all right what's going on everybody so in today's video we are going to be
going over how to get your first 5,000 subscribers on YouTube and become a
local celebrity I'm here with my brother Matt he kills it on YouTube and I'll
walk around with this guy sometimes and people will come up to him on the street
I'm not joking I'm not even exaggerating whatsoever and people say hey man you're
the video guy I recognize you so it's a pretty valuable skill set to have in
this day and age yeah thanks for having me excited to be here yeah absolutely so
let's get in we're gonna pretty much cover like 10 core concepts about
building your YouTube channel to 5000 subscribers maybe even by the time this
video is edited and published and he might be at 10,000 how many right now
right now I don't really count my subscribers but I'm at sixty-five
hundred and seventy-eight right now I checked my subscribers on a daily hourly
maybe even a minute-by-minute basis sometimes yeah subscriber counts good
and what what I love is the engagement factor about so we're gonna touch on all
of these things and what's most important you haven't the most
subscribers should you have the most content but while we just start off with
what do you want start with let's do this so if you're a new whether you're
doing he has a real estate channel I have a real estate channel so when you
have a real estate channel or any type of channel what would be the first
advice for getting started like just put in content yeah just do it absolutely
just do it so I've been doing videos for four years I started in 2014 it hasn't
taken off until literally like six months or maybe even a year ago now what
I know now I could have taken off a lot quicker but the biggest thing is
consistency so if you put out a video once a month and then like go the whole
month without doing any other videos YouTube is literally gonna think your
account is dead they're gonna think that you've just given up compare that to
once a week which is still a very long time you want to be putting out videos
consistently a couple times per week that shows YouTube that you're engaged
you're producing videos you're producing good content and what's going to end up
happening is YouTube is going to consistently rank your videos higher for
those search terms that you're going for because it sees that you're consistently
putting out videos that's a great point and as far as coming up with ideas for
content it is super-easy so in the real estate
industry let's for example you could just type in any part of real estate
real estate investing being a real estate agent anything and look at the
top videos that come up and then you can get ideas based on those you can
probably come up with a list if you just spend an hour you can probably come up a
list of like a hundred different video ideas and you know when you're getting
started the videos do not have to be perfect I think that's what stops a lot
of people because I was just talking to my friend he wanted to I was so he
should start some type of comedy channel because he's a really funny guy Derek
he's probably gonna watch this video and he thinks that you have to have like a
stage crew you have to have like Hollywood producers and all this stuff
well like when you got started it was just a knife action you don't do iPhones
no I don't do iPhones but he literally could be I didn't even a lower level
than an iPhone guys I literally set up my roommate I was living with like three
roommates at the time I set up a couple of Amazon boxes that they had ordered
now I literally no joke put my laptop on top of cardboard boxes and then I had a
webcam like two feet from my face yeah so the barriers to entry it's now it's
basically 2019 the barriers to entry are this it's literally just holding up a
phone so people are gonna say oh I don't have the right equipment I don't have
the right time I don't have the right this or that you just gotta do it you
just got to do it there's literally no excuses for not doing videos in 2019
yeah and it's um and it's great too because I almost like looking at like
like when I got started and I'm not I have like 5,000 subscribers or anything
like that but you just get better when you do videos so your first like you
just make it goal just to put out 10 videos without any expectation
whatsoever just say like I'm just gonna put out 10 videos and then what you do
is you say okay now I'm gonna start like optimizing I'm gonna start improving now
he's got fancy equipment you know Martin for the Hollywood stuff my goal should
be it just make the video better than the last video the goal is never
perfection if your goal is perfection that's never gonna get it attainable
that should never be a goal for videos or for any other aspect to goal is
action you need to take massive action whether it's in videos or any other part
of your life yeah and once you start doing videos
you'll just get a feel for what you need to do better and it'll just be
fun you'll scuzz if you put out like let's say you just put out your 10 your
first 10 videos where it's just you with an iPhone just saying whatever you're
saying you know one of them might actually start getting a lot of views
and they say oh that's pretty that's pretty cool yeah let's see if I can
increase that and then you'll start doing some of the things we talked about
in this video to get even more views which brings us to the next thing so we
talked about just getting started being consistent putting out a lot of content
the next one would be headlines and thumbnails so why use yeah this is the
big probably one of the biggest things because literally unless you're logan
paul or ty Lopez or grant cardone you don't have half a million followers
that will just you know watch your video because you publish it that's just not
going to happen the way to leapfrog over other pretty other content creators is
you need to literally do your keyword research like Jeff was saying see what
people are talking about research what's going on in the news maybe there's
