- Boom, what's going on everyone.
This is Steve Larsen,
and this is Sales Funnel Radio.
Today, we are gonna talk about my content machine
and how I'm pulling it off.
I've spent the last four years learning
form the most brilliant marketers today.
And now I've left my nine to five
to take the plunge and build my million dollar business.
The real question is,
how will I do it without VC funding or debt,
completely from scratch?
This podcast is here to give you the answer.
Join me and follow along
as I learn, apply, and share marketing strategies
to grow my online business,
using only today's best internet sales funnels.
My name is Steve Larsen,
and welcome to Sales Funnel Radio.
(rock music)
What's up guys?
Hey, I am excited to share this with you.
You know when I first started
listening to gurus on the internet,
when I first started consuming their content,
when I first started going through and reading it,
I was grateful for the content.
But I don't know if you're like me.
I did not ever want to do any kind of publishing ever, ever.
Like, I remember when I first went to my,
it was the very first Funnel Hacking Live I went to.
It was 2016.
And I remember this very clear,
this very clear...
And I think I might have shared this with you before but
I remember I was literally biking
around the bay at San Diego.
Because what cash we had,
I didn't want to spend on a cab.
So I rented a bike.
And I was biking around.
And I remember thinking to myself,
I will do whatever this man tells me to do,
except I will not publish.
And that was like my actual active thought.
And I know I've shared that with you guys before.
But this is kinda what happened, right.
Fast forward a week,
and I'm working next to Russell Brunson,
and this is what I see him doing.
Okay, he's sitting there and he's going,
he's on camera and he's going,
what's up guys, this is Russell Brunson!
And then he's over on his podcast.
What's up guys, this is Russell Brunson!
Right, and then he's over on his blog.
What's up guys, this is Russell Brunson, right.
And I was like, there's something to this.
This is really interesting.
And funny enough,
that very first day at Funnel Hacking Live, right,
he said, everyone needs to start publishing.
And I was like there's no way.
I'm not gonna do it.
I will build the funnels.
I'll do whatever you want me to do Russell.
My life's already changed.
Thank you so much.
I appreciate that.
But I will never, ever,
Mr. Russell Brunson, ever be one of those podcasters.
And that was my thought.
Well what's up, how you doing?
I'm podcasting. (laughing)
And we've crossed over 160,000 downloads, which is awesome,
between the two shows that I have.
Anyway, it's gone really, really well.
I remember though,
after watching Russell,
like publish.
And we didn't do anything
unless there was a camera around a lot of times, right.
And we would go grab a camera.
We'd go grab, right.
One day it was like 4:00 a.m. and he voxed me
and he goes dude,
I got this sick idea man.
Hey swing down to the office as soon as you can.
I'm really, really pumped about this.
I'm gonna make you famous.
I was like, what does that mean?
And then he goes dude,
we're gonna start a reality TV show man.
And that's when we started Funnel Hacker TV.
And he goes...
Anyway, so we had this show, right,
this like visual show.
And then we had podcasts so people could listen.
And then there were blogs so people could read.
And like dominating everywhere.
I mean, be completely honest with you,
can you consume all of the content
that ClickFunnels puts out?
No, nobody can.
And that's not the point.
He's trying to dominate the conversation.
Well I remember about six weeks into working there,
I found that it was like I need to get a handle
on this whole content creation thing.
I have to.
There's no way I can do this
without actually being.
Anyway, there's something to it.
And I know I'm gonna suck at first.
Like I'm gonna be terrible.
I'm gonna be awful.
And I did.
I was awful.
I was super bad.
I actually really was not good.
If you guys go listen to the first few episodes
of Sales Funnel Radio,
they're good.
The content is good.
What I'm talking about is great.
But the delivery is like terrible.
And I know that.
And when I came to grips with the fact
that that's the way it was gonna be,
and I just need to gut it out a little bit,
I just started moving forward.
And when I first started doing it,
I was the only person in my content team, okay.
It was one of the things I was watching
from a lot of these major entrepreneurs.
Like, they were never the only one doing the content.
