one of the biggest secrets to having a successful launch whether it's an
eCourse or a program or a brand-new service is the pre-launch so in today's
video I'm going to share my pre-launch strategies and how you can plan a
pre-launch for your next big thing hey guys welcome
back to another episode of just the tips with Trena where I provide online
entrepreneurs tips and tricks on how to create a video content strategy here on
YouTube that works for them you are subscribed to my channel yet just make
sure you go ahead and click that red subscribe button down below so that you
won't miss any of my videos let's just jump right into what exactly I did in
the pre-launch phase so the pre-launch phase is everything that I did prior to
releasing my new program YouTube boot camp to the world now I don't have
anybody working for me I am a business of one right now so I did everything on
my own I did hire two people that I'm going to talk about here in a minute but
for the most of it it's just me so one of the biggest things you can do in your
pre-launch phase is to plan everything so this meant planning out all my social
media in advance planning out all my newsletters in advance planning out all
my YouTube videos in advance get that all done and set up in some automation
tool for email I use convertkit for social media I use buffer so get that
all done and out of the way so it's not taking up your time when you move into
the most stressful time which is your launch phase I also planned out my
entire course before I even launched it so there are two ways of thinking here
one way is to plan your course out in advance and get it done and the other
way is to hold off creating it make sure people want to actually buy it and then
once people buy it then you create it I decided to create the course in advance
and invite beta testers to test it out so I had five people go through my
course with me so that they could provide me feedback let me know what was
working what wasn't working what they need in Mora and to get testimonials to
share during the launch phase I'm actually going to do a video next week
on how I wrote out all my eCourse contents so make sure you subscribe to
this channel so that you get notified when that video is posted some of the
other things that I did advanced prior to my launch was creating
all of my bonuses that I was going to add in the launch phase creating my
sales page in my sales video getting my testimonial from my beta testers because
people want to see testimonials people want to see that this is going to work
for them I also schedule out joint webinars and live master classes to help
grow my list and get people excited for the content I was sharing and I also
created some facebook video ads and thought about what was going to be my
strategy for Facebook Ads needless to say there is a lot that goes
on behind scenes before you even launch a program and the more you get organized
and the front end the much smoother a launch goes so let's talk about who I
hired why I hired and was it a good investment so the first person that I
hired was a copywriter I hired ashlynn Carter as my sales page copywriter and
my email lodge copywriter and let me tell you that girl was worth every penny
that I spent I'm a video person I don't really like to write especially sales
copy so ashlynn wrote an amazing sales page for me and the amazing sales funnel
that came during the launch and let me tell you it was worth it I have no idea
how to write sales emails and the whole funnel thing but Ashland's emails were
just copy paste put into a sequence and I definitely believe it was a huge
reason why I got so many people to sign up for YouTube bootcamp and the other
hire that I made was kind of last minute it was a hire for my facebook ads so I
hired a leafy jerk and I hired her because I didn't have the time to manage
my facebook ads I don't know what I'm doing on Facebook Ads
I have the content in the video already created for the ad I just didn't know
how to target the right people and honestly you have to keep checking that
consistently and constantly to make sure it's working I didn't have the time to
that so I hired Allie to do that and all my facebook ads were to my free master
class that ultimately pitched my program I didn't have any Facebook ads that went
directly to my program it all went to the free master class so then once I
moved into like my pre-launch all of that was kind of pre pre-launch
so once I moved into my pre-launch like all the stuff that was building up for
the launch I planned a giveaway and I really did that to grow my list now a
lot of these people probably are going to end up on subscribing to my email
list and everything but it did double my YouTube subscribers my Instagram
subscribers I believe I got over a thousand email subscribers and some of
those people will stick some of these people I actually will reach and they'll
buy something from me eventually but a lot of the people will just you know
drop off but it did create hype for my program and then I did do a five day
challenge and I did my five day challenge on YouTube live this allowed
me to attract a new audience while I was live on YouTube because I optimize those
videos and also got them on my email list because I had a worksheet for every
single YouTube live and so for them to get it if they weren't already signed up
for the challenge they had to click on the link to get the worksheet which got
them on my email list so that was a great way to not only grow my YouTube
channel but to also grow my email list and it also helps me create new content
for my YouTube channel while I didn't really have time to edit in some new
videos so just to recap my pre pre-launch when a little something like
this content creation creating all the
content for your blog your email your YouTube channel your social media
scheduling this means scheduling social media scheduling your YouTube videos
scheduling your emails automating as many things as possible also hiring help
if you need it I needed help with my copywriting so I hired ashlynn in my pre
pre-launch days and then once we move to the actual pre-launch phase leading up I
did a giveaway I did a five day challenge and I did two master classes
that ultimately pitched my program so what questions you have about launching
an e course I can tell you YouTube was game changing in my pre-launch strategy
so if you want to figure out how to get your YouTube channel set up so you can
start using it in your business make sure you grab my free youtube channel
checklist for newbies so if you're brand new to youtube this checklist is going
to tell you everything you need to do to get your channel set up for success
if you know somebody else that's in this whole pre-launch phase are thinking
about launching make sure you share this video with them by clicking like all
those social share buttons down below on Facebook and Twitter and give this video
a thumbs up so I know that you like me talking about launching and tips for
launching and using video in your launch strategy as always you guys thank you so
much for coming to watch my content I really appreciate it and I will see you
next week bye
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