Thứ Tư, 12 tháng 7, 2017

Waching daily Jul 12 2017

Why Clean Your Room or House Cleansing Energies and Building Your Inner Temple

by Justin Deschamps,

I posted the following two blurbs on Facebook�part of my daily inspirational translations that

come through randomly at times.

I felt it would be good to share here as well.

Why Clean Your Room or House?

Cleaning your room is an excellent way to bring balance to your consciousness and life.

It helps us redefine the meanings we give to the objects in our living space, which

is crucial because these objects can take on negative meanings if we aren't careful�then

the sanctuary of our room becomes a tomb instead of a temple for inspiration and rest.

This metaphysical cleansing and reorganization is greatly enhanced by invoking a spiritual

perspective, philosophy and consciousness.

When you can look out into the world and see unending soul growth, adventure, and mystery

to explore, all within an ever-increasing capacity for love and mutual cooperation�and

bring that blissful upliftment into your living space�then surroundings will your fuel the

creative spark within.

Inspired by Dr. Jordan Peterson

Cleansing Energies and Building Your Temple

I was having a discussion with a friend about what it means to "build your inner temple."

What are your thoughts on this topic?

Here are mine:

Well, in a very real sense, we're building a temple of the soul.

Our mind is the setting, where we organize the things in our lives.

Think of your consciousness like a castle, in the throne room are the king and queen,

your awareness (feminine) and free will (masculine).

Awareness flows in and meets your will, where they merge (copulate) to beget a "son," a

decision or choice.

That choice then runs around your castle and organizes things in it, organizes your meanings

and values, like your memories from childhood, the movie you saw last week, the way you felt

when that guy almost hit you with his car, and so on.

Every experience begets meaning and feeling.

And how we choose to organize our meanings creates a structure in consciousness�your

philosophy is the rule book for this organization.

A really good example of this is language; we learn symbols and assign ideas to them.

The agency that allows us to see words, or hear them and have a meaning pop in to your

awareness as if by magic, is the coherence or order of that inner temple.

That is, the philosophy we use to manage our inner life is actually manifested in the way

we interpret language�just as one example.

So, like your room or house that can get clogged up with mail, old dishes, and mess, so can

your inner house or temple.

The temple needs to be cleaned and maintained regularly; you need to think about your experience�what

it means, why you feel the way you do about some event, and then make choices that better

organize these things coherently.

The more orderly and organized your mind space, the better you're able to make choices that

agree with each other, the more keenly you grow and evolve as a person, expanding your

knowledge into other areas which in turn are organized and become the fabric of your being.

In the castle of your being, the part of you that sits in the throne room of consciousness

and makes choices, governed the relationship between your awareness (feminine) and will

(masculine), need to be maintained, just like any other marriage.

The masculine and feminine within, when properly harmonized, produces offspring that keep your

castle clean, well organized, and ready to handle any situation, even when the ramparts

of your being are assailed at all sides by attackers.

In my view, the key to keeping all these personality aspects in harmony is consciousness of law

and a dynamic living philosophy, balanced and informed by an open and ever-expanding

heart or capacity

for unconditional love.

For more infomation >> Why Clean Your Room or House Cleansing Energies and Building Your Inner Temple - Duration: 5:25.

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Excavator, Dump trucks, Spiderman Video for children | Trucks for children | Spiderman truck - Duration: 1:11:32.

For more infomation >> Excavator, Dump trucks, Spiderman Video for children | Trucks for children | Spiderman truck - Duration: 1:11:32.

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Как Быть Прессингующим Бойцом / Как Оказывать Давление и Прессинговать Соперника - Duration: 3:58.

For more infomation >> Как Быть Прессингующим Бойцом / Как Оказывать Давление и Прессинговать Соперника - Duration: 3:58.

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L.A Noire (GamePlay) - Başlar Başlamaz Terfi Olduk 😱😱 - Bölüm 1 - Duration: 47:50.

For more infomation >> L.A Noire (GamePlay) - Başlar Başlamaz Terfi Olduk 😱😱 - Bölüm 1 - Duration: 47:50.

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TABLE BASSE EN RODIN DE CHÊNE - Duration: 4:43.

For more infomation >> TABLE BASSE EN RODIN DE CHÊNE - Duration: 4:43.

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Liquid Miracle • Ember Spirit • 26 Kills — Pro MMR Gameplay Dota 2 - Duration: 54:14.

Liquid Miracle • Ember Spirit • 26 Kills — Pro MMR Gameplay Dota 2

For more infomation >> Liquid Miracle • Ember Spirit • 26 Kills — Pro MMR Gameplay Dota 2 - Duration: 54:14.

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2005-2010 Mustang 4.6L 3V Ford Performance Rocker Arm & Lash Adjuster Kit Review - Duration: 3:44.

The Ford Performance rocker arm and lash adjuster kit will appeal to 3V owners out there for

two big reasons.

First and foremost, this OE replacement kit will be a great solution to a set of old or

worn out stalkers, which are more than likely producing that dreaded tick noise coming from

your top end.

Secondly, if you are replacing or upgrading your camshafts, this would be the time to

install the Ford Performance kit in order to freshen everything up, since the cams do

need to come out to install or replace this kit.

Pricing is going to land you just south of $300, and it is going to get a full three

out of three wrenches on the difficulty meter, as there is some pretty in-depth work required.

Now, this kit from Ford Performance was actually the OE equipment on all 2005 to 2010 Mustang

GTs.

So in a sense, yes, it is a Ford Performance part.

But at the same time, don't expect to be getting some beefed up part here, because that simply

just will not be the case.

The only upgrade here with this kit is that everything is completely brand new, including

your 24 rocker arms, in addition to the 24 lash adjusters.

So why in the hell do you want to replace these things?

Well, like anything, the factory stuff tends to wear out over time, and that's when you

start hearing that dreaded tick or some other funky noise coming from the top end.

Now, sometimes that noise can actually be coming from your VCT solenoid.

But more often than not, you can trace the issue back to the heads, and more specifically

to a bad rocker or lash adjuster.

So if you have a higher mileage car and you have encountered this noise, this kit along

with a new set of phaser bolts would be highly recommended.

That's because those bolts are only a one-time use item, and after all they're only about

$20 on the site.

So just do yourself a favor and grab those, which does lead me to my next point.

In order to install this kit, the cams do need to be removed in order to access everything.

So that being said, this would be the perfect time to consider going with an aftermarket

cam to really wake up that 3V, in addition to getting that nice choppy idol a lot of

us gearheads really dig.

In fact, Ford Performance does offer their hot rod cams.

Comp offers their Mutha' Thumprs.

So you have a few different sets on the site to consider.

Just keep in mind though, however, guys, some of these do require the use of aftermarket

valve springs.

Speaking of springs, you'll also need to compress the valve springs in order to get the followers

out.

So just make sure you're prepped for that.

If you don't have one, some local parts stores will even rent out a valve spring compressor

tool.

Or on the other hand, if you want, just go completely balls to the wall.

Throw on a gnarly cam, add some valve springs, and then tie it all together with the Ford

Performance kit that we have here, and essentially you have a completely refreshed top-end build.

But ultimately, budgets will determine just how much work you want to do to your ride,

and that is going to be your call.

Speaking of work, this kit will involve a lot of it.

So I'm going to go three out of three wrenches here, guys, on the difficulty meter.

Maybe a half a day to a full day in the shop or garage, depending on your expertise.

You are going to need the whole toolbox for this one, including the timing wedge tool

to keep that timing chain in check while you are disassembling everything.

But ultimately, guys, if you're not up to diving into the motor, removing the camshafts,

and everything else that comes along with the rocker arm and lash install, you might

want to leave this one up to your local shop.

So if you guys are suffering from that dreaded tick with your 3V, or if you're just looking

to freshen up the valve train for a cam install, you're going to want to grab the Ford Performance

rocker arm and lash adjuster kit right here at americanmuscle.com.

For more infomation >> 2005-2010 Mustang 4.6L 3V Ford Performance Rocker Arm & Lash Adjuster Kit Review - Duration: 3:44.

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Oração de proteção contra o mal - Duration: 16:30.

For more infomation >> Oração de proteção contra o mal - Duration: 16:30.

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UNRELEASED PRINCE SONG REFERS TO PRINCE CHARLES AS A 'SHAPESHIFTING REPTILIAN' - Duration: 4:20.

UNRELEASED PRINCE SONG REFERS TO PRINCE CHARLES AS A 'SHAPESHIFTING REPTILIAN'

Ben Smith, a music writer who is currently working on a biography of the pop idol Prince,

who died last year has claimed that he heard a sensational unreleased song from the music

legend which claimed that Prince Charles of England had revealed himself to be a shapeshifting

reptilian at the De Beers and Versace �Diamonds Are Forever� charity fashion event in 1999.

SENSATIONAL UNRELEASED SONG "ROYAL REPTILES" The autobiographical song which was penned

by Prince claims that the Price of Wales �flashed his real self� at Prince while greeting

him on the red carpet at the star-studded event.

According to Smith, while some have argued that this previously unreleased song was supposed

to be tongue-in-cheek, that was not the impression that the music journalist got. �I�ve listened

to every minute of music Prince released, as well as thousands of hours of bootleg and

unreleased tracks. I know when Prince is joking around or being sassy. But on that song (Royal

Reptiles) you are hearing Prince railing against the powers that be.

This is peeved, Prince. Angry Prince, � he explained. �Royal welcome? More like a mafia

shakedown. How about I pardon you? In your cold blooded dreams, � Prince sings on the

track, going on to say, �Royals are reptiles, Charlie�s a reptile, Lizzie�s a reptile,

they want to eat you and me.� In the refrain, Prince says that he has a desire to �split�

the royal family �in two�.

THE SONG WAS RECORDED IN 1999 The song, which is entitled �Royal Reptiles� was recorded

during sessions for songs destined to appear on Princes �Rave Un2 the Joy Fantastic�

album which was released in 1999, but clearly a decision was made not to include the controversial

track on the album. Smith says that he is not surprised by that decision. He said that

not only is the style of the music very different to the kind of output Prince was working on

at the time, but the nature of the song is so controversial that the pop star probably

decided to hold it back from public release.

Abbie K, who describes herself as a Prince obsessive, has suggested that the pop star

may have wanted to release the track at a later date as he was never afraid of speaking

his mind, even on the most controversial of topics. �He spoke about chemtrails live

on national TV, back when nobody was daring to talk about chemtrails, � said Abbie K,

�He exposed the Illuminati. He spoke truth to power. He wasn�t afraid of anything or

anyone.� This is not the first time that allegations have surfaced about the Prince

of Wales is a shapeshifting reptilian. It has been claimed that Princess Diana, the

Price�s former wife, made similar claims to a close friend before her death in a car

accident. PRINCE EXPOSES ILLUMINATI DEPOPULATION PLANS

For more infomation >> UNRELEASED PRINCE SONG REFERS TO PRINCE CHARLES AS A 'SHAPESHIFTING REPTILIAN' - Duration: 4:20.

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Brunel's Top 5 Engineering Feats | The B1M - Duration: 5:24.

For more infomation >> Brunel's Top 5 Engineering Feats | The B1M - Duration: 5:24.

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2 Clever Uses for Magnets - The Work Around - HGTV - Duration: 1:00.

For more infomation >> 2 Clever Uses for Magnets - The Work Around - HGTV - Duration: 1:00.

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(ENG SUB) VLOG-Traveling Jeju island with my friends - day1[GoToe TRAVEL] - Duration: 6:13.

Is this video?

Hello!!!

Hello everyone!! I am in Jeju now

with my middle-school friends!!

Highshcool...

Now time is

Bcz it is over 9PM now

We can't travel today

so we will eat black-pork

I am on my way

to go to eat black pork now

Normally among the stores,

Don-sa-don?

Don sa don and

What is the name?

Dom-be-don and Don-sa-don is famos

I saw it on the travel book

So we will not go there

Chil-don-ga

Now we are

in the Chil-don-ga

We ordered

5 servings

Price is $50 at 2 servings

Kim-tae-hee

and Joo-won

and many other celebrities came here

taste is not bad

price is not very expensive

total price is similar with pork belly

around $120?

not very expensive

(our final price was $145)

taste is like a..

beef

HI. I am

I ate the black pork and buy a coffee

at coffee shop

next to the pork shop

Where are we going now?

Top-dong square

We are going to Top-dong square

Why we go there?

To eat Hanchi

Hi! Here is

Top-dong

Top-dong square

There are a lot of stores

and people are playing basketball

Here is Hae-gem-gang. Store at the end of the west side

This is Hanchi

$45

A little bit expensive compare to the other raw fish

This is Jeju soju

You need to eat this

Actually he have to eat this

Let's have a drink!!