They had a content team.
I was like, oh my gosh.
I don't know if I can, first of all,
I'm not gonna be able to afford something like that,
after I figured out how much they were all getting paid.
And then,
I was like how do you even put a team like that together.
So anyways, what I want to do real quick,
just fast this episode.
The whole point of this episode is
I want to show with you guys
kind of the journey through my content team.
'Cause now I have the team, right.
It did not start that way though.
And I want to tell you guys just real fast,
like when I started,
I was just using Libsyn.
That's Liberated Syndication dot com.
Libsyn.com.
It's L-I-B-S-Y-N dot com.
It's amazing, okay.
It was like five bucks a month for me to start.
And what it allowed me to do was,
I was like well I want to be able
to push out on iTunes obviously.
But I also want to go through and really like,
a lot of people want to read.
And I don't want to write a blog though.
I'm not gonna write a blog.
I like writing about this kind of stuff.
But I'm not gonna take the time to write
a blog for every podcast episode.
So what I did was I ripped the audio.
And it gets transcribed at Rev.com.
Right, I take that transcription,
and that becomes the blog post, right.
So I have, right, an actual blog
that every episode's been going on.
And that's all I did.
I just took the transcription.
I put it on the actual blog.
I pressed go, it was on WordPress.
I believe in using tools for the intent they were created.
Right, ClickFunnels is not meant to be a blogging platform.
So I don't blog on it.
I use WordPress because WordPress was built to be
a blogging platform.
Some people do some weird things with it
and turn it into a sales platform.
But it's not a sales funnel.
They turn it into a website.
So I don't use WordPress to sell things.
I use WordPress to publish things.
Does that make sense?
Any platform that way.
Like you could make a lot of things
turn into a lot of other things
with weird connections and back and stuff.
Like I just don't, anyway.
It's kind of like when you go to a restaurant.
Like if you go to a restaurant,
like a sushi place and you order a hamburger.
Like I'm sure they could make it for you,
but that's not our thing.
You know what I mean?
It's the same way I look at software.
Whatever the software was intended to do,
that's what I go for it only,
and use it just for that, okay.
And that's why I still use several different platforms
and I'll tie them together.
ClickFunnels is built to sell crap.
So I use it to sell my crap, okay.
So that's what I've been doing though.
So when I first started out, it was just me.
And I would go,
and it took me about two hours per episode
after I did the episode, right,
to actually get it out the door.
And what I would do is I would record it.
I would wake up at about 5:00 a.m.
I'd be at ClickFunnel's HQ at about 6:00 a.m.
And I would take Russell's microphone
and I would grab his mic.
'Cause I didn't have
money to go get a microphone at that time.
Right, I was just learning about all this stuff too, right.
The mic's right there, okay.
A different mic now.
Okay, but I would take,
I would unplug the microphone from his computer
and I'd go over,
just turn around and plug it into mine, right.
And I'd record the episode 'cause I knew his mic was good.
And I was like, well crap.
I gotta figure out how to use Adobe Audition,
or some kind of software for editing,
or something like that.
I went through and I created my intros.
And I make all my intros and outros by the way.
I really like doing it.
I've been a sound junky and editor
since I was like 12.
And I would make a lot of music
on a lot of different platforms.
I mean I spent a lot of Saturdays just making music.
And it was a bunch of fun.
So I did my own sound editing.
And I would go and grab,
you know, from Fiverr I'd have somebody do a voiceover.
The way I wrote my intro, just so you guys know,
is I went and I actually listened to
all the top rated podcasts
in the business category on iTunes.
And I listened to all their intros,
and I transcribed them,
and I found all the different...
Like I found all the similarities.
And I made sure I grabbed some of those
and then threw a few other things in there as well.
That's how I made my intro for the original
Sales Funnel Radio intro.
I went to premiumbeat.com
and downloaded a cool song I like.
Had a voiceover guy from Fiverr just say it.
And then I just put 'em together.
And that's how I made my intro and outro.
And then I was like,
hey how cool would it be, right,
now that I got the intro,
I got the outro.