something going on with Amazon maybe Bitcoin and the stock market are
affecting the real estate market keywords are key you need to understand
what people are searching for unless you have a massive audience your channel
will never grow you're never going to get 5,000 subscribers
unless you're optimizing your keywords yeah yeah as far as SEO search engine
optimization keywords there's actually a lot of tools like weight for example
once we started putting out videos we need to know about search engine
optimization that much me the general idea but there's a lot of tools we use
the tool club vid IQ which basically tells you exactly which keywords you
need to include in your videos to get them ranked high because you want it you
want to know what people are searching you know you can just put out random
videos if you want but yeah unless you have a huge fall and no one's really
gonna care so make sure you do keyword research and that that's there there's
freely available tools you can use Google AdWords as well to see what
people are searching but that's gonna play a huge role yeah literally my first
year of doing business I was focusing on condos in Arlington doing review aspects
videos for different buildings knows great because I knew all the buildings
but you know some of these buildings only had 50 units so think about it how
many people are searching for condos Arlington when there's only 50 units and
you know only a cop will come up for sale
you know I looked in Google and it might have been ten monthly searches right
literally and my brother was like you know you can't like you do that so my
channel never you know hockey-stick up and grew until I open it up and I was
like okay first-time homebuyers where here's a video about that Oh
0% down programs you like think about how many people are searching for buying
a house paired to some you know condo dad you're gonna have just some random
anonymous condo in Arlington or how to buy a house and obviously more people
are searching how to buy a house and some random condo in our election so you
can reach a lot more people build your brand a lot better next up we have the
headlines and thumbnails so when you're making a YouTube video oftentimes you
look at the headline it could be the best video in the world but if it
doesn't have a really catchy headline and it doesn't need to be clickbait some
people go overboard and just make it a little bit to click Beatty yeah but you
need to have an attention-grabbing head like like in a couple ways there's a
couple ways job I'll ask you your panel as well but for me it's like go on CNN
or Fox News and look at those headlines I mean they they can make the most
boring news sound like the whole world is about to explode and everything like
that so news news headlines are actually pretty good but also there's a guy Jay
Abraham so he has a free guide or it's like a PDF you just type in Google on
top 100 headlines you'll see some of the top headlines written by the top highest
paid you know seven-figure earner copywriters in the world and what you
can do is you can just basically model some of their headlines and model the
top marketers headlines you don't want you never want to copy somebody but look
at what other headlines people are doing it and use those as a frame of reference
yeah so the biggest headlines that I've found success with are those oriented at
people's emotions so for example I have one video that has over two hundred
thousand views about first-time homebuyer mistakes like mistakes that
first sale margin I've made first-time homebuyer tips and it might have gotten
like 200 views so if you do something emotionally driven like here's how to
lose a lot of money in besting in real estate here's what not
to do when you're applying for a mortgage someone's like oh my gosh yeah
I exposed you do one video where it's like here's this real estate thing
expose so you know I kind of hate the negative aspect of it but in the video I
go through all right here's the mistake and here's how to correct
yeah because let's say you have one subject you could just make it like just
just some boring headline where it's just like don't do these three things
when buying a house you know and don't do these two things in buying a house
might get some people but let's say you did like shocking mistakes that cost me
a hundred thousand dollars something like that is going to get people's
attention and you're not that's to me that's not really clique baby that's you
know it could be true so what you would really want to optimize that yeah if you
follow up yours you know shocking headline with like literally you know
first-hand experience or laying out the shocking truths about real estate
investing or buying a house it's not clickbait you know if you have a super
super model super underwear or super model in the in that thumbnail and she's
never actually in the video that might be I don't know where he's going with
that but um okay well yes actually some people do that that might not be best
yeah I mean that's best little cliff baby but um okay so the next one we're
going to talk about thumbnails so if thumbnails are actually really important
yeah unless you have a huge following a thumbnail is gonna grab people's
attention and that's just the image that you see on YouTube when you when you
click on a video so why do you say a little bit about that yeah again I'm
emotionally driven so you're making like a crazy face you're smiling you're
giving thumbs downs you have a couple of mo G's here and there and then you have
some text over you know the more text you have the more emojis it might get a
little loud so you know yellow thumbnails orange thumbnails I try to
stay away from that I just try to have a couple quick words on the screen like it
was the first time homebuyer mistakes I might say nine first-time homebuyer
mistakes write short and simply usually less is more you don't just want like a
picture of yourself maybe just giving thumbs up on like home buying tips
