(party poppers)
- Happy New Year!
- Happy New Year, everybody!
- Task one for every entrepreneur in 2018 should be
to set your goals for the year.
- Now for the last two years, we've been using
the same goal-setting technique and it feels like,
in that time, we've been on hyper speed.
- In the first year that we implemented this,
we achieved more than we did in the previous five years.
We're talking everything from big speaking gigs,
to winning awards, to loads more.
- And in this video, we want to show that one thing
that's gonna have the biggest impact on your business.
Oh, I've got party popper on me
(bell dinging)
- We call it the domino effect, and it's taken from our talk,
"How to Smash Ridiculous Goals,"
which is one of our most popular sessions on Atomic.
Here's how it works.
- [Pete] See, what most people do is have
that one, big dream goal way off in the distance.
And what they do is they slowly work up to it,
step by step by step,
ticking off the smaller goals first.
- We were doing this for the first few years, too,
and with focus, you will get there,
but it takes effort over a long period of time.
If we mark effort out of 10, let's say it looks like this
with a total effort score of 23.
- Now, two years ago, we flipped this on its head.
We started thinking bigger.
We started thinking quicker.
We said, if we really want to achieve this big, scary goal,
why not do it first?
Now, if we're gonna achieve something that big first,
it's probably gonna take a lot of effort,
more than if we just slowly worked up to it.
So we're gonna give that a higher effort score,
a 10 out of 10.
But if we put in an absolute tonne of effort
into smashing over, knocking over that massive domino first,
how much easier does everything else become?
- The big domino
knocked everything else over, (clinking)
and you end up with a smaller total effort score
of, say, 16.
(applause and cheering)
And that's what we did.
We stopped thinking, I'm too small for this,
or who are we to ask that person for something,
or that's great, but that's a five year aim,
and we just started going for it.
And you know what?
It worked! (ding)
We achieved a hell of a lot in a short space of time.
- A small example of this is our speaking.
We set our sights on a big gig in 2017
and worked hard to make it happen.
It was Social Media Marketing World 2017 and we worked really hard
to get that speaking gig, didn't we?
But afterwards, it opened up so many doors for us,
and doors that wouldn't have been opened
for years and years down the line.
- So what we're saying to you, is if you really want
to achieve your goals in 2018,
why not aim big?
What's that one thing that will make everything easier
and open up more doors for you?
Is it a big client?
Is it a big speaking gig?
Is it a big collaboration
or a guest interview?
Whatever it is for you, work it out and go do that first.
The thing is, knocking over
that first big domino isn't as easy.
It takes more swings of the bat and requires two things:
determination and organisation.
- So we feel super, super strong about this,
so we're gonna make that Atomic session,
"How to Smash Ridiculous Goals,"
absolutely free for you guys
so you can go watch it.
All you need to do is go to andrewandpete.com/smash,
and you can go and see the processes that we put in place
to do five times as much as the previous five years
in just one.
- Here's to an awesome 2018, guys.
Please subscribe to our channel and like this video
if you've enjoyed it.
An also, why no let us know in the comments
if you are actually going to implement this idea.
- I have been Andrew.
- I've been Pete.
- See you next week, guys!
- See ya.
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