I'm doing the podcast.
I'm ripping the audio.
Guys I freakin' bootstrap, okay.
That's the whole point.
Before I was even at ClickFunnels,
when I started putting together videos,
I was like where are...
I don't have video editing software.
Who does?
I was like, libraries.
So I did all my video editing in libraries for like a year
before ever graduating and working at ClickFunnels.
I was like who has a camera?
I don't have a camera.
Libraries, and I went back to libraries
and I would rent their cameras.
And I'd go,
entrepreneurs would hire me to get on planes
and fly over and film their events,
and film them doing sales videos.
And then I'd go back and edit them in libraries,
and give the camera back that I didn't own,
and I would edit it in libraries,
and I would take those videos and put them up
on the funnels that I was building,
which I was just hacking from what Russell
and other successful people were doing.
The whole way is bootstrapping.
All of it's been bootstrapping okay.
And it's actually super fun, okay.
My content has been no different.
I bootstrapped it, okay.
I didn't have a mic, so I just borrowed one,
okay, really early in the morning.
That's like how I did the first 50 episodes
of Sales Funnel Radio okay.
I grabbed Russell's mic.
And I got there way before everyone else
so I was completely alone in the office.
And then I would go and my job
required that I had had the Adobe Suite.
'Cause I used Adobe Photoshop and Adobe Illustrator.
What came with it was Adobe Audition.
So it came with it.
So that's what I did all my sound editing on.
I didn't know what settings to put.
So I went to YouTube and I googled,
what sound editing sound great on a podcast.
I don't know what they mean.
I have no idea what all those letters mean
on the sound editing stuff.
I just took them,
I pasted them in,
and it's one of the reasons that my podcast
sounds so good today,
and so many of you have complimented me on that, okay.
I don't know what they mean.
I know it does really awesome stuff when I push the button
and those settings get applied, okay.
That's how I did it though.
I have literally bootstrapped the entire way.
The obstacle is the way, okay.
Just follow your questions
and the answer's on the other side usually.
So that's what I did for a while.
And I did it.
I was the producer, and the recorder,
and the attractive character,
and the content creator for my own
for like the first probably 40 episodes.
Right, and it took about two hours per episode to take it,
get the transcription put into WordPress,
make it look amazing, right.
Then I'd go in Libsyn and press the publish button
and it would blast to like 16 different platforms.
Boosh, I hate Twitter.
I don't know why it's there.
But I push there 'cause people listen, right.
But I did it for a lot of different platforms.
Pushed to YouTube,
pushed to Facebook,
pushed to the blog,
pushed to iTunes obviously.
Like iHeartRadio, Spotify, right.
Boosh, all over the place.
I wasn't doing that.
Libsyn was.
And it really helped my time.
Around episode 40,
I went and I hired my first VA.
And it was my sister.
A lot of you guys know who she is.
And she was finally,
she was in a position
where she was interested in this kind of stuff.
I said look, I'll train you how to do it all.
Here's what I'm doing exactly, right.
So I taught her to go grab, right.
I would get it transcribed,
and then I would just hand off
the transcription and the episode,
and she would do everything else.
She put it in WordPress.
She did everything, okay.
She put it in WordPress.
She did SEO optimization on it
with some cool plugins we had.
She did, anyway.
Anyway, so super cool right.
And that's what I did for quite a while
from like episode 40 up until like episode 140.
Okay, in the last few episodes,
what I've been doing,
and I'm just going through this so you guys see
the content journey.
And the reason why I'm going through it is because
those of you who went to Funnel Hacking Live
and you saw Peng Joon do his presentation
about how he does his content,
I think people think that they need to start
with this gigantic content machine, right.
I gotta go have this crazy...
Like let's go get all these people together, blah blah.
Like I never started with that, right, never.
Number one because of the cost, right.
I'm spending $26,000 in hard costs a month right now
on my content generation process.
My content machine costs me that much, okay.
But I would never have started that, right.
I never would have started that way, right.
There's no way.
That's dumb.