21% Alcohol

I don't like alcohol

Color is transparent

taste is similar with squid

Acne....

Same with squid

chewy!

Now I am

I ate hanchi

and black pork also

We need to go U-do tomorrow

so we are going to hotel now

Personally

Taste of all foods are

good but not a crazy delicious

In case of Hanchi

I don't think that is delicious

I like squid more

How was today?

Hello. I am doctor KIM

How about Hanchi?

Name of the Hanchi is from the size of that fish

Taste is same with squid

How about blackpork?

Blackpork has black hair

and they has same species, same taste

I don't know what he say

Tell me about taste

I like taste of blackpork

What is the name of the store?

Chil-gap-san

That is the name of the song

Car is coming

Obviously they ate Hanchi

I like Hanchi too

If you travel Jeju

You need to eat Hanchi and black pork

You don't need to eat Hanchi

Eat Hanchi at Po-hang city

We are going to the hotel now

You can comfort yourself

like telling your friend

Study hard, you friends

Study hard, you friends

You don't need to study hard

You can be a Doctor even you don't

He was

If you like him, give him a balloon

Hello. I am

I finished my schedule today

and I arrived hotel now

We are going to the U-do tomorrow

so we need to sleep now

and we will travel hard tomorrow

For more infomation >> (ENG SUB) VLOG-Traveling Jeju island with my friends - day1[GoToe TRAVEL] - Duration: 6:13.

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Curly Hair Travel Tips 🌴 ✈️: FroGirlGinny + Lauren Lewis Go With The Fro Tour Routine - Duration: 5:13.

(relaxing music)

- Hey guys! - Hey guys!

- So today we're gonna be showing our favorite moments

from the Go With the Fro Tour with Design Essentials.

- [Lauren] So we've been traveling

around Africa for eight weeks.

We started in London, Amsterdam then Lisbon,

Ghana, South Africa, Johannesburg and Cape Town

and then the last stop was Zimbabwe.

- Of course as much as we love traveling,

exploring and seeing everything,

hair was such a big and important part of the trip.

So we'll be talking about all of that.

So let's get right into it.

- So Design Essentials has different collections.

My favorite one is the Coconut and Monoi.

- And my favorite is the Almond Avocado.

- My favorite products from the entire collection

was the shampoo, the masque and the Curl Enhancing Milk

and the oil of course,

because we need oil in our lives, you know.

- We need a oil in our lives.

So the first stop was Morocco

and it was, honestly, like a desert

so my tip for shampooing hair properly

is to definitely make sure you put the shampoo

on the tips of your fingers

and massage your scalp thoroughly

to make sure you really open your pores.

This also promotes growth.

I don't know about Lauren,

but my hair has definitely grown so much

in the last few weeks of traveling.

I've definitely found that for you to achieve

the best results with a conditioner

you have to detangle with your fingers.

Always start with detangling with your fingers

and then follow with one of your favorite brushes.

This conditioner is absolutely amazing

because it's super light,

so it just goes through the curls really easily,

even if you haven't washed your hair for a while

and you've been doing the absolute most.

So this one was definitely my favorite for the trip.

Now we moved into London and Rotterdam, into city life,

and that's where my hair kind of started to get dry on me,

because it was so confused, it didn't know what to do.

So I'll definitely let Lauren take over

because she taught me a few tips and tricks on this one.

- So this is a trick I've been doing since I was maybe 15.

Sometimes I don't want to wash my hair with shampoo,

so I just wet my hair and apply a light product

such as the Curl Enhancing Milk or the spray leave-in

from the Coconut and Monoi Collection.

It's absolutely great if you're in a rush

or you don't have time to do your hair all over again,

so that's why.

That's what I've been doing for a very long time.

- So when we were in Lisbon, we had the best time.

We got to see beaches and we got to just unwind

because we were so busy in the cities.

So I definitely invested more time

into scrunching with a gel, just so my curls had hold.

One of my favorite's actually the Honey Curlforming Custard.

I had only used this once last year

and I gave it another go and I loved it

because all I used before was a leave-in,

so they worked really well together

and it smells amazing so I definitely loved using this one.

- For me, was more like,

I focused more on deep conditioning

and adding oils and masques so this was my favorite.

Left it in for 15 minutes.

If I leave it one for too long, my hair's gonna feel heavy.

So if you have loose curls, 3B, 3C,

I would suggest you leave it in for 15 minutes

and then after styling my hair,

I finish it off with a light oil

so I still have that moisture after rinsing out the masque.

- So from Lisbon, we took a really smooth flight to Ghana.

The minute we landed, the heat just

slapped our hair and our face.

- But the humidity, my hair seems to love it.

All I needed to use is something light,

so just a Curl Enhancing Milk

and the oil to seal the moisture and that's it.

My hair absolutely loved Ghanaian weather.

- So I found I had to start doing hairstyles

and head wraps and things like that.

The experimenting with the curls came along

and I definitely found that it was more fun

to try something new so I really enjoyed it.

- From Ghana we went to South Africa.

- For me in South Africa,

this is honestly when I was doing head wraps

and just carrying on with my experimenting with styles.

I also wanted to live in the moment.

I kind of let go of my hair for that time in South Africa

but nevertheless I was still deep conditioning,

still moisturizing my hair with Design Essentials.

One thing which I also did in Cape Town

was I actually deep conditioned my hair

in the morning, put a plastic bag,

because I didn't have a shower cap.

Don't judge me.

And then I wrapped my hair with an African printed wrap

and then when I returned home, I rinsed it out.

- So from South Africa we flew to Zimbabwe.

It was 22 degrees Celsius,

so I was thinking that this is probably the same as Holland.

Mmmm. No it wasn't.

Because the sun was out all day

so I did have to diffuse my hair.

I only air-dried and I realized I don't need much product.

So I just decided to use the deep moisture milk

which is one of my favorites as well.

On wet hair, let it air dry and that's basically it.

Less is more.

I really learned that from this trip.

- So we hope you guys enjoyed the video,

enjoyed seeing some of our favorite moments.

If you do want to find the products that we spoke about,

just go down there in the description box

and all the links are there for you guys.

A huge thank you to Design Essentials

for making this happen.

We really do appreciate it and we can't wait

to see your curls around the world.

For more infomation >> Curly Hair Travel Tips 🌴 ✈️: FroGirlGinny + Lauren Lewis Go With The Fro Tour Routine - Duration: 5:13.

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TENSE HIP HOP BEAT (copyright free music for videos) ANNI - Fleslit - Duration: 2:50.

This is TENSE HIP HOP BEAT music. Copyright free music for videos! ANNI - Fleslit!

For more infomation >> TENSE HIP HOP BEAT (copyright free music for videos) ANNI - Fleslit - Duration: 2:50.

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Cartoon Characters As Bollywood Celebrities - Duration: 4:50.

Cartoon Characters As Bollywood Celebrities

For more infomation >> Cartoon Characters As Bollywood Celebrities - Duration: 4:50.

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NVAC Meeting, Part 4, Vaccine Confidence - Duration: 1:47:48.

>> Kimberly Thompson: Okay, we will get started.

We're missing a few people, but I'm going to assume that they're going to wander in.

And it's -- we do have a packed agenda for the rest of the day, so I think it's probably

better to get started.

I hope that everybody enjoyed their lunch.

And now, we're going to shift over to discussions about opportunity area two related to vaccine

confidence.

I'm very excited to introduce our first speaker, Judy Mendel, who's in the NVPO, who's going

to give us an update on what's happening at the NVPO in terms of their approach to vaccine

confidence and some of the work they've been doing in response to the 2015 NVAC Report

recommendations.

So, over to you.

>> Judith Mendel: Great.

Thanks, Kim.

Hello, everyone.

Good afternoon.

I have to apologize in advance for my raspy voice a bit.

We'll go ahead and get right started.

As Kim mentioned, I'm Judy Mendel.

I'm a health communications specialist at the National Vaccine Program Office, where

I lead and coordinate our efforts around vaccine confidence.

So, this is a bit of a session overview, which I think we'll have a great session.

What we're looking to accomplish here is to provide the committee with an update on efforts

to understand and measure vaccine-related confidence and to strengthen vaccine-related

confidence.

What we'll hear about during this session is I'll present some work on focus groups

that NVPO did with moms who were hesitant about vaccines.

Then, we'll hear from Allison Fisher around CDC's efforts related to vaccine confidence.

Then we'll hear from Rhonda Kropp around measurements through Canada's Childhood National Immunization

Coverage Survey.

We'll then hear from Paula Frew around the development and testing of a vaccine confidence

index.

And lastly, we'll hear from Kathy Edwards on AAP's response to vaccine hesitancy.

So, in my talk, I'm going to talk a little bit about NVAC and the work they have done

around vaccine confidence and try and tie this together.

Then we'll talk a little bit about a vaccine confidence overview.

As I know, we have a lot of new committee members here at this meeting.

We'll try and triangulate some of the terms that are frequently used in this domain.

And then, I will also do -- talk a little bit about NVPO's strategic approach and highlight

the focus group work that we recently did.

So, NVAC guidance.

So, the 2015 recommendations assessing the state of vaccine confidence in the United

States, recommendations from the National Vaccine Advisory Committee, which were unanimously

voted in in 2015 and really made recommendations around the broad focus areas of measurement

and tracking of vaccine confidence, communication and community efforts and strategies, healthcare

provider strategies, policy strategies, and then, of course, continued support and monitoring.

More recently at the last meeting, the February meeting, where the -- where NVAC's report

on the 2010 National Vaccine Plan's mid-course review recommendations were made, and this

was around strengthening -- excuse me -- Opportunity Area 2, which is really what this session

is about, around strengthening confidence in vaccines and immunization system to increase

coverage rates across the lifespan.

And the specific recommendation around vaccine confidence that came out of this report is

that the National Vaccine Program Office should continue to implement the recommendations

from previous NVAC reports, such as the 2015 NVAC report.

By doing so, the NVPO can highlight NVAC recommendations related to implementation -- excuse me -- implementing

the priorities identified in the NVPO 2010 mid-course review.

So, a little bit of background of NVAC's work.

So, in addition to NVAC, of course, who makes recommendations to the Assistant Secretary

for Health, and then our office tries to operationalize and implement what we can around those recommendations.

You know, a lot of others around the table, around the, you know, sphere, around the world

are also -- have either put out statements related to vaccine confidence, hesitancy,

or policy, you know, dedicated specific academic journal articles, publications, lay media,

a lot of other work going on.

Prior to the NVAC 2015 report, the WHO Strategic Advisory Group of experts had a group dedicated

to vaccine hesitancy, and they also put out a report which really goes nicely in step

with the work the NVAC did for that 2015 report.

There's -- some folks probably know Heidi Larson's work out of the U.K., which she's

really trying to take a global perspective on vaccine confidence, as things do differ

country-to-country, low-resource country to higher-resource country, et cetera.

So, a couple terms so we're all talking about the same things and on the same page.

When we're talking about vaccine confidence here, we're talking about the trust parents,

patients, or healthcare providers have in the recommended vaccines themselves; those

who administer the vaccines; and the processes and policies involved in vaccine development,

licensure, manufacturing, and recommendations for use.

We do have to pay attention, though, that there are other definitions of vaccine confidence

that have been used, and some of these -- some examples are having little worry or concern

about a decision or action; holding a strong belief that a certain behavior or doing something

such as getting vaccinated is the best action; or having a strong belief in the safety, value,

and effectiveness of a vaccine.

Couple additional things: so, vaccine confidence is believed to be related to both vaccine

hesitancy as well as vaccine acceptance.

When we're talking about hesitancy, we're referring to the delay or refusal of vaccines,

despite the availability of vaccine services.

And it's a complex and very context-specific thing which varies across domains, time, place,

and vaccines are really not a one-size-fits-all thing.

And we also hear the term "vaccine acceptance" used frequently.

And vaccine acceptance is really characterized around vaccine uptake or coverage and the

adherence to recommended schedule and measured by past behavior and/or the intentions or

willingness to comply in the future.

So, how does this all kind of fit together?

So, it's believed that those with higher levels of confidence are thought to have lower levels

of hesitancy and greater levels of acceptance.

And really, at the end of this, vaccine-related confidence is just one of many factors related

to hesitancy as well as acceptance.

So, a model I like to show, which I think also is a nice level-setting tool, is a model

of the 5As taxonomy for vaccine uptake, which is Thomson, et al.'s work that really looking

across these five A's in a somewhat linear fashion, all of these things have to be met

in order to get to really achieve uptake.

