't be afraid to hire
things out that you don't know how to do I've had people helping me out since the
very beginning I know the places where I am stronger and can shine and that's
where I want to focus my time it's much better for me to hire out the things
that don't have to be done by me and that can be better handled by someone
else so in the beginning you probably will be bootstrapping and doing most of
this on your own but as time goes don't be afraid to hire other people that help
you that's how you can grow number seven number seven hone in on your unique
gifts what I mean by that is in the beginning you might feel like you have
to do absolutely everything oh my god I have to have a blog I have to have
YouTube I have to have Twitter Pinterest Instagram podcast calm down focus on
your unique gifts if you try to do everything at once you're just going to
be able to give a little bit of attention to each thing but if you focus
on the things that you are really good at and just make maybe two things in the
beginning your main focus is you main foci you
main focuses I have no idea focus on the things in the beginning
that you are good at and that you really feel like you can put a lot of time and
energy into and then focus on the other things a little bit later on but in the
beginning it's super important to give as much of your attention as possible to
the things that you want to be your main events most important thing number eight
I don't see this advice in a lot of places not to pay attention to your
competition in the beginning I do think it's important to do some market
search see what other bloggers are doing that works for them ask questions in the
Facebook groups become part of the community so that you at least have an
idea of what the current environment is like but once you establish yourself
don't pay attention to what anyone else is doing anymore it can kill your
creativity when you're comparing yourself to other people and no matter
what the more that you look at what other people are doing the less you're
going to have your own unique light shining logging onto Facebook or reading
other blogs can suck hours and hours of your time without you even realizing it
I'm not saying you should stop reading blogs for pleasure I am saying that
there is a line at which point it starts to be unhealthy for you and your brand
instead of trying to do what everyone else is doing do you do what you do best
and don't worry about the competition I'm not always successful in this in
fact this is one of my biggest struggles but it is something that I've been
really focusing on over the past month and it's amazing how much more time in
the day that I have when I'm not on social media most important thing number
9 resist the urge to fake it I know that it is really tempting to buy followers
because it's hard to see really small numbers in the beginning and feel good
about it but what's the point if you're not making real connections with real
people for me there is no point so the most important thing you can do to try
to find those real followers is again to hone in on your niche find your unique
gifts really develop those gifts without paying too much attention to what other
people are doing and not playing games to look like you're more popular than
you actually are all through the last five years I've
seen people doing black hat techniques either to look like they have more
readers than they do or more followers and engagement than they actually have
well those people don't really last they might look super popular now
because they shot up real quick but these stars burn out fast because
they're not actually stars it's not about having millions of fake followers
it's about having 100 real followers if you can do that that is
already huge number 10 most important thing never stop learning I spend more
money on courses and books than I ever did before these days the industry is
changing really fast always so the more that you can learn
and innovate the better you can do again that goes back to being willing to spend
on courses some podcasts I really like are smart passive income entrepreneur on
fire and read the 4-hour workweek I know it got a lot of buzz but if you follow
the advice on there about being efficient with your time
it honestly can be life-changing these are my best tips for how to become a
travel blogger thank you so much for tuning in I hope that you enjoyed this
video if so give it a thumbs up if you would like more videos like this or you
still have more questions like exactly how to make money or if you want a
little bit more on my personal journey let me know in the comments below and I
can make more videos like this make sure that you subscribe for new videos every
Wednesday just so that you don't miss any incredibly helpful advice and I will
see you guys soon
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