But I knew content was important.
If I could just,
if I could speak,
if I could get my voice more out there,
what I was learning as I was watching these gurus, right.
As I could document my journey,
which I'm still doing.
You guys are watching me do it all the time right.
But if I could just do that,
I know that whoever controls content in an industry
controls the industry, okay.
If no one is hearing you speak,
no one knows you exist in your industry, okay.
The numbers are very tiny.
So regardless if they're buying from you,
that's why this whole content thing is so important
and so powerful.
If no one knows you're talking,
you don't exist, okay.
There was a...
And I'm gonna tell you how I've blown it up now,
and what the actual process is now.
But one of my first mentors was the CMO of Denny's
and also Pizza Hut.
I spent a lot of one on one time with him.
He was actually a professor of mine.
And he and I got a friendship.
And I actually would ask him a lot of questions
and I talked a lot with him.
He invented stuffed crust pizza.
Whoa, right. (laughing)
He's the man.
And I remember I was sitting in his office with him once
and I was talking with him.
And at the time we were in this semester of college where
we don't do anything but run a business.
That's it.
You start a business from scratch.
They give you virtually no help.
You start it.
Well I was voted to be the CEO,
the first CEO of this company.
And we ended up making two to three grand a week
during that semester,
which is awesome.
And with no help, we built it up,
and it was awesome.
I remember though,
I was talking about marketing with 'em.
And it was at a time in my life
where I had not yet totally decided
to go into just marketing alone.
I was like man, should I go do supply chain?
Should I go do finance?
Should I go do this, should I go do that?
And he and I were chatting.
And I was like I feel like I'm...
I was like, I feel like I'm yelling at people
about our company.
Like, I'm yelling.
I'm like hey, we're here, we're here.
Come buy our thing.
And he's like, you know what's funny about marketing.
He said the moment that you feel like you are being annoying
is the moment that people even are just starting to realize
you even exist.
Okay, you're gonna get tired of your message.
You're gonna get tired of your stories
way before the market will, okay.
Far before.
You are not yelling as loud as you might think you are.
You're not, okay.
This content that I'm pushing around all over the place,
and that's what I want to talk about real quick,
how I've evolved this thing
and put it in different places now.
It's interesting to see the journey that it's taken.
Whoever controls content controls beliefs and ideas.
But also, if you're barely talking,
or if you're not even talking,
like people just don't even know you exist
for the longest time.
They really don't.
You're gonna have the core people
who follow you, who love you,
who do the crazy things,
who are the fanatics over what your business does.
But most people don't really know you that well.
They know of maybe your podcast.
They know maybe of your business.
They know maybe of.
They don't know what it is.
It just feels like you're yelling at them
because to you,
it feels like you're yelling.
You're not, okay.
So get used to speaking
or at least communicating in some way.
If you don't want to do a podcast, don't, okay.
If you want to do video, sweet.
If you want to just blog, awesome.
Neil Patel blew up that way, right.
Whatever medium you're comfortable doing most frequently,
just marry it.
Okay, marry it, right.
We just did the episode a little bit ago
about the attractive character.
It is the vehicle
for your attractive character to explode on.
Okay, that's why it's so important for you to do this stuff.
Anyway, so what I started realizing is when I
left ClickFunnels, right,
and I left and I was standing...
I remember at Funnel Hacking Live
feeling like,
I mean my content machine was still good.
It was just me, right.
And I'd hand it off and that was kind of it.
But I realized that I could do a lot more.
And I had the backing to do it.
And I was like, you know what,
I've worked my butt off.
I was like I'm gonna go try and blow up
some of these platforms a little bit better.
I love YouTube, okay.
Facebook and I, we still have a love hate relationship.
But I use it, okay.
Instagram, loving it, okay.
When Russell stood up,
and if you guys weren't Funnel Hacking Live,
he stood up and he said...
It was like his first presentation.
He stood up and he goes where's Stephen?
And I was like woo.
'Cause that's what I do, I yell.
And he's like there he is.
Stephen's one of my favorite people on the planet.