So, that's access, affordability, awareness, acceptance -- and that's really where the

confidence and hesitancy piece plays -- and then ultimately activation, which will hopefully

lead to uptake.

So, our overall rationale for the work.

While we know that childhood vaccination rates in the U.S. are at, near, or above historical

highs, and we know this for even very recent data, ongoing, a couple things we need to

keep in mind, that communities do exist where vaccine rates, vaccination rates, are lower

than desired to really produce adequate protection.

Some parents are delaying or declining some or many vaccines, including because of their

worries or concerns.

And there are pockets of under- or non-immunized people who do have the potential to foster

transmission of vaccine-preventable diseases.

So, with all this considered, it's important to foster confidence in vaccines, those who

administer vaccines, as well as the recommended schedule, which kind of plays into the three

tiers of our definition of vaccine confidence.

So, this flow chart really shows how the approach that NVPO, that's the National Vaccine Program

Office, has taken in trying to work towards both the recommendations set forth by this

committee and kind of the outputs and what we can do as a, really, it's a public health

coordinating office within OASH.

So, in order to foster understanding, advance vaccination, and to really strengthen confidence

through leadership and coordination, and all of the efforts my office is taking on revolve

around collaboration and partnerships, research and evaluation, communication, community provider

strategies, and, of course, dissemination and sharing of knowledge.

So, this is the level set on confidence.

Our -- in those kind of four tenets I just mentioned, the four pieces are fostering collaboration

and partnerships; providing leadership and really scientific leadership where we can;

helping to strengthen, namely, communication and education efforts, materials, and messages;

and then facilitating the identification and visibility of research, which I'm even hoping

that this session today will do some of.

So, now I'm going to talk a little bit about one of our -- and do a bit of a deep dive

in one of the efforts our office conducted, the NVPO conducted, related to confidence.

And these were some focus groups we conducted with moms who were hesitant about childhood

vaccination.

So, the objectives of this qualitative work was to explore vaccine hesitancy among mothers

and female guardians of young children, to obtain a better understanding of what drives

vaccine-related confidence, to gain insights and approaches to build trust and overcome

hesitancy around immunization, and to assess potential value of different messaging approaches

for educating parents and consumers.

So, as I mentioned, these were focus groups.

So, we held eight moderator-led groups, four in the Philadelphia metropolitan area, and

four in the San Francisco area.

We had six to nine women per group for a total of 61 participants.

The groups were held about a year ago in April and May of 2016.

They went about two hours each.

And the way the discussion guide was set up is it went over health concerns, asked about

how these women -- how they internalize confidence, what confidence meant to them.

There were questions related to knowledge, attitudes, beliefs on vaccines and immunization,

and we also shared some educational materials, really educational creative materials, with

them for feedback, and these were shown in the form of videos as well as infographics.

We recruited participants by phone and email, so pretty standard.

In order to be included, a woman had to be 18 years of age or older.

She had to be responsible for the health decisions of at least one child, really 5 years of age

or younger.

And she also had to have a demonstrated level of vaccine hesitancy, and we did use a questionnaire

to assess this.

And more often than not, as part of this questionnaire, participants replied that they had delayed

or declined vaccines specifically.

The groups were made up of women of different races and ethnicities, and we did do some

stratification around socioeconomic status using $75,000 a year as an anchor in terms

of household income.

Those 75 and under were in kind of one set of groups, those 75 and older in another.

So, a couple themes from discussions.

First, around how these women internalized and defined confidence, many women -- and

I think we know this from a lot of the literature -- participants equated confidence to trust,

knowledge, and power.

To them, having confidence meant trusting, feeling good about a decision, knowing that

there were many years of research or practice behind some sort of health or other practice,

feeling that they were informed, and feeling knowledgeable.

On the contrary, lacking confidence meant not trusting, questioning, feeling ill-informed,

feeling skeptical, lacking knowledge, seeing a product not work the way they believe it's

supposed to, or something, unfortunately, causing harm.

So, a couple of our themes in terms of these participant concerns were around ingredients

and physiology, so ingredients in vaccines and how vaccines, in turn, work with the body.

So, there was still an incorrect belief among some participants that there was a link between

vaccines and autism.

Some stated that vaccines are made from weakened pathogens, so there was some level of understanding.

But -- so, weakened pathogens were mentioned in the groups as well and kind of fearing

what does that mean, and is a pathogen, in turn, being put into my child.

There was a belief that vaccines are a replacement for a function that the body's already equipped

to handle.

There were fears of side effects, both near- and short-term side effects, and there were

also very little tolerance for minor reactions: swelling, redness at the injection site, things

that even these women really weren't prepared or willing to handle.

So, a couple quotes we'll see throughout this presentation.

From a woman in Philadelphia, "One of my concerns is the side effects, because there's all these

side effects for all these things.

You don't really ever fully know what the side effects are going to be until they grow

up."

The next theme around concerns is around the immunization schedule.

These women seemed to be more accepting of vaccines that they -- that were on the schedule,

like, when they were children, such as polio was mentioned.

MMR was also mentioned as things they were more comfortable with having their children

be vaccinated.

They didn't understand why vaccinations start so young, and there were some woes spoken

about around, like, the hep B birth dose.

There was a preference for alternative and catch-up schedules.

Some women felt there were too many shots given, while others preferred not to use combination

vaccines at all and preferred to kind of space out and have things done individually.

So, around the schedule, an example of another woman in Philadelphia area: "Everybody's body

chemistry in this room is different, so each child is different.

Putting the same thing in every child doesn't really make sense to me."

So, around participant concerns.

These concerns related to, really, the mainstream medical system.

They felt, some felt, that the dynamic with doctors is different from when they were children.

They didn't like feeling pressured by healthcare providers to vaccinate their child.

They wanted more time to make decisions prior to the point of care, and some women in the

lower SES groups felt that if receiving subsidized or free healthcare services, they felt that

the products in turn that they were receiving must be sub-par.

There also seemed to be a general lack of trust for mainstream medicine and those involved

in the immunization system more broadly.

Couple quotes from the groups: "Then, it's maybe like in the '80s or '90s, when your

family had a doctor and everybody in your family went to the same doctor.

It's way different now."

And that was from a woman in one of our West Coast groups.

Another woman, so in Philadelphia, said, "Don't give me something from the government, because

I know government and pharmaceutical companies are in cahoots together."

So, we're going to move on now and look at some of the messaging approaches and the materials

that were used during the focus groups.

So, the purpose of doing kind of -- looking at messages and looking at these creative

material approaches was to understand how participants reacted to immunization-related

messages and to identify if engagement with any of these materials influence or change

their attitudes about vaccination.

Kind of key immunization-related concepts that were reviewed as videos and printed infographics

were around messages of how vaccines work, herd or community immunity, and vaccine safety.

And how this -- it wasn't particularly rigorous testing, but essentially, the questions that

were asked were on a worksheet with questions around the key messages.

And then, again, the question was asked if the materials changed their level of confidence

at all.

So, this is a quick snapshot of the infographics, and this is going to be very small, so it's

best if you want to take a better look at those to actually pull up the slides and peruse

them at your leisure.

But the first [unintelligible] around how vaccines work, the video -- which we will

watch this video in a second -- kind of demonstrates how a vaccine actually works with the body.

The video around herd immunity, in this case, they did call it herd immunity, not community

immunity, was really a kind of quick-and-dirty whiteboard graphics drawing.

And then, the final video around vaccine safety really talked about anchoring risk, and how

human perception of risk is notoriously inaccurate.

So, while this is a table, please bear in mind that these were focus groups.

This was not particularly, you know, a robust or rigorous process, and this was certainly

qualitative, not quantitative assessment.

But I think this table does do a nice kind of summary job of showing some ideas of what

folks may think they like or what may or may not work.

So, it was clear that the video presentations were certainly preferred over the infographic

presentations of similar material, while, in terms of how informative the women found

the materials to be, they did find them to be fairly informative, and we thought that

was a positive thing.

However, in terms of swaying levels of confidence, it was pretty much middle of the road and

levels of confidence really didn't change.

And granted, they really only interacted with these materials kind of in one set for, you

know, just about a half an hour period of time where materials were being shown.

So, while they liked the videos and did find them informative, there wasn't really any

sort of movement around their levels of vaccine confidence.

So, a couple of things that they did like, which could be potential elements for possibly

effectively communicating.

They seemed to like the presentation of clear messages, and they did think, for example,

that the way information was presented in the video we just saw was pretty clear.

They liked a respectful tone.

One of the videos around kind of the anchoring risk and vaccine safety they felt that some

of the comparisons made or the illustrations used during that video, they found that could

be considered a little bit condescending or even demeaning.

So, they were very -- wanted to feel like they were being respected and spoken to in

a respectful manner.

They did like the use of statistics and details, which these women across the board seemed

to be pretty high information seekers, so that really does align as things that they

would like.

They also had this idea that they wanted information on both the pros and cons of vaccination presented.

However, it's not really clear that even if presenting the risk, it would kind of change

opinions or it is really something that would, in fact, make a difference.

They wanted to think -- they want information to be coming from credible sources.

Now, you know, when we use the word "credible," this means different things to different people.

And of course, you know, their version of credible was everything from peer-reviewed

literature to Facebook posts.

So, it was really a range of what credible really meant to them, and I think those were

all kind of personal feelings.

They also did really like -- so, one of the materials that was shown was the CDC's "Journey

of your Child's Vaccine" infographic, and we actually had participants, out of all the

materials shown, say, "Hey, can we take this one home with us?"

They really liked that and really liked that there were links to additional information

and sources on that particular piece of communication.

So, in conclusion, for these women, confidence entailed trust, knowledge, and control.

Vaccine ingredients, the schedule, and mainstream medical system fostered some concern, and

perceptions of vaccines and immunization were really deeply held and often emotional.

For those of us who are vaccine communicators, what does this mean?

Many sources shape the views and beliefs of these participants.

No single message or approach worked well across the board with all.

Some worked better with certain -- some worked better with others.

And this idea of balanced messages or messages with pros and cons did seem to be desired.

And short videos may have promise and potential, and I think that's mostly because they can

really demonstrate or put things in context in a really engaging way that sometimes print

materials really can't do.

And ultimately, yes, these women and everyone is trying to do the very best for these children,

and I think there are a lot of opportunities for us to help them when making these decisions.

So, thank you, and I think this means Allison's up next.

[applause]

>> Allison Fisher: Good afternoon, everybody.

I'm Allison Fisher.

I'm a health communications specialist at the CDC's National Center for Immunization

and Respiratory Diseases, and I'll be giving an overview of CDC's vaccine [inaudible].

CDC conducts ongoing mixed-method research into the knowledge and attitudes around vaccines

with parents, patients, and healthcare providers.

And that research really informs our understanding and shapes our education and outreach efforts

across the lifespan.

We've done a lot of research in this area and with these audiences in communications

since about 2008, particularly around confidence in vaccine decision making.

Some of the studies that we've done recently are listed here.

I won't go into a lot of detail, but you can see the areas like maternal vaccination, on-time

HPV vaccination, decision making around adult vaccines, and, particularly, surveys with

parents and clinicians around infant vaccination, knowledge, attitudes, and behaviors.

So, today, I'm going to focus on three different studies in that area.

One is a national online poll of parents that we conducted in 2016.

Then I'll talk about a survey we did with some mothers from pregnancy through their

child's early childhood vaccination visits, a longitudinal panel of seven surveys.

I'll talk about some cognitive interviews that we did with vaccine-hesitant parents,

similar to what Judy was talking about with their work at NVPO.

We talked to these parents about some of their informational needs and materials and asked

them to look at some of the things that we had for them.

And then, I'll finish up with some of our general resources and some things that we

have available.

So, first, the national poll of parents.

The goal of this survey really is to help us better understand behaviors, questions,

and concerns around childhood immunization so that we can develop messages, communication

products, and recommendations to help improve vaccine coverage.

We do this by assessing vaccine knowledge, attitudes, and beliefs.

Also talking to parents about their self-reported vaccination behaviors and their plans for

vaccinating their young children.

And we also explore perceptions of healthcare professional communication, that one-on-one

communication with someone's child's physician.

Similar polls were also conducted in 2012 and 2014.

As I mentioned, this is an internet survey.

We surveyed 2,500 parents of kids under age 7.

This was fielded last summer in 2016.

And when we asked them about what they've done at checkups for their youngest child

so far, they mostly self-reported that they were getting their child vaccinated as recommended,

on time.

