what's going on guys it's Brian from BG meeting innovation and today I want to
bring you some great content if you're new to the channel
it's full of digital marketing tips ecommerce insights and really
step-by-step how-to content for any aspiring entrepreneur that wants to make
money online so if you're new to the channel go and hit that subscribe button
so you don't miss anything and with that being said we're just gonna jump right
in
alright guys so let the apocalypse begin no I'm just kidding but we're gonna talk
about today really briefly you know the new changes to YouTube's algorithm here
in 2018 and what that means for you here if you have a smaller channel and how
that will actually affect you now there's two things that you need to know
before we actually delve into this and kind of dissect what it actually means
for small channels and more importantly for you so the first thing is the the
barrier to entry and full disclosure I'm going to show you some of my numbers
here as we always do the barrier to entry before you could get monetized in
2017 at least to my knowledge because I started a little bit later in 2017
that's when we actually formed this channel but when I started the barrier
to entry was 10,000 views now you'll see here that we're almost at 80,000 views
that's not phenomenal by any means we got a lot of you know room for
improvement so to speak but I'm really excited about our progress so first and
foremost this does not affect any of these new changes that I'll be talking
about do not affect my channel and I'll go through that why they don't affect my
channel you know here in the coming minutes but I want to talk about why
they might affect your channel and what you can do about that more importantly
so the barrier to entry like I said in 2017 used to be 10,000 views once you
hit that 10,000 view threshold you could monetize your channel and start earning
you know YouTube ad revenue so you could be a YouTube Partner here you know like
you see here on my channel now that has since changed the new barrier to entry
is actually a sub barrier now I was under the impression that used to be a
hundred sub so you needed either either a hundred subs now somebody correct me
if I'm wrong it might be either/or or it might be both but I'm pretty sure it was
either I was under the impression that it was either a hundred subs or 10,000
views now here in 2018 they've upped the barrier to entry and that's key so a lot
of people you know I've this was actually brought to me first and
foremost by a friend of mine and somebody that I network with that it has
a really great channel as well his name is Bill stencil if you had guys have not
checked his channel out go over and check bill's channel he's got a lot of
great ecommerce insights kind of like our channel here he also talked about
money and a lot of different ways that you can earn
some income online and it's really done in a fun and innovative way so go check
that out there's a lot of great content over on Bill's Channel now he brought
this to light I was actually not aware of any of these and as soon as he said
this on he commented on one of my videos probably about couple days ago and let
me know so I've been checking it out ever since because obviously as a
content creator which a lot of the people that follow this channel and
watching this video are I wanted to know about this so and how it can affect our
channel so you know moving forward we could really get the most bang for our
buck and really kind of maximize you know our
reach so first and foremost the new barrier to entry is a thousand
subscribers they used to be a hundred now it's a thousand the new barrier to
entry used to be is is now actually four thousand hours of watch time instead of
ten thousand views so it used to be a hundred subscribers and ten thousand
views now it's a thousand subscribers and four thousand hours of watch time so
that's our sorry yes four thousand hours of watch time so those are the new keys
that you need to know for your channel if you do not hit either one of those
you will not be able to monetize or YouTube will D monetize you now I
believe you have until February it's sometime in February don't quote me on
that I don't want to actually say the exact date because I'm not positive I
pretty sure I heard somebody say was like February 6 but I'm not positive on
that it is in February so if you're not you haven't hit that you know threshold
yet then you know obviously you can you you still have time to hit that
threshold so if you guys are into the sub to subculture I'm honestly I do I
have done videos on the past on why sub the sub doesn't work and I'll actually
drop a card to one of those up in the right-hand corner if you want to check
that out you know it doesn't work usually because you know for a lot of
different reasons so I'm getting to the specifics of it but if you guys actually
do want to do sub the sub if you're really really close you know to that
thousand subscriber threat threshold and you really just need a couple more
you know I won't all look the other way this time if you want to drop you know
obviously your channel name down in the descriptor not in the description in the
comment section then you know I'll let you go ahead and do that because I
understand you know just how about big of an impact this has on smaller
channels but I wanted to touch on this because I've seen mass hysteria across
YouTube and I really wanted to touch on the fact
that this really doesn't change that much yes the barrier to entry is a lot
higher now on YouTube but that's a good thing that's an opportunity for you it
weeds out the people that aren't serious about it and you know that aren't really
taking it seriously and just you know a lot of different for a lot of different
reasons it's good for you I promise you that so if you can hit that barrier to
entry you know first and foremost then you can monetize but it's good that
they're raising the bar so to speak now on top of that another thing that I
wanted to touch on and really fast before I touch on that I'll actually