But he does not know what's on Instagram.
He does not ever get on it.
So I gotta make sure I hit all these different platforms.
Then he proceeded to pseudo make fun of me.
Huh, I know you're watching man. (laughing)
Okay, proceeded to pseudo make fun of me
for not using Instagram.
I felt the stance of shame.
Here's the stance of shame.
That's the stance of shame.
And what I decided to do was the very next day
during a lunch break in Funnel Hacking Live,
Colton and I went over to an Apple store
and we grabbed myself an iPhone, a new one,
and I have been Instagramming my face off,
and it's been awesome.
And I started putting these different pieces together.
And I saw Peng Joon talk about
how he does his content machine.
I was like, you know what,
with a few tweaks,
I'm actually close to what he's doing.
And so that's what I've been,
that's part of the reason why some of my other business
has slowed down just a little bit.
'Cause my focus has been on this content machine.
Setting up systems,
setting up the business,
getting my processes in place which has been amazing.
We've got the ads small on my main product
but we're still very profitable.
And building up this content machine and the business.
Like we have this crazy accelerant now guys.
We got this insane power.
And it's been really, really cool.
So here is my new content machine.
I'm not gonna name names because they are my people,
and it took me a while to find them,
and I'm spending a lot of money to get them.
So just let me know.
I'm gonna let you know what the roles are, okay.
These are the roles that I filled
and I really wanted to go hit, okay.
If you read Dotcom Secrets.
These books are never really that far from me.
Here they are. (laughing)
If you read Dotcom Secrets,
one of the things that Dotcom Secrets talks about
very early on
is it talks about this whole concept of
old media versus new media, okay.
And old media versus new media, right.
Old media, if you think about old media.
I don't know if I'm gonna be able to find it here real fast
while I'm just on here.
I don't want to spend long.
But right, old media, right.
That's things like newspapers, right,
a lot of direct mail,
the radio.
And it's not that that's not still consumed.
It's just that there's all these new media
that you also need to be cognizant of and speak on, right.
And so,
I know it's toward the beginning of the book.
Anyway, I don't know if I'll find it while I'm on camera
and podcast with you guys.
So maybe I won't keep going here.
But anyways,
what's interesting about the new media
versus the old media, right,
what is the new radio, podcasts.
What is the new TV?
Kind of YouTube, right.
YouTube and Facebook Lives, things like that.
What's the new newspaper?
Blogs, right.
And what's cool is you go study guys
like Ryan Holiday who's obsessed with the ideas
of content creation,
and he's very, very good at it,
very good at placing ideas in places.
Right, if you go look at what he's doing,
he's just using different media sources
against itself, right.
Anyway, really, really fascinating okay.
So what I did is I said,
I want to be on YouTube.
I want to be on blogs.
I want to be on Instagram.
I want to be on Facebook groups.
I want to be on, right.
And I started thinking through all these different ways
that I wanted to be on,
even though that's not the format
I was gonna publish on, okay.
I was like, well that causes a really interesting scenario
because you need to match the content
to the platform, right.
Each platform has a context.
You don't go on podcasts and listen to these podcasts
typically while just standing in a room.
You know, usually you're doing something else.
So on podcasters, I know I'm usually talking to
like active individuals who are running around.
They're getting something else done, typically.
If Facebook,
I want to get on Facebook.
But what's the intent of Facebook?
People go on Facebook to get distracted usually, right.
So I gotta make sure that it's somewhat entertaining
when my same content piece hits that platform.
People get on YouTube to either get distracted,
entertained,
or it's like a how to video, right.
It's a lot of that kind of stuff.
Slightly more instructional than Facebook's intent usually.
Okay, I'm talking stereotypes here, okay.
Why do people read blogs?
There's not tons of story usually in blogs.
I know it depends.
Like in the space that I'm in,
there's usually not tons of stories.
It's usually a lot of how to stuff, right.
Anyway, stuff like that.
And so I was like,
so that became the challenge.
Well how do I just do a podcast
and then repurpose the content for the content's sake,
but also for the platform's context?