like that just a couple words and maybe an image or two yeah absolutely and if
you want some good ideas for thumbnails and really this goes for any part of
YouTube marketing just look at what the top marketers don't look at people like
ty Lopez look at Gary Vaynerchuk look at there's plenty of people that you might
have not even heard of that might have like a hundred thousand followers look
at look at their thumbnails to get ideas and again don't copy them but you can
easily hire people in places like upwork fiverr.com where they just just home
like hey here's a couple thumbnail images that I like make them look like
that and you know it's really enough like five ten bucks really make them
look super professional yeah definitely all right so next up on the list of
optimization how to get 5,000 subscribers you need to plan out your
videos now you don't need to make it like I was never in theater or
filmmaking or anything like that so you don't need to go all out and make it
like an entire movie like second-by-second but you need to have
some type of basic outline right yeah so my goal is to write my script to
memorize my script and then forget all about it and what I mean by that is when
you're watching this video you should not know that I have a script used to
just think that I'm talking casually like we're just having a conversation I
had a coffee shop the moment you see me you know my eyes are reading like I want
to teleprompter or I'm just mechanical in my cadence that's when you're like
okay I'm out there's no connection here so you want to have a script you want to
practice but then when the camera turns on it's just like in the movies you
don't want to know that there's actually a script yeah and what I'm something I
found useful was uh just doing an outline and maybe you write the key
concepts right and then you just have a couple stories of real-life examples and
then some practical tips and that's pretty much all you need to do and
what's great is if you stutter if you miss your mark if you don't say the
right thing awesome just hit record stop the video and then start again so you
don't have to you know the pressure to do it all in one take
you have that opportunity to do it again and honestly guys if you ever go to my
channel this is the first video we've actually done together which is yeah
collab this is pretty big yeah so what Jeff will do is I go viral
yeah he'll link my son he'll link my channel in the description below but
most of my videos each scene takes like three or four takes before it's up to my
standards to publish that video he's always trying to pitch his channel to
people yeah okay so next up we have editing your video so this is actually a
really big part and now like I said you don't need to spend like thousands and
thousands of dollars on a video editor for starters so when we were getting
started we just edited our videos ourselves you can just have fruit
there's freely available services where you can just like if you're doing a
simple video like this you nest you don't necessarily need to pay an
editor $100 now or anything like that right no definitely not and you know
eventually once you start doing more in-depth videos or maybe doing feet logs
and things like that that's when you might start getting to more of that type
of editing but what you do you don't want to just put up like a sloppily made
video where there's clearly like extraneous noises and things like that
you do want to spend some time and even it yeah I mean people are gonna click
away from your video if it's shaky right if you get shaky hand or if they can't
hear right if the audio is choppy or I've done a couple videos by the water
and I didn't realize it at the time obviously I should have that there's
wind coming off the water so some guy literally commented like next time don't
do a video on a hurricane so if they can't hear you get a lot of trolls yeah
I mean you get a lot of trolls but you get thick-skinned right it's a youtube
comment who cares if they can't see you if they can't hear you if you get shaky
hands you want to make sure that the content is the quality of the videos
good if it's not something that you would watch you know don't publish it
yeah absolutely and and again this is like just optimize
your videos with editing it's not hard just spend you know there's plenty of
video editing services on upwork.com and you just do it yourself so make sure you
spend some time at even it I like to do like two or three edits before I
actually publish it it may not look like that cuz some of my videos are pretty
but we do a couple rounds of anything usually definitely my biggest thing is
you can choose to edit it yourself so I edit my own videos it can be time
intensive you can choose to outsource it but whatever you choose to do you can
think about when you shot the video and when you actually publish the video
because that timeline needs to be as little as possible you want to pup I
used to shoot a video on Thursday and then you know Sunday I would edit it and
like Tuesday up it's almost like a week but why did I add in all that time you
should want to shoot a video edit it and publish it as soon as possible yeah okay
so next up this sounds pretty obvious but some people don't really do it now
you need to create good videos and what I mean by creating good videos look and
this is kind of like with SEO and other stuff like look to see what type of
videos get a lot of views before you start making videos so for example we're
very strategic about the types of videos we reproduce so like like like for
example a day in the life videos no matter if your real estate or anything a
day in the life videos do really well uh-huh that's a free tip you know great
tip right there whatever industry you just do a day in the life that video
will get a lot of views and there's tons of other examples like that you know if
you spend an hour on YouTube just looking in your industry to see what
