Hey there, thanks for tuning in. I'm Ashley Perkins, your marketing mentor.
It's no secret that since Facebook rolled out Facebook live back in 2015, it
has completely exploded in popularity and has become a new catalyst for
businesses and brands to get in front of their target audience, build trusting
relationships with them, and convert them to clients and customers for life.
Facebook has even gone as far as creating a separate section within its
News Feed specifically for consuming live video content, which means it's also no
secret that if you're not already using Facebook live as a tool for growing your
business, you are definitely behind. But not to worry, because today I'm going to
be sharing three tools to completely up-level your Facebook Live's so you can
stand out in a sea of live stream content.
The first tool is BeLive.Tv. What I love about BeLive is the ability to sign up
for different plans from free all the way to enterprise. They've made
everything so user-friendly, from branding your Facebook Live, to
scheduling it, and even interviewing and bringing on a group of people to share
their message with your audience. Anytime you sign up for BeLive, you'll
get a free trial of one of the upgraded business plans that allows you to do a
little more like add some more custom branding, like your brand colours as well
as your logos to your Facebook Live's, and other really cool features that
help you stand out in a crowd when it really matters on Facebook. Another thing
I love about BeLive is the ability to pin comments and questions that come in
during your live stream to the screen where you are broadcasting to Facebook
Live so anybody tuning in can see what question or comment you're addressing, or
answering, and they can follow along easily with you. That also encourages
engagement because it's giving your audience the spotlight for a few minutes!
You can also easily add a title banner to all of your Facebook Live videos so
that when you're creating a Facebook Live archive on your Business Page, or
within a Facebook group perhaps, all of your content is easy to find and your
audience can really hone in on topics that matter most to them. If you want to
check out more about BeLive, definitely head over to their Facebook page linked
in the description box below, because they actually have a weekly Facebook
Live show with different members of their community where you can see all of
these features in action; and it just goes above and beyond anything that
you'll find on their website because they're applying their tool consistently
to show you just how easy it is to use. My second favourite Facebook Live tool is
Zoom. A lot of people know Zoom as a web conferencing app for both mobile and
desktop devices, but with a paid plan on Zoom you unlock the capability to go
Live on Facebook. What's really neat about
this is you can actually create a similar effect to BeLive by bringing
your team on a Facebook Live with you, or even just one person that you're perhaps
having a virtual coffee chat with. One thing I will say is it does lack the
branding ability that BeLive offers, but if you're just looking to get
started up-leveling your Facebook Live's by perhaps regularly broadcasting
interviews or group coaching calls, then Zoom is a great place to start,
especially if you already use the tool as a web conferencing tool. Finally,
my third favorite Facebook Live tool is OBS Studio. OBS Studio is free to
download for Mac, Windows, or Linux, but I will say it definitely has the biggest
tech learning curve out of all of these. Thankfully, I've created a tutorial that
walks you through step-by-step of how to set up a custom overlay for your
Facebook Live, connect it with OBS Studio, and also stream it to Facebook Live. So,
if that's somewhere you want to dive into you can just get started with that
right here. OBS studio definitely offers the most options when
it comes to customizing your Facebook Live, because you can design any
kind of overlay you want in a tool like InDesign, Photoshop, or even Canva.
Then all you have to do is simply upload that to OBS and you can have whatever
you've included on your overlay, whether it's just your name and your social
media handles, or perhaps what you're talking about that day, using a catchy
title or headline that's going to draw your audience in and stop their scroll
in a sea of Facebook Live content. There you have it! Three tools that make
up-leveling your Facebook Live streams a total breeze. If you need a little
inspiration for your next Facebook Live stream, just click the link below and
download my Live Stream Brainstorming Cheat Sheet. It's got 17 questions inside
that will prompt engaging and high converting Facebook Live's so you never
feel stumped for content to share. As always, if you liked this
video hit the like button below and leave me a comment letting me know what
your biggest takeaway was. Also, it's always a good idea to hit that big red
subscribe button and turn on notifications because I share new videos
every single week, and that way you will never miss a beat. Thank you so much for
tuning in, and I will see you in the next video.
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