Right, and so that's what I've been building
and putting together.
And I believe that questions invite revelation.
So that's been the question on my mind, right.
And how do I solve that problem?
And cool enough, I solved it.
Okay, that's what happens
when you ask the right questions, okay.
Questions aren't threatening.
It's the right question that becomes threatening.
You'll answer the question, no matter what you're asking.
If it's like, oh, why am I broke?
You'll get the answer.
Instead figure out,
how can I make more money,
and you'll start finding that answer.
Isn't that funny.
Total side note and rabbit, okay.
Here's my content machine though, okay.
The first thing I do is I have a video podcast now, right.
Well I primarily do this on a video camera.
This is the same camera type that we use
for Funnel Hacker TV that Russell uses.
And I like it.
It's big though.
And so what I do is
meaning the camera file is big.
The camera itself is small.
It's a 4K camera.
Okay, so I film these things.
And by the time this episode's over,
it's gonna probably be like 10 gigs, no joke.
And I'm gonna go rip the audio from it.
And I go and I send the audio,
along with my intro and my outros,
all that stuff is already in another person's hands.
And he goes through and he's the man.
He goes through and he grabs
my main episode audio file,
and whatever outro I said I want on it,
and the intro,
and he puts on those settings that I like,
the settings that my show is all in, right.
He puts all those settings in there.
And then he goes through, right.
He matches the volume loudness.
Have you guys ever wondered why
like my intro and my outro,
they all sound the same volume, about,
as like the actual episode.
It's because of some cool things he does in the background
with post editing that I've been doing.
Well I was like,
well I gotta remove myself from this process.
So let's remove myself from the team here.
So he goes through and he does
a whole bunch of cool sound editing,
and he re-uploads it to our Google Drive folder
that we use as a team.
Then the Trello card,
yes we're using Trello to track this,
gets assigned to the next person, right.
And that person goes out and does crazy,
amazing things on YouTube with it.
They take the video that's being recorded right now,
they go through and they figure out all these,
she's amazing.
She figures out really cool ways that I should be
competing with different keywords on SEO
to rank me in YouTube,
and then has me go, you know.
And then she goes through and creates these really cool,
she takes 15 second clips of neat things that I said
and takes them out.
And that's what gets passed into our assets folder again
for future use for Instagram, right.
She creates a thumbnail video.
She does a whole bunch of other stuff.
She's absolutely amazing.
The card then gets passed off
to my incredible
blog writer.
And she comes in and she goes and she grabs
the actual transcription from Rev when it comes in.
She goes and she writes this blog post.
So it's no longer just a transcription.
She actually takes this,
which is funny, 'cause you guys
are all gonna be reading this right now,
and watching this.
You guys know what I'm doing with this
after I stop recording,
this is what's gonna happen to it okay.
And it's all this machine that we've created, okay,
with these amazing, brilliant, specialized people.
They're not cheap.
They're incredible, okay.
I wanted good people.
And I found out a lot of them
have their own agencies behind them too,
which is another reason why they're so good.
And they're not,
like it's amazing, okay.
It's taken me a long time.
Don't feel like you have to do this though as you start out.
That's what I'm trying to say, okay.
This is something you get to eventually,
and graduate to this kind of spot eventually.
And it'll keep blowing up from here I'm sure
and we'll keep adding processes and cool things to it,
but this is the core of what it is.
So anyway, right,
she takes, the writer,
the next person goes in after YouTube,
my blog writer writes an actual blog post.
So it's no longer just a transcription.
She actually puts together an actually really cool
blog post and writes it,
uploads it back to our assets folder
just for that episode on Google Drive.
Then the next person goes in and she takes it,
and she goes in and she actually goes into WordPress,
and puts it in WordPress,
and makes it awesome.
We're gonna do a massive overhaul
of the blog that's actually associated with this.
And we're gonna do a massive overhaul
of the look, the feel, the layout,
everything in it
so it's cleaner, it's neater, everything's...
Anyway, so she goes in
and she makes it look visually amazing inside
of the actual...