So, about 86 percent of parents that we surveyed told us that yes, they were getting the vaccines

recommended to them at the time they were recommended.

And about 14 percent of parents told us they were doing something else, including about

8 percent that delayed vaccines in some form.

So, delayed one or more vaccines, delayed all vaccines until later, or some combination

of delaying and refusing or not accepting a vaccine.

I'll talk more about these parents who were delaying vaccines in a minute.

We also asked the parents who said that they had their child vaccinated on time whether

they thought about not getting a vaccine at a visit, but then changed their mind and got

them as recommended.

And about 17 or 18 percent of those parents did tell us that.

So, we kind of called these the hesitant accepters, parents who intended maybe not to accept a

vaccine that was offered, but then did so.

And we asked them about their reasons.

The most commonly-cited reason for changing their mind was their child's doctor or healthcare

professional and those conversations with them.

What we heard from parents who told us they were delaying vaccines for their child is

similar to what we've seen in past surveys and the literature.

In those that were delaying vaccines, we heard flu, hepatitis B birth dose, MMR, and varicella

were those that were most commonly delayed.

Their reasons for delay centered really around side effects, the number of vaccines, as well

as the number of shots.

So, we did try to tease out the difference between the number of vaccines as far as what

a child is receiving, as well as the number of actual shots that a child is getting.

But there was a variety of reasons for delaying and refusing vaccines.

Also, as we often see in the literature, the baby's doctor or healthcare professional was

really the most trusted source of vaccine information among parents, regardless of their

vaccination behavior, although this did really vary by group.

From 98 percent among parents who were accepting vaccines on time to 63 percent among parents

who said they had refused one or more vaccines.

Other trusted sources of information were family members, scientific or medical journals,

and about 24 percent of parents said that they reported the internet as one of their

top three most trusted sources of vaccine information.

Of no -- regardless of what a parent's self-reported behavior was, most parents were using a search

engine.

So, we asked them about the internet, how they were using the internet, what the sites

were.

They were really searching.

They were using search engines to find what they were looking for.

Again, overall, the most common questions and concerns were focused really on short-

and long-term side effects, vaccine ingredients, the number of vaccines and what their potential

impact is on the immune system, as well as general vaccine safety.

About one in five parents were concerned about specific vaccine ingredients, and 17 percent

told us that they still had questions or concerns about vaccines and autism.

Just to note, that group of parents who accepted vaccines but maybe had intended not to, those

hesitant accepters, tended to have concerns across the board that were similar to those

held by parents who were delaying or refusing vaccines.

So, just to conclude the national poll, most parents surveyed really reported accepting

vaccines for their children as recommended.

And some of those parents did consider delaying or refusing vaccine, but discussions with

their healthcare professional, giving more thought to it, and some other reasons made

them decide to vaccinate on time.

Regardless of vaccination acceptance, most parents really did consider their child's

doctor a trusted source of vaccine information.

This is really an important point to stress when we talk a little bit later about some

of the approaches we take in communicating.

The number of vaccines, ingredients, and potential side effects were common concerns, and as

I mentioned, those parents who were hesitant accepters did have questions and concerns

similar to parents who were delaying vaccines, but trusted their child's doctor as a source

in numbers similar to parents who were accepting vaccines.

So, really, it was that interplay of having questions and concerns, trusting the doctor,

that their child's doctor was answering those concerns to their satisfaction, and continuing

on with vaccination.

So, moving onto the next -- the next study, the longitudinal mothers study.

You know, surveys are great.

They offer this really good snapshot of behavior at a point in time, and we use them a lot

to help drive our efforts toward communication and communication topics.

But one weakness of survey, or one limitation of surveys, is something like recall bias

or following people through their decisions rather than asking them about a decision they

may have made several years ago.

So, in an effort to really follow first-time moms through the vaccination process, we really

had this goal for the longitudinal mothers survey to look at moms' knowledge, attitudes,

beliefs, and behaviors throughout the vaccination process, starting in their second trimester

of pregnancy and following through their child's 19th month of life.

Understanding how their attitudes and needs may change over time and identifying how best

to meet those needs, and then identifying any critical decision points in the vaccination

process.

This was a series of seven online surveys that we sent to a panel of 200 pregnant women

who were first-time -- or then first-time moms, beginning in their second trimester,

as I mentioned.

We had 169 participants complete all seven surveys, and these were fielded from 2014

to 2016.

This work was conducted in partnership with NVPO, and we did that in partnership with

them, with their help in developing the surveys and talking through the structure and the

format and how we wanted to gather the information.

And the results from the baseline survey were presented at the September 2015 NVAC meeting.

These results are preliminary.

We're still analyzing a lot of this data.

But I did want to make a few points, because I think it's really helpful, illustrative

data, especially in looking at it along with the survey data.

So, what did the moms plan to do?

What was their plan in self-reported vaccination behavior?

Ninety percent of the moms we talked to in this panel had decided on their vaccine plans

by the baseline survey, so by the survey they took in their second trimester of pregnancy.

And there really was little variation when we looked between planned and actual behavior

over the course of the surveys.

So, if you see in the first column, in the second trimester, about 11 percent said, "I

haven't decided yet," at that point.

"I'm not sure what I'm going to do."

Interestingly, it changed and went up a little bit in the third trimester.

But over the course of the surveys, most moms said they planned to have their child receive

all vaccines as recommended, and most of them told us that they did.

Turning to some issues around knowledge, confidence, and interest in the topic of vaccines.

Interest in vaccines as a topic was really the highest before the baby was born.

We also see this a lot in the literature as well.

There's a high information-seeking period during pregnancy about child health and child

development, and that does include vaccines.

Half reported that they were very interested at baseline.

And even after several vaccine visits, further on in the panel, only about one in five moms

said that they were very satisfied with their current level of knowledge regarding childhood

vaccines, although this was an improvement over the 6 percent we saw at baseline.

So, satisfaction with current level of knowledge around vaccines did go up over the course

of time and experience.

Likewise, confidence in the safety, effectiveness, and value of vaccines was stable during pregnancy,

but then increased over time as children attended their well baby visits.

Looking at communication about vaccines at the actual office visits, the table here is

looking at who they talk to, who parents talk to or who moms told us that they talk to at

the vaccine visit.

And something to note here is that discussion about vaccine questions or concerns was really

the most common at the two-month visit.

That's when the most -- most of the moms told us that they talked to someone, and usually

that someone was the child's doctor.

Not shown here, but satisfaction with vaccine discussions was stable across visits.

About three-quarters of moms said they were somewhat or very satisfied on a five-point

scale with the discussions they were having with their child's doctor.

So, there's some room for improvement, but it was relatively stable over time.

So, what is it we learned so far?

As I said, we're still analyzing this data, but maternal decisions on vaccine acceptance

were almost always being made before a child was born in the moms we talked to.

And they did remain relatively stable over time.

Confidence in vaccines was relatively high, again, but did increase with time and experience,

which is as we'd expect.

Participants really most commonly spoke with their child's doctor about their questions

and concerns, most commonly at the two-month visit.

So, this really, again, emphasizes the importance of direct communication with healthcare professionals.

And yet, we did see some room for improvement in their perceived satisfaction with the discussions

as well as their perceived or self-reported knowledge about vaccines.

So, we know here that opportunities really do exist for partnerships prenatally, with

prenatal care providers and others beyond maternal vaccines and maybe in the realm of

childhood vaccines.

Again, I'll speak to that in just a minute.

Finally, I'm going to talk about some interviews that we did with vaccine-hesitant parents

last fall.

Our goals and objectives were similar to the focus groups that Judy presented earlier.

We were testing CDC messages and materials with vaccine-hesitant parents to get their

thoughts on the messages designed for parents about childhood vaccinations that we currently

offer, examine whether those were meeting their needs, addressing their questions and

concerns, as well as identifying possible improvements.

To do this, we did 24 cognitive interviews.

So, these were structured a little differently than the usual in-depth interview.

Rather than asking a lot of open-ended questions, we were placing materials in front of parents

and then asking them to read them aloud, tell us what they thought, stop if something was

confusing, something they didn't believe, something they particularly liked, and that

was the springboard for further discussion about their vaccination attitudes and knowledge

and decisions for their children.

These were parents or caregivers of children under 2 years of age who expressed hesitancy

toward childhood vaccination.

Again, these included both those hesitant accepting parents who may have gotten all

their child's vaccines on time but indicated a high level of concern or anxiety around

that, as well as those who did tell us that they were delaying or refusing some or all

vaccines -- excuse me, some vaccines or delaying all vaccines.

So, what did we find out?

Their concerns really focused on both the short- and long-term side effects of vaccinations,

similar to what we found in the national poll.

And they were all discussing vaccines with their child's doctor.

In this case, though, some really looked to the internet when they felt their doctor was

"pushing vaccines."

They were really turning to other sources that they trusted and wanted to see for themselves

if what their doctor was telling them was correct.

Some also felt that the child's doctor was withholding information from them, that they

really weren't getting the full story or weren't hearing everything that there was to know

about vaccines.

As I mentioned, most had decided to vaccinate their child, either as hesitant accepters

or with some delay.

Some were delaying about concerns about side effects.

But also something we haven't talked about yet, because their child didn't go to child

care at the time, so they may not have seen vaccine-preventable diseases as a threat or

a threat yet, or concerns, again, over their child being sick at the time of vaccination.

One thing that's also interesting to note is a lot of the participants we talked to,

and again, this is qualitative research, so, you know, keep that in mind as you -- as you

apply the results.

But many parents really weren't aware of the specific vaccines they were delaying.

They just really wanted to slow down the schedule, you know, take them -- take them slower than

they were being recommended.

And when we asked them about what more information they needed about vaccines to feel comfortable,

they wanted to know about disease prevalence, especially locally; repercussions associated

with not vaccinating, so what will happen if we don't; effectiveness; and ingredients.

So, the structure of these interviews.

Parents first looked at one of two print ads, and I know you can see, you know, from the

slides that you get in the back, you may be able to read these a little bit better.

The one on the left with the baby in the bathtub talks about whooping cough, and the one on

the right with the baby learning to walk is about fighting measles.

Then, they looked at one of two more in-depth pieces, either a fact sheet that we have called,

"If You Choose Not to Vaccinate your Child, Understand the Risks and Responsibilities,"

or a draft infographic -- this isn't quite ready yet, but we're still working on it -- "How

Vaccines Strengthen Your Baby's Immune System."

Overall, the parents we talked to really thought the materials were informative.

They were clear and easy to understand, which we like to hear as communicators.

They liked that the images were inclusive and diverse, including the baby learning to

walk with his, presumably, dad or a male -- a male parent.

The materials did increase intention for on-time vaccination for some, if not all participants,

which is what we would hope for and expect.

And they offered us a lot of suggestions for improvement.

The bottom two here, again, really highlight this issue we have of trying to meet our audience

where they are in their informational needs.

They really did want us sometimes to simplify the material, shorten, focus on certain ideas,

as well as include more information -- more graphics, more statistics, give me more information.

So, this is what we -- what we try to balance as communicators in offering information in

different formats and different ways and different levels of interest.

So, in conclusion, on the parent interviews, our participants did want to know more about

the short- and long-term side effects of vaccines as well as the potential consequences of not

vaccinating.

That's something that's addressed in that fact sheet I highlighted there, and I'll talk

about that again in a second.

They were discussing vaccines with their child's doctor, but the trust in the doctor's information

and advice really varied.

And they did like the materials that we -- that we shared with them, so we knew we were on

the right track there.

I'm going to close with some resources, and then next steps about ongoing research.

So, recognizing, again, the importance of the healthcare provider and really the local

variation, potentially, in this, you know, in this topic around vaccine confidence and

hesitancy, we've put together and worked hard on and developed these provider resources

for vaccine conversations with parents.

If you haven't seen, there's some samples on the table in the back if you'd like to

check them out more specifically.

But we developed these with AAP and AAFP, based them on our formative research, and

we review these often.

But it really provides information for physicians to have these conversations one-on-one with

parents, information on vaccine safety, vaccine-preventable diseases, topics of interest that they can

both use themselves, use with colleagues, as well as share with parents.

It includes supplemental resources for parents as well.

We have these in versions, especially the parent resources, for high information-seeking,

maybe more detailed, more dense pieces, as well as more simplified, easier-to-read versions,

and some of those are also in Spanish.

Some of the resources for parents, just to highlight, and you can see the URL there where

you can see those.

These are available to download and use as well.

Things like infographics, the parent-friendly childhood immunization schedule, some social

media-ready pieces as well, in addition to the things like fact sheets and articles and

other formats.

