Today I will discuss about the two more Key elements of Earnings from Google Ad-Sense,
which we can see on Google Ad-Sense Reports or in YouTube Analytics Reports.
This video is for both kinds of people One, which are Running their YouTube Channels.
Secondly for those, who are running a Website.
It is very important to know about these key elements to understand the actual Earnings
from Online Ads that are being shown on YouTube or Website and Blogs.
And these elements are CPC and PPC.
While watching this video, your need to know three kind of people which are playing important
roles in Online Advertisement.
One is Publisher – One who publishes the Ads on your channel or Website.
You can consider any Big Publisher into your mind, Like YouTube, Google or any other.
Second is Advertiser – who contacts to the Publisher to publish Ads given by the Advertisers.
Third is YouTube Channel creator or Website Owner where the Ads are placed for advertiser,
with the help of Publisher.
Do watch this video till the end otherwise you might not understand these most important
elements perfectly.
CPC stands for Cost Per Click.
It is the amount that Youtuber or Blogger earn, each time a user clicks on the Ad.
CPC for any ad is determined by the advertiser, some advertisers may be willing to pay more
for clicks, than others.
It depends on what they are advertising.
Let's take an example.
Suppose the CPC defined is 0.05$ which means, every time authenticated user clicks the ad,
0.05$ will be added to your Total earnings.
In this way, based on CPC, your earnings for 1000 clicks will be 5$.
Do not miss the video on CTR and its relation to Invalid Activity later in this video due
to which your Google Ad-Sense account may get suspended.
Let's move to PPC which stands for Pay Per Click.
It is a model in which an Advertiser pay to the Ads Publisher, for each time their Ad
is clicked by any user.
It is basically a kind of paid advertisement initiated by the Advertiser for any product
or service.
In this way, you can also sign in to Google Ad-Words Account and start a campaign, if
you want your website at the top in search Results.
Similarly, if you want to increase the traffic for your YouTube channel, you can start an
Ad-Campaign on YouTube also for the advertisement of your channel or for any product or service
launched.
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