Anyway, this is like the second or third episode
that we've actually launched doing this process,
really cool.
Anyway, then the next person goes in, right.
And goes in and what he does is actually takes everything,
and he launches it on Libsyn,
and does all the cool checks,
and all the things that go inside there
so it blasts out to tons of platforms at one time.
Then the next person comes in.
And he goes in and puts it up on Instagram,
on Facebook groups.
I think he does a Twitter blast.
He does a Chatbot blast.
It's nuts guys, okay.
It's nuts.
That whole team,
that whole process,
what's cool about it is
the deadline for the episode
is all the exact same for every platform.
So everyone schedules that publish
to happen at the exact same time.
So at the exact same time, about,
you know give or take maybe a few seconds,
all this content is hitting the internet at the same time.
Boom, from different platforms.
Same content,
repurposed towards the intent and context of that platform.
And it gets passed down,
passed down, passed down,
passed down, passed down.
Everyone's getting ready for it.
So because of that,
there's over a week lag time
in the preparation for this, okay.
So I'll post it
and then there's usually about a week and a half
to two weeks while everyone's doing their role
and getting things ready for that specific episode.
And anyways, it's freakin' awesome.
It's super cool.
That's my content machine.
And I call it a machine because the thing that I do,
what I wanted to do was be able to go hit those platforms,
find people,
pay them what they want to get paid,
and what they're worth.
They're worth a lot of money, okay.
And you go out and you start putting those people together.
It's pretty interesting what happens with it.
But for the love.
If you're just starting out,
do not try to build that from the get-go.
I see too many people like running out
and be like, I'm gonna do the pay in tune thing
that he was talking about.
Like, good, great.
But like, be gentle with yourself, okay.
Until you can put 26 grand out on a team, (laughing)
right, just for content's sake.
I mean, right.
I go through and I, right.
It certainly, certainly pays me back more than that.
But anyways, that's what we're doing.
So that's the content machine that I've got going on.
I just wanted to give you guys an update with it.
Episode 60 and 61 of this podcast
go through in depth on
how I put my actual content together for the podcast.
And it dives more deeply through
some of my tech setup,
and the systems that I use as well.
But it's been a while.
And a lot of you guys have asked me
how I'm actually doing this still.
And so that is episode 60 and 61.
They're great ones to listen to
if you are trying to build your own content machine,
whether it's blog, or podcast,
or video, whatever.
But then I wanted to come through and actually show you
kind of the updated of what I've been doing here.
So anyways, you guys are awesome.
You're rock stars, appreciate it.
Keep at it.
Love, if you please, please,
I know I keep asking but
what I'm putting out here,
a lot of people charge a lot of money for.
And I do it for free a lot of times.
I really, really, really would love if you wouldn't mind,
please go rate this podcast,
review it on iTunes.
It proves to iTunes that I'm not a schmuck (laughing)
and that this is all really good stuff.
This is what I'm doing.
This is what the big,
other people that I've watched do as well.
And it's been fun for me to go through
and document kind of my journey along the way.
So, I am still calling my shot
and I'm just telling you guys what I'm doing along the way
so you can avoid pitfalls.
So, if that is worth anything to you
and you've gotten any value from this,
please go to iTunes.
Someone reached out once and they said,
I don't know how to leave a review on iTunes.
Like really.
Go to iTunes, open it up,
type in Sales Funnel Radio.
I will show up.
When you click on the show,
right at the top there,
it says ratings and reviews.
Click there and it'll say write a review.
Click write a review.
And I appreciate that.
So anyways, thank you so much.
It does mean a lot to me.
And we'll keep showing other funnel builders
and entrepreneurs who are starting out and crushing it,
pitfalls to avoid, little cool tactics along the way too.
All right guys, thanks so much,
and I'll talk to you later, bye.
(upbeat music)
Boom, thanks for listening.
Hey, please remember to rate and and subscribe.
Hey, you want me to speak at your next event or Mastermind?
Let me know what I can share that would be most valuable
by going to stevejlarsen.com and book my time now.
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