So, again, getting at all the different potential formats and different levels of interest and

information parents are seeking.

I mentioned this one before, and I'll just highlight it as an example.

Again, this is one we tested in the parent IDIs.

"If You Choose Not to Vaccinate."

These, again, were for parents who are considering or have decided to delay or refuse recommended

vaccines, and it specifically discusses the steps to take, maybe before or during an outbreak

of a vaccine-preventable disease to help protect your family and your community, the importance

of notifying healthcare professionals that a child is not fully vaccinated -- especially

healthcare professionals that may not have seen that child before -- as well as considerations

around travel.

But the main message really here is that this is not a risk-free choice.

Making a choice to delay or not accept a recommended vaccine is not a choice without risk, and

it really highlights some of those steps and some of those things that parents need to

be cognizant of if they make that choice.

We also have some resources for maternal vaccination that I wanted to point out.

This is our, you know, set of materials that specifically talks about Tdap and flu vaccination

during pregnancy for both prenatal healthcare professionals as well as pregnant women.

But they also do call up this issue around timing and when pregnant women are looking

for information around vaccines.

One of the sheets, too, the one in the lower right with the mom in the pink shirt, does

have a section about getting moms ready and thinking about their child's vaccines later

in the context of Tdap vaccine protecting their baby when they're born, and then thinking

about protecting their baby with childhood vaccines as they go on.

This is a partnership that's co-branded with AAP, AAFP, ACOG, and ACNM.

And one project that we're working on in our immunization services division is really around

survey questionnaire refinement and development.

I know we're going to talk a little bit about that in some of the other -- the other talks,

but I just wanted to mention it briefly.

We're partnering with NCHS Collaborating Center for Questionnaire Design Research to develop

a series of survey modules that can really assess vaccine acceptance issues in routine

and rapid response surveys as well, doing some methodological research around that now.

And we're hoping to have that final report by the end of the year.

So, just in summary: CDC is routinely conducting this lifespan research and will continue to

explore and apply and evaluate what we learn so that we can better communicate and develop

materials for parents, healthcare professionals, and the general public.

We've learned that parent confidence nationally is high and stable, and does reflect the high

coverage with recommended vaccines that we see in the national immunization survey, but

there are questions and concerns for us to address and for us to support healthcare professionals

in addressing with parents as well.

Likewise, pregnant women that we surveyed were generally supportive of vaccines, and

most had decided on a plan for vaccination before their child's birth.

That really highlights our opportunities for improving the timing of our discussions and

when we're meeting pregnant women with information when they're looking for it.

Parents who are refusing, delaying, or accepting vaccines with hesitation were expressing concerns

again about short- and long-term effects vaccines, and really wanted to know more about the consequences

of not vaccinating their child.

And so, you know, that piece I showed was an example of our attempt to meet that need.

But regardless of behavior, we know parents are discussing these vaccines with their child's

doctor, and so our communication efforts will really work to support healthcare professionals

and parents in those discussions.

[applause]

>> Female Speaker: Thank you very much for running -- just running

speaker-to-speaker.

So Rhonda, as you make your way up, we have your slides up there already.

>> Rhonda Kropp: Great.

Thank you so much.

I know we're a couple minutes behind, so I'll try to go thorough this relatively quickly.

I'm Rhonda Kropp.

I'm the Director General of the National Immunization Program at the Public Health Agency of Canada.

Which, for those of you who may not understand Canada's structure, is one of the agencies

and department that falls under the Federal Minister of Health.

Today we are going to be talking about some of the work that Canada's been doing on trying

to improve our measurement of vaccine confidence, and to Judy's message earlier, the language

is a bit interesting.

Because really what we're looking at is measuring knowledge, attitudes, and beliefs, and linking

those with data on behavior to see where we are in influencing confidence and hesitancy.

In Canada, we do a national survey every two years which is called the CNICS.

And that survey has been done since 1994, and it's been done for all of the routine

childhood immunizations.

The methods for this survey -- and this is a list of the methods from our last one in

2013 -- we use the Canadian child tax benefit for children sampling frame, which is really

fantastic.

It's approximately 96 percent of Canadian children.

And we target the survey towards children age 2, 7, or 17 years, girls age 12 to 14,

and this excludes on-reserve First Nations communities, because there's a different way

to measure for that community.

There's a random sampling stratified done by profits, territory, and age.

And the method is a phone interview with parents and guardians.

And what they're asked to do is pull out their little yellow card.

Doesn't that sound antiquated?

[laughs] Their little yellow card that has all of their vaccinations written down, and

they're then asked to read that to the person on the phone.

For some of the vaccines that are less likely to be recorded on the little yellow card,

such as hep B and HPV, we do accept just recall from the patient -- from the parent, pardon

me.

And then in addition to that, we ask the parent's permission to contact the healthcare provider

to validate what they have told us.

As you can imagine, there's a whole series of places where we then lose people in that

situation, so a portion of them will consent to get this done, a portion of those will

get consent from their healthcare provider, and then a portion of those will actually

contact us.

So, about 30 percent of participants we have confirmatory information from the provider.

The CNICS survey also does knowledge, attitudes, and beliefs data collection, and that really

has the benefit of us looking at what are the knowledge, attitudes, and belief, and

then linking it back to what they've actually had done.

But we really felt that there were some improvements that could be made to the way we do that work.

So, we undertook a project to improve the wording in the questionnaires that we have,

particularly on the knowledge, attitudes, and behaviors component.

We wanted to do a few things.

We wanted to look at the new reporting requirements for vaccine hesitancy under the WHO to make

sure that we're able to report against those.

We also had a group across Canada called the Canadian Vaccine Acceptance and Uptake Task

Group.

They gave us a set of recommendations about a year ago, and it included recommendations

for changing the way we do our measures.

We wanted to respect those recommendations that we got.

And we also took a look at the WHO SAGE Working Group that Judy had mentioned earlier.

So, the first step that we undertook was we created an incredible advisory group, many

of whom you will -- you'll recognize the names on the slide, including Saad, who's sitting

down there and has been warned I might be throwing questions later.

We then took that advisory group and also reviewed evidence before drafting a new set

of questions.

So, again, we looked at SAGE, we looked at our current tool through a health belief model.

We looked at select questions from the core vaccinate hesitance survey, what's proposed

by SAGE, and then we looked at our own survey and recognized that our KAB questions, we

probably needed to get rid of some, could probably keep some but modify them, and that

we were just missing a few things.

So, we went forward with the next step, which was to modify our existing questions and develop

a new set.

So, we made a number of decisions to remove some of our existing questions.

Some of those are listed there.

And where we landed was moving from a set of 35 questions to 42, and only nine of these

actually were maintained from our original set.

So, it's quite a large change to what we're doing.

We have a new set of questions that we've adopted that focus on barriers, that focus

on hesitancy, trusted sources, and sources of information used, all pieces that were

already talked about.

We then did the next step, which was qualitative pretesting.

And this was done through Statistics Canada, our statistics federal agency, who conducted

the survey for us.

They did a total of 29 one-on-one interviews in English and in French.

Canada being bilingual, all of our surveys are delivered in both English and French.

And participants were administered the questionnaire on a face-to-face basis, and they explored

four particular things.

Number one, did they understand the questions and response categories?

Number two, how did they recall search for the requested information?

Is that working?

Number three, did they think about the answer and make a judgment about what to report?

And then the reporting of the answers.

The questions tested very well.

The only questions that didn't work terribly well were perceptions of risk from getting

VPDs.

What we found parents were doing was they just wanted to report back what their child

had been vaccinated against, which is reasonable, because that will influence risk.

But it didn't work as well in this setting.

So, we finalized the questions, and as I mentioned, we landed on 42.

This is just a sampling of them.

If NVAC is interested, we'd be very happy to share all 42 questions that will be going

out into the field.

But a sampling are, "Have you ever decided not to have --" let's use my child's name

-- "Elliott vaccinated with a particular vaccine?

What vaccines did you decide not to give Elliott?

What is the main reason that you decided not to immunize Elliott against" whatever the

vaccine may be, et cetera, et cetera.

So, the next step is going in the field, which we are doing this fall.

So, I'll be very happy to come back to you in a year and be able to report to you on

how these have worked out in the field.

We also, in addition to this work, where we're measuring this, are also funding the Canadian

Immunization Research Network as we have been doing for five years.

We just renewed their funding.

But one difference that we did this year was to earmark a portion of the research funding

specifically to vaccine confidence work in that area.

So, we'll have this survey data this way, we have the funded research through the CIRN,

and I look forward to being able to report back to you all as this goes in the field.

Thank you very much.

[applause]

>> Kimberly Thompson: Okay, thank you very much.

And next, we'll be hearing from Dr. Paula Frew from Emory University.

>> Paula Frew: Okay.

Great.

Thank you very much for the opportunity to be here on behalf of my team.

In 2016, we had an incredible opportunity to join in a cooperative agreement to perform

several tasks in association with NVPO related to the vaccine confidence goals of the organization.

And one of these tasks was really to develop an index that could be useful to gauge changes

in the U.S. parents' confidence over time so that could be used in surveillance and

other applications, as well as for practical clinical applications.

So, that was to develop an index that could be used in clinical settings, either to gauge

an individual's confidence or to assess vaccine confidence over time among individuals in

provider practices.

So, what we did is we undertook a survey with Qualtrics, which is a national panel survey

of parents who are -- have children who are 0 to 7 years old, and we included 893 parents

in our survey.

Now, the survey was developed by our project team, which included our team here from NVPO.

We had some guidance from our vaccine experts.

We also had some biostatisticians on the project.

So -- as well as our internal project team, which was very diverse in terms of our complementary

expertise.

The eligibility that we had set for this project was that we included only parents who -- or

guardians who were -- parents or guardians or caregivers of children who were 0 to 7

years of age, as well as those who were able to read and understand English.

And that was vetted by the Qualtrics team.

We conducted the survey from October through November 2016, and like I said, we actually

aimed for 800 parents, but we ended up oversampling with 893 parents included.

So, the survey was comprehensive.

It included items that pertained to children's vaccination history, so we included nine vaccines

in our survey.

We also included a sociodemographic battery, so we had plenty of sociodemographics, including

parental age, the number of children in household, geographic distribution, and residence location

of our parents, as well as the standard ethnicity, race, and educational components.

But, then what we did is we also looked and we spent a lot of time reviewing the NVAC

report from 2015, and we decided we were going to include the major components from that

NVAC report that included the social norms, attitudes, and beliefs, which included things

like vaccine safety and effectiveness attitudes and beliefs, trust, the environmental -- the

information environment, as well as media, and then provider perceptions.

So, here's how it came out.

So, the sample mean was age 31, and our median was about the same.

It was age 30.

The gender was mostly female that was included, which is somewhat similar to U.S. population

with other factors that we included like ethnicity, race, educational attainment.

But the only thing that we did notice is that the region in which we were a little bit oversampled

was the South.

So, we had 41 percent of the persons in our sample that were from the South.

The children's age composition, we also captured that, but we did report on having the number

of children in household.

So, you can see there's a little bit of a range there in terms of child -- having one

child in the household, so 42 percent of children -- 43 percent in the children in the household

were one child, two children at -- sorry -- at 35 percent, and then three or more children,

22 percent.

So, just in comparison as well, with the ethnicity, we do have perhaps a little bit of oversampling

with our Hispanic population.

The Hispanic population in this country is similar.

White persons, we have a little bit of overrepresentation in terms of 81 percent of persons in our sample

being white, at 74 percent is what is represented in the U.S. census data.

Here's how it was reported in terms of pediatric immunizations.

So, what you can see is that DTaP had the highest coverage, reported coverage.

And what we did is we collapsed those who had reported they did not have the vaccination

or they were unsure of vaccination into one category.

So, for DTaP, you can see that that's 6.7 percent.

Varicella and pneumococcal vaccinations, as you can see, were ranked lowest, and you can

see that pneumococcal vaccination also at 23 percent had the highest unsure or non-response

rate as well as those who were reporting that they had not received the vaccine.

Okay.

So, in terms of our analytic approach, what we did is we had 30 items that we include

in our factor analysis.

Now, the factor analysis included all those attitudes, beliefs, vaccine information, the

trust in government and experts, as well as the social norms that came out of the NVAC

report.

And that resulted in our four-factor solution, with an alpha of .926.

So, that meant that it had a very high reliability in terms of those 30 items holding together

with those four factor facets that we found that corresponded very nicely back to the

NVAC components.

The summary score rubric was developed for VCI based on these 30 items.