types of videos get like millions of views or hundreds of thousands of views
you'll start to get great ideas and then you can make really good quality videos
you can just like for example I took I took a video you know how much do real
estate investors make us that's a pretty good video that I have that gets a lot
of interaction a lot of people like it and I saw that form it was like how much
do youtubers make or some video like that then I just apply that to the real
estate industry so you should always be doing research to find out what the best
videos are out there yeah I would say that it's very hard to create a new
market of videos it's very hard to just go off on your own and do something
completely different again unless you're Casey nice tat or someone who already
has this large following most of your video views are going to be coming from
suggested videos on topics already covered or through the YouTube search
algorithms so if you're wondering what video to do or what to call your video
start typing in in the youtube search bar and then you'll get that autofill if
you type in real estate investing you know the words will pop up tips for
beginners 100,000 on a flip whatever it may be
you're not gonna create an entire new genre you're just gonna repurpose some
general theme that other people are talking about like you said youtubers
how much do they make Mario yeah you want to model something create something
new and making your own yeah because and russell brunson if you if you look up
russell brunson he's a very savvy marketer probably one of the most famous
markers maybe of all time and he says you never want to be the
pioneer the pioneers the guy with the arrows in his back because he just went
off and did his own thing and you know maybe sometimes being the pioneer can
work but a much higher likelihood of success is just following what works
already don't try to reinvent the wheel definitely um okay so next tip you want
to try out a lot of different types of videos and what I mean by that is so
we're doing this video now in this office is somewhat professional this
these are good videos these are helpful videos you should also do videos though
where maybe you're out looking at properties
maybe there's types of videos where you're doing interviews on soon cameras
or you know there's a variety of types of videos the V logs the interviews just
basic tips maybe you're just driving in your car doing videos maybe you know be
careful about that obviously but you want to do different types of videos as
opposed to just like you don't always wanted to do one style of video because
you never know which type of video might take off yeah so on my channel I
probably have five different styles like Jim was talking about at the V law guide
the interview I have the condo review buildings videos I have videos where I
literally go to different restaurants and talk about the restaurants and
they're all laid out in my channel then what I can do is look at the popular
uploads alright let me take these ten videos they're all getting up the most
hits and then I'll repurpose content around those videos so if I see a lot of
people clicking on first-time homebuyer mistakes alright let me go off of that
first time homebuyer loan programs first time homebuyer tips when working with a
real stage and you know how to buy your first investment property if your
first-time homebuyers so you want to always be experimenting like like a be
testing if you're running an advertisement you want to know different
options and then go with the best option and then you know from that option
you know sparse it even more absolutely and as far as testing out types of vids
I mean how many how many views an hour like you get like the amount of watch
time that he gets play every day in this channel is insane I think it's because
he has such a variety of videos you were just like there's so much value that's
offered like what's your watch button yeah so my average watch time is about 6
minutes which per video which if you think about is like an insane number
because the fact that an individual is spending 6 minutes on the internet
watching my video where my competition is literally everything else on the
internet 6 minutes but how many how many hours per day to people because actually
just so if you start a YouTube channel YouTube will tell you how many hours per
day people are watching your videos like your entire Channel like me I get I
actually get a pretty decent amount of say 8 hours a day or something crazy
like that what what yeah there's maybes not 8 hours do I need to double check
that but what what is yours yeah yeah so it's more than it's more than 8 hours I
want to say I don't have it the numbers off the top of my head but I think I get
around 2,000 like views per day maybe 60,000 in 28 and a 28-day period my
watch time I'm not sure but I know I've gone like it's well over a day
yeah well over a day per day per day yes oh that's that's so many people watch
yeah giggles it's ridiculous yeah I'm Tony easily a celebrity okay so
next up yeah and this is not the first eight things that we talked about are
much more important but this is also important you want to interact and
collaborate with people so when you get comments maybe like for example we're
doing a collaboration right now with his channel my channel hopefully I can get
some more views just from from his viewers and whatnot but you want to you
want to respond to people and also look for collaborations you want to work with
other people write you know respond to every single comment right you love
every single comment even if it's it's a troll I just say hey thanks for watching
then on the collab aspect the more people that you can reach out to other
youtubers the better obviously you know if you have 5,000 subscribers maybe it
doesn't make sense to you know collab with someone who just has one subscriber
button right I had a really cool opportunity last year you know about
this where there's a really popular you too
