today I'm going to show you how to turn
your YouTube audience into customers by
targeting them on Facebook and we've got
a very special guest so stick around I'm
Owen video hey everyone welcome back to
thevideospot.net - the only channel
on YouTube completely dedicated to
helping you make sales and grow your
business with online video I'm Owen
video and today I have a very special
guest someone who I very affectionate
feelings for but not in a gross way you
sicko he's a nationally recognized video
marketer he's the owner at
soldwithvideo.com he's worked with james
wedmore sonny leonard uzi and a ton of
other really high-level video marketers
I want to introduce you guys to my new
friend Brandon Lucero Brandon you there
oh and thanks so much man I'm super
happy to be here I have a very serious
video to talk about today but first
air-five today we have a very important
topic to go over and it's actually a
topic that most youtubers dread because
they actually avoid putting their
YouTube content on Facebook for all
sorts of weird reasons and you may
actually be doing this yourself
but if you're looking to make money off
of your YouTube channel without having
to depend on those pennies that adsense
is going to give you or pimp your
channel out for sponsorships
I am personally offended by that
statement okay that's hilarious
but seriously pay attention to this
video because this video is going to
show you how to turn your YouTube
channel into a real actual business that
gives you a full-time income even if you
don't have a lot of subscribers ready
let's do it then let's begin so there
are seven steps to this process we're
going to start with step number one
which is adding real actual value in
your YouTube videos now the other thing
you want to keep in mind is that you
want to offer more of that same value on
the same topic of your video but offer
it outside your YouTube video maybe you
offer a new training video or a free pdf
it was along with the video when they
opt in to your email list or join your
Facebook group or something along those
lines basically you need to add value
offer more value and you offer more of
that value anywhere you want them to go
and step number two is to have a strong
call to action and not waste your time
or money giving simple called actions
like subscribe or hit the
thumbs up button yes you can include
those make sure that you have a strong
call to action right at the end of your
video so what I like to use is the are
PS recap problem solution I recap what I
taught the video I create some kind of
problem that they're still going to face
and then I give a solution maybe the
solution is a PDF guide or an extra
training video and I tell them often to
my email list and I will give you that
solution this is all great but how do
they get to your opt-in page in order to
get on your list a good question so when
I view my call to actions I actually put
the link in the description underneath
and we do a card at the end of the video
so what I'll do is I'll just tell them
click the link below right now to get
our free PDF or training video or
whatever click the link below enter your
name and email address and I'll send it
right over to you that's basically how
you make sure that they know where the
link is and what they need to do in
order to get it now let's move on to
part number three now that you're
building your email list the next thing
you want to do is actually survey your
email list yes air-five now one of the
reasons why I love this is because when
you survey people you start to find out
what are they really struggling with
what language are they using what pain
points are they going through and what
do they want solved when you know
exactly what your audience is struggling
with the language they're using what
they want solved it becomes very easy
for you to develop a product or service
around what they're telling you and need
help with now part number four is
actually developing a product develop
the product or the service around what
they're telling you they want because
when you start to develop a product or
service around what they need it becomes
ten times easier to sell your product or
service it's almost too easy so now that
you're building your audience on YouTube
you're building your email list you're
surveying them and now you're developing
a product around what they want it's
time to actually market to them outside
of YouTube so that you can get them down
your sales process or your sales funnel
so they can go and buy your product or
service and the easiest way to do this
is to download your email list because
you know all of those people are your
YouTube fans you take that email list
you give it to Facebook you upload it to
Facebook and now they let you run
advertising to your email list which
means you get to target your YouTube
audience
on Facebook retargeting so hot right now
and to take a step further you can take
your Facebook pixel which is a line of
code put it on your website and if
anyone ever visits your website or any
page you ever have you can then run and
add to them to set them down your sales
funnel and last but not least if you
take your YouTube content put it on
Facebook you can actually retarget
anyone who watches your content on
Facebook and run advertising to them as
well so what are we doing well we're
building an audience on YouTube but
we're then targeting them on Facebook
that send them down to our sales funnel
and the reason we want to do this is
because we want to capture people
everywhere in our YouTube audience is
always going to be our highest
converting audience no matter what you
do and no one if you're cool with it I
have one more bonus hit awesome cool so
let's move on to part number seven which
is actually talking about launching your
product so here's the thing when you go
to release your product or your service
it's good to build up momentum and build
up little teasers and let people know
that it's coming now most people think
they need to like spend a million
dollars just like that to do a product
launch and in fact you can have really
low budgets because what we're doing is
we're targeting your audience on
Facebook and we're launching your
product to them so it's a very low-cost
thing to do a product launch especially
your first starting out but what most
people don't realize about product
launches they actually build your
following faster than anything else when
you go to launch your products and you
put your content in your ads and stuff
on Facebook you guess what you're
getting people offering into your email
list you're getting people liking your
Facebook page you're getting people that
are going to watch your videos that
build remarketing audiences and you know
what that means to you that means more
eyeballs on your YouTube content and the
reason why is because the bigger email
list you have bigger Facebook fan page
you have the bigger remarketing
audiences you have those are going to be
more people going and watching your
YouTube video can you imagine if you're
able to build a thousand people on your
email list and then you publish a brand
new YouTube video and you're able to
email those a thousand people say hey
guess what I just upload a new YouTube
video you need to go watch it we're
talking instant views so by targeting
your YouTube audience on Facebook you
actually going to start building a
bigger email list your get more views on
your content you're going to get more
subscribers and most importantly you're
going to get more sales now that sounds
like a mic drop
hey thanks so much for having me Owen
and I do have a freebie for you guys so
if you guys want to join click the link
below and join the new generation
entrepreneur it's my Facebook group what
we're going to do is give you 100% free
training actually it's already there you
can go there right now look under the
videos tab we have a bunch of free
training and videos explaining how to
build audiences how to launch products
and how to turn your YouTube channel
into an actual real thriving business
awesome thank you my man great to have
you here and thank you guys for watching
all the way to the end if you want to
check out my collab with Brandon click
on those links over here and as always
we will see you next week with a new
video on how to use video for your
business see you next time


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