And then what we decided to do is go ahead and assess how this relationship looked between

the VCI items, so 30, versus reported vaccination rate.

And then, we ran the logistic models for each of those vaccines, those nine vaccines that

I just stated.

We went through a lot of work to actually whittle this down to something that could

be clinically, practically important to use and something that would not sacrifice a whole

lot of internal consistency and reliability.

So, in the end, we ultimately found that our 30 items held pretty much as well as the final

eight items that we ended up with as our short-form VCI, our index.

So, the index in the end had an alpha of .857.

So, again, strong internal consistency.

And what we found were these are the eight items on a seven-point, five-point, six-point

scale that came out, again, that did not sacrifice a whole lot in terms of our internal consistency.

So, you can see that there are four items in terms of trust on the seven-point scale.

On our six-point scale, we had three items that dealt with confidence, so no confidence

to complete confidence.

And then, we had one point on the agree/disagree Likert scale, and that was around attitudes

for, "It's important to get every one recommended," the vaccines for their children.

Okay.

So, in terms of our specific results.

So, what we did as a next step is we wanted to make sure that the eight-item actually

withstood the tests that we wanted to put that through, similar to what we did with

our 30-item scale.

So, what we ended up with was these four category confidence levels that I mentioned before.

That was our summary scoring system that we came up, based on how well -- how people responded

to those five-, six-, and seven-item scales.

And what we did is we ran the chi-square tests as well as the Cochran-Armitage trend test

to make sure that those items not only compared the self-reported receipt to non-receipt and

were tested, as well as looking at trend tests over time.

What ended up happening from that point is we moved to calculate the odds ratios.

We wanted to look and make sure that we had a very sensitive measure.

Because, again, similar to what you've seen in what Allison just presented in terms of

our high vaccine acceptance and reported rates, as well as what's in the literature, we wanted

to make sure that we had something that was sensitive to the -- to the 10 percent level

to see if there was an odds change in the likelihood of getting vaccination as confidence,

measured confidence, increased as well.

So, we did this for all the nine pediatric vaccines that we assessed, and what we found

was when we did the adjusted odds ratios with -- that included the socioeconomic and sociodemographic

variables that we had in our survey, as well as the crude odds ratios, that it pretty much

came out consistent.

So, what we found was with the eight-item, that also came out as a very robust measure

that we feel had highly-consistent results with the initial 30-item measure.

So, what we have right now is you have very strong correlation between the vaccine receipt

that was reported to us as well as the VCI score, and that increasing VCI score that

we came up with does consistently reflect with statistical significance on all the nine

vaccines, that there was a corresponding increased odds of vaccine receipt.

So, incrementally, as confidence, measured confidence increases, we see the odds also

increasing of them actually having pediatric vaccinations reported for their children.

The short VCI, again, also had very short -- very good internal reliability.

The long-form version of 30 items had a .926 alpha, and then in the end, we had a .857

on the short form.

So, it didn't sacrifice a whole lot in terms of internal consistency by paring this down.

So, we think that ultimately, this works pretty well in both applications.

So, there is a long-form version and a short-form version, and does not sacrifice too much in

terms of what we were looking for to map back to what were the NVAC recommendations.

But we do have some limitations, and of course we do have to address those.

So, one was, obviously, the self-reported vaccination of children, and we know the inherent

limitations of that.

We also know that even though our sample population in this survey was somewhat similar to the

U.S. population, it's not entirely similar, because we do have overrepresentation in the

South.

And so, what we were thinking we need to do for a next step is certainly to move on to

validation.

And that was actually planned in the work that we had proposed.

So, the validation steps now are that we are ready to start testing this in different settings,

so in the clinical research and surveillance settings.

There are plans underway, and in fact, we've just fielded a new survey with a discrete

sample of parents with similar children ages 0 to 7 with another vendor so that we could

have a completely discrete population of parents and retest this with them at this point in

time as well as six months out from now.

So, in the fall, we'll be testing this again.

The other thing is obviously the need for this third-party immunization receipt.

We don't feel like we have -- we have an initial confidence measure, but without that third-party

verification, you know, we understand the limitations of that as well.

The other possibility is that we think we'd like to try and start testing this with other

populations.

So, this could mean that we expand the work that's going on here with parents and move

this to other populations such as college students, pregnant women, elderly adults,

as well as men who have sex with men.

And so, we just again wanted to thank, you know, our staff from Qualtrics who helped

us to implement our survey, as well as Abnica, who is a member of our RSPH School of Public

Health team at Emory University, and Drs. Orrstein and Omer for their advice and guidance

to us.

[applause]

>> Kimberly Thompson: Thank you very much.

So, our last speaker has already prepared to walk up on stage.

And I just want to ask that all of the speakers for this session, please, as Kathy is winding

up, please head up and come back up to the stage to sit in a chair so that we're ready

for the panel discussion at the end.

Thank you very much.

>> Kathryn Edwards: Well, I'd like to present the American Academy

of Pediatrics' response to vaccine hesitancy, and largely this represents a collaboration

between the Committee on Infections Diseases and the Committee on Practice and Ambulatory

Medicine.

So, in September of 2016, the journal "Pediatrics," which is the flagship journal of the Academy,

had three publications that I'm going to survey -- summarize very briefly today.

But the first was an actual survey of pediatricians assessing vaccine delays, refusals, and dismissals.

The second was a collaboration on a clinical report that discussed countering vaccine hesitancy.

And the third was a policy statement discussing medical versus non-medical immunization exemptions.

And these really form a basis for a lot of the thinking that is going on now in the Academy.

So, the first is a survey that was conducted by -- or for pediatricians, and the conclusions

were that pediatricians reported increased vaccine refusal between the initial survey

in 2006 and the repeat survey in 2013.

They perceived that vaccine-refusing parents increasingly believed that immunizations were

unnecessary and that pediatricians continued to provide vaccine education, but are dismissing

patients at higher rates.

So, I'd like to go over the data that substantiates those claims.

First of all, as you can see from the top circle, in 2006, that there were nearly 800

pediatricians that were queried.

In 2013, about the same number.

The practice setting, which is the lower circle, shows that about 18 percent are from solo

or two-practice settings, the majority or a large group are from group or staff health

maintenance organizations, and that there has been somewhat of an increase in hospital

or clinic practices in 2013 as opposed to 2006.

When one looks at refusals that are known -- and the question was, "Are there -- are

you encountering any parents who are refusing vaccines?"

And in 2006, the answer was 74 percent of the pediatricians were including and encountering

parents who had refused vaccines.

In 2013, that number had increased to 87 percent, with a p-value that was significant, as shown

there.

When pediatricians were queried about whether they dismissed patients for continued refusals

in 2006 and 2013, the numbers were in 2006 that about 6.1 percent of the pediatricians

queried would dismiss patients, and in 2013, the number had increased to 11.7 percent.

Which, again, is a significant increase.

When pediatricians were queried about why the patients were no longer -- or were changing

in their attitudes, I think some interesting observations were seen.

The darker colors are 2006, the lighter colors are 2013.

There was really no difference in the cost of vaccines in terms of refusals, and there

actually was less concern about the baby being too small or the discomfort of having vaccinations

or concerns for autism or concerns about the visits.

However, what did seem to be very interesting and significant was that pediatricians were

encountering more parents who said that the vaccines were not necessary.

At this -- in same journal, as I mentioned before, there was a policy statement that

addressed medical versus non-medical immunization exemptions for children -- childcare and school

attendance, and we know that the data do suggest that where there are non-medical exemptions,

there are obviously less children being vaccinated and a risk to those that are vaccinated.

So, given that, the Academy made several recommendations, and I'm going to summarize them on the two

next slides.

First is that the AAP supports laws and regulatory measures that require certificate of immunization

to attend childcare and school as a sound means of providing a safe environment for

attendees and employees of these settings.

Two, that the Academy supports medically-indicated exemptions to specific indications as determined

for each individual student.

Third, the Academy recommends that all states and the District of Columbia use their public

health authorities to eliminate non-medical exemptions from immunization requirements.

Fourth, that the Academy recommends that all childcare centers, schools, and other covered

entities comply with state laws and regulations requiring current and accurate documentation

of appropriate immunization status and appropriate medical exemptions of attendees and students.

And, finally, that the Academy recommends that the appropriate public health authorities

provide the community with information about immunization rates in childcare centers, schools,

and other covered entities and determine whether there are risks to community immunity on the

basis of this information.

Finally, I had the pleasure to work with the other members of the Committee on Infectious

Diseases and the Committee on Practice and Ambulatory Medicine to produce a clinical

report with the -- with the suggestion and specific intent to help pediatricians counter

vaccine hesitancy.

Our overall summaries were that immunizations have led to a significant decrease in the

rates of vaccine-preventable diseases and made a significant impact on the health of

children.

However, some parents express concerns about vaccine safety and about the necessity of

vaccines, and that these concerns of parents range from hesitancy about some vaccinations

to refusal of all vaccines.

And this clinical report was intended to provide information to help pediatricians address

those concerns.

Part of the document highlighted the extensive testing of vaccines before and after licensure,

highlighting the medical need and the disease burden, the scientific feasibility, the basic

science research, the candidate research and manufacturing processes, and preclinical phase

one, two, and three studies.

In addition, the post-licensure assessment was also highlighted with phase four studies

with pharmacovigilance and phase four studies on safety and effectiveness after the time

of registration.

In a figure that was generated in 1996 by Bob Chen talking about the evolution of a

vaccine program, I think it's really important for pediatricians and those of us who deliver

vaccines to understand that, in the pre-vaccine period when the disease is high, people are

very eager to be vaccinated.

But as vaccine coverage goes up and disease declines, people forget about the diseases,

and as adverse events, either related or just simply temporally associated, increase with

the delivery of vaccines, there can be a loss of confidence, can cause outbreaks.

These outbreaks can then remind people of the importance of the disease and resumption

of confidence occurs.

So, I think this dynamic understanding is important for pediatricians to understand,

and we spent some time discussing that.

We also tried to highlight what are the major concerns that parents have about vaccines,

and they really are in three buckets.

First in vaccine safety, capturing too many vaccines, autism, additives, overloading the

immune system, pain, serious adverse events.

Two, the necessity of vaccines, and I think that that really was highlighted on the survey

that I showed you that disease is no longer there, vaccine-preventable diseases have disappeared,

not all vaccines are needed, and vaccines don't work.

So, the necessity is another concern.

And finally, the freedom of choice, for parents to have a right to choose whether they want

to immunize their child, what's best for their child, that there is a lack of trust in organized

medicine, pharmaceutical companies, and other entities which are involved in vaccine manufacture.

We also tried to stress the concern about too many antigens, and in this slide, which

is generated from an article that Paul Offit had written, just suggesting that the number

of immunogenic proteins and polysaccharides has really declined over the years with now

the use of an acellular vaccine as opposed to whole-cell with a lot of other proteins

that you see here.

We spent a lot of time -- initially, we had -- not going to discuss the dismissal of patients.

However, the Academy members, and particularly those from the Practice and Ambulatory Medicine

group, felt that we did need to discuss the dismissal of patients.

And this is the summary of what was done there, that the decision to dismiss a family who

continues to refuse immunization is not one that should be made lightly, nor should it

be made without considering and respecting the reasons for the parents' point of view.

Nevertheless, the individual pediatrician may consider dismissal of families who refuse

vaccination as an acceptable option.

In all practice settings, consistency, transparency, and openness is important.

Finally, the Academy members and the board felt it was very important that we have some

messages that were really integral to how pediatricians should communicate with their

parents.

And those are summarized in these slides that the vaccines are safe and effective; that

serious disease can occur if your children are not vaccinated; that vaccine-hesitant

individuals are a heterogenous group, and their individual concerns should be respected

and addressed; that the vaccines are tested thoroughly and safety nets exist to monitor

safety; non-medical vaccine exemptions increase the rates of unvaccinated children; unvaccinated

children put vaccinated children at risk, and medically exempted children at risk who

live in the same area.

Pediatricians and other healthcare providers play a major role in educating parents about

safety and effectiveness.

Strong provider commitment to vaccination can influence, and as we heard before, does

influence hesitant or resistant parents.

Personalizing the vaccine acceptance is a very effective approach.

The majority of parents accept vaccine providers' recommendations when they are presented as

required to maintain optimal prevention, and the current vaccine schedule is the only one

that is recommended by the CDC and the Academy, and alternative schedules have not been studied.

Thank you very much.

[applause]

>> Kimberly Thompson: Thank you very much to all the speakers for

really excellent presentations for this session.

I would like to now invite the speakers to all please come back up on stage and we will

start the round of questioning.

