everybody's talking about it you're wondering about how to market to the
Millennials and right now you're thinking marketing to Millennials and
direct mail don't go together on this video I'm going to reveal the
information found in the most recent report published by USPS buckle up
because we're starting right now
hey it's Matthew welcome back to car count hackers if you're new here we're all
about growing your car count income and profits so that you can improve the
lifestyle of everyone you care about go ahead and hit that subscribe button ring
the bell icon and you'll be on your way so I asked you at the beginning you're
thinking about marketing to Millennials I hear it all the time people struggle
they can't you know it can't get to those Millennials and all that stuff I
just went over the most current report from USPS and it was produced by Summit
research so are you ready to get going and find out what they found out because
I'm gonna show it all to you right now just one more thing in the comments
below be sure you let me know what you think about all the information that
summit found and USPS published just so that we're all on the same page here
it's the age breakdown that summit used to put this report together overall male
engagement has increased since 2012 and Millennials are at least as engaged with
mail as non Millennials regardless of age most consumers get their mail at the
first opportunity and then sort it at the first opportunity usually the same
day indicating a high value of mail and although they receive less mail overall
Millennials spend more time sorting their mail and are more active consumers
of mail and when a report looked at the consumers response to direct mail it was
pretty clear 87% of them said they would rather receive mail than a telemarketing
call 86% of consumers said I take time to look through my mail 84 percent of
them said receiving something in the mail is preferable to a telemarketing
call but wait there's something here that's gonna just
your mind 81% of consumers said receiving a handwritten letter note or
greeting card in the mail still has a lot of value and I've covered this
information I'm going to link to a video up here gonna cost you 17 cents and
you're going to start to bond that relationship between you and your
customers but right now let's get back to this report so if you're not sold on
direct mail and you will be by the end of this video maybe you're thinking
email well here's what the report found 62 percent said I'd rather scan for
useful information by going through my mail than email but hold on there's
something else 52 percent of consumers said local stores
need to make better use of mail I don't want to say I told you so but I told you
so so now you're thinking maybe about
privacy because let's face it privacy has been a big issue it's been in the
news about about data hacks and things like that so let's look at how consumers
look at mail and privacy 78 percent claim they really value the privacy of
mail seventy-six percent of consumers say they value the reliability of mail
and 76 percent also value the security of mail I hate to say it but wait it
gets even better seventy-three percent of consumers say if someone I don't know
wants to do business with me I'd advise them to use mail and 45 percent of
consumers said businesses in neighborhoods need to do a better job
using mail to keep me informed the report ended with some generalities and
customer behaviors consumers say that they like to discover what's in the mail
and consider time with the mail to be time well spent and of that 47 percent
fifty percent of a more Millennials and if you're still not sold on Direct Mail
when talking to consumers eighty-six percent claim that they pick up mail at
their first opportunity and 89 percent of those were Millennials so if you want
to market to Millennials don't you think you should at least
be looking at direct mail and I'm also gonna link a video I did up here about a
simple strategy on how to use direct mail because it's dirt cheap and easy to
do you can start that today but if you want to round out your marketing go
ahead and check the links down below I'm putting on a brand new free training
course how to double your car count 89 days without wasting any of your
hard-earned dollars on that money sucking advertising and once you've done
that come on back here and watch these videos how you can virtually double the
pricier oil change without raising your parts pricing or your shop rate and then
go ahead and hit that subscribe button ring the bell icon that way I'll be sure
to see you on the next video I'm Matthew take care and talk soon
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