show you why this doesn't affect me clearly we're about 1400 subscribers
right now a little bit over we're growing daily and I'm really really
excited about that so thank you guys I couldn't have done this without you this
is our Channel as I always say but if you're looking you know obviously it's
easy to see your subscriber count if you're looking to make sure and check to
see if you have four thousand hours of actual watch time you'll see here that
in the last 28 days I have 63 809 63,000 891 watch time minutes so the way that
you can check out your total watch time is simply by going on your analytics and
then you're gonna want to change it to lifetime you'll see here it's just
normally last 28 days lifetime and then you're gonna divide your watch time
obviously by 24 to get your total hours so we're we're over that 4,000 hour
threshold I believe that's probably about yeah it's a little bit over 10 if
I my math is correct here yeah a little bit over 10,000 hours I believe so that
won't affect our channel but going forward that's how you can check like I
said this is really an opportunity I don't want anybody to get all up in arms
about this really more importantly it's an opportunity like I talked about with
the ad revenue but like I talked about in my content creation mastermind course
which is always linked in the description and as always it's only ten
dollars for you but I talked about my YouTube mastermind or my my content
creation mastermind course which will teach you how to do YouTube content and
create courses essentially and monetize you know your knowledge you should not
be hopping on YouTube for the ad revenue now I've done multiple ad revenue videos
I haven't higher ad revenue playlist and you'll
see here that in the last 28 days on my channel I've only earned
8350 which is horrible it's not that good so in the past 28 days I haven't
even earned 100 bucks therefore it's my it's I'm of the
opinion that you should not be doing YouTube first and foremost for the ad
revenue now you can monetize on YouTube there are different ways to do that and
I have entire courses on this I also have a youtube course that deals with
affiliate marketing and I also have a youtube course that deals with CPA
marketing there are so many different ways that you can use a links
you know targeted in different places and generate traffic to your stores that
you can make money online so if you're interested in any of those those will
also be linked in the description and if you're interested in checking out my ad
revenue journey I'll drop that playlist up in the right-hand corner as a card if
you want to check that out however I'm of the mindset that YouTube is a great
free traffic generator now like I said you shouldn't be doing it for the ad
revenue you can make money in other ways with affiliate links and CPA links and
you know merch potentially if you want to do that but really YouTube is in my
opinion the best the best free that's the key the best free traffic generator
for any business now you can hop on YouTube and start making videos for free
and simply posting them and generating free traffic to your stores so I get
traffic to you to me clearly as you all know I'm not gonna pull up you because
it's gonna show my earnings over my lifetime but we all know that I am on
udemy now I also use my you know my website I generate traffic to my website
where I saw my courses and I also saw you know coaching and so on and so forth
I used YouTube to generate traffic in a lot of different ways I also use
affiliate links just to kind of give an example if we pull up let's pull up this
last one with my CPA earnings and obviously like I was just talking about
dropping courses and hinting towards courses earlier on I basically
demonstrate value in videos and this is something that I talk about and this is
something that you should also be doing there's something I talk about my
courses I demonstrate the value of certain you know methods and strategies
in my videos and then I'll drop links to you know how you
can essentially do the same thing and learn so you'll see here my CPA
marketing mastery course is linked my email an affiliate marketing mastery
course is linked as well as you know a bunch of other things affiliate links
and that's how you can earn money on the back end the real money is made on
YouTube on the back end through those affiliate links but more importantly I
generate traffic to the places that I need to generate traffic to for free and
that's the key guys that's what I want you to focus on you look at YouTube just
as a free traffic generation source that is the second biggest search engine that
you can capitalize on in the world for free so come just want to touch on that
with you guys you know today was kind of just a response video to the hysteria
that's going on on YouTube everybody's up in arms saying that they're trying to
kill all small channels they're not trying to kill all small channels simply
just taking the barrier entry to entry up a notch so that raises the bar across
the platform and hopefully we'll start to see better and better in content
which is something that I've actually you know been trying to get into myself
I've been slowly learning editing I've been slowly doing a bunch of things and
trying to up my game so hopefully you will see that reflect
in the channel as we move forward but I wanted to touch on that hope you guys
like this video I know there's a lot of content creators out there I'm sure
there'll be a lot of people searching for this video in search results so if
you're here and you're new to the channel go and hit that subscribe button
we focus on a lot of this content creation stuff as well as you know just
digital marketing and e-commerce insights online in general and basically
it's how-to content for aspiring entrepreneurs so as always I hope that
you liked the video if you liked the video go ahead go ahead and hit that
like button it really helps the channel grow comment and subscribe and I will
see you guys tomorrow
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