So, I'll start over with Saad.

>> Male Speaker: So, first of all, a great set of presentations.

And thanks for sort of providing a comprehensive overview of the various efforts that are going

on.

And one thing that, you know, first time we looked at it 15 years ago, it was a little

bit surprising, but it's not surprising anymore, that even parents who refuse vaccines have

high, relatively high trust in their providers.

And that has been a consistent finding for at least 15 years.

But here we are, there are still -- while most parents -- and I think it should be emphasized

that the social norm remains vaccination, but there are gaps in acceptance.

And so, here we are that we -- despite the fact that in observational data, providers

come out as very strong predictors of acceptance, but that hasn't been -- that opportunity hasn't

been fully capitalized.

And to my mind, there are two reasons.

First, there is indeed, or used to be, a dearth of evidence-based interventions from provider-parent

communication.

So, there's a lot of evidence now on, for example, exemptions, et cetera, and mandates

and so on and so forth for interpersonal communication.

There have been development in recent years, [unintelligible]'s work, some of our work,

and other work that has provided cues.

So, that gap has started filling out, you know.

That gap has been -- is beginning to be bridged.

But there's a need to, even in that area, to continue to have evidence-based interventions.

And so, the reason I'm mentioning this, as a committee, perhaps in the future, we could,

you know, as the vaccinate confidence group -- vaccine confidence sort of related activities

of the NVPO progress, maybe there could be a synthesis of this area so that, you know,

various streams can come together.

So, the second thing I would mention is that the second reason for why we haven't, perhaps,

capitalized on the opportunity of providers being almost universally trusted is the fact

we don't know how to communicate to providers.

That's a big black hole of evidence there.

We used to be able to get away with not knowing a lot about it, because AAP and pediatricians

remained deliverers of vaccines in this country, at least.

But as the groups of physicians and providers have expanded who are directly relevant to

vaccines, we need interventions that are not traditional providers.

And even amongst pediatricians, our work has shown that the -- that effect that the availability

heuristic that Dr. Edwards showed about sort of decreasing rates of disease versus real

and perceived adverse events, that -- we tested that hypothesis amongst physicians, and unfortunately

in pediatricians and family practitioners, while there's high support for vaccines, but

the year of graduation predicts how gung-ho they are about vaccines.

So, we cannot take this thing for granted.

And I think -- and as a future-looking set of activities that are undertaken as part

of vaccine confidence by different partners as coordinated by NVPO, I think that's an

area, that that's a gap that needs to be filled where we develop evidence in terms of communicating

to providers.

The third thing I will -- I would mention, that there was a trend in terms of more pediatricians

dismissing -- you know, a high number of pediatricians dismissing parents.

While I can understand the frustration in the clinic if you have had repeated encounters

and an outbreak setting -- specifically an outbreak setting, but I don't buy the argument

in terms of non-outbreak settings -- the risk in the waiting rooms goes up for other patients.

But I think we should step back and recognize that if yelling at parents were a good idea,

teenagers would have been the most effective communicators.

So, a more sort of respectful approach that falls way short of dismissing parents and

not making them cluster, conversely, in practices that are more sympathetic, is more productive.

And so, that was a comment.

>> Female Speaker: I'll offer the opportunity for any other panel

members to respond to the comment if they like.

Otherwise, we'll go to the next question.

>> Rhonda Kropp: Thank you very much.

Saad, I couldn't agree with you more, and when we received some budget funds when we

got our new government in 2016 for immunization, one of the first things we did was acknowledge

exactly that.

So, I'm really glad you brought it up.

We created an immunization partnership fund, and the first stream of call-outs that we

did was related to supporting healthcare providers, related interventions.

And in addition to that, we decided to partner with a number of organizations whom providers

trust and respect more than us, quite frankly, and that was in recognition that a provider

is not a provider is not a provider.

Our midwives have different issues than our pediatricians than our obstetricians, gynecologists,

family medicine -- it's all different.

So, we partnered with a number of different organizations across Canada who have the respect

of those -- of those provider groups, and have provided funding to do exactly what you're

saying.

We know that that's the most trusted, and we know that we, federally, within Canada,

we are not the people that they are listening to.

It's those providers.

So, we have focused a ton of energy in exactly that area, and I'll look forward to being

able to report back to that in the next couple years after the interventions are put in place.

>> Kathryn Edwards: I think that I wanted to comment just a little

bit about educational endeavors, because we did send out a survey to -- both to OB and

to pediatricians in terms of education about vaccines and vaccine safety, and about the

disease.

And I think that in medical school, we may not be teaching as many people as we should

about the diseases.

I think it's also very clear those of us who are longer of tooth do remember the diseases

a lot better.

I remember the night I was -- my last as an intern, I watched a child with H. flu B die,

and will never forget the impact of that disease.

But not seeing those diseases -- so I do feel that we do need to teach our physicians, our

young physicians, what vaccine-preventable diseases mean and how we have changed the

scope of diseases that we take care of.

And certainly, I think that's very important as well.

Refusal is very complicated, and I think it's very hard to know how to respond, and I think

that there were many different views.

I think that the practicing pediatrician has a lot of struggles with this, and I think

that I'm not sure -- I think you have to decide yourself what you're going to do with the

parents in that regard as well.

>> Kimberly Thompson: Okay, Melissa?

>> Female Speaker: Thank you.

As somebody that's been trying to talk patients or parents into doing vaccines for 30 years,

I can tell you, it's a very humbling process, that there's certainly -- I used to think

that if I just presented all of the facts, all of the science, that people wouldn't refuse.

But what I've found is that there are some patients that just want a little bit more

information, and they're fine.

But there -- for a lot of patients, vaccine acceptance is not a factual issue.

It's an emotional issue.

And whatever facts I give them, they're going to look on the internet and find facts to

counter that.

So, to me, the important thing about getting people who are hesitant to change, and I think

-- I thank you for your talks, because I think it reinforced a lot of what I've found, is

that it is emotional issue, that it takes a relationship over time to change things.

So, dismissing people isn't a good idea.

That sometimes people -- I know there's a lot of facts that patients rely on physicians,

but the truth of the matter is, some of my most successful conversions have come from

a community health worker who looks more like the patient than I do talking to the patient,

or from a medical assistant.

So, I think sometimes, when I'm dealing with somebody who doesn't want to accept a vaccine,

I think of it more sort of we do -- like we do quitting -- getting somebody to quit smoking.

If I just move them to smoking a few less cigarettes, I feel like I made a mistake.

One of the problems that I see is that quality indicators don't allow for that gradual movement.

It's either black or white.

Did they get the immunization, or did they not get the immunization?

And I can understand how people whose compensation is being based on quality indicators would

want to not have patients that are -- that you're having to work with and move over time,

because you don't have those black-and-white indicators.

So, I guess I don't have an actual question.

That's just my comments.

>> Kimberly Thompson: All right.

Let me ask, does anybody want to respond?

Not?

Okay.

So, then I will go to David.

>> Male Speaker: Thanks.

I'm trying to think how to ask this without sounding foolish.

But I guess maybe in follow-up to the last comment, I'm wondering -- I'd like the panel

to think about, are we doing the wrong thing by making this problem more simple than it

is and thinking about it as a rational, medical problem?

My experience in public health practice has been that when I talk about vaccine hesitancy,

people have told me that's a common word, but that's actually not a common cause.

And that's a final common pathway around -- which people get there through many different ways,

and unless, when you're working with people, you begin to analyze the upstream nature of

how they got there, you're probably not going to be successful in changing their minds.

It's also not an issue that's necessarily influenced or influenceable by talking about

vaccines and vaccine knowledge and vaccine attitudes.

It may be that a person's political or worldview or religion is actually the primary determinant

here that is creating those attitudes, and until you begin to talk with them about some

of those upstream issues, you're not going to get very far.

And then lastly, and I can speak from this from personal experience, it may not be an

individual issue.

It may be a community issue.

In several of the places, two of the places I've worked, Santa Fe and Seattle, we had

communities of well-educated, affluent, liberal, rural whites where immunization refusal rates

were among the highest in those jurisdictions.

And that was a very strong community-held value in those places that merely trying to

talk individually, one-on-one with those parents, did not get us very far.

Going and talking with the community didn't get us very far, either, but at least we felt

that we being more rational in our approach.

So, I guess at the bottom line, my question is, do we need to be expanding our notion

of what we're thinking about interventions based on causes rather than thinking that

a standardized medical explanation of the risks and benefits of immunizations is going

to carry the day?

>> Female Speaker: Okay.

It's complicated.

I think some of you already said that one size doesn't fit all here.

Does anybody want to respond?

>> Judith Mendel: I think that's -- I think that's correct,

and I think we need to -- sure, we need to continue to understand what may be driving

and facilitating, whether it's a cultural thing, a political thing, whatever it may

be.

We need to do that simultaneously to also kind of understanding and assessing it in

the kind of medical setting.

I think we need to continue to come from a really multi-pronged, multifaceted approach,

and I hope that's what we're going to continue to be able to do.

>> Rhonda Kropp: The only other comment I would make is from

our perspective, there's a whole number of priorities that we're working on.

At the end of the day, what we want is to ensure that we have appropriate vaccination

coverage at a national level and within our subpopulations.

Only a small portion of those are really people who aren't getting vaccinated because they

have a fundamental concern about vaccines.

And a small portion of those are ones that we are unlikely, even if we get down to the

core, to change that.

If I'm looking realistically at what's going on, at least in my country, there's a big

chunk of folks who may be hesitant, but they're still getting their children vaccinated.

And then, there's another chunk of folks who are not hesitant, but aren't getting vaccinated

because they're complacent.

So, where do I put my resources and my energy?

I know that in my own group, I have 100 employees.

And when the Ottawa public school system sent out letters this year to say kids were going

to start getting kicked out of school, they didn't have their vaccines up to date -- this

is my immunization group -- I swear, half of the parents in my -- in my own group were

not up to date.

These are people who know.

So, for me, there's a question of how many -- with many competing priorities, how much

energy, how many resources do we put towards the hardest of the hardest of the hardest

to shift them, versus looking at where we may actually have an influence?

>> Allison Fisher: I think just quickly related to that, you

did bring up the point of local versus national.

I think that's something to reiterate and reinforce that this is something that is addressed

by us working at the national level, but also with partners that know their local communities,

know the specific issues, and are trusted resources there.

>> Kimberly Thompson: Okay, Mary Anne.

>> Female Speaker: Thank you very much.

Kathy and Rhonda were starting into this area, I think, but I want to talk a little bit -- the

panel to talk a little bit more about knowledge, attitudes, and behaviors of practitioners

in terms of how well they can -- what their knowledge base is, how well they can answer

questions, and Kathy, you alluded to medical students.

But pediatric residents and family practice residents probably spend literally hours with

the curriculum on vaccine safety.

And what is our responsibility there, and how important is that?

>> Kathryn Edwards: I think that we do need to more systematically

explain the process of vaccine testing, the concepts of what we do for safety.

I think that many, you know, many students don't understand what VAERS is or how to report

adverse events, and so I think that there does need to be a lot more role-playing and

actually interacting with different questions and perhaps more model patients would be helpful

to discuss some of these issues.

So, I think that there's a lot that needs to be done, and certainly, there are studies

which suggest that the younger physicians are less comfortable talking about these issues

than the older ones.

And so, I think that that is important as well.

So, I think there do need to be educational efforts and ways to address this, and certainly,

as Saad said, there needs to be more research.

There needs to be better ways to present vaccines to patients, and certainly there are studies

that show that just trying to talk people out of their attitudes don't work.

And so, the whole communication process, I think, really needs a lot more work.

But I think it also needs to start with just basic vaccine 101, which I don't know that

is getting taught in, maybe in pharmacy schools or nursing schools, I don't know as well,

but certainly the surveys of the medical schools and residency programs probably are not as

thorough in terms of the teaching that's needed as well.

>> Rhonda Kropp: And as if you set that up perfectly for what

I was about to say, we have the same issue in Canada.

And a concrete example of that was there's a program in Canada that is vaccines 101 and

vaccination 101 called EPIC.

And we -- it's delivered by the Canadian Pediatric Society and funded in part by my organization,

and EPIC is currently on hold because of an issue with an online delivery mechanism.

Anyways, it will come back on at some point, most likely.

But the outcry that we received from nursing groups, pharmacy groups, physician groups,

because they felt that this was really the only way that that core vaccine and vaccinology

information was actually getting to those practitioners was really stunning.