we're youtuber in our Channel who has over 300,000 followers and his videos
getting over a hundred thousand views each time he publishes it and he was
looking for a new apartment in Arlington and so I hit him up on YouTube I was
like dude I need to find you something like let me help you out so I eventually
helped him find a condo and thankfully he brought along his camera did a little
V log I had my like ten seconds of fame in his new blog and at the very end of
it he said thanks to my agents Matt Leighton and if you're interested you
can check out his YouTube YouTube channel here I got a hundred subscribers
that day it's just from that video so when YouTube sees that link of my
channel in his channel what is YouTube gonna think they're gonna think okay wow
maybe this guy belongs a lot higher in our search rankings so from there that
collab really helped me in the algorithm for YouTube yeah you're doing a lot more
collaborations this year - yeah I think collaborations are great with other
youtubers with bringing other personalities and it's all about
experiment and yeah more people you can reach out to the more connections you
can make the better yeah and interviews are great too because you share with two
audiences as opposed to just one and actually something I wanted to say about
haters and trolls so what you need to realize like you can be the best content
person of all time but you know you're always gonna get trolls in a good way to
look at it like if you're successful you're gonna have troubles and that's
that's how you know you're successful you have a lot of trolls people
commenting so like I get like I don't have any weird ears I don't know about
the trolls media but I get to others all the time and I think it's kind of funny
like I don't even yeah I mean it's like I'm like wow like people are seeing my
stuff if you're out there and if you're producing good content you're gonna have
trolls and I heard something on the radio the other day and if someone
talking about Kalin Collin and coward the sports radio guy I don't really
listen to him that much but what he was saying was during his shows on ESPN
First Take or whatever show he doesn't go on Twitter during the show because he
doesn't want like for people to tell him that he's an idiot or it's a bad topic
cries he's so confident in what he's talking about
he doesn't want like three people to tell him that he's wrong or that he's
dumb so you need to be so confident about
talking about where if you get a troll good they watched your video and they
commented they engage that yeah your video rank even higher yeah so we're
we're actually gonna do a video at some point where we we read meet YouTube
comments right oh yeah I'll be I got like 50 so you have 59th minute I got a
catch-up I haven't got a few ok so just wrapping up this video we are almost
done and we'll actually write out the 10 tips in the link below so that you have
them readily available but the last one is going to marking seminars and
different things like that because and we trying to go to as many marketing
seminars as possible you just get good ideas you can do
interviews of people and you know even if yous likes people a lot of people
think marketing seminars and things like that are a scam they're like why would
we pay like two thousand dollars for a weekend you know these people are just
hype but the way I see it I mean first of all it's a tax write-off and you're
investing in yourself like to tell it you know people that think they're above
learning or coaching or getting any type of further information that's pretty
arrogant to think that you can't learn one thing from a marking expert you know
what I mean yeah because at these seminars and Jeff and I we went to we're
going to one in February coming up in Miami lots of big names they're there
where we want to be in their talking on a stage in front of thousands of people
they're the ones with a million followers so clearly they're doing
something right it's not just like smoke and puffery it's legitimate actionable
steps you can take and then when you're surrounded by thousands of like-minded
people that are there to get better and to humble themselves and to learn and to
admit like hey I'm awesome but I know that there are things that I can get
better at well that's even better and literally you never know who you might
be sitting next to so there are some really power hitters at some of these
conferences yeah I was at one this past spring and like this house no I was at
Tai Lopez house which is a pretty cool experience and there was a lot of people
there that you know you see all over Instagram and YouTube make you know
eight figures in their business but I wasn't one who it was a little bit
lesser-known of a person but just because I'm kind of
this like niche and everything I mean there was like New York Times bestseller
sitting you know right next to me and stuff like that maybe not like right
next to me but right behind me and then there are some of the top names in the
industry so it's like the top people always go to this in I always relate to
sports cuz you know we grew up playing sports obviously so when you're trying
to get better as an athlete you know you you pay for coaches you pay for mentors
Michael Jordan had a shooting coach Tiger Woods as a coach you know it's so
so like you need to invest in yourself invest constantly evolve like your
marketing never wants to be the same year over year you know what I mean yeah
check your ego check your ego you can always get better and that you know the
best guys in the universe have coaches so if they can get better so can you all
right well I think that's ramping up the the video so I want to thank her brother
for coming on thanks Rob we'll probably do some more collaborations and we'll
put the ten youtube strategies in the bottom of this video so you can have
them and definitely subscribe definitely comment and we will see you on the next
one all right talk to you later see ya bye
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