[ARTHUR] Amazing!
It's an amazing car!
[LUÍS] There's a cool history between Brazil and Sweden,
which began in 1958,
when Brazil won its first World Cup.
As a Brazilian, that makes me very happy,
but it doesn't bring back good memories to them,
since it was their only chance, playing at home,
to win a World Cup title,
but a really cool alliance between the countries was built,
since Brazil is considered to be the second team of most Swedes.
That's really cool.
It's impossible not to mention Pelé, and, consequently, Santos FC.
Volvo, a very traditional brand, which symbolizes Sweden,
as well as the values of the Swedish society,
is partnering with Santos FC, the synergies are huge.
As I said, it all began back in 1958,
today we are merely formalizing the contract,
but this history started out years ago.
[EDUARDO] A brand like this...
would never partner with a club that doesn't have a positive image.
This is a gift for us,
it shows we are on the right path,
that we are conveying to the market all these values...
and a positive image.
Sometimes, at the Marketing Department, we come up with crazy ideas,
and we manage to find crazy people who say:
"That's exactly what I want."
We're working on marketing activities to be executed at Pacaembu,
on the 28th, that our fans have never seen before,
a lot of great things, marketing activities aimed at our fans...
and the media.
Our goal is, in fact, to build up a case study,
to optimize the returns,
to make Volvo, our partner, even happier,
and to make this partnership last for a long period of time.
[VECCHIO] Spectacular!
Spectacular!
[LUÍS] This partnership is aimed at the Board of Directors of the club,
its official members, and fans,
who will receive discounts, bringing them closer to our brand.
We want to build up a relationship with Santos,
we want to build up a relationship with its fans,
we want them to understand why Volvo is here,
as well as our projects.
I can mention one of them, as an example.
In 2020, our goal, as a global brand,
is to ensure that no one will be killed or seriously injured in a Volvo.
We are the only company to say such thing.
A company that has created innumerous safety features...
can say that with authority.
We are partnering with Santos,
the club has its own goals,
Copa Libertadores, FIFA Club World Cup,
but we also have our goals, which are focused on human beings.
Those are the synergies we are looking for.
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