So, we have a really strong feeling that we need to be working a little bit more with

licensing bodies, with schools, to figure out how we have gotten to a point where an

external program, which is not guaranteed to stay in place forever, is now the core

source of information for a large portion of our practitioners in Canada.

>> Kimberly Thompson: Great.

Thank you.

Okay.

Leonard?

>> Male Speaker: This is a perfect lead-in for what I was going

to reinforce as well and ask that our committee think about.

The healthcare provider is really quite broad, that patients and parents interact with.

They're nurses, they're midwives, they're pharmacists, they're pediatricians, they're

healthcare extenders, the aides, the internists, the geriatricians.

There's a wide group of people who interact with patients, even from when the family walks

into the office, the person they see at the front desk.

So, I would ask our committee to think about, as we look to making recommendations, to put

education emphasis, however we're going to educate, on this wide swath of healthcare

providers and not just focus in on what we consider the doctor in that exercise.

>> Kimberly Thompson: Thank you.

Did anybody want to comment?

Or I think that was really just a comment.

So I'm going to move on.

Larry?

>> Male Speaker: Those of us at this end of the table in our

little corner noticed there's something distinctly missing from the people on the stage.

>> Female Speaker: [unintelligible]

[laughter]

>> Male Speaker: Which leads me to my first question, and that

is that we're all products of our environment and our experience.

In the surveys that have been done, is there anything that stands out in refusers?

In other words, a mother who may have one versus two or three children, the fact that

the parents aren't being immunized themselves, or the age of the mother?

Is there anything that stands out, or are the numbers not large enough to really determine

that?

>> Allison Fisher: Is this on?

Okay, good.

The maternal vaccination work that I've done, we have seen some characteristics of refusers.

It's actually a little uncertain, still.

I think the science is not quite, you know, where it needs to be to make anything that's,

you know, an absolute conclusion at this point.

But we are seeing some trends in terms of refusal being linked to, like, in my case,

I've measured flu vaccine, so non-receipt of flu vaccine, so not having them hooked

in, if you will, to that behavioral continuum is definitely a problem.

And, you know, the through-line to that is, you know, I've actually measured what is the

likelihood of the child, you know, once born, being immunized after six months.

And it's not good.

So, I think if we can back it up to, you know, what we're doing in terms of maternal vaccination

and trying to work with pregnant women, that has an awful lot of promise for that trajectory

of moving them towards immunizing children in the future.

So, as far as, you know, racial, ethnic, you know, other sociodemographic characteristics,

it's still not conclusive.

You know, I have seen refusal higher with African-American women who, you know, when

we're asking them specifically about flu vaccine, that that is higher than other groups.

But again, that's just one study, so a little reluctant to say that that's, you know, much

evidence to go on.

But at least you do see a little bit there.

But I think the biggest -- the biggest indicator so far is parental non-receipt of vaccination.

So, that does seem to come out as something that may have a little bit stronger evidence

at this point.

>> Kimberly Thompson: Okay.

Thank you.

We're bumping up against the time, but I'm going to take the last four questions.

I'll ask people to be brief.

The first one is Robert, then Cody, then John, then Melody.

Robert?

>> Male Speaker: So, just to go back to one of your first comments,

Ms. Mendel, people are looking at search engines.

We didn't mention social media, but both of those are places that commonly get attacked

or looked at by people that are not of our ilk when we think about vaccine information.

And so we can't forget the importance of some of those pieces of "information," as opposed

to mal-information and their impact on patients and families.

The other piece that's important to recognize is that our messaging for vaccine refusal

or objection or complacency, whatever the issue may be, very well may not be the same

for adults and adult vaccines as for childhood vaccines.

And finally, remember that we have good data from our friends at the CDC that there are

much greater racial and ethnic disparities amongst adult vaccination across our nation

than there are for childhood.

>> Kimberly Thompson: Quick response, or--

>> Judith Mendel: Sure.

>> Female Speaker: Okay.

>> Judith Mendel: So the social media piece, yes, of course,

and even when I was mentioning that piece about credible source, and kind of made the

point that we don't -- what each of us considers a credible source may differ.

So, we know, and we're well aware of kind of the various sources that feed into people's

beliefs.

And thank you for plugging adult immunization.

NVPO, of course, adult immunization is one of our priority areas, and we are looking

to do more work that kind of marries the adult space with some of this confidence work, because

really more work is certainly needed around adults.

>> Kimberly Thompson: Okay.

Cody?

>> Male Speaker: Thank you.

I'd just like to take another perspective.

In the sense that the pediatricians are getting beat up a little bit, and I don't think there's

a shortage of understanding among pediatricians regarding the importance of vaccines and immunizations.

And they're certainly, there are some, we know, who are not vigorously supporting the

importance, but I think that's a distinct minority.

And I was struck by an editorial earlier this year in the Journal of the American Medical

-- the JAMA, and this commentary linked eligibility to welfare and benefit payments to the vaccination

status of the children.

And this is -- Australia has been doing this for 20 years, and it has turned out to be

quite successful.

Now, you get into an interesting discussion about the ethics of this, but you can argue

the ethics both ways.

I mean, you can say it's not -- may not be appropriate to force parents to vaccinate

their children if they don't want to, but then on the other hand, is it fair for those

children who are born into families and they don't get vaccinated?

So, I think rather than -- or one option to just more education, more discussion with

families, is that there needs to be a little bit of incentive.

Listen, this is part of being a member of the community.

We vaccinate children for two reasons: one, to protect the child, and secondly, to protect

the community.

And the courts have supported this over the years.

So, just a comment.

>> Female Speaker: Yeah, okay, thanks for the comment.

I think because of the importance of the VFC program, I'll hand it to Nancy just for a

second to respond to that point.

>> Female Speaker: I'm not responding to that point.

[laughter]

>> Female Speaker: But I -- but I -- in the first part of what

you said, I mean, I actually also want to sort of give a call-out that pediatricians

are by and large, 99.9 percent of them, incredibly committed to vaccination.

And I think one of the things I hope that Allison's research pointed out is that part

of the equation actually comes before pediatricians, and that's a segment that I don't think, you

know, the OB/GYNs don't think of themselves as being the springboard towards pediatric

vaccination.

And that role of turning OB/GYNs not only to vaccinators, to get flu and Tdap vaccine

into pregnant women, but also to make them feel the responsibility of setting the stage

for pediatric vaccines, that's something that we really haven't faced yet and surmounted.

Pediatricians, you know, many of you know, I also still have young kids, so I mean, I

feel the burden of the pediatrician.

And in the segmenting of the population of parents' perceptions around vaccines, there

are people that are -- don't need anything.

There are people who are hesitant accepters, and a little bit of energy will change their

mind.

It's a very small segment of the population that are truly skeptical of vaccines.

And I understand a pediatrician's perspective in the limited amount of time and energy they

have, they have to make a choice as to where they spend their time.

I think, I mean, back to this question of what, you know, NVAC could do, I would go

back to something that Dave sort of started with, which is, you know, as much as we want

nationally to have a solution to this or national research that's going to provide guidance,

the problems are incredibly local.

And so, somebody asked about the epidemiology of vaccine refusals, but it looks pretty different

in Minnesota than it does in Oregon or any place else.

And so, I think it makes it really hard to have national strategies when in the end it

really is about a local conversation, either pediatrician to patient, or somebody who is

culturally competent speaking to their own population.

And it's hard to do research at a level of which is going to encompass every single one

of those conversations.

We can focus, as we have, on tools for providers and trying to give them the tools that they

need for each kind of interactions, but it's really hard to get down to a granular enough

level that we can actually face every single parent-provider interaction.

And I would just also point out, back to something that I said last time, that this is a really

important issue.

We take it really seriously.

We believe in the research base to do it.

But I would also remind you, as somebody said, that, you know, if you look nationally, less

than one percent of kids get no vaccines.

We're very, you know, it's important to us to keep that.

But there are other discrepancies around pediatric vaccination coverage, like socioeconomic status,

that really shouldn't be a barrier because there is VFC, and vaccines should be covered.

And yet, there are people who aren't getting access to vaccines of lower socioeconomic

status in the pediatric population.

And so, this is an important issue.

It is the one issue, and there are others.

>> Kimberly Thompson: John?

>> Male Speaker: I'll be very brief.

Most of what I wanted to say and ask has been very eloquently put forward already.

Just to expand on what you said, even beyond -- even beyond OB providers, et cetera, what

I took away from some of the data that you showed up there was that even by the second

trimester, the horse is already out of the barn.

I would encourage us as a committee and people who do work in research to think even broader

about non-traditional messengers and non-traditional platforms for this.

And by non-traditional messengers, I'm not even just talking OB providers.

I mean adult care providers.

Have people before people are ever pregnant talking about kids' vaccines, and people who

are non-medical providers, educators other -- examples are endless.

The points -- the point in general is I think -- I think we need to be really thinking about

a different paradigm for this.

>> Kimberly Thompson: And last question, Melody?

>> Melody Butler: I'd like to take some of the burden off the

pediatricians, and I'd like to bring the nurses to the table.

And I'd like to know where they are in helping to promote these vaccinations.

As much as you guys may try as doctors and, you know, practitioners, at the end of the

day, it's the nurse who's going to administer the vaccine.

And it's important that the nurse is giving it to them isn't giving, you know, that weird

side eye, saying, "I wouldn't give it to my child."

And we know this has happened.

I am -- as the leader of Nurses Who Vaccinate, I come in contact with nurses every single

day who are not confidently encouraging the vaccination among their patients and communities.

This is an ongoing problem, and we cannot forget about the elephant in the room.

So, I implore the committee to please look at the relationship between the vaccine confidence

in the nursing population and the nursing schools and to really make an effort to really

bring forward why this is happening in the first place.

Why are college-educated practitioners even doubting the science?

And bring them to task and really kind of, you know, open the door to improving confidence

among nurses.

Thank you.

>> Kimberly Thompson: Okay, thank you.

I think we are all set.

I want to thank our outstanding panel and all the speakers and questions.

I apologize for not getting to all of the questions.

I know somebody wanted to speak again, but I do want to move on with the time.

We will reconvene in 15 minutes.

For more infomation >> NVAC Meeting, Part 4, Vaccine Confidence - Duration: 1:47:48.

-------------------------------------------

Basic Source Models - Duration: 3:16.

Welcome to VirtualLab Fusion and our "getting started" tutorials.

Several source models have been integrated into VirtualLab Fusion.

In this tutorial,

we would like to focus on the setting and usage of the Basic Source Models.

The most straightforward way to access this source group

is to search in the Sources ribbon.

Besides, they can also be found in the Light Path Diagram

or Source Catalog.

Click on the Sources ribbon in the main window;

in the Basic Source Models group there are 5 most commonly used light sources.

As an example,

we start with the Gaussian Wave.

The edit window consists of six tabs

where we can edit different characteristics of the light source.

In the Basic Parameters tab,

we can set some basic parameters of the source field,

for instance the surrounding medium,

field spatial position,

field size,etc.

For instance,

we give a lateral offset of 500 um in the x-direction.

As result,

we can see a 500 um lateral shift of the fieldalong the x-axis.

In the Spectral Parameters tab,

we can determine the composition of the source spectrum.

There are three options:

single wavelength,

triplet of (RGB) wavelengths

or multiple wavelengths.

In future tutorials we will show how to import spectrum data from the spectra generator.

The Spatial Parameters tab

is used to configure the spatial distribution of the source field.

It is not the same for different source models.

For example,

in the case of the Gaussian Wave

all specified Gaussian Beam parameters are given:

Gaussian mode,

Waist Radius,

Rayleigh Length, etc.

But for a Plane Wave,

the propagating direction is the only parameter which needs to be defined.

The detailed description of spatial parameters can be found in the help file.

In the polarization tab,

the source polarization property is defined.

Four options can be selected,

and the corresponding Jones Matrices are displayed below.

Coherence is an important characteristic of the source.

The source field can be separated into several modes which are mutually incoherent.

In the Mode Selection tab,

we can choose which modes will be displayed.

The last tab is sampling.

Users can define the essential sampling parameters manually.

The default sampling is enough for general cases.

Normally we recommend to use the default.

Last but not least,

we would like to mention that for the sources in the Light path diagram,

an additional tab, referred to as Ray Selection, is included.

Here we would like to emphasize

that in VirtualLab it is possible to not only do field tracing,

but also ray tracing.

In this tab, we can specify the ray sampling parameters,

the ray sampling strategy and amount of rays.

In detail, in ray tracing engine, three sampling strategies are provided.

They are Cartesian (xy-Grid), hexapolar and statistical random.

If you have any questions, please don't hesitate to contact us.

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